London Daily

Focus on the big picture.
Sunday, Feb 22, 2026

E-bike sales boom despite high prices and confusing rules

E-bike sales boom despite high prices and confusing rules

On a warm and uncomfortably humid afternoon in Washington DC's sprawling Rock Creek Park, 53-year old Dutchman and former World Bank executive Gregory Maassen is swiftly biking up an exceptionally sharp incline - barely breaking a sweat as he pedals.

"The hills are pretty steep here," he says. "Despite the fact that I like to bicycle - as most Dutch people do - it was not practical. That's how I got into e-biking. I got one in 2019 and the rest is history."

Mr Maassen, the founder of a 250-person strong E-bike Lovers club in the US capital, is one of hundreds of thousands who have turned to electric bicycles for fun or to get around their cities and towns.

Put simply, an e-bike is any bicycle that uses an integrated electric motor to assist in propulsion. While some come equipped with a throttle and can be used like a moped, they can all be pedalled - a distinction that legally separates them from electric motorcycles.

In the US, the industry, rather than the government, broadly puts e-bikes into one of three categories.

Class 1 e-bikes are equipped with a motor that provides assistance only when pedalling, with the assistance stopping when the bike reaches 20mph (32km/h) while Class 2 e-bikes come equipped with a throttle that can be used to propel the e-bike to that same speed.

Class 3 bikes come equipped with a motor that provides assistance only when the rider is pedalling, stopping when the e-bike reaches 28mph (45km/h).

E-bike riders often don't know what type of bike they own says Gregory Maassen

According to Mr Maassen, however, the classification system remains confusing, with riders themselves often not knowing exactly what kind of bike they are using.

"It's difficult to understand what they are, because they all look the same," he explains. "It's very often just a matter of software that makes a difference.

"Then you have conversion kits. People build their own e-bikes, and there's no classification at all, or people buy stuff on the internet, with who knows what kind of specifications," Mr Maassen adds. "That's very difficult to enforce."

Industry experts say the sector is riven by varied rules and regulations across local jurisdictions or internationally, with governments, manufacturers and industry groups offering a dizzying array of ways to compare and contrast e-bikes.

In the US, for example, the National Park Service ignores the industry classification system and instead deems that e-bikes of any class can operate on park grounds alongside bicycles, provided their engines do not provide more than 750 watts of power.

In the EU and UK e-bikes must not deliver any power without the user having to pedal and must never deliver more than 250W of continuous power. Power delivery has to cut out at 15.5mph (25km/h), but the rider can go faster unassisted.

Confusion over e-bikes could end in legal wrangles, says Richard Alvin

"It's frustrating, to say the least," says Richard Alvin, a London-based former adviser to the UK government and group managing director at EV Powered, a firm that analyses and reviews electric vehicles.

"The whole principle behind e-bikes is to make it easier for cyclists to travel further distances in an environmentally friendly way. Often, they invest a lot of money in the purchase and could potentially be unable to use it to its full potential due to differing interpretations of the laws."

Claudia Wasko, the California-based vice president and general manager of Bosch eBike Systems Americas, says that confusing rules - along with media and marketing materials that wrongly identify vehicles as e-bikes - could have even more serious consequences.

"Using them on facilities designed and designated for the use of bicycles and e-bikes may result in user conflicts, may be illegal if being ridden in areas designated for bicycles, or if equipped as a bicycle, may jeopardise efforts to promote uniform laws and gain wider acceptance."

Yet the confusing regulations have done little to dampen growing public enthusiasm for the technology.

In the US alone, e-bike sales rose 116% from $8.3m in February 2019 to $18m (£12m) a year later - just before the impact of Covid - according market research firm NPD and the advocacy group People For Bikes. By February this year, sales had reached $39m.

Demand for e-bikes outstripped supplies during the pandemic, says Terika Haynes

Terika Haynes, the chief executive and founder of DT Scooters, a Florida-based online retailer specialising in electric scooters and e-bikes, says suppliers were often unable to keep up with demand during the pandemic due to factory closures and supply chain disruptions.

"We're still dealing with it. It was unfortunate, it was our time to shine with everybody wanting to get out, exercise, and wanting to buy an e-bike. But the supply just wasn't there."

However, once these issues subside Ms Haynes believes e-bike adoption will continue to grow, partly as a result of increased usage as an alternative form of urban mobility, or by companies using them as easier alternatives to bicycle tours in cities across the globe.

As an example, she notes that DT Scooters was able to bulk purchase a number of e-bikes - at "a really good wholesale price" - that were originally intended to be used by a ride-sharing company in Europe before the pandemic.

In the shorter-term, the relatively high price of e-bikes may be prohibitive for casual riders. They often cost between $1,500-4,000 (£1,000-2,800), with some higher-end machines costing up to $10,000, depending on which accessories are included.

"Prices are going up, and that's across all categories of both analogue bikes and electric bikes," says Ryan Birkicht of Pacific Cycle, which sells e-bikes under the Schwinn brand.

"The supply chain is still stressed and [manufacturers] are getting charged more for circuit boards or different electric components. I would imagine that for several years we are going to continue seeing the costs of electric bikes go up."

In the long term, he says prices will fall as more e-bikes are produced, and more potential e-bike riders are exposed to the technology.

"Electric bikes are something exciting. When you throw your leg over an e-bike, that's when it kind of clicks. It provides a lot of opportunities to do things maybe you wouldn't be able to on an analogue bike. I'd just encourage everyone to give it a shot."

Newsletter

Related Articles

0:00
0:00
Close
UK Government Weighs Removing Prince Andrew from Line of Succession After Arrest
Prince Andrew’s Arrest in UK Rekindles Scrutiny Over US Handling of Epstein Records
Trump’s Strategic Warning to UK Over Chagos Islands Deal Sparks Diplomatic Whiplash
Starmer Government Postpones Local Elections Affecting 4.5 Million Voters
UK Economy Remains Fragile Despite Recent Upturn in Headline Indicators
UK Businesses Face Fresh Uncertainty Following US Tariff Ruling
Reform UK’s Senior Figures Face Scrutiny Over Remarks on Women and Family Policy
UK Electric Vehicle Drive Threatened by Shortage of 44,000 Qualified Technicians
University of Kentucky Trustees Advance Academic Reforms and Approve Coliseum Plaza Purchase
Boris Johnson Calls for Immediate Deployment of UK Troops to Support Ukraine
OpenAI CEO Sam Altman praises the rapid progress of Chinese tech companies.
North Korea's capital experiences a significant construction boom with the development of a new city district dubbed 'Pyonghattan'.
New electric vehicle charging service eliminates waiting times
Vox Populi confronts Justin Trudeau at Davos over vaccination policies
Poland's President Karol Nawrocki ENDS support for Ukrainian citizens:
The mayor of Rotherham in Britain
One day after ex-Prince Andrew's arrest, British police are searching his former home, while U.K. lawmakers will consider introducing legislation to remove him from the line of royal succession
Vandana Shiva reminding the world that Bill Gates did not invent anything.
Italy's PM Giorgia Meloni highlights record employment and economic growth
UK Confirms Preferential U.S. Trading Terms Will Continue After Supreme Court Tariff Ruling
U.S. and U.K. to Hold Talks on Diego Garcia as Iran Objects to Potential Military Use
UK Officials Weigh Possible Changes to Prince Andrew’s Position in Line of Succession Amid Ongoing Scrutiny
British Police Probe Epstein’s UK Airport Links and Expand High-Profile Inquiries
The Impact of U.S. Sanctions on Cuba's Humanitarian Crisis: A Tightening Noose
Trump Directs Government to Release UFO and Alien Information
Trump Signs Global 10% Tariffs on Imports
United Kingdom Denies U.S. Access to Military Base for Potential Iran Strike
British Co-founder of ASOS falls to his death from Pattaya apartment
Early 2026 Data Suggests Tentative Recovery for UK Businesses and Households
UK Introduces Digital-First Passport Rules for Dual Citizens in Border Control Overhaul
Unable to Access Live Financial Data for January UK Surplus Report
UK Government Considers Law to Remove Prince Andrew from Royal Line of Succession
UK ‘Working Closely with US’ to Assess Impact of Supreme Court Tariff Ruling
Trump Criticises UK Decision to Restrict Use of Bases in Potential Iran Strike Scenario
UK Foreign Secretary and U.S. State Chief Hold Strategic Talks as Tensions Rise Over Joint Air Base
Two teens arrested in France for alleged terror plot.
Nordic Fracture: How Criminal Scandals and Toxic Ties are Dismantling the Norwegian Crown
US Supreme Court Voids Trump’s Emergency Tariff Plan, Reshaping Trade Power and Fiscal Risk
King Charles III Opens London Fashion Week as Royal Family Faces Fresh Scrutiny
Trump’s Evolving Stance on UK Chagos Islands Deal Draws Renewed Scrutiny
House Democrat Says Former UK Ambassador Unable to Testify in Congressional Epstein Inquiry
No Record of Prince Andrew Arrest in UK as Claims Circulate Online
UK Has Not Granted US Approval to Launch Iran Strikes from RAF Bases, Government Confirms
AI Pricing Pressure Mounts as Chinese Models Undercut US Rivals and Margin Risks Grow
Global Counsel, Advisory Firm Co-Founded by Lord Mandelson, Enters Administration After Client Exodus
London High Court dispute over Ricardo Salinas’s $400mn Elektra share-backed bitcoin loan
UK Intensifies Efforts to Secure Saudi Investment in Next-Generation Fighter Jet Programme
Former Student Files Civil Claim Against UK Authorities After Rape Charges Against Peers Are Dropped
Archer Aviation Chooses Bristol for New UK Engineering Hub to Drive Electric Air Taxi Expansion
UK Sees Surge in Medical Device Testing as Government Pushes Global Competitiveness
×