London Daily

Focus on the big picture.
Monday, Aug 11, 2025

Did The Runways Predict the 2021 Pantone Color of the Year?

Did The Runways Predict the 2021 Pantone Color of the Year?

Some things just cannot be explained.

This year has abounded with baffling information: What is the Monolith? What was that running down Rudy Giuliani’s face? Why were Ana de Armas and Ben Affleck always going on all those walks? Wondering about the mysteries of our strange-and-getting-stranger universe is an occupation in itself.

                        

So, here we are with yet another unknowable truth: the Pantone Colors of the Year. For the second time in the organization’s 20-history of assigning colors to calendar years, its governing body has chosen two hues: Ultimate Gray and Illuminating. Yes, gray and yellow are the standout colors of 2020-not COVID virus red, not surgical mask pale blue, not Insta-activist graphic pastel pink, suffragette white, or the deadened charcoal of the camera-off function on Zoom. I understand that last year at this time the organization already chose its most digital color-a shade called Classic Blue used for links-but gray and yellow feel somehow off.

                    

                    

    



“We will ask what is happening in socio-economic terms in the world to make sure that we pay attention to what the public at large is telling us, what their needs are, what their hopes are,” Leatrice Eiseman, the executive director of the Pantone Color Institute, told my colleague Julia Hobbs. “With that information gathering, we can do our homework and come up with an intelligent analysis that enables us to decide on the color.”

                        

                        

The most intelligent analysis might in fact lead to the realization that the big energy of 2020 is actually off. The Pantone Color of the Year was something once so known, so certain, so obvious, and now it has joined the ranks of things we once counted on-time, space, existence, etc.-that have since become unknowable.

The 2021 Pantone Colors of the Year are also quite “Off.” Off-White’s fall 2019 show, “His & Hers,” took place on a checkerboard of yellow and gray squares and closed out with Bella Hadid in shorts and a jacket in the same pattern. One obvious thought: Just as Virgil Abloh sends up mainstream references, so shall Pantone send up Virgil Abloh. I messaged Abloh about the coincidence. “NO WAY WOW” he wrote back.

Pallid gray and sun yellow also happen to be quite beloved Prada hues as well, with Mrs. Prada referencing them time and again since her 1987 debut. A vexing color palette is, in many ways, the racing pulse of a Prada experience: Something that is confusing at first, maybe even ugly, that becomes over time and with analysis, lovely, coveted, and worthy of revisiting. Other designers including Sarah Burton, Alessandro Michele, and Demna Gvasalia-creatives, like Abloh and Mrs. Prada, with a sort of subversive streak-have also touched on the color combo in their work. Maybe Pantone was onto something after all.

Newsletter

Related Articles

0:00
0:00
Close
Duluth International Airport Running on Tech Older Than Your Grandmother's Vinyl Player
RFK Jr. Announces HHS Investigation into Big Pharma Incentives to Doctors
Australia to Recognize the State of Palestine at UN Assembly
The Collapse of the Programmer Dream: AI Experts Now the Real High-Earners
Security flaws in a carmaker’s web portal let one hacker remotely unlock cars from anywhere
Street justice isn’t pretty but how else do you deal with this kind of insanity? Sometimes someone needs to standup and say something
Armenia and Azerbaijan sign U.S.-brokered accord at White House outlining transit link via southern Armenia
Barcelona Resolves Captaincy Issue with Marc-André ter Stegen
US Justice Department Seeks Release of Epstein and Maxwell Grand Jury Exhibits Amid Legal and Victim Challenges
Trump Urges Intel CEO Lip-Bu Tan to Resign Over Alleged Chinese Business Ties
Scotland’s First Minister Meets Trump Amid Visit Highlighting Whisky Tariffs, Gaza Crisis and Heritage Links
Trump Administration Increases Reward for Arrest of Venezuelan President Maduro to Fifty Million Dollars
Armenia and Azerbaijan to Sign US-Brokered Framework Agreement for Nakhchivan Corridor
British Labour Government Utilizes Counter-Terrorism Tools for Social Media Monitoring Against Legitimate Critics
OpenAI Launches GPT‑5, Its Most Advanced AI Model Yet
Embarrassment in Britain: Homelessness Minister Evicted Tenants and Forced to Resign
President Trump nominated Stephen Miran, his top economic adviser and a critic of the Federal Reserve, to temporarily fill an open Fed seat
The AI-Powered Education Revolution: Market Potential and Transformative Impact
Chikungunya Virus Outbreak in Southern China: Over 7,000 Hospitalized
French wine makers have seen catastrophic damage to vines that were almost ready to be harvested after the worst fires in more than 70 years burned through the south of the country
US Lawmaker Probes Intel CEO’s China Ties Amid National Security Concerns
Brazilian President Lula says he’ll contact the leaders of BRICS states to propose a unified response to U.S. tariffs
Trump Open to Meeting Putin as Soon as Next Week, with Possible Trilateral Summit Including Zelenskiy
Katy Perry and Justin Trudeau spark dating rumors, joining high stakes world of celeb-politician romances
US envoy Steve Witkoff arrived in Moscow to seek a breakthrough in the Ukraine war ahead of President Trump’s peace deadline
WhatsApp Deletes 6.8 Million Scam Accounts Amid Rising Global Fraud
Nine people have been hospitalized and dozens of salmonella cases have been reported after an outbreak of infections linked to certain brands of pistachios and pistachio-containing products, according to the Public Health Agency of Canada
Karol Nawrocki Inaugurated as Poland’s President, Setting Stage for Clash with Tusk Government
Trump Signals JD Vance as ‘Most Likely’ MAGA Successor for 2028
US Charges Two Chinese Nationals for Illegal Nvidia AI Chip Exports
Texas Residents Face Water Restrictions While AI Data Centers Consume Millions of Gallons
U.S. Tariff Policy Triggers Market Volatility Amid Growing Global Trade Tensions
Tariffs, AI, and the Shifting U.S. Macro Landscape: Navigating a New Economic Regime
Representative Greene Urges H-1B Visa Cuts Amid U.S.-India Trade Tensions
U.S. House Committee Subpoenas Clintons and Senior Officials in Epstein Investigation
Sydney Sweeney Registered as Republican as Controversial American Eagle Ad Sparks Debate
Trump Accuses Major Banks of Politically Motivated Account Denials and Prepares Executive Order
TikTok Removes Huda Kattan Video Over Anti-Israel Conspiracy Claims
Trump Threatens Tariffs on India Over Russian Oil Imports
German Finance Minister Criticizes Trump’s Attacks on Institutions
U.S. Proposes Visa Bond of Up to $15,000 for Some Applicants
U.S. Farmers Increase Lobbying Amid Immigration Crackdown
Elon Musk Receives $23.7 Billion Tesla Stock Award
Texas House Paralyzed After Democrats Walk Out Over Redistricting
Mexican Cartels Complicate Sheinbaum’s U.S. Security Talks
Mark Zuckerberg Declares War on the iPhone
India Rejects U.S. Tariff Threat, Defends Russian Oil Purchases
United States Establishes Strategic Bitcoin Reserve and Digital Asset Stockpile
Thousands of Private ChatGPT Conversations Accidentally Indexed by Google
China Tightens Mineral Controls, Curtailing Critical Inputs for Western Defence Contractors
×