London Daily

Focus on the big picture.
Saturday, Feb 22, 2025

Daniel Craig's flamboyant dancing in new vodka advert is a cinematic masterpiece

Daniel Craig's flamboyant dancing in new vodka advert is a cinematic masterpiece

If you’ve been wondering what Daniel Craig has been up to since stepping down as James Bond, well, he’s here to show you his killer dance moves.


The Knives Out actor, 54, gives his kids bragging rights for having the coolest dad on the planet in a new vodka commercial, directed by Taika Waititi.

In what can only be described as a cinematic masterpiece, the award-winning star shimmies, thrusts, and gyrates around a hotel in an ad for Belvedere although, let’s face it, the beverage isn’t the star of the show.

The incredible commercial begins with Craig – who stars as ‘himself’ – offering a smirk to the camera as the epitome of sophistication in a white suit.

But, his swagger is soon unleashed, as he hops out of a car wearing an all-black ensemble, complete with leather jacket and shades.

Craig proceeds to strut down the street before boogying his way inside the lobby of the Cheval Blanc Paris hotel, while a groovy soundtrack by Rita Ora and Giggs plays.

Daniel Craig begins with a smirk to camera, before proceeding to unleash his swagger

He boogies down the street, solidifying his status as the coolest dad ever

Complete with black shades and a leather jacket, Craig looks worlds away from smart and slick James Bond


The 007 icon is later seen thrusting his hips in an elevator, totally oblivious to the elderly couple behind them just trying to get to their room, but the smiles on their faces suggest they were enjoying the show.

Accurately representing all of us when we’re home along, Craig shimmies down the hallway before walking on water and seamlessly transitioning into a white vest and jeans.

If you thought he was done there, you thought wrong as Craig goes on to get down on a rooftop, before heading to the mini fridge – because all that dancing is thirsty work!

Thrusting his hips in the elevator, he was oblivious to the elderly couple behind

The actor gives Hugh Grant’s Love Actually dance scene a run for its money

Daniel Craig is all of us when we’re home alone


Yes, this is actually a vodka commercial, in case you’d forgotten amid all that excitement, and in one swift swipe, the star pops off the bottle cap and pours himself a glass.

‘Finally,’ he sighs, but is unable to fully enjoy his beverage before director Taika shouts: ‘And cut!’

Playing a caricature of himself, Taika is the demanding director, with an assistant by his side fanning him while another feeds him sushi.

Craig seamlessly transitions into a white look, splashing about in the water

Of course, he has personalised grills

He let out all his inhibitions

‘Let’s go again, just be yourself,’ he tells Craig, who flashes a smile to camera and, in turn, his sparkling grills, spelling his initials.

Understandably, the ad has set the internet alight, with one Twitter user branding it ‘the wildest thing I’ve ever seen.’

Taika Waititi plays a demanding director being fanned and fed sushi by assistants


‘Sure, the John Lewis advert is great but does it have Daniel Craig dancing???’, tweeted another, in reference to the store’s emotional Christmas ad.

Belvedere said their new global campaign starring Craig was inspired by ‘the pure emotion captured in a glorious moment of feeling free.’

Choreographed by JaQuel Knight (although, you’d be forgiven for thinking they were his own moves), Craig’s performance was intended to exude a ‘warmly rebellious energy’ and be ‘courageous in spirit,’ and boy, was it exactly that.

In true megastar style, the campaign debuted in Times Square on November 9 and will showcase in Piccadilly Circus on November 21.

Newsletter

Related Articles

0:00
0:00
Close
UK Prison Officer Sentenced for Inappropriate Conduct with Inmate
Good News: Senate Confirms Kash Patel as FBI Director
Officials from the U.S. and Hungary Engage in Talks on Economic Collaboration and Sanctions Strategy
James Bond Franchise Transitions to Amazon MGM Studios
Technology Giants Ramp Up Lobbying Initiatives Against Strict EU Regulations
Alibaba Exceeds Quarterly Projections Fueled by Growth in Cloud and AI
Tequila Sector Faces Surplus Crisis as Agave Prices Dive Sharply
Residents of Flintshire Mobile Home Park Grapple with Maintenance Issues and Uncertain Future
Ronan Keating Criticizes Irish Justice System Following Fatal Crash Involving His Brother
Gordon Ramsay's Lucky Cat Restaurant Faces Unprecedented Theft
Israeli Family Mourns Loss of Peace Advocate Oded Lifschitz as Body Returned from Gaza
Former UK Defense Chief Calls for Enhanced European Support for Ukraine
Pope Francis Admitted to Hospital in Rome Amid Rising Succession Speculation
Senate Republican Leader Mitch McConnell, at the age of 83, Declares His Retirement.
Whistleblower Reveals Whitehall’s Focus on Kabul Animal Airlift Amid Crisis
Politicians Who Deliberately Lie Could Face Removal from Office in Wales
Scottish Labour Faces Challenges Ahead of 2026 Holyrood Elections
Leftwing Activists Less Likely to Work with Political Rivals, Study Finds
Boris Johnson to Host 'An Evening with Boris Johnson' at Edinburgh's Usher Hall
Planned Change in British Citizenship Rules Faces First Legal Challenge
Northumberland Postal Worker Sentenced for Sexual Assaults During Deliveries
British Journalist Missing in Brazil for 11 Days
Tesco Fixes Website Glitch That Disrupted Online Grocery Orders
Amnesty International Critiques UK's Predictive Policing Practices
Burglar Jailed After Falling into Home-Made Trap in Blyth
Sellafield Nuclear Site Exits Special Measures for Physical Security Amid Ongoing Cybersecurity Concerns
Avian Influenza Impact on Seals in Norfolk: Four Deaths Confirmed
First Arrest Under Scotland's Abortion Clinic Buffer Zone Law Amidst International Controversy
Meghan Markle Rebrands Lifestyle Venture as 'As Ever' Ahead of Netflix Series Launch
Inter-Island Ferry Services Between Guernsey and Jersey Set to Expand
Significant Proportion of Cancer Patients in England and Wales Not Receiving Recommended Treatments
Final Consultation Launched for Vyrnwy Frankton Power Line Project
Drug Misuse Deaths in Scotland Rise by 12% in 2023
Failed £100 Million Cocaine Smuggling Operation in the Scottish Highlands
Central Cee Equals MOBO Awards Record; Bashy and Ayra Starr Among Top Honorees
EastEnders: Four Decades of Challenging Social Norms
Jonathan Bailey Channels 'Succession' in Bold Richard II Performance
Northern Ireland's First Astronaut Engages in Rigorous Spacewalk Training
Former Postman Sentenced for Series of Sexual Offences in Northumberland
Record Surge in Anti-Muslim Hate Crimes Across the UK in 2024
Omagh Bombing Inquiry Concludes Commemorative Hearings with Survivor Testimonies
UK Government Introduces 'Ronan's Law' to Combat Online Knife Sales to Minors
Metal Detectorists Unearth 15th-Century Coin Hoard in Scottish Borders
Woman Charged in 1978 Death of Five-Year-Old Girl in South London
Expanding Sinkhole in Godstone, Surrey, Forces Evacuations and Road Closures
Bangor University Announces Plans to Cut 200 Jobs Amid £15 Million Savings Target
British Journalist Charlotte Peet Reported Missing in Brazil
UK Inflation Rises to 3% in January Amid Higher Food Prices and School Fees
Starmer Defends Zelensky Amidst Trump's 'Dictator' Allegation
Zelensky Calls on World Leaders to Back Peace Efforts in Light of Strains with Trump
×