London Daily

Focus on the big picture.
Friday, Mar 20, 2026

Cost-of-renting: Young, struggling and short of cash

Cost-of-renting: Young, struggling and short of cash

What's it like being young and facing higher rent while your pay stays the same?

Figures seen by the BBC show people under 30 face a growing cost-of-renting crisis, with worrying numbers spending more than 30% of their pay on rent.

Experts say spending this level of income on rental costs is unaffordable.

We've been speaking to people experiencing this, as well as hearing what it is like for those on the other side - the landlords.


The student


For Manchester University student Jess Walmsley, the scarcity of housing has been a major challenge.

The 21-year-old said she and her friends began looking for a house for their third year of study back in January and February but "there were hardly any places left this year".

"You really have to be on it and look every day," she said. "We were left with expensive or bad quality houses but luckily a student dropped out so we got a good deal."

Ms Walmsley pays £87 a week per person for a four-bedroom house, excluding bills. She said it was now common for people to start looking for houses for the next academic year as early as October - just a month into term.

Her housemates have also been cutting down on using the tumble dryer and shopping a lot more at Iceland to reduce costs.

"It's a tough process, I've been working all of the summer but I feel lucky to be eligible for the maximum loan because otherwise, it would be so hard to manage," Ms Walmsley added.


The young family


Data seen by the BBC, supplied by property market consultancy Dataloft, suggests that people under 30 are spending more of their earnings on rent than other working-age groups.

London has the highest rents, according to the data. However, many of the places where affordability has worsened since the pandemic are in locations such as Rotherham, Bolton and Dudley.

Shannon Waine, 31, and Oliver Kimber, 28, have had to move 45 minutes outside of Cheltenham with their 10-month-old baby Mhairi, to find affordable rental accommodation.

Although Ms Waine is a little older than the people examined in our data, her experience shows life isn't getting any easier for this cohort.

Shannon Waine and her family are now paying £175 more each month


After applying for 20 different houses in their price range in Cheltenham, Ms Waine said she had to look further afield. After six weeks, she found a house in Bidford-on-Avon in Warwickshire for £825 a month - £175 higher than their previous house.

"We used to pay £650 a month but there was no longer anything in that price bracket as there is just so much demand for two beds in Cheltenham now," she told the BBC.

The family have moved in with relatives twice during their search.

"It's been incredibly stressful, not knowing where we'll be and with a 10-month-old daughter has not been easy through no fault of our own," she said.

"Unless you have family support I don't know how people can cope - there's nowhere near enough council houses and it feels like it's all backwards."

The family has also had to borrow money to afford the cost of moving house in six trips from Cheltenham to Warwickshire.


The landlord


Colin Hayman, a private landlord from Norwich, says he does have sympathy for tenants facing spiralling rents.

But Mr Hayman, who's 61, says he's also frustrated at how landlords are "always painted as the bad guy".

Colin Hayman says landlords have good reasons for increasing rents.


"Of course I have sympathy for renters, don't get me wrong," he told the BBC.

"But from a landlord's perspective there are good reasons for increasing rents which are being ignored, including changes in tax laws in respect of buy-to-let mortgage payments."

Mr Hayman, who has a small portfolio of properties in north-east England, says there are also changes coming in which make it increasingly difficult to make an income from being a landlord.

These include new regulations to make properties more energy efficient.

"It's expensive to achieve the new standards," he says. "For many landlords, it's simply not viable to keep their properties as it's costing too much."

Mr Hayman says many landlords are being forced out of the market.

"They are selling up now whilst property prices are high, thus reducing supply of rental stock and pushing prices up further,"

"The government likes to show it is pro-tenant but everything they are doing is anti-landlord."

Newsletter

Related Articles

0:00
0:00
Close
Apple issues an unusual warning: this is how your iPhone can be hacked without you doing anything
UK and Nigeria Reach Agreement to Accelerate Return of Irregular Migrants
UK Sets New Aid Priorities Following Significant Budget Reductions
Cyprus President Urges Open Dialogue Over Future of British Sovereign Base Areas
Cyprus President Urges Open Dialogue Over Future of British Sovereign Base Areas
UK Plans 50% Steel Tariffs in Bold Move to Protect Domestic Industry
Iran Conflict Sends Shockwaves Through UK Economy as Energy Costs and Trade Risks Surge
UK Health Officials Warn Kent Meningitis Outbreak Still Active as Cases Continue to Rise
UK Climate Progress Faces Scrutiny Over Reliance on Carbon Accounting Methods
UK Deploys Advisers to United States to Shape Plan for Reopening Strait of Hormuz
Amazon Bets on AI-Driven Alexa Upgrade to Revive UK Smart Speaker Market
UK Abortion Law Changes Spark Strong Response from Church Leaders and Pro-Life Advocates
UK Abortion Law Changes Spark Strong Response from Church Leaders and Pro-Life Advocates
GB News Faces Regulatory Complaints Over On-Air Remarks on ‘Genocide’ Claims
UK Signals Expanded Support for Gulf Allies as Iranian Attacks Intensify Regional Threats
UK VAT Decision Opens Path for Potential Refunds to U.S. Biopharma Firms
UK and Canada Advance ‘Middle Power’ Strategy to Shape Global Influence Beyond Superpowers
Google Explores AI Opt-Out Features in Search to Address UK Regulatory Concerns
Google Explores AI Opt-Out Features in Search to Address UK Regulatory Concerns
UK Fuel Prices Poised to Surge as Global Tensions Drive Oil Market Volatility
UK Fuel Prices Poised to Surge as Global Tensions Drive Oil Market Volatility
UK Holds Back on Hormuz Escort Mission While Continuing Talks with Allies
TrumpRx Pricing Platform Faces Scrutiny as Some Medicines Remain Costlier Than in the UK
UK, Netherlands and Finland Explore Joint Defence Investment Bank to Boost Military Capability
Deadly Meningitis Outbreak in Kent Raises Alarm as Cases Surge and Emergency Response Expands
UK Security Adviser Viewed US-Iran Nuclear Deal as Within Reach Before Sudden Escalation
UK Prime Minister Urges Continued Focus on Ukraine Amid Escalating Iran Conflict
UK Introduces New Safeguards to Shield Lenders from Bank Run Risks
UK Promotional Products Market Surpasses £1.3 Billion as Demand Strengthens in 2025
Reeves Pushes for Deeper UK-EU Economic Ties to Revive Growth
UK Security Adviser Saw No Imminent Iranian Nuclear Threat Days Before War Erupted
France Signals Warm Welcome for UK Return to EU Single Market Amid Renewed Cooperation Talks
UK Defence Official Criticises Boeing Over Delays to E-7 Wedgetail Programme
UK Urged to Secure Quantum Talent as Minister Warns Against Repeating AI Setbacks
UK Mayors Set to Gain New Spending Powers Under Reeves’ Fiscal Devolution Plan
Western Allies Urge Restraint as Israel Weighs Expanded Ground Operation in Lebanon
Trump Warns NATO Faces ‘Very Bad’ Future Without Stronger Allied Support in Iran Conflict
UK Minister Says Britain Not Bound to Support Every Demand From U.S. President
Starmer Tells Trump Britain Will Not Be Drawn Into Wider Iran War
Starmer Tells Trump Britain Will Not Be Drawn Into Wider Iran War
UK Set to Introduce Steel Tariffs of Up to 50 Percent in New Industrial Strategy
European Governments Decline Trump’s Call to Send Warships to Reopen Strait of Hormuz
Fears Over Iran Conflict Weigh on UK Consumer Confidence
Starmer Says UK Working With Allies on Hormuz Shipping Plan After Trump Raises Pressure
Iran War and Energy Shock Shake Britain’s Economy and Political Debate
Deadly Meningitis Outbreak at UK University Leaves Two Dead and Several Seriously Ill
Deadly Meningitis Outbreak at UK University Leaves Two Dead and Several Seriously Ill
King Charles and Queen Camilla Share Personal Tributes to Their Mothers on UK Mother’s Day
Prince William Honors Princess Diana with Mother’s Day Tribute
UK Economy Stalls in January as Households Cut Back on Eating Out
×