London Daily

Focus on the big picture.
Friday, Feb 20, 2026

CEOs can't bully their employees anymore. Elon Musk's failed ultimatum to Twitter employees is proof of that.

CEOs can't bully their employees anymore. Elon Musk's failed ultimatum to Twitter employees is proof of that.

Business leaders have a right to demand hard work from employees, but being too aggressive can have the opposite effect — making them quit.
Elon Musk's ultimatum to Twitter workers holds a lesson for his fellow CEOs: Tread lightly.

The decision by reportedly at least 1,200 Twitter employees to choose three-months' severance over Musk's promise of "extremely hardcore" working conditions could put the company's future at risk, as key staff are reported to have departed.

For these workers — including the ones who hung up on Musk in a video call in which he was trying to convince them to stay — the certainty of a few more paychecks beats logging long hours in what could be a bruising environment. In part, we have the pandemic to thank, among other factors.

Musk's authoritarian leadership style might have worked before — and still might in some industries — but in many cases, the voice-of-God approach no longer causes as many employees to snap to attention.

Many workers are tired and unhappy with the status quo, and that's a sign leaders should proceed with caution. Sure, many CEOs are worried about a recession and they're going to be demanding more. But they need to be smart about how they communicate and what they ask of their people because workers are no longer automatically saying, "How high?" when leaders tell them to jump.

A good CEO's response shouldn't show aggression: While CEOs can demand workers do their best, they can't do so with such force and with such disregard for workers' wellbeing and still expect to get good results.

The pandemic accelerated changes to a transforming employer-employee contract

Since the arrival of the pandemic, many workers have rejiggered their priorities, changed jobs, or "quiet quit" after suffering burnout. Even among those with less freedom than well-paid tech employees, many have unionized to demand better compensation and working conditions.

Consider Starbucks staffers, who this week went on strike at some locations during the coffee chain's annual Red Cup Day, one of the company's busiest. Workers are demanding more help and more good-faith bargaining even as they stare down what could be another economic funk.

Of course, workers in some industries might find it harder to push back. JPMorgan CEO Jamie Dimon, among others, has been forceful about calling workers back to the office. Many bankers are back to their old commutes.

Yet in the comparatively laid-back confines of tech, where worker autonomy is sacrosanct, Musk seems to have miscalculated. Multiple critical teams at Twitter are now nearly defunct and several leading engineers have departed the company, according to the Verge. In response, Twitter closed its offices until Monday.

This resignation en masse led at least one staffer to question whether the platform can recover from this loss of talent.

This is likely not what Musk had planned. And it underscores that just because someone is a powerful CEO, it doesn't mean he's wise to treat workers like cogs in a machine.

1COVID1-19 was a turning point for many. Millions of workers went from spinning their wheels on commutes and working in cubicles to having more time with family and working from home. At the same time, remote workers put in more hours than ever. They've come to expect the same dedication and care they put into their work from the CEOs; they want their mental health to be prioritized, McKinsey research shows.

"Companies need to recognize that the power dynamic has changed," Karin Kimbrough, chief economist at LinkedIn wrote in a blog post. "Workers are going to demand more from them on multiple fronts. Candidates are being much more selective about where they work, and workers are more vocal about what they want."
Newsletter

Related Articles

0:00
0:00
Close
UK Confirms Preferential U.S. Trading Terms Will Continue After Supreme Court Tariff Ruling
U.S. and U.K. to Hold Talks on Diego Garcia as Iran Objects to Potential Military Use
UK Officials Weigh Possible Changes to Prince Andrew’s Position in Line of Succession Amid Ongoing Scrutiny
British Police Probe Epstein’s UK Airport Links and Expand High-Profile Inquiries
Early 2026 Data Suggests Tentative Recovery for UK Businesses and Households
UK Introduces Digital-First Passport Rules for Dual Citizens in Border Control Overhaul
Unable to Access Live Financial Data for January UK Surplus Report
UK Government Considers Law to Remove Prince Andrew from Royal Line of Succession
UK ‘Working Closely with US’ to Assess Impact of Supreme Court Tariff Ruling
Trump Criticises UK Decision to Restrict Use of Bases in Potential Iran Strike Scenario
UK Foreign Secretary and U.S. State Chief Hold Strategic Talks as Tensions Rise Over Joint Air Base
Two teens arrested in France for alleged terror plot.
Nordic Fracture: How Criminal Scandals and Toxic Ties are Dismantling the Norwegian Crown
US Supreme Court Voids Trump’s Emergency Tariff Plan, Reshaping Trade Power and Fiscal Risk
King Charles III Opens London Fashion Week as Royal Family Faces Fresh Scrutiny
Trump’s Evolving Stance on UK Chagos Islands Deal Draws Renewed Scrutiny
House Democrat Says Former UK Ambassador Unable to Testify in Congressional Epstein Inquiry
No Record of Prince Andrew Arrest in UK as Claims Circulate Online
UK Has Not Granted US Approval to Launch Iran Strikes from RAF Bases, Government Confirms
AI Pricing Pressure Mounts as Chinese Models Undercut US Rivals and Margin Risks Grow
Global Counsel, Advisory Firm Co-Founded by Lord Mandelson, Enters Administration After Client Exodus
London High Court dispute over Ricardo Salinas’s $400mn Elektra share-backed bitcoin loan
UK Intensifies Efforts to Secure Saudi Investment in Next-Generation Fighter Jet Programme
Former Student Files Civil Claim Against UK Authorities After Rape Charges Against Peers Are Dropped
Archer Aviation Chooses Bristol for New UK Engineering Hub to Drive Electric Air Taxi Expansion
UK Sees Surge in Medical Device Testing as Government Pushes Global Competitiveness
UK Competition Watchdog Flags Concerns Over Proposed Getty Images–Shutterstock Merger
Trump Reasserts Opposition to UK Chagos Islands Proposal, Urges Stronger Strategic Alignment
Greek Prime Minister Kyriakos Mitsotakis advocates for a ban on minors using social media.
Liberal Senator Michaelia Cash Accuses Prime Minister of Lying to Australians
Meanwhile in Time Square, NYC One of the most famous landmarks
Jensen Huang just told the story of how Elon Musk became NVIDIA’s very first customer for their powerful AI supercomputer
A Lunar New Year event in Taiwan briefly came to a halt after a temple official standing beside President Lai Ching‑te suddenly vomited, splashing Lai’s clothing
Jillian Michaels reveals Bill Gates’ $55 million investment in mRNA vaccines turned into over $1 billion.
Ex-Prince Andrew Mountbatten-Windsor's arrested
Former British Prince Andrew Arrested on Suspicion of Misconduct in Public Office
Four Chagos Islanders Establish Permanent Settlement on Atoll
Unitree Robotics founder Wang Xingxing showcases future robot deployment during Spring Festival Gala.
UK Inflation Slows Sharply in January, Strengthening Case for Bank of England Rate Cut
Hide the truth, fake the facts, pretend the opposite, Britain is as usual
France President Macron says Free Speech is Bull Sh!t
Viktor Orbán getting massive praise for keeping Hungary safe, rich and migrant-free!
UK Inflation Falls to Ten-Month Low, Markets Anticipate Interest Rate Cut
UK House Prices Climb 2.4% in December as Market Shows Signs of Stabilisation
BAE Systems Predicts Sustained Expansion as Defence Orders Reach Record High
Pro-Palestine Activists Cleared of Burglary Charges Over Break-In at UK Israeli Arms Facility
Former Reform UK Councillors Form New Local Group Amid Party Fragmentation
Reform UK Pledges to Retain Britain’s Budget Watchdog as It Seeks Broader Economic Credibility
Miliband Defends UK-California Clean Energy Pact After Sharp Criticism by Trump
University of Kentucky to Host 2026 Summer Camps Fair Connecting Families with Local Programmes
×