London Daily

Focus on the big picture.
Saturday, Mar 28, 2026

EU play puts ‘diabolical’ food industry lobbyists center stage

EU play puts ‘diabolical’ food industry lobbyists center stage

Europe Connexion is a cautionary tale of a corporate career in the Brussels bubble.

Corporate lobbying is literally poisoning the EU, says a forceful play that has just finished a two-week run in Brussels.

Europe Connexion is a melodramatic diatribe against lobbyists by Alexandra Badea, a francophone Romanian playwright who paints the food and farming industry as a supreme force of evil whose greedy henchmen in Brussels will stop at nothing to bend EU legislation to their benefit.

But it needn't just be about food — the play portrays Brussels as a cesspit of power-mad lobbyists and consultancies splashing millions to influence EU lawmakers to the detriment of ordinary Europeans and the planet.

Dark and angry, the piece tells the story of a ruthless assistant to an MEP who turns lobbyist for the pesticide industry, all for the sake of salary and status. Before long he’s in too deep, hallucinating about swarms of bees that he’s killed and the people he’s destroyed on his way to the top. It all ends in a full-blown mental health tailspin-cum-ethical crisis that he cannot resolve.

The narrative of cynical corporate lobbying that will be familiar to many Brussels aficionados — it's one that is often pushed by left-leaning NGOs and green groups which see any form of advocacy by industries who could stand to lose out from reforms as inherently unfair. Yet the very existence of the European Green Deal is proof the corporates don’t always have the upper hand – until it's entirely gutted of change-making powers by their lobbying influence, that is.

The play, which ran until November 26 at the downtown Théâtre des Martyrs, is strongest when it dissects the supposedly nefarious strategies lobbyists employ: schmoozing contacts over lunch, mastering the euphemistic lingo of the bubble, creating fake supportive NGOs — known as astro-turfing — or destroying an eminent professor’s credibility.

It paints the lobbyist — played by two actors, one male called Pierange Buondelmonte and one female called Aline Mahaux — as a maestro of these dark arts. In absurdist interludes the actors run on the spot to suggest how robotic and inhuman lobbying is, and swap business cards with their mouths à la American Psycho.


Thinly drawn


Europe Connexion is certainly timely and even prescient — even if it was written in 2015. Lobbying is a perennial issue in Brussels, but it's very much in the spotlight right now as the food and farming industries push back against the EU’s environmental policy agenda. Big Food's argument, that Europe can't afford to underwrite a green revolution in wartime, echoes the food-security mantra that runs through the play.

The play ran until November 26 at the downtown Théâtre des Martyrs


But, even if you believe a shadowy cabal of lobbyists is pulling the strings in Brussels, as a work of theater, it’s a dud. There’s one tone throughout, and no real characters bar the thinly-drawn lobbyist. The play's exaggerated plot ultimately weakens both its dramatic plausibility and political force: A student takes his own life after he’s outed for plagiarism by the lobbyist, whose wife slits her own wrists when he threatens to quit to save his sanity.

In fact, rather than the corporate empire, the chief villain of the piece is the one-dimensional wife who bullies her husband to stay in his hated job to make her “proud.” This retrograde depiction of the hen-pecking, materialistic wife jars with the progressive intent of the rest of the play.

The storyline also shatters on contact with the reality of the EU. Suggesting that the European Parliament is the all-important EU institution where minor acts of corporate pressure are a matter of life and death for Europe is pushing it, to say the least. To the contrary, the Parliament tends to be a more ambitious institution when it comes to banning toxic substances or calling for sweeping environmental and climate reform than other powerful parts of the EU machinery, such as the member countries assembled in the Council of the EU.

Most frustratingly of all, this outcry of Manichean activism didn't bother to engage with the other side's arguments or explore the reasons why so many intelligent human beings — who certainly could be doing other things — pursue a career in lobbying. Haven't some of them drunk the Kool-Aid and genuinely believe they're providing a vital service? Knocking down the lobbyist's scaremongering food security narrative would have made the play's arguments even stronger.

As an act of advocacy for its own cause, the play left me cold. Perhaps, instead of going to the theater, I needed to be taken out for an expensive lunch ...

Newsletter

Related Articles

0:00
0:00
Close
Thousands Rally in London to Oppose Rise of Far-Right Movements
PayPal Expands Cryptocurrency Services to Allow UK Users to Buy and Sell Bitcoin
UK Minister Challenges Reform Party’s ‘Pro-Family’ Agenda as Debate Intensifies
Concerns Grow Over Meningitis Risk Among UK Students Amid Warning Signs of New Outbreaks
Japanese Grand Prix 2026: Schedule, UK Start Times and Full Broadcast Details
Electric Vehicles Seen as Strategic Solution to UK Fuel Reserve Concerns
Rise of Lone-Actor Threats and Online Radicalisation Drives New Wave of Antisemitic Attacks in the UK
Canada Advances Plan to Ban Cryptocurrency Donations in Election Campaigns
UK Faces Looming Medicine Shortages as Iran Conflict Threatens Supply Chains
Deadly Meningitis Outbreak in the U.K. Highlights Urgent Need for Vaccination
Fresh Claims Emerge Over Harry and Meghan’s Australia Visit as Insider Speaks Out
NATO Assessment Indicates UK Defence Spending Has Fallen Below Alliance Average
FTSE 100 Slips as Middle East Tensions Weigh on Investor Sentiment
UK Economy Begins to Feel Early Impact of Iran Conflict as Policy Challenges Intensify
Russian National Jailed in UK After Assault Case Linked to Barron Trump’s Alert
Energy Price Surge Accelerates Shift Away from Fossil Fuels in UK Homes
UK Museums House More Than 260,000 Human Remains, New Report Reveals
Surging UK Gilt Yields Reflect Inflation Pressures and Fiscal Uncertainty
UK Issues Updated Guidance on Children’s Screen Time with Focus on Balance and Wellbeing
UK Migration Figures Show Shifting Trends Across Asylum, Visas and Channel Crossings
UK Watchdog Launches Probe into Five Firms Over Alleged Fake Reviews and Ratings
Jaguar Land Rover Halts Production at UK Plant Amid Supplier Disruption
UK Police Reverse Position, Confirm Arrests Will Resume for Palestine Action Protests
UK Small Businesses Face Europe’s Steepest Cost Pressures, New Survey Reveals
US Envoy Urges UK to Proceed with King’s Visit Amid Diplomatic Sensitivities
FTSE 100 Drops Over One Percent as Middle East Tensions Weigh on Markets
UK CO2 Plant Set to Reopen as Authorities Move to Safeguard Supplies Amid Middle East Tensions
Trump Urges Stronger Defence Investment as He Questions Allied Naval Capabilities
New COVID Variant Detected in UK Raises Concerns Over Vaccine Effectiveness
FTSE Russell Moves to Standardise Free-Float Rules for UK and International Listings
HBO Max Launches in UK and Ireland, Marking Major Step in Global Streaming Expansion
UK Signals Readiness to Seize Russian ‘Shadow Fleet’ Vessels in Escalation of Sanctions Enforcement
Escalating Middle East Conflict Seen as Major Threat to UK Economic Stability
Early Challenges Mark Prince Harry and Meghan’s Australia Visit
UK Government Rejects Cover-Up Claims After Theft of Former PM Aide’s Phone
Cyprus Opens Strategic Talks with UK Over Sovereign Base Areas
UK Faces Risk of Sharp Inflation Surge Despite Stable Pre-Crisis Figures
UK Police Arrest Two Over Suspected Antisemitic Arson as Iran Link Investigated
UK Inflation Holds at Three Percent Ahead of Oil Price Shock from Iran Conflict
UK Fuel Prices Face Upward Pressure as Global Oil Trends Raise Cost Outlook
Girlguiding UK Sets September Deadline for Membership Policy Change Affecting Trans Participants
Germany and UK Accelerate Wind Power Expansion to Strengthen Energy Security
UK Moves to Ban Cryptocurrency Donations to Political Parties Over Foreign Influence Concerns
UK and Turkey Finalise Major Air Defence Agreement Worth Billions
Apple Introduces Mandatory Age Verification for iPhone Users in the UK
Diverging Views Emerge Over Meghan Markle’s Planned Australia Appearance
Trump Signals Frustration with UK Leadership Amid Diverging Approaches to Iran Conflict
UK Government Takes Control of Hunterston B as Landmark Nuclear Decommissioning Begins
UK Public Inflation Expectations Jump Sharply in March, Raising Pressure on Bank of England
UK Ministers Warn Expanded North Sea Drilling Would Deepen Exposure to Global Energy Volatility
×