London Daily

Focus on the big picture.
Thursday, Nov 05, 2026

Cost-of-renting: Young, struggling and short of cash

Cost-of-renting: Young, struggling and short of cash

What's it like being young and facing higher rent while your pay stays the same?

Figures seen by the BBC show people under 30 face a growing cost-of-renting crisis, with worrying numbers spending more than 30% of their pay on rent.

Experts say spending this level of income on rental costs is unaffordable.

We've been speaking to people experiencing this, as well as hearing what it is like for those on the other side - the landlords.


The student


For Manchester University student Jess Walmsley, the scarcity of housing has been a major challenge.

The 21-year-old said she and her friends began looking for a house for their third year of study back in January and February but "there were hardly any places left this year".

"You really have to be on it and look every day," she said. "We were left with expensive or bad quality houses but luckily a student dropped out so we got a good deal."

Ms Walmsley pays £87 a week per person for a four-bedroom house, excluding bills. She said it was now common for people to start looking for houses for the next academic year as early as October - just a month into term.

Her housemates have also been cutting down on using the tumble dryer and shopping a lot more at Iceland to reduce costs.

"It's a tough process, I've been working all of the summer but I feel lucky to be eligible for the maximum loan because otherwise, it would be so hard to manage," Ms Walmsley added.


The young family


Data seen by the BBC, supplied by property market consultancy Dataloft, suggests that people under 30 are spending more of their earnings on rent than other working-age groups.

London has the highest rents, according to the data. However, many of the places where affordability has worsened since the pandemic are in locations such as Rotherham, Bolton and Dudley.

Shannon Waine, 31, and Oliver Kimber, 28, have had to move 45 minutes outside of Cheltenham with their 10-month-old baby Mhairi, to find affordable rental accommodation.

Although Ms Waine is a little older than the people examined in our data, her experience shows life isn't getting any easier for this cohort.

Shannon Waine and her family are now paying £175 more each month


After applying for 20 different houses in their price range in Cheltenham, Ms Waine said she had to look further afield. After six weeks, she found a house in Bidford-on-Avon in Warwickshire for £825 a month - £175 higher than their previous house.

"We used to pay £650 a month but there was no longer anything in that price bracket as there is just so much demand for two beds in Cheltenham now," she told the BBC.

The family have moved in with relatives twice during their search.

"It's been incredibly stressful, not knowing where we'll be and with a 10-month-old daughter has not been easy through no fault of our own," she said.

"Unless you have family support I don't know how people can cope - there's nowhere near enough council houses and it feels like it's all backwards."

The family has also had to borrow money to afford the cost of moving house in six trips from Cheltenham to Warwickshire.


The landlord


Colin Hayman, a private landlord from Norwich, says he does have sympathy for tenants facing spiralling rents.

But Mr Hayman, who's 61, says he's also frustrated at how landlords are "always painted as the bad guy".

Colin Hayman says landlords have good reasons for increasing rents.


"Of course I have sympathy for renters, don't get me wrong," he told the BBC.

"But from a landlord's perspective there are good reasons for increasing rents which are being ignored, including changes in tax laws in respect of buy-to-let mortgage payments."

Mr Hayman, who has a small portfolio of properties in north-east England, says there are also changes coming in which make it increasingly difficult to make an income from being a landlord.

These include new regulations to make properties more energy efficient.

"It's expensive to achieve the new standards," he says. "For many landlords, it's simply not viable to keep their properties as it's costing too much."

Mr Hayman says many landlords are being forced out of the market.

"They are selling up now whilst property prices are high, thus reducing supply of rental stock and pushing prices up further,"

"The government likes to show it is pro-tenant but everything they are doing is anti-landlord."

Newsletter

Related Articles

0:00
0:00
Close
United Kingdom and Caribbean Nations Agree to Establish Formal Diplomatic Dialogue Following Reparations Discussions
Cambridge University Appoints Senior Barrister to Lead Independent Review into Death of Academic Jason Arday
Historic Hastings Castle and Kent Dickens Chalet Added to National Heritage at Risk Register Amid Deterioration Concerns
Incoming British Ambassador to Japan Calls for Deepened Bilateral Cooperation on Artificial Intelligence and Semiconductors
Milburn Review Urges Employment Revolution to Unlock Workforce Opportunities for Young Disabled Britons
British Healthcare Worker Evacuated from Democratic Republic of Congo to United Kingdom Following Ebola Exposure
United Nations Refugee Agency Criticises Government Proposal for Thirty-Year Earned Settlement Pathways for Asylum Seekers
Parliamentary Inquiry Warns United Kingdom Remains Exposed to Chinese Critical Mineral Dependencies
Bank of England Prepares Interest Rate Decision as Inflation Pressures Prompt Expectation of Four Percent Benchmark
Department for Business and Trade Overhauls Protection Standards for Digital Animation and Moving Image Files
Intellectual Property Office Introduces Thirty-Month Grace Period for International Product Launches
Intellectual Property Office Targets Anti-Competitive Filings With New Powers to Verify Novelty Before Registration
Creative Industries Minister Ian Murray Praises Regulatory Reforms to Safeguard Small Businesses and Micro-Enterprises
Government Unveils Major Design Framework Overhaul to Protect British Creators and Boost Economy
Global Asset Management Reports Surge in British Dividend Payouts Driven by Strong Financial and Mining Sectors
HM Treasury Confirms Strongest Group of Seven Growth Figures as Fiscal Consolidation Plans Progress
Department for Energy Security and Net Zero Approves Construction of New North Sea Offshore Wind Hub
Northern Ireland Executive Finalizes Public Sector Pay Agreements Following Months of Inter-Agency Negotiations
Welsh First Minister Eluned Morgan Secures Cross-Party Support for Regional Clean Energy Infrastructure Bill
Competition and Markets Authority Launches Formal Investigation Into Dominant Artificial Intelligence Cloud Partnerships
United Kingdom Foreign Secretary David Lammy Concludes High-Level Diplomatic Mission to Washington and Ottawa
Scottish Government Announces Emergency Housing Investment Package to Address Escalating Urban Homelessness
Chancellor Rachel Reeves Finalizes Corporate Tax Adjustments Ahead of Upcoming Business Investment Summit
National Health Service England Unveils Emergency Winter Resilience Plan to Combat Projected A&E Overcrowding
Bank of England Monetary Policy Committee Votes to Hold Base Interest Rate Steady at Four Point Seven5 Per Cent
UK Gross Domestic Product Expands by Zero Point Four Per Cent in Third Quarter Driven by Resilient Services Growth
Northern Ireland Executive Agrees on Multi-Year Public Sector Pay Restructuring Framework at Stormont
Department for Transport Confirms Acceleration of Electric Vehicle Charging Infrastructure Rollout Along Strategic Motorways
Welsh Government Announces Emergency Funding Package to Support Agricultural Sector Facing Severe Weather Impacts
High Court Rules in Favor of Environmental Coalition Over Government Carbon Reduction Plan Deficiencies
Office for National Statistics Reports Stable Retail Sales Growth Supported by Strong Digital Commerce Volumes
Scottish First Minister John Swinney Secures Cross-Party Support for Renewable Energy Export Expansion
National Health Service Digital Reports Major Breakthrough in Reducing Elective Waiting Lists Across England
Chancellor Rachel Reeves Outlines Infrastructure Spending Reforms to Boost Regional Economic Growth Across Northern England
Bank of England Holds Baseline Interest Rate at Five Percent Amid Persistent Core Inflation Pressures
House of Lords Advances Representation of the People Bill to Modernize Electoral Law Ahead of General Election
Financial Markets and Private Equity Assess Tax and Corporate Realignment Following Recent Chancellor Budget Adjustments
Justice Committee Warns Legal Aid Is a Service in Managed Decline Due to Inadequate Government Funding Responses
Royal Navy Intercepts Russian Intelligence Vessel and Warships Across Intensive North Sea Operations
Business and Trade Committee Slams Government Policy on China as Fragmented and Lacking Strategic Direction
Home Secretary Shabana Mahmood Softens Immigration Plans Following Intensive Cabinet Backlash Over Settlement Timelines
Automotive Industry Data Reveals Continued Acceleration in Battery Electric Vehicle Registrations Across British Dealerships
High Court of England and Wales Rules on Landmark Legal Challenge Regarding Local Government Housing Mandates
Department for Energy Security and Net Zero Approves Expanded Offshore Wind Infrastructure Along Scottish Coastline
Competition and Markets Authority Launches Broad Investigation Into Artificial Intelligence Infrastructure and Cloud Partnerships
United Kingdom and European Union Launch High-Level Preparations for Bilateral Defense and Security Summit in Brussels
National Health Service England Unveils Emergency Workforce Reforms to Alleviate Winter Accident and Emergency Pressures
Chancellor Rachel Reeves Finalizes Autumn Budget Adjustments to Meet Fiscal Rules and Fund Public Services
Bank of England Prepares for Interest Rate Decision Amid Rising Bond Yields and Inflationary Pressures
House of Lords Begins Detailed Legislative Scrutiny of Representation of the People Bill and Cyber Security Laws
×