A contingent from the BVI Tourist Board (BVITB) is hosting more than 300 meetings with what they’ve described as “high net worth travel advisors” from the United States, Latin America, and Europe.
The meetings are being held this week — from August 8 to 13 — to increase awareness of ‘Destination BVI’.
Specifically, the BVITB team — led by Deputy Tourism Director Rhodni Skelton — is participating in one-on-one virtual meetings with these top travel advisors during the highly-anticipated Virtuoso Travel Week.
“We fully embrace the experience of networking with these high-value travel advisors to promote the safe and beautiful destination BVI,” Skelton stated.
“Team BVI joins some 1,800 other participants at this ultimate annual global travel community event. Attendance at Virtuoso Travel Week continues to be a critical part of the British Virgin Islands Tourist Board’s overall marketing strategy to strengthen and deepen the destination’s relationship with partners in the international travel trade,” the BVI’s Deputy Tourism Director added.
He continued: “It is an exhausting endeavour for the team, having to host hundreds of virtual meetings in a short space of time, but one that will reap many rewards for Destination BVI,”.
According to a media release from the Tourist Board, the team aims to further enhance the image of the BVI as a boutique luxury multi-vacation destination where guests can have multiple vacation experiences in one destination.
This initiative has come at a time when Premier Andrew
Fahie is set to face renewed questions about what is his government’s tourism strategy amid the ongoing pandemic that has virtually crippled local tourism.