According to reports, Musk has brought in a team of engineers and scientists from major tech companies, including Google, Microsoft, and OpenAI, to work on the project.

The launch of xAI comes at a time when there is growing concern about the potential risks and dangers of AI.

Musk, who has been vocal about his concerns, has warned that AI could pose a threat to civilization and has called for regulations to be put in place to prevent a race between tech companies to develop the technology.

Musk's new start-up is expected to work closely with his other companies, including Twitter and Tesla.

The team at xAI includes some of the leading experts in the field, who have been responsible for major breakthroughs in AI, such as AlphaStar, GPT-3.5, and GPT-4.

In addition, Dan Hendrycks, an adviser to the Center for AI Safety, a non-profit that aims to reduce the risks posed by AI, will also be an adviser to xAI.

The company is looking for experienced engineers and researchers to join its team as technical staff in the Bay Area.

Musk's latest venture is expected to be a significant player in the AI industry and could pose a challenge to ChatGPT, which has been leading the way in the field.

However, investors seem unconcerned about the potential distraction for Musk, with Tesla shares showing little reaction to the news and trading 1.5% higher.

Musk has been working on the xAI project for several months and has been quiet about the details of the project.

However, he has previously spoken about the need for AI to be regulated, arguing that the technology poses a threat to civilization if left unchecked.

In March, Musk registered a firm named X.AI Corp in Nevada, according to a state filing.

The firm lists Musk as the sole director and Jared Birchall, the managing director of Musk's family office, as a secretary.