London Daily

Focus on the big picture.
Thursday, Dec 04, 2025

CEO Secrets: 'My billion-pound company has no office'

CEO Secrets: 'My billion-pound company has no office'

In just two years, Johnny Boufarhat has turned his online conference-hosting platform, Hopin, into a company valued at over £4bn.

He employs more than 500 people, but some of them he's never met and none of them work from a central office.

According to The Sunday Times Rich List, the 27-year-old is now the UK's youngest self-made billionaire and in a recent round of fundraising Hopin raised $400m from private investors, giving it an impressive valuation of $5.65bn (£4.05bn).

But he likes to do things differently.

"Being a fully-remote company allows us to do things that other companies haven't been able to do before," explains Johnny Boufarhat, from his latest Airbnb rental property in Barcelona, Spain.

Never mind not having a permanent office, this entrepreneur doesn't even have a permanent home.

He's a digital nomad moving from one rental property to another, running his company from wherever he happens to be.

Boufarhat working from a rented property in Barcelona

"Ten years ago you couldn't do this because the software wasn't good enough, sending emails back and forth doesn't cut it," says Boufarhat. It is not an ideological decision, he adds, remote working has just proven more efficient as the company has expanded at warp speed.

Perfect timing


Hopin only started in 2019 with six employees, but has grown exponentially during the pandemic, as lockdowns meant the conference industry was effectively mothballed.

Hopin stepped in to offer an online alternative. Like Zoom, it was in the right technology space at the right time.

The platform has hosted more than 80,000 events since 2020, working with organisations and companies like the United Nations, Nato, Slack and Unilever.

Hopin is a platform for hosting interactive digital conferences

He has no immediate plans to change the remote working model that has served his start-up so well. In fact, he has developed a unique digital company culture to support it.

It's a template that could indicate how more companies are launched and run in the future.

There is an all-hands' "town hall" video meeting for all 500 employees hosted once a month on Hopin's own platform, which Boufarhat describes as "more like a TV game show".

When it comes to the practicalities of working while physically apart, Hopin takes advantage of cloud-based, collaborative software: Microsoft Teams, Slack, video-messaging platform Loom, Figma (for design work) and Notion (which allows you to share information in Wiki notes).

There are bots to patrol messaging platform Slack, that pairs up random colleagues once a month for an online coffee (in a bid to replace those water cooler moments).

Hopin also holds a monthly online staff survey to see which areas of working life need improvement.

Boufarhat thinks there will be appetite for colleagues to meet up in person for social reasons in a post-lockdown world, but for work it is not likely to be necessary because their productivity tools are so good.

"Also, remote working has allowed us to hire from a global talent pool," he adds, "which is necessary when you are growing so fast."

'It made me a different person'


His personal story is compelling - his idea for Hopin was born of illness.

His family is originally from Lebanon, but he was born and raised in Australia, before moving to London as a teenager.

He went travelling with his girlfriend around South East Asia in 2015, after a mechanical engineering degree from Manchester University.

But he caught a bug on the trip that left him immuno-suppressed. Back in London he was laid up in bed for months.

"It made me a different person," recalls Boufarhat. "I was unable to leave my home, I was vomiting, the fatigue was really, really bad. After more than a year of it, I was truly at my wit's end. I didn't feel I could continue living such an enclosed life."

Boufarhat eventually brought his health condition under control by adjusting his diet

Whilst he felt he could socialise to a certain extent online - thanks to social media and YouTube - he struggled to network and he felt his career was in freefall.

He was able to do the odd freelance shift coding to keep afloat financially, but he felt in limbo.

Attending webinars and video conferences was one thing he could successfully do, when bedbound, but he found that you couldn't meet people and make new contacts, which he realised was the key to progress.

"There might be 1,000 people in the webinar, but it was still essentially just two people talking and you couldn't even see who else was watching with you," recalls Boufarhat.

His solution was to code himself the first version of Hopin, which is designed to be an interactive experience for delegates, allowing them to connect with other attendees, through messaging and online breakout rooms.

The Hopin platform facilitates interactions between delegates, both open and private

In time, he was able to improve his health condition by experimenting with different diets.

"Looking back, the illness gave me a second life, it put me on a mission to make the world smaller."

In 2019 he finally felt well enough to launch the product he had devised during his confinement.

Little did he know it would be a global illness, Covid-19, that would lead to its massive uptake and success.


WATCH: Johnny Boufarhat on letting go of your ego in business


Newsletter

Related Articles

0:00
0:00
Close
India backs down on plan to mandate government “Sanchar Saathi” app on all smartphones
King Charles Welcomes German President Steinmeier to UK in First State Visit by Berlin in 27 Years
UK Plans Major Cutback to Jury Trials as Crown Court Backlog Nears 80,000
UK Government to Significantly Limit Jury Trials in England and Wales
U.S. and U.K. Seal Drug-Pricing Deal: Britain Agrees to Pay More, U.S. Lifts Tariffs
UK Postpones Decision Yet Again on China’s Proposed Mega-Embassy in London
Head of UK Budget Watchdog Resigns After Premature Leak of Reeves’ Budget Report
Car-sharing giant Zipcar to exit UK market by end of 2025
Reports of Widespread Drone Deployment Raise Privacy and Security Questions in the UK
UK Signals Security Concerns Over China While Pursuing Stronger Trade Links
Google warns of AI “irrationality” just as Gemini 3 launch rattles markets
Top Consultancies Freeze Starting Salaries as AI Threatens ‘Pyramid’ Model
Macron Says Washington Pressuring EU to Delay Enforcement of Digital-Regulation Probes Against Meta, TikTok and X
UK’s DragonFire Laser Downs High-Speed Drones as £316m Deal Speeds Naval Deployment
UK Chancellor Rejects Claims She Misled Public on Fiscal Outlook Ahead of Budget
Starmer Defends Autumn Budget as Finance Chief Faces Accusations of Misleading Public Finances
EU Firms Struggle with 3,000-Hour Paperwork Load — While Automakers Fear De Facto 2030 Petrol Car Ban
White House launches ‘Hall of Shame’ site to publicly condemn media outlets for alleged bias
UK Budget’s New EV Mileage Tax Undercuts Case for Plug-In Hybrids
UK Government Launches National Inquiry into ‘Grooming Gangs’ After US Warning and Rising Public Outcry
Taylor Swift Extends U.K. Chart Reign as ‘The Fate of Ophelia’ Hits Six Weeks at No. 1
250 Still Missing in the Massive Fire, 94 Killed. One Day After the Disaster: Survivor Rescued on the 16th Floor
Trump: National Guard Soldier Who Was Shot in Washington Has Died; Second Soldier Fighting for His Life
UK Chancellor Reeves Defends Tax Rises as Essential to Reduce Child Poverty and Stabilise Public Finances
No Evidence Found for Claim That UK Schools Are Shifting to Teaching American English
European Powers Urge Israel to Halt West Bank Settler Violence Amid Surge in Attacks
"I Would Have Given Her a Kidney": She Lent Bezos’s Ex-Wife $1,000 — and Received Millions in Return
European States Approve First-ever Military-Grade Surveillance Network via ESA
UK to Slash Key Pension Tax Perk, Targeting High Earners Under New Budget
UK Government Announces £150 Annual Cut to Household Energy Bills Through Levy Reforms
UK Court Hears Challenge to Ban on Palestine Action as Critics Decry Heavy-Handed Measures
Investors Rush Into UK Gilts and Sterling After Budget Eases Fiscal Concerns
UK to Raise Online Betting Taxes by £1.1 Billion Under New Budget — Firms Warn of Fallout
Lamine Yamal? The ‘Heir to Messi’ Lost to Barcelona — and the Kingdom Is in a Frenzy
Warner Music Group Drops Suit Against Suno, Launches Licensed AI-Music Deal
HP to Cut up to 6,000 Jobs Globally as It Ramps Up AI Integration
MediaWorld Sold iPad Air for €15 — Then Asked Customers to Return Them or Pay More
UK Prime Minister Sir Keir Starmer Promises ‘Full-Time’ Education for All Children as School Attendance Slips
UK Extends Sugar Tax to Sweetened Milkshakes and Lattes in 2028 Health Push
UK Government Backs £49 Billion Plan for Heathrow Third Runway and Expansion
UK Gambling Firms Report £1bn Surge in Annual Profits as Pressure Mounts for Higher Betting Taxes
UK Shares Advance Ahead of Budget as Financials and Consumer Staples Lead Gains
Domino’s UK CEO Andrew Rennie Steps Down Amid Strategic Reset
UK Economy Stalls as Reeves Faces First Budget Test
UK Economy’s Weak Start Adds Pressure on Prime Minister Starmer
UK Government Acknowledges Billionaire Exodus Amid Tax Rise Concerns
UK Budget 2025: Markets Brace as Chancellor Faces Fiscal Tightrope
UK Unveils Strategic Plan to Secure Critical Mineral Supply Chains
UK Taskforce Calls for Radical Reset of Nuclear Regulation to Cut Costs and Accelerate Build
UK Government Launches Consultation on Major Overhaul of Settlement Rules
×