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Saturday, Jan 10, 2026

Apple, Meta and Google to be investigated by the EU

The EU has initiated investigations into leading tech companies Meta, Apple, and Alphabet (Google's parent company) for possible anti-competitive practices violating the 2022 Digital Markets Act (DMA).
These investigations could lead to fines up to 10% of the firms' annual global turnover.

Announced by EU officials Margrethe Vestager and Thierry Breton, these probes stem from concerns that the operations of these tech giants may hinder digital market competition within the EU. Notably, these firms are among the six obligated to comply with the DMA, despite all being based outside Europe.

This action follows a recent €1.8 billion fine against Apple for antitrust violations and a U.S. lawsuit accusing Apple of monopolizing the smartphone market. Apple, Meta, and Alphabet have responded, affirming their commitment to comply with the DMA and engaging with the investigation.

The EU's investigation will explore five key areas including whether Apple and Alphabet restrict app interactions with users, if Apple limits user choice, Meta's subscription model for ad avoidance, and Google's potential preference for its products in search results. These issues, particularly centered on consumer protection, underscore the EU's focus on ensuring open, competitive digital markets.

Expected to last around 12 months, this investigation highlights the EU's proactive stance on digital market regulation, especially ahead of the 2024 European Parliament elections. According to legal experts, this move sends a strong signal regarding the EU's commitment to enforce the DMA swiftly and effectively, addressing core business practices of major tech firms.
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