London Daily

Focus on the big picture.
Saturday, Dec 20, 2025

Brits' luckiest numbers revealed - and there's an unusual favourite in the top three

Brits' luckiest numbers revealed - and there's an unusual favourite in the top three

SUPERSTITIOUS Brits have revealed their lucky numbers – and seven have come out on top.

A study of 2,000 adults found the number seven was the most popular lucky number and five was the second, while 13, traditionally a number signifying bad luck, was third.

And the top 10 most commonly chosen numbers saw single-digit figures dominate, with four, six and two also appearing.

Others also feel an affinity with the number 42, made famous by Douglas Adams’ Hitchhikers Guide to the Galaxy.

It emerged almost a third of superstitious adults believe lucky numbers exist, and one in 20 have noticed an unlucky, ‘cursed’ number in their lives they avoid at all costs.

A spokesperson from Lottoland.co.uk, which commissioned the study ahead of its new free-to-play game launch, Yeardle, said: “It’s interesting to see how seven has come out as the luckiest number for Brits.

“It is often considered lucky because it shows up so much in the order of things – seven days in week, seven colours of the rainbow, seven wonders of the world, seven notes on a musical scale – and so on.

“Numbers have a strange power. They’re part of almost everything we do, from marking the days and years to telling us how much money we’ve got in the bank.

“So, it’s no wonder they’ve been given this enormous weight of importance in the national psyche.

"We know only too well that the right numbers can have a significant impact on our lives!”

Launched today, Yeardle is a free to play daily guessing game in which players will have five attempts to input a famous date - for example, in which year did Big Brother launch in the UK?

The study from Lottoland also found when it comes to lucky numbers, 12 per cent have had their number tattooed somewhere to show its significance.

They’re most likely to be used when picking lottery numbers, betting on a horse, or at a roulette wheel in a casino.

But 17 per cent use their lucky number to form part of their online passwords, and 16 per cent will even be guided by it when choosing what to eat off a menu.

It also found 25 per cent pick their lucky number by their birthday or birth month, while 13 per cent will use the date they got married.

Another one in 10 believe the time and day their children were born are the best way to decide if a number has lucky properties.

On average, adults have held onto their lucky numbers for a whopping 17 years, with 48 per cent always using the same ones and not changing them.

But of those who worry some numbers have a negative impact on their luck, 16 per cent have refused to get on a bus bearing that figure.

Another 31 per cent have asked to stay in a different hotel room, and 27 per cent have decided against buying a property because they didn’t like the house number.

Lottoland’s spokesperson added: “A large proportion of us believe that numbers can bring you luck in life.

"Although it comes as no surprise that so many of those surveyed have looked to special and memorable dates for their lucky numbers.

“And for those who have a good memory for significant dates, Yeardle will be just up their street.

“From word games to song intros, daily guessing games have blown up in 2022 and we’re very excited to be launching a version for the history buffs out there!”


Newsletter

Related Articles

0:00
0:00
Close
U.S. Government Warns UK Over Free Speech in Pro-Life Campaigner Prosecution
Newly Released Files Shed Light on Jeffrey Epstein’s Extensive Links to the United Kingdom
Prince William and Prince George Volunteer Together at UK Homelessness Charity
UK Police Arrest Protesters Chanting ‘Globalise the Intifada’ as Authorities Recalibrate Free Speech Enforcement
Scambodia: The World Owes Thailand’s Military a Profound Debt of Gratitude
Women in Partial Nudity — and Bill Clinton in a Dress and Heels: The Images Revealed in the “Epstein Files”
US Envoy Witkoff to Convene Security Advisers from Ukraine, UK, France and Germany in Miami as Peace Efforts Intensify
UK Retailers Report Sharp Pre-Christmas Sales Decline and Weak Outlook, CBI Survey Shows
UK Government Rejects Use of Frozen Russian Assets to Fund Aid for Ukraine
UK Financial Conduct Authority Opens Formal Investigation into WH Smith After Accounting Errors
UK Issues Final Ultimatum to Roman Abramovich Over £2.5bn Chelsea Sale Funds for Ukraine
Rare Pink Fog Sweeps Across Parts of the UK as Met Office Warns of Poor Visibility
UK Police Pledge ‘More Assertive’ Enforcement to Tackle Antisemitism at Protests
UK Police Warn They Will Arrest Protesters Chanting ‘Globalise the Intifada’
Trump Files $10 Billion Defamation Lawsuit Against BBC as Broadcaster Pledges Legal Defence
UK Says U.S. Tech Deal Talks Still Active Despite Washington’s Suspension of Prosperity Pact
UK Mortgage Rules to Give Greater Flexibility to Borrowers With Irregular Incomes
UK Treasury Moves to Position Britain as Leading Global Hub for Crypto Firms
U.S. Freezes £31 Billion Tech Prosperity Deal With Britain Amid Trade Dispute
Prince Harry and Meghan’s Potential UK Return Gains New Momentum Amid Security Review and Royal Dialogue
Zelensky Opens High-Stakes Peace Talks in Berlin with Trump Envoy and European Leaders
Historical Reflections on Press Freedom Emerge Amid Debate Over Trump’s Media Policies
UK Boosts Protection for Jewish Communities After Sydney Hanukkah Attack
UK Government Declines to Comment After ICC Prosecutor Alleges Britain Threatened to Defund Court Over Israel Arrest Warrant
Apple Shutters All Retail Stores in the United Kingdom Under New National COVID-19 Lockdown
US–UK Technology Partnership Strains as Key Trade Disagreements Emerge
UK Police Confirm No Further Action Over Allegation That Andrew Asked Bodyguard to Investigate Virginia Giuffre
Giuffre Family Expresses Deep Disappointment as UK Police Decline New Inquiry Into Andrew Mountbatten-Windsor Claims
Transatlantic Trade Ambitions Hit a Snag as UK–US Deal Faces Emerging Challenges
Ex-ICC Prosecutor Alleges UK Threatened to Withdraw Funding Over Netanyahu Arrest Warrant Bid
UK Disciplinary Tribunal Clears Carter-Ruck Lawyer of Misconduct in OneCoin Case
‘Pink Ladies’ Emerge as Prominent Face of UK Anti-Immigration Protests
Nigel Farage Says Reform UK Has Become Britain’s Largest Party as Labour Membership Falls Sharply
Google DeepMind and UK Government Launch First Automated AI Lab to Accelerate Scientific Discovery
UK Economy Falters Ahead of Budget as Growth Contracts and Confidence Wanes
Australia Approves Increased Foreign Stake in Strategic Defence Shipbuilder
Former UK Prime Minister Boris Johnson proclaims, “For Ukraine, surrendering their land would be a nightmare.”
Microsoft Challenges £2.1 Billion UK Cloud Licensing Lawsuit at Competition Tribunal
Fake Doctor in Uttar Pradesh Accused of Killing Woman After Performing YouTube-Based Surgery
Hackers Are Hiding Malware in Open-Source Tools and IDE Extensions
Traveling to USA? Homeland Security moving toward requiring foreign travelers to share social media history
UK Officials Push Back at Trump Saying European Leaders ‘Talk Too Much’ About Ukraine
UK Warns of Escalating Cyber Assault Linked to Putin’s State-Backed Operations
UK Consumer Spending Falters in November as Households Hold Back Ahead of Budget
UK Orders Fresh Review of Prince Harry’s Security Status After Formal Request
U.S. Authorises Nvidia to Sell H200 AI Chips to China Under Security Controls
Trump in Direct Assault: European Leaders Are Weak, Immigration a Disaster. Russia Is Strong and Big — and Will Win
"App recommendation" or disguised advertisement? ChatGPT Premium users are furious
"The Great Filtering": Australia Blocks Hundreds of Thousands of Minors From Social Networks
Mark Zuckerberg Pulls Back From Metaverse After $70 Billion Loss as Meta Shifts Priorities to AI
×