London Daily

Focus on the big picture.
Wednesday, Feb 11, 2026

Cost-of-renting: Young, struggling and short of cash

Cost-of-renting: Young, struggling and short of cash

What's it like being young and facing higher rent while your pay stays the same?

Figures seen by the BBC show people under 30 face a growing cost-of-renting crisis, with worrying numbers spending more than 30% of their pay on rent.

Experts say spending this level of income on rental costs is unaffordable.

We've been speaking to people experiencing this, as well as hearing what it is like for those on the other side - the landlords.


The student


For Manchester University student Jess Walmsley, the scarcity of housing has been a major challenge.

The 21-year-old said she and her friends began looking for a house for their third year of study back in January and February but "there were hardly any places left this year".

"You really have to be on it and look every day," she said. "We were left with expensive or bad quality houses but luckily a student dropped out so we got a good deal."

Ms Walmsley pays £87 a week per person for a four-bedroom house, excluding bills. She said it was now common for people to start looking for houses for the next academic year as early as October - just a month into term.

Her housemates have also been cutting down on using the tumble dryer and shopping a lot more at Iceland to reduce costs.

"It's a tough process, I've been working all of the summer but I feel lucky to be eligible for the maximum loan because otherwise, it would be so hard to manage," Ms Walmsley added.


The young family


Data seen by the BBC, supplied by property market consultancy Dataloft, suggests that people under 30 are spending more of their earnings on rent than other working-age groups.

London has the highest rents, according to the data. However, many of the places where affordability has worsened since the pandemic are in locations such as Rotherham, Bolton and Dudley.

Shannon Waine, 31, and Oliver Kimber, 28, have had to move 45 minutes outside of Cheltenham with their 10-month-old baby Mhairi, to find affordable rental accommodation.

Although Ms Waine is a little older than the people examined in our data, her experience shows life isn't getting any easier for this cohort.

Shannon Waine and her family are now paying £175 more each month


After applying for 20 different houses in their price range in Cheltenham, Ms Waine said she had to look further afield. After six weeks, she found a house in Bidford-on-Avon in Warwickshire for £825 a month - £175 higher than their previous house.

"We used to pay £650 a month but there was no longer anything in that price bracket as there is just so much demand for two beds in Cheltenham now," she told the BBC.

The family have moved in with relatives twice during their search.

"It's been incredibly stressful, not knowing where we'll be and with a 10-month-old daughter has not been easy through no fault of our own," she said.

"Unless you have family support I don't know how people can cope - there's nowhere near enough council houses and it feels like it's all backwards."

The family has also had to borrow money to afford the cost of moving house in six trips from Cheltenham to Warwickshire.


The landlord


Colin Hayman, a private landlord from Norwich, says he does have sympathy for tenants facing spiralling rents.

But Mr Hayman, who's 61, says he's also frustrated at how landlords are "always painted as the bad guy".

Colin Hayman says landlords have good reasons for increasing rents.


"Of course I have sympathy for renters, don't get me wrong," he told the BBC.

"But from a landlord's perspective there are good reasons for increasing rents which are being ignored, including changes in tax laws in respect of buy-to-let mortgage payments."

Mr Hayman, who has a small portfolio of properties in north-east England, says there are also changes coming in which make it increasingly difficult to make an income from being a landlord.

These include new regulations to make properties more energy efficient.

"It's expensive to achieve the new standards," he says. "For many landlords, it's simply not viable to keep their properties as it's costing too much."

Mr Hayman says many landlords are being forced out of the market.

"They are selling up now whilst property prices are high, thus reducing supply of rental stock and pushing prices up further,"

"The government likes to show it is pro-tenant but everything they are doing is anti-landlord."

Newsletter

Related Articles

0:00
0:00
Close
Heineken announces cut of 6,000 jobs due to declining beer demand
Beijing Brands UK Hong Kong Visa Expansion ‘Despicable and Reprehensible’ After Jimmy Lai Sentencing
Tesco Chief Warns UK Is ‘Sleepwalking’ Toward a Joblessness Crisis
Trump’s ‘Act of Great Stupidity’ Comment on UK Chagos Deal Reverberates Through Diplomacy and Strategy
New U.S. filings say Jeffrey Epstein repaid Les Wexner one hundred million dollars after theft allegation
Commerce Secretary Howard Lutnick acknowledges 2012 visit to Jeffrey Epstein’s private island as lawmakers scrutinise past ties
Helsing and Stark Defence loitering-munition drones and Germany’s race to industrialise battlefield autonomy
UK orders deletion of Courtsdesk court-data archive, reigniting the fight over who controls public justice records
UK Police Review Fresh Claims Involving Prince Andrew as Senior Royals Respond to Epstein Files
Keir Starmer’s Premiership Faces Unprecedented Strain as Epstein Fallout Deepens
Starmer Vows to Stay in Office as UK Government Faces Turmoil After Epstein Fallout
China and UK Signal Tentative Reset with Commitment to Steadier, Professionally Managed Relations
UK Confirms Imminent Increase in ETA Fee to £20 as Entry Rules Tighten
UK Signals Possible Seizure of Russia-Linked ‘Shadow Fleet’ Tanker in Escalation of Sanctions Enforcement
Epstein Scandal Piles Unprecedented Pressure on UK Prime Minister Keir Starmer’s Leadership
UK’s ‘Most Romantic Village’ Celebrates Valentine’s Day and Explores the Festival’s Rich History
The Implications of Expanding Voting Rights to Non-EU Foreign Residents in France
Ghislaine Maxwell to Testify Before US Congress on February 9
Al.com Acquired by Crypto.com Founder for $70 Million
Apple iPhone Lockdown Mode blocks FBI data access in journalist device seizure
Belgium: Man Charged with Rape After Faking Payment to Sex Worker
KPMG Urges Auditor to Relay AI Cost Savings
US and Iran to Begin Nuclear Talks in Oman
Winklevoss-Led Gemini to Slash a Quarter of Jobs and Exit European and Australian Markets
Canada Opens First Consulate in Greenland Amid Rising Geopolitical Tensions
China unveils plans for a 'Death Star' capable of launching missile strikes from space
NASA allows astronauts to take smartphones on upcoming missions to capture special moments.
Trump administration to launch TrumpRx.gov for direct drug purchases
Investigation Launched at Winter Olympics Over Ski Jumpers Injecting Hyaluronic Acid
U.S. State Department Issues Urgent Travel Warning for Citizens to Leave Iran Immediately
Wall Street Erases All Gains of 2026; Bitcoin Plummets 14% to $63,000
Epstein Case Documents Reignite Global Scrutiny of Political and Business Elites
Eighty-one-year-old man in the United States fatally shoots Uber driver after scam threat
UK Royal Family Faces Intensifying Strain as Epstein-Linked Revelations Rock the Institution
Political Censorship: French Prosecutors Raid Musk’s X Offices in Paris
AI Invented “Hot Springs” — Tourists Arrived and Were Shocked
Tech Mega-Donors Power Trump-Aligned Fundraising Surge to $429 Million Ahead of 2026 Midterms
UK Pharma Watchdog Rules Sanofi Breached Industry Code With RSV Vaccine Claims Against Pfizer
Melania Documentary Opens Modestly in UK with Mixed Global Box Office Performance
Starmer Arrives in Shanghai to Promote British Trade and Investment
Harry Styles, Anthony Joshua and Premier League Stars Among UK’s Top Taxpayers
New Epstein Files Include Images of Former Prince Andrew Kneeling Over Unidentified Woman
Starmer Urges Former Prince Andrew to Testify Before US Congress About Epstein Ties
Starmer Extends Invitation to Japan’s Prime Minister After Strategic Tokyo Talks
Skupski and Harrison Clinch Australian Open Men’s Doubles Title in Melbourne
DOJ Unveils Millions of Epstein Files, Fueling Global Scrutiny of Elite Networks
France Begins Phasing Out Zoom and Microsoft Teams to Advance Digital Sovereignty
China Lifts Sanctions on British MPs and Peers After Starmer Xi Talks in Beijing
Trump Nominates Kevin Warsh as Fed Chair to Reorient U.S. Monetary Policy Toward Pro-Growth Interest Rates
AstraZeneca Announces £11bn China Investment After Scaling Back UK Expansion Plans
×