London Daily

Focus on the big picture.
Thursday, Apr 02, 2026

Euro Auctions: Brothers delighted with £775m deal for Tyrone firm

Euro Auctions: Brothers delighted with £775m deal for Tyrone firm

The founder of a County Tyrone business that has been sold for £775m has said "it is a fantastic deal for the company".

Euro Auctions in Dromore buys and sells industrial plant, construction equipment and agricultural machinery all over the world.

The firm was set up in Dromore in 1998 by Derek Keys and his brothers.

It has grown to have more than 200 staff across 14 countries.

It was bought by the Canadian company Ritchie Bros.

Last year, Euro Auctions conducted 60 auctions, selling close to 90,000 items for more than £484m.

Brothers Derek and Jonnie Keys said they were delighted for the company

Derek Keys, Euro Auctions' founder, said it was "a great day for myself, from humble beginnings with my father starting out in business".

"I never thought the business would grow to this size and with the help of all the staff here in Dromore it's been great.

"I'm delighted for the company, it's been a good journey and I've enjoyed every day and I look forward to working with Ritchie Bros team."

Jonnie Keys, operations manager at Euro Auctions, said he is delighted for his family and the firm's 200 staff.

"The company is very family orientated and Ritchie Bros originated in the same background - three brothers started the business and they've taken it to a $5.4bn turnover, the largest industrial construction auctioneer in the world," he said.

"There's lots of services that the Ritchie Bros have that we are not able to offer our customers so, going forward, we'll be able to lock these services and bring them to our own customers throughout the world and help the business to grow further."

He said that moving the business to capture an online market helped the company to grow as well.

Founder of Euro Auctions Derek Keys said he never thought the business would grow to this size

"We were one of the first in local auction and business to adopt the whole internet process which stood us in good steed.

"More recently we were able to switch our model at the start of Covid last year and we went straight to online which was a bit of a test in a zone.

"We have auctioneers based in the US and we did the internet bidding here in Dromore so I suppose the company is a technology company as well as an auction company, and that has allowed use to grow and expand very quickly.

Ritchie Bros' chief executive Ann Fandozzi said: "When companies come together it's as much about culture and people and protecting a legacy that has been built by these brothers for 23 years."

The deal is expected to close late 2021 or early 2022.

Newsletter

Related Articles

0:00
0:00
Close
King Charles III Invited to Address Joint Session of U.S. Congress in Rare Diplomatic Honor
Debate Grows Over Whether Expanded North Sea Drilling Can Reduce UK Energy Bills
UK Faces Heightened Risk of Jet Fuel Shortages, Airline Chief Warns
UK Ends Police Investigations into Lawful Social Media Posts After Review Finds Overreach
Abramovich Moves to Establish Charity for Frozen Chelsea Sale Proceeds Amid UK Dispute
Starmer Reaffirms NATO Commitment While Responding to Trump’s Strategic Critique
UK Aid Reductions Raise Fears of Severe Human Impact Across Parts of Africa
UK Signals Renewed Push for EU Cooperation as Iran Conflict Reshapes Security Landscape
Bank of England Signals Caution as Bailey Advises Markets Against Expecting Rate Hikes
UK to Convene Global Coalition to Restore Shipping Through Strait of Hormuz
Trump Signals Possible NATO Reassessment, Emphasizes Stronger U.S. Strategic Autonomy
Australia Joins British-Led Efforts to Reopen Strait of Hormuz Amid Escalating Tensions
King Charles Plans US State Visit as UK Strengthens Ties with Trump Leadership
UK Regulator Launches Investigation Into Microsoft’s Business Software Practices
Kanye West Set for High-Profile Return to UK Stage at Wireless Festival
Trump Presses Europe to Strengthen Commitment as Iran Conflict Escalates
UK to Deploy Additional Troops to Middle East Amid Rising Regional Tensions
UK Authorities Face Claims of Heavy-Handed Measures in Monitoring Released Pro-Palestine Activists
Trump Calls on UK to Secure Its Own Energy as Iran Conflict Intensifies
Nigel Farage Declines Invitation to UK Conservative Conference Led by Liz Truss
Trump Warns Allies to Take Responsibility as Rift Deepens with UK and France Over Iran Conflict
How Britain’s Prime Minister Controls U.S. Bomber Access in Escalating Iran Conflict
Trump Urges Allies to Secure Their Own Oil Supplies as Hormuz Crisis Disrupts Global Energy
Russia Expels British Diplomat as UK Pushes Back Against Pressure
White House App Faces Scrutiny After Claims of Continuous User Location Tracking
BBC Faces Scrutiny Over Allegations of Paid Content Linked to Saudi Arabia
UK-France Coastal Patrol Agreement Nears Breakdown Amid Migration Pressures
UK Police Detain Pro-Palestine Activist Again Weeks After Bail Release
FTSE 100 Advances as Energy and Mining Shares Gain Amid Middle East Tensions
Eli Lilly Seeks UK Pricing Deal to Unlock Renewed Pharmaceutical Investment
Three Arrested in UK After Massive Cocaine Haul Discovered Hidden in Banana Shipment
UK Fuel Prices Poised for Further Surge Amid Global Energy Pressures
Apple Subsidiary Penalized by UK Authorities for Breach of Moscow Sanctions
Western Allies Intensify Coordinated Sanctions Strategy Against Russia
UK Lawmakers Face Criticism Over Renewed Push for Social Media Restrictions
Starmer Signals UK Crackdown on Addictive Social Media Features
Rising Costs Push One in Five UK Hospitality Businesses to the Brink of Closure
Man Arrested on Suspicion of Attempted Murder After Car Strikes Pedestrians in UK, Injuring Seven
Escalating Conflict Involving Iran Tightens Fiscal Pressures and Highlights UK Economic Vulnerabilities
UK Moves to Confront Russian ‘Shadow Fleet’ Operating in Its Waters
UK Housing Divide Deepens as Older Owners Hold Wealth While Under-30s Face Mounting Barriers
London Demonstration Calls on UK to Recognize Iranian Opposition’s Provisional Government
UK Green Party Vote on ‘Zionism is Racism’ Motion Collapses Amid Internal Disputes and Technical Failures
SNL UK Ignites Debate with Sharp Royal Satire Targeting Prince Andrew and Prince William
EU Proposes ‘Emergency Brake’ to Resolve Deadlock in UK Youth Mobility Talks
Thousands Rally in London to Oppose Rise of Far-Right Movements
Hong Kong Official Rejects Allegations of Surveillance Orders Targeting UK-Based Dissidents
PayPal Expands Cryptocurrency Services to Allow UK Users to Buy and Sell Bitcoin
UK Minister Challenges Reform Party’s ‘Pro-Family’ Agenda as Debate Intensifies
Concerns Grow Over Meningitis Risk Among UK Students Amid Warning Signs of New Outbreaks
×