London Daily

Focus on the big picture.
Sunday, Aug 16, 2026

Daniel Craig's flamboyant dancing in new vodka advert is a cinematic masterpiece

Daniel Craig's flamboyant dancing in new vodka advert is a cinematic masterpiece

If you’ve been wondering what Daniel Craig has been up to since stepping down as James Bond, well, he’s here to show you his killer dance moves.


The Knives Out actor, 54, gives his kids bragging rights for having the coolest dad on the planet in a new vodka commercial, directed by Taika Waititi.

In what can only be described as a cinematic masterpiece, the award-winning star shimmies, thrusts, and gyrates around a hotel in an ad for Belvedere although, let’s face it, the beverage isn’t the star of the show.

The incredible commercial begins with Craig – who stars as ‘himself’ – offering a smirk to the camera as the epitome of sophistication in a white suit.

But, his swagger is soon unleashed, as he hops out of a car wearing an all-black ensemble, complete with leather jacket and shades.

Craig proceeds to strut down the street before boogying his way inside the lobby of the Cheval Blanc Paris hotel, while a groovy soundtrack by Rita Ora and Giggs plays.

Daniel Craig begins with a smirk to camera, before proceeding to unleash his swagger

He boogies down the street, solidifying his status as the coolest dad ever

Complete with black shades and a leather jacket, Craig looks worlds away from smart and slick James Bond


The 007 icon is later seen thrusting his hips in an elevator, totally oblivious to the elderly couple behind them just trying to get to their room, but the smiles on their faces suggest they were enjoying the show.

Accurately representing all of us when we’re home along, Craig shimmies down the hallway before walking on water and seamlessly transitioning into a white vest and jeans.

If you thought he was done there, you thought wrong as Craig goes on to get down on a rooftop, before heading to the mini fridge – because all that dancing is thirsty work!

Thrusting his hips in the elevator, he was oblivious to the elderly couple behind

The actor gives Hugh Grant’s Love Actually dance scene a run for its money

Daniel Craig is all of us when we’re home alone


Yes, this is actually a vodka commercial, in case you’d forgotten amid all that excitement, and in one swift swipe, the star pops off the bottle cap and pours himself a glass.

‘Finally,’ he sighs, but is unable to fully enjoy his beverage before director Taika shouts: ‘And cut!’

Playing a caricature of himself, Taika is the demanding director, with an assistant by his side fanning him while another feeds him sushi.

Craig seamlessly transitions into a white look, splashing about in the water

Of course, he has personalised grills

He let out all his inhibitions

‘Let’s go again, just be yourself,’ he tells Craig, who flashes a smile to camera and, in turn, his sparkling grills, spelling his initials.

Understandably, the ad has set the internet alight, with one Twitter user branding it ‘the wildest thing I’ve ever seen.’

Taika Waititi plays a demanding director being fanned and fed sushi by assistants


‘Sure, the John Lewis advert is great but does it have Daniel Craig dancing???’, tweeted another, in reference to the store’s emotional Christmas ad.

Belvedere said their new global campaign starring Craig was inspired by ‘the pure emotion captured in a glorious moment of feeling free.’

Choreographed by JaQuel Knight (although, you’d be forgiven for thinking they were his own moves), Craig’s performance was intended to exude a ‘warmly rebellious energy’ and be ‘courageous in spirit,’ and boy, was it exactly that.

In true megastar style, the campaign debuted in Times Square on November 9 and will showcase in Piccadilly Circus on November 21.

Newsletter

Related Articles

0:00
0:00
Close
UK Wildfire Phone Alert Triggers Backlash as Users Switch Off Emergency Warnings
Heathrow Roads Reopen After Burst Water Main Floods Access to Terminals 2 and 3
Former NBA Players Enes Kanter Freedom and Royce White Say They Will Enter 2027 WNBA Draft
Italian Speed Camera Issues Nearly 32,000 Fines in 10 Weeks, Worth More Than €3 Million
Former Cambridge Professor Jason Arday Found Dead Days After Resigning Amid Plagiarism Row
US Appeals Court Rules AI Agent's Website Actions Are Legally Attributed to the User
France's Constitutional Council Blocks Social Media Ban for Children Under 15
Liechtenstein Changes Royal Succession Rules to Allow Women to Inherit the Throne
Women Allege Rape and Sexual Abuse at British Army College for Teenage Recruits
Minnesota: Two independent investigators posed as Muslims (one wearing a burqa) and showed how they could vote in elections without identification.
UK Prime Minister Andy Burnham Takes Regional Tour to Highlight Local Infrastructure and Environmental Problems
Nigel Farage Wins Clacton By-Election to Return to the House of Commons
Bank of England Warns Rising Inflation Could Squeeze UK Household Incomes
UK Government Announces £65 Million Aid Package for Farmers Hit by Severe Drought
UK Economy Grows 0.4% in Second Quarter Despite Energy Market Pressures
UK Issues Emergency Alert as Severe Wildfires Spread Across England and Wales
UK and Finland Discuss European Defence and Continued Support for Ukraine
Nigel Farage Wins Clacton By-Election to Return to the House of Commons
UK Government Deploys Military to Help Fight Wildfires and Bans Disposable Barbecues
UK Records Hottest Day of the Year as Fifth Summer Heatwave Peaks in Southern England
UK Condemns Houthi Actions and Warns of Red Sea Threat to Global Trade
UK and Solomon Islands Open Wildlife Photography Exhibition in Honiara
UK Small Businesses Face Continued Cash Flow and Tax Pressures
Greatham Marsh Restoration Restores Tidal Wetland in Hartlepool After More Than 200 Years
UK Health Regulator Urges University Students to Check Meningitis and Measles Vaccination Status
Mining Remediation Authority Completes Major Ground Stabilization Works in Scottish Community
UK Food Crime Investigators Seize 33 Tonnes of Illegal Food in Multi-Agency Operation
Technical Qualification Uptake Hits Record High as Advanced Mathematics Results Improve
UK Summer Temperatures on Course to Challenge Long-Standing Records, Met Office Says
UK Farmers Bring Forward Cereal Harvests as Drought Threatens Yields
Wildfires Surge Across England and Wales as Fire Chiefs Report Record July
UK Nurses Warn of Heat Risks as Hospital Staff Struggle With Extreme Temperatures
Southern Water Seeks Drought Order for Hampshire and Isle of Wight Amid Water Shortages
UK Heatwave Pushes West London Temperature to 38.1 Degrees as Health Alerts Continue
UK Economy Grows 0.4% in Second Quarter Despite Global Uncertainty
China’s Kimi Launches AI-Focused Credit Card With Agricultural Bank of China and American Express
UK Residents Gather to Watch Rare Partial Solar Eclipse
Reform UK Deputy Leader Richard Tice Faces Criticism Over Legal Threat Against Guardian Journalist
Michael Forsyth Elected Speaker of the House of Lords
Cambridge Researchers Launch £20 Million Human Organoid Drug Testing Programme
Heathrow Loses European Passenger Traffic Lead to Istanbul Airport
Households Near New UK Electricity Pylons to Receive £250 Annual Energy Bill Discount
UK Government Estimates Zero-Hours Contract Ban Could Cost Employers Up to £3 Billion a Year
Robert Jenrick Leaves Conservatives for Reform UK in Major Parliamentary Defection
UK Police Chiefs Urge Government to Block Early Release of Andrew Harper Killers
UK Government Holds Emergency Cobra Meeting as Drought and Heatwave Raise Wildfire Risks
Former Labour Adviser Arrested on Suspicion of Spying for China Held Privileged Access as Top Party Donor
Turkish Parliament Passes Landmark Bill Granting Conditional Amnesty to Disarmed PKK Members
Donald Trump Warns FIFA Against Ousting Gianni Infantino Amid Revolt by Global Football Leaders
Jeff Bezos Joins Investor Group Closing In on $6 Billion Liverpool FC Stake
×