London Daily

Focus on the big picture.
Wednesday, Apr 15, 2026

Brits' luckiest numbers revealed - and there's an unusual favourite in the top three

Brits' luckiest numbers revealed - and there's an unusual favourite in the top three

SUPERSTITIOUS Brits have revealed their lucky numbers – and seven have come out on top.

A study of 2,000 adults found the number seven was the most popular lucky number and five was the second, while 13, traditionally a number signifying bad luck, was third.

And the top 10 most commonly chosen numbers saw single-digit figures dominate, with four, six and two also appearing.

Others also feel an affinity with the number 42, made famous by Douglas Adams’ Hitchhikers Guide to the Galaxy.

It emerged almost a third of superstitious adults believe lucky numbers exist, and one in 20 have noticed an unlucky, ‘cursed’ number in their lives they avoid at all costs.

A spokesperson from Lottoland.co.uk, which commissioned the study ahead of its new free-to-play game launch, Yeardle, said: “It’s interesting to see how seven has come out as the luckiest number for Brits.

“It is often considered lucky because it shows up so much in the order of things – seven days in week, seven colours of the rainbow, seven wonders of the world, seven notes on a musical scale – and so on.

“Numbers have a strange power. They’re part of almost everything we do, from marking the days and years to telling us how much money we’ve got in the bank.

“So, it’s no wonder they’ve been given this enormous weight of importance in the national psyche.

"We know only too well that the right numbers can have a significant impact on our lives!”

Launched today, Yeardle is a free to play daily guessing game in which players will have five attempts to input a famous date - for example, in which year did Big Brother launch in the UK?

The study from Lottoland also found when it comes to lucky numbers, 12 per cent have had their number tattooed somewhere to show its significance.

They’re most likely to be used when picking lottery numbers, betting on a horse, or at a roulette wheel in a casino.

But 17 per cent use their lucky number to form part of their online passwords, and 16 per cent will even be guided by it when choosing what to eat off a menu.

It also found 25 per cent pick their lucky number by their birthday or birth month, while 13 per cent will use the date they got married.

Another one in 10 believe the time and day their children were born are the best way to decide if a number has lucky properties.

On average, adults have held onto their lucky numbers for a whopping 17 years, with 48 per cent always using the same ones and not changing them.

But of those who worry some numbers have a negative impact on their luck, 16 per cent have refused to get on a bus bearing that figure.

Another 31 per cent have asked to stay in a different hotel room, and 27 per cent have decided against buying a property because they didn’t like the house number.

Lottoland’s spokesperson added: “A large proportion of us believe that numbers can bring you luck in life.

"Although it comes as no surprise that so many of those surveyed have looked to special and memorable dates for their lucky numbers.

“And for those who have a good memory for significant dates, Yeardle will be just up their street.

“From word games to song intros, daily guessing games have blown up in 2022 and we’re very excited to be launching a version for the history buffs out there!”


Newsletter

Related Articles

0:00
0:00
Close
Meghan Markle Plans Exclusive Women-Focused Retreat During Australia Visit
Starmer and Trump Hold Strategic Talks on Securing Strait of Hormuz Amid Rising Tensions
Unofficial Australia Visit by Prince Harry and Meghan Expected to Stir Tensions with Royal Circles
Pipeline Attack Cuts Significant Share of Saudi Arabia’s Oil Export Capacity
UK Stocks Rise on Ceasefire Momentum and Renewed Focus on Diplomacy
UK to Hold Further Strategic Talks on Strait of Hormuz Security
Starmer Voices Frustration as Global Tensions Drive Up UK Energy Costs
UK Students Voice Concern Over Proposal for Automatic Military Draft Registration
Rising Volatility Drives Uncertainty in UK Fuel and Petrol Prices
UK Moves to Deploy ‘Skyhammer’ Anti-Drone System to Strengthen Airspace Defense
New Analysis Explores UK Budget Mechanics in ‘Behind the Blue’ Feature
Man Arrested After Four Die in Channel Crossing Tragedy
UK Tightens Immigration Framework with New Sponsor Rules and Fee Increases
UK Foreign Secretary Highlights Impact of Intensified Strikes in Lebanon
UK Urges Inclusion of Lebanon in US-Iran Ceasefire Framework
UK Stocks Ease as Ceasefire Doubts in Middle East Weigh on Investor Confidence
UK Reassesses Cloud Strategy Amid Criticism Over Limited Support Measures
UK Calls for Full and Toll-Free Access Through Strait of Hormuz Amid Rising Tensions
Starmer Signals Strategic Shift for Britain Amid Escalating Iran-Linked Tensions
UK Issues Firm Warning to Russia Over Covert Underwater Military Activity
OpenAI Halts Stargate UK Project, Casting Uncertainty Over Britain’s AI Expansion Plans
Starmer Voices Frustration Over Global Pressures Driving UK Energy Costs Higher
UK Deploys Military Assets to Protect Undersea Cables From Suspected Russian Threat
Canada Aligns With US, UK and Australia as Europe Prepares Major Digital Border Overhaul
Meghan Markle’s Planned Australia Appearance Sparks Fresh Speculation
Starmer Warns Sustained Effort Needed to Ensure US–Iran Ceasefire Holds
UK to Partner with Shipping Industry to Rebuild Confidence in Strait of Hormuz, Cooper Says
UK Interest Rate Expectations Ease Following US–Iran Ceasefire Agreement
Starmer Signals Major Effort Needed to Fully Reopen Strait of Hormuz During Gulf Visit
UK Fuel Prices Face Ongoing Volatility Amid Global Pressures and Domestic Factors
Kanye West’s Planned Italy Festival Appearance Draws Debate After UK Entry Ban
Smuggling Routes Shift Toward Belgium as Migrant Crossings to UK Evolve
Ceasefire Offers Potential Relief for UK Fuel and Food Prices Amid Ongoing Uncertainty
Iran Conflict Raises Questions Over UK’s Global Influence and Military Preparedness
Senator McConnell Visits Kentucky to Highlight Federal Investment in Local Projects
Kanye West Barred from Entering UK as Legal Grounds Come into Focus
UK Denies Visa to Kanye West After Sponsors Withdraw from Wireless Festival
Trump-Era Forest Service Restructuring Leads to Closure of UK Lab Focused on Kentucky Woodland Health
Foreign Students in the UK Describe Harsh Living Conditions and Financial Pressures
Reform UK Proposes Visa Restrictions on Nations Pursuing Reparations Claims
Public Reaction Divides Over UK Decision to Bar Kanye West
Calls Grow for UK to Review US Base Access Following Concerns Over Escalating Rhetoric
UK Indicates It Will Not Permit Use of Its Bases for Potential US Strikes on Iran’s Energy Infrastructure
UK Prime Minister Defends Decision to Bar Kanye West, Questions Festival Booking
UK Accelerates Efforts to Harmonise Medical Technology Rules with United States
Wireless Festival Cancelled After Kanye West Denied Entry to the United Kingdom
Australia’s most decorated living soldier was arrested at Sydney Airport and charged with five counts of war-crime murder for the killing of unarmed Afghan civilians
The CIA’s Secret Technology That Can Find You by Your Heartbeat Successfully Locates Downed Airman
Operation Europe: Trump Deploys Vance to Hungary to Save the EU
King Charles Faces Criticism From Some UK Christians Over Absence of Easter Message
×