Elon Musk, chief executive at Tesla and SpaceX, drove the price of Dogecoin cryptocurrency by as much as 35% higher with a series of tweets late Saturday.
The digital currency hit an all-time high of $0.065448, up about 35% from its 24-hour low of $0.048356, according to CoinDesk. The cryptocurrency's price later dropped again before climbing back to about 25% gains.
Year-to-date returns on the cryptocurrency were about 1,032.91%, the site said. The cryptocurrency had a market capitalization of about $7.81 billion early Sunday.
Musk on Saturday night posted a Twitter poll, asking his 45.8 million followers to choose "the future currency of Earth."
He gave two options: "Dogecoin to the Moooonn" or "All other crypto combined."
The poll resulted in 71.3% of the 2.4 million voters saying that "Dogecoin to the Moooonn" would be the future of currency.
Last week, Musk sent the coin up 59% with another series of tweets, where he called Dogecoin "the people's crypto." He's also boosted bitcoin, and has been a vocal supporter of the Reddit group Wall Street Bets. Dogecoin has benefited from the mania driven by that group.
Just before midnight in California, Musk added another tweet, building off a meme he'd posted last week. On February 4, he posted a drawing ripped from "The Lion King," with himself as Rafiki, the cartoon monkey, holding up a baby — Simba in the movie, but the Dogecoin dog in Musk's version.
On Saturday, he added two other monkeys to the scene. They had the heads of Gene Simmons, from the band Kiss, and Snoop Dogg.
Musk said, "So ... it's finally come to this ..."
When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.