London Daily

Focus on the big picture.
Sunday, Mar 22, 2026

Euro Auctions: Brothers delighted with £775m deal for Tyrone firm

Euro Auctions: Brothers delighted with £775m deal for Tyrone firm

The founder of a County Tyrone business that has been sold for £775m has said "it is a fantastic deal for the company".

Euro Auctions in Dromore buys and sells industrial plant, construction equipment and agricultural machinery all over the world.

The firm was set up in Dromore in 1998 by Derek Keys and his brothers.

It has grown to have more than 200 staff across 14 countries.

It was bought by the Canadian company Ritchie Bros.

Last year, Euro Auctions conducted 60 auctions, selling close to 90,000 items for more than £484m.

Brothers Derek and Jonnie Keys said they were delighted for the company

Derek Keys, Euro Auctions' founder, said it was "a great day for myself, from humble beginnings with my father starting out in business".

"I never thought the business would grow to this size and with the help of all the staff here in Dromore it's been great.

"I'm delighted for the company, it's been a good journey and I've enjoyed every day and I look forward to working with Ritchie Bros team."

Jonnie Keys, operations manager at Euro Auctions, said he is delighted for his family and the firm's 200 staff.

"The company is very family orientated and Ritchie Bros originated in the same background - three brothers started the business and they've taken it to a $5.4bn turnover, the largest industrial construction auctioneer in the world," he said.

"There's lots of services that the Ritchie Bros have that we are not able to offer our customers so, going forward, we'll be able to lock these services and bring them to our own customers throughout the world and help the business to grow further."

He said that moving the business to capture an online market helped the company to grow as well.

Founder of Euro Auctions Derek Keys said he never thought the business would grow to this size

"We were one of the first in local auction and business to adopt the whole internet process which stood us in good steed.

"More recently we were able to switch our model at the start of Covid last year and we went straight to online which was a bit of a test in a zone.

"We have auctioneers based in the US and we did the internet bidding here in Dromore so I suppose the company is a technology company as well as an auction company, and that has allowed use to grow and expand very quickly.

Ritchie Bros' chief executive Ann Fandozzi said: "When companies come together it's as much about culture and people and protecting a legacy that has been built by these brothers for 23 years."

The deal is expected to close late 2021 or early 2022.

Newsletter

Related Articles

0:00
0:00
Close
Meghan Markle’s Possible UK Return Sparks Renewed Attention on Sussex Role
Starmer Convenes Urgent Talks on Cost-of-Living Pressures Linked to Iran Conflict
Starmer Convenes Urgent Talks on Cost-of-Living Pressures Linked to Iran Conflict
UK Investors Eye Bargain Shares Ahead of ISA Deadline Amid Market Volatility
UK Investors Eye Bargain Shares Ahead of ISA Deadline Amid Market Volatility
Northern Lights Expected Over UK Skies Tonight Amid Strong Solar Activity
UK Condemns Iran Missile Strike and Warns Against Threats to British Personnel
UK Warns of Global Flight Disruptions as Iran Conflict Escalates Under Trump’s Leadership
UK Condemns Iran After Missile Strike Targets Strategic Diego Garcia Base
Deadly Meningitis Outbreak in UK Reinforces Urgency of Vaccination Campaigns
Iran Launches Long-Range Missile Strike on Remote US-UK Base, Signaling Expanded Reach
Iran Launches Long-Range Missile Strike on Remote US-UK Base, Signaling Expanded Reach
UK Rules Out Cyprus Base Role in Joint US Self-Defence Framework
UK Ends Hereditary Peerage Rights in Parliament in Historic Constitutional Reform
Lord Walney Warns of Expanding Iranian Influence Networks Within the United Kingdom
Iranian National Among Two Arrested After Attempt to Access UK Nuclear Submarine Base
Deregulation, Artificial Intelligence, and Fraud Laws Reshape UK Financial Services Landscape
UK Considers Lower Speed Limits to Reduce Fuel Use Amid Escalating Energy Crisis
UK Borrowing Costs Surge to Post-Crisis High as Markets React to Inflation and War Risks
UK Government Prepares Emergency Economic Measures as Iran Conflict Fuels Financial Risks
Meningitis B Outbreak in the UK Raises Urgent Health Warnings as Cases Surge
Iran Issues Stark Warning to Britain Over US Base Access Amid Expanding Conflict
United Kingdom Authorizes US Strikes from British Bases as Iran Threatens Key Shipping Routes
Reform UK Suspends Scottish Candidate Following Financial Misconduct Allegations
Apple issues an unusual warning: this is how your iPhone can be hacked without you doing anything
UK and Nigeria Reach Agreement to Accelerate Return of Irregular Migrants
UK Sets New Aid Priorities Following Significant Budget Reductions
Cyprus President Urges Open Dialogue Over Future of British Sovereign Base Areas
Cyprus President Urges Open Dialogue Over Future of British Sovereign Base Areas
UK Plans 50% Steel Tariffs in Bold Move to Protect Domestic Industry
Iran Conflict Sends Shockwaves Through UK Economy as Energy Costs and Trade Risks Surge
UK Health Officials Warn Kent Meningitis Outbreak Still Active as Cases Continue to Rise
UK Climate Progress Faces Scrutiny Over Reliance on Carbon Accounting Methods
UK Deploys Advisers to United States to Shape Plan for Reopening Strait of Hormuz
Amazon Bets on AI-Driven Alexa Upgrade to Revive UK Smart Speaker Market
UK Abortion Law Changes Spark Strong Response from Church Leaders and Pro-Life Advocates
UK Abortion Law Changes Spark Strong Response from Church Leaders and Pro-Life Advocates
GB News Faces Regulatory Complaints Over On-Air Remarks on ‘Genocide’ Claims
UK Signals Expanded Support for Gulf Allies as Iranian Attacks Intensify Regional Threats
UK VAT Decision Opens Path for Potential Refunds to U.S. Biopharma Firms
UK and Canada Advance ‘Middle Power’ Strategy to Shape Global Influence Beyond Superpowers
Google Explores AI Opt-Out Features in Search to Address UK Regulatory Concerns
Google Explores AI Opt-Out Features in Search to Address UK Regulatory Concerns
UK Fuel Prices Poised to Surge as Global Tensions Drive Oil Market Volatility
UK Fuel Prices Poised to Surge as Global Tensions Drive Oil Market Volatility
UK Holds Back on Hormuz Escort Mission While Continuing Talks with Allies
TrumpRx Pricing Platform Faces Scrutiny as Some Medicines Remain Costlier Than in the UK
UK, Netherlands and Finland Explore Joint Defence Investment Bank to Boost Military Capability
Deadly Meningitis Outbreak in Kent Raises Alarm as Cases Surge and Emergency Response Expands
UK Security Adviser Viewed US-Iran Nuclear Deal as Within Reach Before Sudden Escalation
×