London Daily

Focus on the big picture.
Saturday, Aug 22, 2026

CEOs can't bully their employees anymore. Elon Musk's failed ultimatum to Twitter employees is proof of that.

CEOs can't bully their employees anymore. Elon Musk's failed ultimatum to Twitter employees is proof of that.

Business leaders have a right to demand hard work from employees, but being too aggressive can have the opposite effect — making them quit.
Elon Musk's ultimatum to Twitter workers holds a lesson for his fellow CEOs: Tread lightly.

The decision by reportedly at least 1,200 Twitter employees to choose three-months' severance over Musk's promise of "extremely hardcore" working conditions could put the company's future at risk, as key staff are reported to have departed.

For these workers — including the ones who hung up on Musk in a video call in which he was trying to convince them to stay — the certainty of a few more paychecks beats logging long hours in what could be a bruising environment. In part, we have the pandemic to thank, among other factors.

Musk's authoritarian leadership style might have worked before — and still might in some industries — but in many cases, the voice-of-God approach no longer causes as many employees to snap to attention.

Many workers are tired and unhappy with the status quo, and that's a sign leaders should proceed with caution. Sure, many CEOs are worried about a recession and they're going to be demanding more. But they need to be smart about how they communicate and what they ask of their people because workers are no longer automatically saying, "How high?" when leaders tell them to jump.

A good CEO's response shouldn't show aggression: While CEOs can demand workers do their best, they can't do so with such force and with such disregard for workers' wellbeing and still expect to get good results.

The pandemic accelerated changes to a transforming employer-employee contract

Since the arrival of the pandemic, many workers have rejiggered their priorities, changed jobs, or "quiet quit" after suffering burnout. Even among those with less freedom than well-paid tech employees, many have unionized to demand better compensation and working conditions.

Consider Starbucks staffers, who this week went on strike at some locations during the coffee chain's annual Red Cup Day, one of the company's busiest. Workers are demanding more help and more good-faith bargaining even as they stare down what could be another economic funk.

Of course, workers in some industries might find it harder to push back. JPMorgan CEO Jamie Dimon, among others, has been forceful about calling workers back to the office. Many bankers are back to their old commutes.

Yet in the comparatively laid-back confines of tech, where worker autonomy is sacrosanct, Musk seems to have miscalculated. Multiple critical teams at Twitter are now nearly defunct and several leading engineers have departed the company, according to the Verge. In response, Twitter closed its offices until Monday.

This resignation en masse led at least one staffer to question whether the platform can recover from this loss of talent.

This is likely not what Musk had planned. And it underscores that just because someone is a powerful CEO, it doesn't mean he's wise to treat workers like cogs in a machine.

1COVID1-19 was a turning point for many. Millions of workers went from spinning their wheels on commutes and working in cubicles to having more time with family and working from home. At the same time, remote workers put in more hours than ever. They've come to expect the same dedication and care they put into their work from the CEOs; they want their mental health to be prioritized, McKinsey research shows.

"Companies need to recognize that the power dynamic has changed," Karin Kimbrough, chief economist at LinkedIn wrote in a blog post. "Workers are going to demand more from them on multiple fronts. Candidates are being much more selective about where they work, and workers are more vocal about what they want."
Newsletter

Related Articles

0:00
0:00
Close
Petrol Bombs Set Luxury Cars Alight Outside Birmingham Wedding as Police Hunt Three Men
Bitcoin Surges Toward $80,000 as Short Squeeze and ETF Inflows Ignite Crypto Rally
Prince Harry and Co-Claimants Ordered to Pay £9.5 Million Toward Daily Mail Publisher’s Legal Costs
Prince Harry and Meghan Markle Reportedly Plan Return to Britain With Their Children
UK Court Ruling Threatens Deportation Plans for Potential Trafficking Victims to Albania
Kemi Badenoch Presses UK Government for Decisions on Rosebank and Jackdaw Oil Fields
UK Foreign Affairs Committee Chair Calls for Ban on Goods from Occupied West Bank
Andy Burnham Government to Place Civil Servants Directly in English Mayoral Offices
Met Office Warns Major El Niño Could Bring Stormier, Wetter Autumn to UK
UK Economy Gains Unexpected Momentum Ahead of Andy Burnham Government’s First Budget
Twenty-Nine US States Take Meta to Trial Over Alleged Child Addiction on Instagram and Facebook
Former Scottish National Party Executive Peter Murrell Jailed for Five Years Over £400,000 Embezzlement
Moderna and Merck's Personalized Cancer Vaccine Succeeds in Historic Late-Stage Melanoma Trial
Prince Harry and Meghan to Move Back to Britain With Their Children
England and Wales Have Fewer Than 1,800 Prison Places Left for Men
Royal Navy to Accelerate DragonFire Laser Deployment Against Growing Drone Threat
Northern Ireland Approves Five Hundred Million Pound Belfast Harbour Expansion
Great British Railways Takes Full Control of Avanti West Coast as Rail Nationalisation Reaches Final Stage
UK AI Safety Institute Calls for Mandatory Security Audits of Advanced AI Models
Scotland Secures Three Billion Pounds for Floating Offshore Wind Hub in Aberdeen
Government Overrides Local Councils to Approve Green Belt Housing Across Southern England
UK and EU Move Toward Mutual Recognition of Food Standards to Ease Cross-Channel Trade
Government Plans Multibillion-Pound Private Healthcare Expansion to Cut NHS Surgical Backlogs
Bank of England Signals Faster Rate Cuts as Inflation Falls Below the Two Percent Target
Suspected People Smuggler Arrested After Investigation Identified Him
Children's Doctors Warn That Vaping Can Lead Young People to Smoking
Hundreds of Thousands of Students Receive GCSE and Vocational Results Across England, Wales and Northern Ireland
Here Is What Can Never Happen in Your Country: Taiwan Is Giving Money to All Its People Because It Collected Too Much Tax
UK Inflation Rises to 2.9% as Energy Bills Jump
UK Issues New Conduct Guide for Asylum Seekers on Consent and Respect
Moderna Shares Surge After Positive Personalized Skin Cancer Trial Results
UK Markets Watch US National Debt Surpass Forty Trillion Dollars
UK Broadcasters Urge Government to Invest in Digital Participation and Broadband
CVC Capital Partners and Standard Life Launch Two Billion Pound Pension Risk Transfer Venture
UK Private Sector Productivity Growth Accelerates in Second Quarter
UK Foreign Secretary Ed Miliband Condemns Israeli E1 Settlement Tender
UK Watchdog Investigates Trainline, Virgin Atlantic and RED Driving School Over Hidden Fees
Prince Harry and Meghan Markle Plan Move to Private Home Outside London
UK Retail Sentiment Improves as Summer Spending Boosts Consumer Confidence
UK Aid Cuts Draw Warnings From Charities Over Humanitarian Consequences
UK Financial Conduct Authority Issues Guidance for Motor Finance Redress Scheme
UK Met Office Launches Aviation Programme to Reduce Climate Impact of Persistent Contrails
Former UK Civil Service Chief Received Record 500,000 Pound Severance Payment
West Midlands to Bring Bus Network Under Public Franchising Model
UK Government Drops Plan to Relax Affordable Housing Requirements After Backlash
UK Reaffirms Military Support for Ukraine Despite Russian Hybrid Warfare Threats
UK Technology Sector Expands Nearly 8 Percent as Digital Industry Outpaces Wider Economy
UK Drought Threatens Harvests Across England and Wales as Food Inflation Risks Persist
UK Government Pledges 442 Million Pounds to End Rough Sleeping by Christmas
UK Government Signals Willingness to Reconsider Digital Services Tax Amid US Tariff Threats
×