London Daily

Focus on the big picture.
Sunday, Jul 26, 2026

Daniel Craig's flamboyant dancing in new vodka advert is a cinematic masterpiece

Daniel Craig's flamboyant dancing in new vodka advert is a cinematic masterpiece

If you’ve been wondering what Daniel Craig has been up to since stepping down as James Bond, well, he’s here to show you his killer dance moves.


The Knives Out actor, 54, gives his kids bragging rights for having the coolest dad on the planet in a new vodka commercial, directed by Taika Waititi.

In what can only be described as a cinematic masterpiece, the award-winning star shimmies, thrusts, and gyrates around a hotel in an ad for Belvedere although, let’s face it, the beverage isn’t the star of the show.

The incredible commercial begins with Craig – who stars as ‘himself’ – offering a smirk to the camera as the epitome of sophistication in a white suit.

But, his swagger is soon unleashed, as he hops out of a car wearing an all-black ensemble, complete with leather jacket and shades.

Craig proceeds to strut down the street before boogying his way inside the lobby of the Cheval Blanc Paris hotel, while a groovy soundtrack by Rita Ora and Giggs plays.

Daniel Craig begins with a smirk to camera, before proceeding to unleash his swagger

He boogies down the street, solidifying his status as the coolest dad ever

Complete with black shades and a leather jacket, Craig looks worlds away from smart and slick James Bond


The 007 icon is later seen thrusting his hips in an elevator, totally oblivious to the elderly couple behind them just trying to get to their room, but the smiles on their faces suggest they were enjoying the show.

Accurately representing all of us when we’re home along, Craig shimmies down the hallway before walking on water and seamlessly transitioning into a white vest and jeans.

If you thought he was done there, you thought wrong as Craig goes on to get down on a rooftop, before heading to the mini fridge – because all that dancing is thirsty work!

Thrusting his hips in the elevator, he was oblivious to the elderly couple behind

The actor gives Hugh Grant’s Love Actually dance scene a run for its money

Daniel Craig is all of us when we’re home alone


Yes, this is actually a vodka commercial, in case you’d forgotten amid all that excitement, and in one swift swipe, the star pops off the bottle cap and pours himself a glass.

‘Finally,’ he sighs, but is unable to fully enjoy his beverage before director Taika shouts: ‘And cut!’

Playing a caricature of himself, Taika is the demanding director, with an assistant by his side fanning him while another feeds him sushi.

Craig seamlessly transitions into a white look, splashing about in the water

Of course, he has personalised grills

He let out all his inhibitions

‘Let’s go again, just be yourself,’ he tells Craig, who flashes a smile to camera and, in turn, his sparkling grills, spelling his initials.

Understandably, the ad has set the internet alight, with one Twitter user branding it ‘the wildest thing I’ve ever seen.’

Taika Waititi plays a demanding director being fanned and fed sushi by assistants


‘Sure, the John Lewis advert is great but does it have Daniel Craig dancing???’, tweeted another, in reference to the store’s emotional Christmas ad.

Belvedere said their new global campaign starring Craig was inspired by ‘the pure emotion captured in a glorious moment of feeling free.’

Choreographed by JaQuel Knight (although, you’d be forgiven for thinking they were his own moves), Craig’s performance was intended to exude a ‘warmly rebellious energy’ and be ‘courageous in spirit,’ and boy, was it exactly that.

In true megastar style, the campaign debuted in Times Square on November 9 and will showcase in Piccadilly Circus on November 21.

Newsletter

Related Articles

0:00
0:00
Close
Following OpenAI's Cyberattack: 'Most Companies Still Do Not Understand What Is Coming'
Autopsy Finds No Violence in Death of Epstein-Linked Model Scout
Indian Education Minister Resigns After Cockroach Youth Protests
California Desert Data-Centre Plan Stalls as Water and Power Disputes Mount
Northern Ireland Border Security Tightened After Military-Grade Explosive Interception
British Hospitality Sector Targets Summer Visitors Through Regional Promotions
England River Access Debate Intensifies After New Data Shows Limited Public Access
Royal Navy Strengthens Maritime Vigilance Amid Rising Security Concerns
UK Education Department Expands Mental Health Support for Young People Entering Work
UK Tourism Industry Launches Summer Campaigns to Boost Domestic Travel
North England Transport Plans Advance to Support Industrial Growth
Financial Markets Watch New Government’s Economic Strategy as Investors Assess Fiscal Risks
Royal Navy Continues Monitoring Russian Naval Activity Near UK Waters
UK Care Workers May Receive Immigration Exemptions Under Proposed Visa Changes
Health Secretary Yvette Cooper Begins Emergency Talks to Address NHS Staffing Shortages
UK Banks Launch High-Interest Savings Offers to Attract Household Deposits
North Sea Oil Drilling Projects Face Delays After Offshore Equipment Accident
Cairngorms Wildfire Highlights Growing Pressure on UK Emergency Services
UK Government Borrowing Plans Put Pressure on Ten-Year Gilt Markets
Royal Navy Aircraft Carrier HMS Prince of Wales Returns After NATO Northern Flank Mission
Metropolitan Police Opens Criminal Investigation Into Reform UK Political Donations
Scottish Government Requests Military Support as Cairngorms Wildfire Forces Emergency Response
Andy Burnham Takes Office as UK Prime Minister and Unveils New Cabinet Team
War, Youth Revolt and the Global Struggle for Control
War, Power and the Rising Price of Political Decisions
High Street Sales Suffer Sharpest Summer Decline in Five Years
Wales Approves Higher Taxes on Second Homes and Long-Term Empty Properties
Environment Agency Imposes Record £150 Million Penalty on Water Companies
UK Competition Watchdog Blocks U.S. Takeover of Cambridge Chip Designer
Scotland Unveils Land Reform Bill to Expand Renewable Energy Projects
Northern Ireland Secures £500 Million Technology Investment for Belfast Cybersecurity Hub
NHS Rolls Out AI Triage System Across Major Hospitals in England
UK Strengthens North Sea Naval Cooperation With European Allies
UK Chancellor Commits £7 Billion to Accelerate Manchester-Leeds Rail Link
Bank of England Signals Interest Rate Cuts After Inflation Falls Below Target
Badenoch Rejects Grant Shapps' Bid to Return as Conservative Candidate
BAE Chief Warns Britain Has Underestimated the Risk of War
Burnham Rules Out New Scottish Independence Referendum in First Talks With Swinney
UK Government Strengthens Northern Economic Agenda Through Manchester Headquarters and Regional Partnerships
United Kingdom Opens New Furness Peninsula Coastal Route Under King Charles the Third England Coast Path
England Reduces Business Costs for Hospitality Sector Through New Relief Package
United Kingdom Allocates Seven Point Three Million Pounds for Zero-Emission Aviation Research
United Kingdom Begins Restoration Works on Portishead Railway Line After Six Decades Without Passenger Services
United States Tariff Measures Create New Trade Challenges for United Kingdom and European Union Businesses
Prime Minister Andy Burnham Meets Scottish and Welsh Leaders to Promote Regional Growth Cooperation
United Kingdom Government Announces Twenty Percent Business Rates Cut for Pubs, Clubs, and Music Venues
Prime Minister Andy Burnham Opens Manchester Government Headquarters to Shift Decision-Making Away From Westminster
United Kingdom Defence Ministry Says Armed Forces Ready After Iran Accuses London Over US Military Strikes
United Kingdom Inflation Falls to Two Point Six Percent as Prime Minister Andy Burnham Gains Economic Breathing Room
OpenAI Sued After ChatGPT Allegedly Discouraged Emergency Care Before Near-Fatal Embolism
×