London Daily

Focus on the big picture.
Thursday, Aug 20, 2026

Cost-of-renting: Young, struggling and short of cash

Cost-of-renting: Young, struggling and short of cash

What's it like being young and facing higher rent while your pay stays the same?

Figures seen by the BBC show people under 30 face a growing cost-of-renting crisis, with worrying numbers spending more than 30% of their pay on rent.

Experts say spending this level of income on rental costs is unaffordable.

We've been speaking to people experiencing this, as well as hearing what it is like for those on the other side - the landlords.


The student


For Manchester University student Jess Walmsley, the scarcity of housing has been a major challenge.

The 21-year-old said she and her friends began looking for a house for their third year of study back in January and February but "there were hardly any places left this year".

"You really have to be on it and look every day," she said. "We were left with expensive or bad quality houses but luckily a student dropped out so we got a good deal."

Ms Walmsley pays £87 a week per person for a four-bedroom house, excluding bills. She said it was now common for people to start looking for houses for the next academic year as early as October - just a month into term.

Her housemates have also been cutting down on using the tumble dryer and shopping a lot more at Iceland to reduce costs.

"It's a tough process, I've been working all of the summer but I feel lucky to be eligible for the maximum loan because otherwise, it would be so hard to manage," Ms Walmsley added.


The young family


Data seen by the BBC, supplied by property market consultancy Dataloft, suggests that people under 30 are spending more of their earnings on rent than other working-age groups.

London has the highest rents, according to the data. However, many of the places where affordability has worsened since the pandemic are in locations such as Rotherham, Bolton and Dudley.

Shannon Waine, 31, and Oliver Kimber, 28, have had to move 45 minutes outside of Cheltenham with their 10-month-old baby Mhairi, to find affordable rental accommodation.

Although Ms Waine is a little older than the people examined in our data, her experience shows life isn't getting any easier for this cohort.

Shannon Waine and her family are now paying £175 more each month


After applying for 20 different houses in their price range in Cheltenham, Ms Waine said she had to look further afield. After six weeks, she found a house in Bidford-on-Avon in Warwickshire for £825 a month - £175 higher than their previous house.

"We used to pay £650 a month but there was no longer anything in that price bracket as there is just so much demand for two beds in Cheltenham now," she told the BBC.

The family have moved in with relatives twice during their search.

"It's been incredibly stressful, not knowing where we'll be and with a 10-month-old daughter has not been easy through no fault of our own," she said.

"Unless you have family support I don't know how people can cope - there's nowhere near enough council houses and it feels like it's all backwards."

The family has also had to borrow money to afford the cost of moving house in six trips from Cheltenham to Warwickshire.


The landlord


Colin Hayman, a private landlord from Norwich, says he does have sympathy for tenants facing spiralling rents.

But Mr Hayman, who's 61, says he's also frustrated at how landlords are "always painted as the bad guy".

Colin Hayman says landlords have good reasons for increasing rents.


"Of course I have sympathy for renters, don't get me wrong," he told the BBC.

"But from a landlord's perspective there are good reasons for increasing rents which are being ignored, including changes in tax laws in respect of buy-to-let mortgage payments."

Mr Hayman, who has a small portfolio of properties in north-east England, says there are also changes coming in which make it increasingly difficult to make an income from being a landlord.

These include new regulations to make properties more energy efficient.

"It's expensive to achieve the new standards," he says. "For many landlords, it's simply not viable to keep their properties as it's costing too much."

Mr Hayman says many landlords are being forced out of the market.

"They are selling up now whilst property prices are high, thus reducing supply of rental stock and pushing prices up further,"

"The government likes to show it is pro-tenant but everything they are doing is anti-landlord."

Newsletter

Related Articles

0:00
0:00
Close
UK Inflation Rises to 2.9% as Energy Bills Jump
UK Retail Sentiment Improves as Summer Spending Boosts Consumer Confidence
UK Aid Cuts Draw Warnings From Charities Over Humanitarian Consequences
UK Financial Conduct Authority Issues Guidance for Motor Finance Redress Scheme
UK Met Office Launches Aviation Programme to Reduce Climate Impact of Persistent Contrails
Former UK Civil Service Chief Received Record 500,000 Pound Severance Payment
West Midlands to Bring Bus Network Under Public Franchising Model
UK Government Drops Plan to Relax Affordable Housing Requirements After Backlash
UK Reaffirms Military Support for Ukraine Despite Russian Hybrid Warfare Threats
UK Technology Sector Expands Nearly 8 Percent as Digital Industry Outpaces Wider Economy
UK Drought Threatens Harvests Across England and Wales as Food Inflation Risks Persist
UK Government Pledges 442 Million Pounds to End Rough Sleeping by Christmas
UK Government Signals Willingness to Reconsider Digital Services Tax Amid US Tariff Threats
UK Inflation Rises to 2.9 Percent as Energy Costs Threaten Economic Recovery
NHS Hospitals Cancel Surgeries as Extreme Heat Pushes Ward Temperatures Above 40 Degrees Celsius
UK Heatwave Forces Emergency Measures as Wildfire Risk, Hospital Disruption and Drought Intensify
A Sleepless Night on Wall Street: Nasdaq to Begin Nearly Round-the-Clock Trading
"The First in the World": 69-Year-Old Protested Artificial Intelligence—and Went to Jail
Ukraine's Ousted Defence Minister Calls for Wartime Presidential Election
UK Marks Ten Years of Night Tube as London Weekend Usage Exceeds Eighty-One Thousand Journeys a Night
Met Office Issues Thunderstorm Warnings Across Northern Ireland Over Flash-Flood Risk
Frasers Group Raises Stake in Hugo Boss to Nearly Forty-Eight Percent
Scottish Clyde Marine Pilots Prepare for Strike That Could Disrupt Glasgow and Greenock Shipping
Twenty Passengers Injured After Southern Train Derails Near Lewes in East Sussex
Government Rules Out High-Speed Rail Revival Between West Midlands and Northern England
West Midlands Bus Network Returns to Public Ownership in Twenty-Four Million Pound Deal
UK Competition Watchdog Targets Trainline, Virgin Atlantic and RED Driving School Over Drip Pricing
Northern Ireland Health Minister Mike Nesbitt Resigns After Dispute Over Causeway Hospital Surgery Closure
UK Long-Term Government Bond Yields Rise to Five Point Eight Five Percent as Borrowing Costs Surge
UK Government Overhauls Planning Rules to Push Housing Development Near Major Transport Hubs
UK Health and Economic Pressures Highlight Wider Strain on Households and Public Finances
UK Prime Minister Andy Burnham Reaffirms Full Support for Ukraine Amid Russian Warnings
Sainsbury’s Suspends Live Facial Recognition at London Store After Customer Misidentified
Artists Urge UK Prime Minister Andy Burnham to Reject New North Sea Oil and Gas Licensing
UK Government Awards Four Hundred and Fifty-Six Million Pound Civil Service Training Contract to EY and KPMG
Global Government Bond Yields Rise as Middle East Conflict Fuels Inflation Concerns
British Housing Market Records Weakest August Since Two Thousand and Eighteen as Asking Prices Fall
UK Announces New Sanctions on Russian Shadow Fleet and Financial Institutions
UK Approves Virgin Rail Group Services Through Channel Tunnel, Challenging Eurostar
UK Government Backs Three Hundred Million Pound AI Investment Zone in North Lanarkshire
UK Declares National Salmonella Outbreak Linked to Imported Eggs
China’s Lifelike AI Humans Move From Livestreams Into Real-World Service Roles
UK Government Rolls Out £5.8 Billion Regional Investment Programme to Revive High Streets
AstraZeneca Ends Late-Stage Lung Cancer Trial After Data Shows No Survival Benefit
London Stocks Fall for Sixth Day as Bond Yields and Middle East Tensions Weigh on Markets
UK Government Rewrites Planning Rules to Accelerate Housing Near Transport Hubs
UK Wildfires Spread Across Southern England as Met Office Issues Severe Heat Warnings
British Doctors Warn Cancer Care Is at Risk as Hospitals Reject More Than a Quarter of Urgent Referrals
UK Hospitals Suspend Critical Care as Extreme Heat Exposes Infrastructure Failures
Sarah Ferguson Reportedly Retreats to Late Ex-Boyfriend's Swiss Chalet
×