London Daily

Focus on the big picture.
Wednesday, Mar 25, 2026

Brits' luckiest numbers revealed - and there's an unusual favourite in the top three

Brits' luckiest numbers revealed - and there's an unusual favourite in the top three

SUPERSTITIOUS Brits have revealed their lucky numbers – and seven have come out on top.

A study of 2,000 adults found the number seven was the most popular lucky number and five was the second, while 13, traditionally a number signifying bad luck, was third.

And the top 10 most commonly chosen numbers saw single-digit figures dominate, with four, six and two also appearing.

Others also feel an affinity with the number 42, made famous by Douglas Adams’ Hitchhikers Guide to the Galaxy.

It emerged almost a third of superstitious adults believe lucky numbers exist, and one in 20 have noticed an unlucky, ‘cursed’ number in their lives they avoid at all costs.

A spokesperson from Lottoland.co.uk, which commissioned the study ahead of its new free-to-play game launch, Yeardle, said: “It’s interesting to see how seven has come out as the luckiest number for Brits.

“It is often considered lucky because it shows up so much in the order of things – seven days in week, seven colours of the rainbow, seven wonders of the world, seven notes on a musical scale – and so on.

“Numbers have a strange power. They’re part of almost everything we do, from marking the days and years to telling us how much money we’ve got in the bank.

“So, it’s no wonder they’ve been given this enormous weight of importance in the national psyche.

"We know only too well that the right numbers can have a significant impact on our lives!”

Launched today, Yeardle is a free to play daily guessing game in which players will have five attempts to input a famous date - for example, in which year did Big Brother launch in the UK?

The study from Lottoland also found when it comes to lucky numbers, 12 per cent have had their number tattooed somewhere to show its significance.

They’re most likely to be used when picking lottery numbers, betting on a horse, or at a roulette wheel in a casino.

But 17 per cent use their lucky number to form part of their online passwords, and 16 per cent will even be guided by it when choosing what to eat off a menu.

It also found 25 per cent pick their lucky number by their birthday or birth month, while 13 per cent will use the date they got married.

Another one in 10 believe the time and day their children were born are the best way to decide if a number has lucky properties.

On average, adults have held onto their lucky numbers for a whopping 17 years, with 48 per cent always using the same ones and not changing them.

But of those who worry some numbers have a negative impact on their luck, 16 per cent have refused to get on a bus bearing that figure.

Another 31 per cent have asked to stay in a different hotel room, and 27 per cent have decided against buying a property because they didn’t like the house number.

Lottoland’s spokesperson added: “A large proportion of us believe that numbers can bring you luck in life.

"Although it comes as no surprise that so many of those surveyed have looked to special and memorable dates for their lucky numbers.

“And for those who have a good memory for significant dates, Yeardle will be just up their street.

“From word games to song intros, daily guessing games have blown up in 2022 and we’re very excited to be launching a version for the history buffs out there!”


Newsletter

Related Articles

0:00
0:00
Close
Trump Signals Frustration with UK Leadership Amid Diverging Approaches to Iran Conflict
UK Government Takes Control of Hunterston B as Landmark Nuclear Decommissioning Begins
UK Public Inflation Expectations Jump Sharply in March, Raising Pressure on Bank of England
UK Ministers Warn Expanded North Sea Drilling Would Deepen Exposure to Global Energy Volatility
Delayed UK Defence Investment Plan Leaves Suppliers Under Severe Financial Strain
Can Iran Strike the UK? Assessing the Real Military Threat as Conflict Escalates
Sanctioned Iranian Banker Linked to Luxury Marbella Villa Through UK Corporate Structure
Casey Bloys Navigates HBO Max UK Launch, Paramount Integration and Industry Buzz Over Netflix Meeting
Iran Conflict Sparks Sharp Turbulence in UK Mortgage Market, Reaching Pandemic-Era Disruption Levels
Major Donor Urges University of Kentucky to Reconsider Mitch Barnhart’s Post-Retirement Role
United Kingdom Moves to Lead International Effort to Reopen Strait of Hormuz
UK Police Investigate Targeted Attack on Jewish Ambulance Vehicles
UK Police Investigate Targeted Attack on Jewish Ambulance Vehicles
Senior UK Advocate Criticises Barnhart Retirement Appointment, Calls for Reconsideration
UK Finds No Evidence of Direct Iranian Threat to Britain, Says Prime Minister Starmer
Assessing Iran’s Strike Capability and the UK’s Readiness Amid Rising Tensions
NATO Unable to Confirm Iran’s Role in Strike on UK-US Base as Tehran Denies Involvement
University of Kentucky’s Youling Xiong Receives SEC Faculty Achievement Award for 2026
Trump Highlights Satirical Portrayal of UK Leadership Amid Talks with Prime Minister Starmer on Iran Conflict
Trump Highlights Satirical Portrayal of UK Leadership Amid Talks with Prime Minister Starmer on Iran Conflict
UK Fuel Prices Surge Toward Crisis Levels as Experts Warn of Further Sharp Increases
UK Fuel Prices Surge Toward Crisis Levels as Experts Warn of Further Sharp Increases
Duchess of Sussex Secures ‘As Ever’ Trademark Rights in Australia Ahead of High-Profile Visit
UK Reaffirms Security as Officials Reject Claims of Immediate Iranian Missile Threat
Rising Middle East Tensions Spark ‘Trumpflation’ Debate Over Impact on UK Households
UK Minister Says No Evidence Iran Can Strike Europe Despite Heightened Warnings
British-Iranians Voice Safety Concerns to Authorities as Regional Conflict Intensifies
Confirmed Meningitis Cases Linked to Kent Outbreak Revised Down to Twenty
UK Government Sees No Evidence Iran Can Strike London Amid Rising Regional Tensions
Debate Grows Over Recognition of Indigenous Cultural Icons in the United Kingdom
Iran Missile Launch Toward Diego Garcia Raises Questions After Failed Strike on US–UK Base
Donald Trump Amplifies Viral Satirical Clip Highlighting UK–US Political Dynamics
UK Satirical Show Draws Attention with Sketch Referencing Trump and Prince Andrew
Meghan Markle’s Possible UK Return Sparks Renewed Attention on Sussex Role
Starmer Convenes Urgent Talks on Cost-of-Living Pressures Linked to Iran Conflict
Starmer Convenes Urgent Talks on Cost-of-Living Pressures Linked to Iran Conflict
UK Investors Eye Bargain Shares Ahead of ISA Deadline Amid Market Volatility
UK Investors Eye Bargain Shares Ahead of ISA Deadline Amid Market Volatility
Northern Lights Expected Over UK Skies Tonight Amid Strong Solar Activity
UK Condemns Iran Missile Strike and Warns Against Threats to British Personnel
UK Warns of Global Flight Disruptions as Iran Conflict Escalates Under Trump’s Leadership
UK Condemns Iran After Missile Strike Targets Strategic Diego Garcia Base
Deadly Meningitis Outbreak in UK Reinforces Urgency of Vaccination Campaigns
Iran Launches Long-Range Missile Strike on Remote US-UK Base, Signaling Expanded Reach
Iran Launches Long-Range Missile Strike on Remote US-UK Base, Signaling Expanded Reach
UK Rules Out Cyprus Base Role in Joint US Self-Defence Framework
UK Ends Hereditary Peerage Rights in Parliament in Historic Constitutional Reform
Lord Walney Warns of Expanding Iranian Influence Networks Within the United Kingdom
Iranian National Among Two Arrested After Attempt to Access UK Nuclear Submarine Base
Deregulation, Artificial Intelligence, and Fraud Laws Reshape UK Financial Services Landscape
×