London Daily

Focus on the big picture.
Friday, Feb 06, 2026

Did The Runways Predict the 2021 Pantone Color of the Year?

Did The Runways Predict the 2021 Pantone Color of the Year?

Some things just cannot be explained.

This year has abounded with baffling information: What is the Monolith? What was that running down Rudy Giuliani’s face? Why were Ana de Armas and Ben Affleck always going on all those walks? Wondering about the mysteries of our strange-and-getting-stranger universe is an occupation in itself.

                        

So, here we are with yet another unknowable truth: the Pantone Colors of the Year. For the second time in the organization’s 20-history of assigning colors to calendar years, its governing body has chosen two hues: Ultimate Gray and Illuminating. Yes, gray and yellow are the standout colors of 2020-not COVID virus red, not surgical mask pale blue, not Insta-activist graphic pastel pink, suffragette white, or the deadened charcoal of the camera-off function on Zoom. I understand that last year at this time the organization already chose its most digital color-a shade called Classic Blue used for links-but gray and yellow feel somehow off.

                    

                    

    



“We will ask what is happening in socio-economic terms in the world to make sure that we pay attention to what the public at large is telling us, what their needs are, what their hopes are,” Leatrice Eiseman, the executive director of the Pantone Color Institute, told my colleague Julia Hobbs. “With that information gathering, we can do our homework and come up with an intelligent analysis that enables us to decide on the color.”

                        

                        

The most intelligent analysis might in fact lead to the realization that the big energy of 2020 is actually off. The Pantone Color of the Year was something once so known, so certain, so obvious, and now it has joined the ranks of things we once counted on-time, space, existence, etc.-that have since become unknowable.

The 2021 Pantone Colors of the Year are also quite “Off.” Off-White’s fall 2019 show, “His & Hers,” took place on a checkerboard of yellow and gray squares and closed out with Bella Hadid in shorts and a jacket in the same pattern. One obvious thought: Just as Virgil Abloh sends up mainstream references, so shall Pantone send up Virgil Abloh. I messaged Abloh about the coincidence. “NO WAY WOW” he wrote back.

Pallid gray and sun yellow also happen to be quite beloved Prada hues as well, with Mrs. Prada referencing them time and again since her 1987 debut. A vexing color palette is, in many ways, the racing pulse of a Prada experience: Something that is confusing at first, maybe even ugly, that becomes over time and with analysis, lovely, coveted, and worthy of revisiting. Other designers including Sarah Burton, Alessandro Michele, and Demna Gvasalia-creatives, like Abloh and Mrs. Prada, with a sort of subversive streak-have also touched on the color combo in their work. Maybe Pantone was onto something after all.

Newsletter

Related Articles

0:00
0:00
Close
Belgium: Man Charged with Rape After Faking Payment to Sex Worker
KPMG Urges Auditor to Relay AI Cost Savings
US and Iran to Begin Nuclear Talks in Oman
Winklevoss-Led Gemini to Slash a Quarter of Jobs and Exit European and Australian Markets
Canada Opens First Consulate in Greenland Amid Rising Geopolitical Tensions
China unveils plans for a 'Death Star' capable of launching missile strikes from space
NASA allows astronauts to take smartphones on upcoming missions to capture special moments.
Trump administration to launch TrumpRx.gov for direct drug purchases
Investigation Launched at Winter Olympics Over Ski Jumpers Injecting Hyaluronic Acid
U.S. State Department Issues Urgent Travel Warning for Citizens to Leave Iran Immediately
Wall Street Erases All Gains of 2026; Bitcoin Plummets 14% to $63,000
Epstein Case Documents Reignite Global Scrutiny of Political and Business Elites
Eighty-one-year-old man in the United States fatally shoots Uber driver after scam threat
UK Royal Family Faces Intensifying Strain as Epstein-Linked Revelations Rock the Institution
Political Censorship: French Prosecutors Raid Musk’s X Offices in Paris
AI Invented “Hot Springs” — Tourists Arrived and Were Shocked
Tech Mega-Donors Power Trump-Aligned Fundraising Surge to $429 Million Ahead of 2026 Midterms
UK Pharma Watchdog Rules Sanofi Breached Industry Code With RSV Vaccine Claims Against Pfizer
Melania Documentary Opens Modestly in UK with Mixed Global Box Office Performance
Starmer Arrives in Shanghai to Promote British Trade and Investment
Harry Styles, Anthony Joshua and Premier League Stars Among UK’s Top Taxpayers
New Epstein Files Include Images of Former Prince Andrew Kneeling Over Unidentified Woman
Starmer Urges Former Prince Andrew to Testify Before US Congress About Epstein Ties
Starmer Extends Invitation to Japan’s Prime Minister After Strategic Tokyo Talks
Skupski and Harrison Clinch Australian Open Men’s Doubles Title in Melbourne
DOJ Unveils Millions of Epstein Files, Fueling Global Scrutiny of Elite Networks
France Begins Phasing Out Zoom and Microsoft Teams to Advance Digital Sovereignty
China Lifts Sanctions on British MPs and Peers After Starmer Xi Talks in Beijing
Trump Nominates Kevin Warsh as Fed Chair to Reorient U.S. Monetary Policy Toward Pro-Growth Interest Rates
AstraZeneca Announces £11bn China Investment After Scaling Back UK Expansion Plans
Starmer and Xi Forge Warming UK-China Ties in Beijing Amid Strategic Reset
Tech Market Shifts and AI Investment Surge Drive Global Innovation and Layoffs
Markets Jolt as AI Spending, US Policy Shifts, and Global Security Moves Drive New Volatility
U.S. Signals Potential Decertification of Canadian Aircraft as Bilateral Tensions Escalate
Former South Korean First Lady Kim Keon Hee Sentenced to 20 Months for Bribery
Tesla Ends Model S and X Production and Sends $2 Billion to xAI as 2025 Revenue Declines
China Executes 11 Members of the Ming Clan in Cross-Border Scam Case Linked to Myanmar’s Lawkai
Trump Administration Officials Held Talks With Group Advocating Alberta’s Independence
Starmer Signals UK Push for a More ‘Sophisticated’ Relationship With China in Talks With Xi
Shopping Chatbots Move From Advice to Checkout as Walmart Pushes Faster Than Amazon
Starmer Seeks Economic Gains From China Visit While Navigating US Diplomatic Sensitivities
Starmer Says China Visit Will Deliver Economic Benefits as He Prepares to Meet Xi Jinping
UK Prime Minister Starmer Arrives in China to Bolster Trade and Warn Firms of Strategic Opportunities
The AI Hiring Doom Loop — Algorithmic Recruiting Filters Out Top Talent and Rewards Average or Fake Candidates
Amazon to Cut 16,000 Corporate Jobs After Earlier 14,000 Reduction, Citing Streamlining and AI Investment
Federal Reserve Holds Interest Rate at 3.75% as Powell Faces DOJ Criminal Investigation During 2026 Decision
Putin’s Four-Year Ukraine Invasion Cost: Russia’s Mass Casualty Attrition and the Donbas Security-Guarantee Tradeoff
Wall Street Bets on Strong US Growth and Currency Moves as Dollar Slips After Trump Comments
UK Prime Minister Traveled to China Using Temporary Phones and Laptops to Limit Espionage Risks
Google’s $68 Million Voice Assistant Settlement Exposes Incentives That Reward Over-Collection
×