London Daily

Focus on the big picture.
Sunday, Mar 29, 2026

Daniel Craig's flamboyant dancing in new vodka advert is a cinematic masterpiece

Daniel Craig's flamboyant dancing in new vodka advert is a cinematic masterpiece

If you’ve been wondering what Daniel Craig has been up to since stepping down as James Bond, well, he’s here to show you his killer dance moves.


The Knives Out actor, 54, gives his kids bragging rights for having the coolest dad on the planet in a new vodka commercial, directed by Taika Waititi.

In what can only be described as a cinematic masterpiece, the award-winning star shimmies, thrusts, and gyrates around a hotel in an ad for Belvedere although, let’s face it, the beverage isn’t the star of the show.

The incredible commercial begins with Craig – who stars as ‘himself’ – offering a smirk to the camera as the epitome of sophistication in a white suit.

But, his swagger is soon unleashed, as he hops out of a car wearing an all-black ensemble, complete with leather jacket and shades.

Craig proceeds to strut down the street before boogying his way inside the lobby of the Cheval Blanc Paris hotel, while a groovy soundtrack by Rita Ora and Giggs plays.

Daniel Craig begins with a smirk to camera, before proceeding to unleash his swagger

He boogies down the street, solidifying his status as the coolest dad ever

Complete with black shades and a leather jacket, Craig looks worlds away from smart and slick James Bond


The 007 icon is later seen thrusting his hips in an elevator, totally oblivious to the elderly couple behind them just trying to get to their room, but the smiles on their faces suggest they were enjoying the show.

Accurately representing all of us when we’re home along, Craig shimmies down the hallway before walking on water and seamlessly transitioning into a white vest and jeans.

If you thought he was done there, you thought wrong as Craig goes on to get down on a rooftop, before heading to the mini fridge – because all that dancing is thirsty work!

Thrusting his hips in the elevator, he was oblivious to the elderly couple behind

The actor gives Hugh Grant’s Love Actually dance scene a run for its money

Daniel Craig is all of us when we’re home alone


Yes, this is actually a vodka commercial, in case you’d forgotten amid all that excitement, and in one swift swipe, the star pops off the bottle cap and pours himself a glass.

‘Finally,’ he sighs, but is unable to fully enjoy his beverage before director Taika shouts: ‘And cut!’

Playing a caricature of himself, Taika is the demanding director, with an assistant by his side fanning him while another feeds him sushi.

Craig seamlessly transitions into a white look, splashing about in the water

Of course, he has personalised grills

He let out all his inhibitions

‘Let’s go again, just be yourself,’ he tells Craig, who flashes a smile to camera and, in turn, his sparkling grills, spelling his initials.

Understandably, the ad has set the internet alight, with one Twitter user branding it ‘the wildest thing I’ve ever seen.’

Taika Waititi plays a demanding director being fanned and fed sushi by assistants


‘Sure, the John Lewis advert is great but does it have Daniel Craig dancing???’, tweeted another, in reference to the store’s emotional Christmas ad.

Belvedere said their new global campaign starring Craig was inspired by ‘the pure emotion captured in a glorious moment of feeling free.’

Choreographed by JaQuel Knight (although, you’d be forgiven for thinking they were his own moves), Craig’s performance was intended to exude a ‘warmly rebellious energy’ and be ‘courageous in spirit,’ and boy, was it exactly that.

In true megastar style, the campaign debuted in Times Square on November 9 and will showcase in Piccadilly Circus on November 21.

Newsletter

Related Articles

0:00
0:00
Close
Thousands Rally in London to Oppose Rise of Far-Right Movements
Hong Kong Official Rejects Allegations of Surveillance Orders Targeting UK-Based Dissidents
PayPal Expands Cryptocurrency Services to Allow UK Users to Buy and Sell Bitcoin
UK Minister Challenges Reform Party’s ‘Pro-Family’ Agenda as Debate Intensifies
Concerns Grow Over Meningitis Risk Among UK Students Amid Warning Signs of New Outbreaks
Japanese Grand Prix 2026: Schedule, UK Start Times and Full Broadcast Details
Electric Vehicles Seen as Strategic Solution to UK Fuel Reserve Concerns
Rise of Lone-Actor Threats and Online Radicalisation Drives New Wave of Antisemitic Attacks in the UK
Canada Advances Plan to Ban Cryptocurrency Donations in Election Campaigns
UK Faces Looming Medicine Shortages as Iran Conflict Threatens Supply Chains
Deadly Meningitis Outbreak in the U.K. Highlights Urgent Need for Vaccination
Fresh Claims Emerge Over Harry and Meghan’s Australia Visit as Insider Speaks Out
NATO Assessment Indicates UK Defence Spending Has Fallen Below Alliance Average
FTSE 100 Slips as Middle East Tensions Weigh on Investor Sentiment
UK Economy Begins to Feel Early Impact of Iran Conflict as Policy Challenges Intensify
Russian National Jailed in UK After Assault Case Linked to Barron Trump’s Alert
Energy Price Surge Accelerates Shift Away from Fossil Fuels in UK Homes
UK Museums House More Than 260,000 Human Remains, New Report Reveals
Surging UK Gilt Yields Reflect Inflation Pressures and Fiscal Uncertainty
UK Issues Updated Guidance on Children’s Screen Time with Focus on Balance and Wellbeing
UK Migration Figures Show Shifting Trends Across Asylum, Visas and Channel Crossings
UK Watchdog Launches Probe into Five Firms Over Alleged Fake Reviews and Ratings
Jaguar Land Rover Halts Production at UK Plant Amid Supplier Disruption
UK Police Reverse Position, Confirm Arrests Will Resume for Palestine Action Protests
UK Small Businesses Face Europe’s Steepest Cost Pressures, New Survey Reveals
US Envoy Urges UK to Proceed with King’s Visit Amid Diplomatic Sensitivities
FTSE 100 Drops Over One Percent as Middle East Tensions Weigh on Markets
UK CO2 Plant Set to Reopen as Authorities Move to Safeguard Supplies Amid Middle East Tensions
Trump Urges Stronger Defence Investment as He Questions Allied Naval Capabilities
New COVID Variant Detected in UK Raises Concerns Over Vaccine Effectiveness
FTSE Russell Moves to Standardise Free-Float Rules for UK and International Listings
HBO Max Launches in UK and Ireland, Marking Major Step in Global Streaming Expansion
UK Signals Readiness to Seize Russian ‘Shadow Fleet’ Vessels in Escalation of Sanctions Enforcement
Escalating Middle East Conflict Seen as Major Threat to UK Economic Stability
Early Challenges Mark Prince Harry and Meghan’s Australia Visit
UK Government Rejects Cover-Up Claims After Theft of Former PM Aide’s Phone
Cyprus Opens Strategic Talks with UK Over Sovereign Base Areas
UK Faces Risk of Sharp Inflation Surge Despite Stable Pre-Crisis Figures
UK Police Arrest Two Over Suspected Antisemitic Arson as Iran Link Investigated
UK Inflation Holds at Three Percent Ahead of Oil Price Shock from Iran Conflict
UK Fuel Prices Face Upward Pressure as Global Oil Trends Raise Cost Outlook
Girlguiding UK Sets September Deadline for Membership Policy Change Affecting Trans Participants
Germany and UK Accelerate Wind Power Expansion to Strengthen Energy Security
UK Moves to Ban Cryptocurrency Donations to Political Parties Over Foreign Influence Concerns
UK and Turkey Finalise Major Air Defence Agreement Worth Billions
Apple Introduces Mandatory Age Verification for iPhone Users in the UK
Diverging Views Emerge Over Meghan Markle’s Planned Australia Appearance
Trump Signals Frustration with UK Leadership Amid Diverging Approaches to Iran Conflict
UK Government Takes Control of Hunterston B as Landmark Nuclear Decommissioning Begins
UK Public Inflation Expectations Jump Sharply in March, Raising Pressure on Bank of England
×