London Daily

Focus on the big picture.
Saturday, Jun 06, 2026

Brits' luckiest numbers revealed - and there's an unusual favourite in the top three

Brits' luckiest numbers revealed - and there's an unusual favourite in the top three

SUPERSTITIOUS Brits have revealed their lucky numbers – and seven have come out on top.

A study of 2,000 adults found the number seven was the most popular lucky number and five was the second, while 13, traditionally a number signifying bad luck, was third.

And the top 10 most commonly chosen numbers saw single-digit figures dominate, with four, six and two also appearing.

Others also feel an affinity with the number 42, made famous by Douglas Adams’ Hitchhikers Guide to the Galaxy.

It emerged almost a third of superstitious adults believe lucky numbers exist, and one in 20 have noticed an unlucky, ‘cursed’ number in their lives they avoid at all costs.

A spokesperson from Lottoland.co.uk, which commissioned the study ahead of its new free-to-play game launch, Yeardle, said: “It’s interesting to see how seven has come out as the luckiest number for Brits.

“It is often considered lucky because it shows up so much in the order of things – seven days in week, seven colours of the rainbow, seven wonders of the world, seven notes on a musical scale – and so on.

“Numbers have a strange power. They’re part of almost everything we do, from marking the days and years to telling us how much money we’ve got in the bank.

“So, it’s no wonder they’ve been given this enormous weight of importance in the national psyche.

"We know only too well that the right numbers can have a significant impact on our lives!”

Launched today, Yeardle is a free to play daily guessing game in which players will have five attempts to input a famous date - for example, in which year did Big Brother launch in the UK?

The study from Lottoland also found when it comes to lucky numbers, 12 per cent have had their number tattooed somewhere to show its significance.

They’re most likely to be used when picking lottery numbers, betting on a horse, or at a roulette wheel in a casino.

But 17 per cent use their lucky number to form part of their online passwords, and 16 per cent will even be guided by it when choosing what to eat off a menu.

It also found 25 per cent pick their lucky number by their birthday or birth month, while 13 per cent will use the date they got married.

Another one in 10 believe the time and day their children were born are the best way to decide if a number has lucky properties.

On average, adults have held onto their lucky numbers for a whopping 17 years, with 48 per cent always using the same ones and not changing them.

But of those who worry some numbers have a negative impact on their luck, 16 per cent have refused to get on a bus bearing that figure.

Another 31 per cent have asked to stay in a different hotel room, and 27 per cent have decided against buying a property because they didn’t like the house number.

Lottoland’s spokesperson added: “A large proportion of us believe that numbers can bring you luck in life.

"Although it comes as no surprise that so many of those surveyed have looked to special and memorable dates for their lucky numbers.

“And for those who have a good memory for significant dates, Yeardle will be just up their street.

“From word games to song intros, daily guessing games have blown up in 2022 and we’re very excited to be launching a version for the history buffs out there!”


Newsletter

Related Articles

0:00
0:00
Close
Japanese Technology Firm Fujitsu Launches Advanced Artificial Intelligence Tool for Corporate Disclosures
South Africa Officially Launches Nationwide Campaign for Highly Contested Local Government Elections
United Kingdom Commits Additional Funding for Unexploded Ordnance Clearance in Laos
Singapore Announces Stringent New Greenhouse Gas Regulations for Commercial Cooling Systems
Cambodia and Thailand Hold High-Level Border Security Talks at United Nations Headquarters
Myanmar Military Government and China Sign Major Agreement to Upgrade Media and Cultural Cooperation
Knife Attack at Swiss Train Station Leaves Three Injured in Suspected Act of Domestic Terrorism
Transnational Extortion Gang Threatens Canadian Police With Army of One Thousand Armed Operatives
Australia Imposes Forty-Two-Day Quarantine on Cruise Ship Passengers Following Deadly Hantavirus Outbreak
International Monetary Fund Unlocks Seven Hundred Million United States Dollars for Sri Lanka Following Economic Reforms
Australia Launches Record One Point Four Billion Dollar Lawsuit Against Chemical Giant 3M Over Contamination
China and Canada Foreign Ministers Meet in Ottawa in Effort to Stabilize Strained Diplomatic Ties
Indonesia Demands Urgent United Nations Security Council Reform Amid Escalating Global Conflicts
Extreme Weather Patterns Trigger Severe Drought in Madagascar and Destructive Flooding in East Africa
Indian State of Karnataka Faces Political Upheaval as Chief Minister Siddaramaiah Abruptly Resigns
Philippines and Japan Reaffirm Defense Ties as Crucial for Indo-Pacific Regional Stability
Norway Joins French Nuclear Deterrence Initiative in Major Shift for European Security Architecture
Global Critical Mineral Alliances Expand as Western Nations Move to Counter Chinese Supply Dominance
United States Imposes Fifty Percent Tariffs on Mexican Steel and Aluminum Ahead of Trade Pact Review
European Union and China Head Toward Major Trade Conflict Over Clean Technology Exports
United States Economic Growth Severely Downgraded to One Point Six Percent as Stagflation Fears Mount
World Health Organization Warns Central African Ebola Epidemic is Outpacing Containment Efforts
United States Treasury Department Conditions Sanctions Relief on Reopening of the Strait of Hormuz
Iranian Air Defenses Intercept and Destroy United States Military Drone Over Bushehr Province
Iranian Armed Forces Launch Ballistic Missiles Toward Unspecified Targets Prompting Regional Condemnation
United Nations Secretary-General Warns Global Order Facing Highest Level of Conflict Since 1945
Israel Issues Sweeping Evacuation Orders in Southern Lebanon Amid Intensified Hezbollah Conflict
Russia Announces Systemic Military Strikes Targeting Ukrainian Defense and Energy Infrastructure
United States and Iranian Negotiators Reach Draft Agreement to Extend Ceasefire and Resume Nuclear Talks
United Nations Security Council Deeply Divided Over United States Capture of Venezuelan President
US and Iran Exchange Direct Military Strikes Amid Fragile Gulf Ceasefire
World Health Organization Warns of Catastrophic Ebola Outbreak in DR Congo
Russia Threatens New Wave of Strikes on Ukrainian Infrastructure and Embassies
Scientists Warn Atlantic Ocean Currents Could Collapse Faster Than Projected
Anthropic Reaches $900 Billion Valuation in Historic AI Funding Round
Washington Imposes Crippling Sanctions on Iranian Maritime Authority
Japan and the Philippines Initiate Strategic Intelligence-Sharing Pact
Microsoft Deploys Autonomous Computer-Using AI Agents to Global Markets
Anthropic Secures $45 Billion Compute Infrastructure Agreement With SpaceX
U.S. Director of National Intelligence Resigns Amid Administration Shakeup
Micron Technology Crosses Trillion-Dollar Valuation Amid Unprecedented Hardware Demand
Canada and Germany Finalize Historic Long-Term LNG Export Agreement
China Expands International Travel Restrictions on Domestic AI Researchers
Japan Approves Sweeping Overhaul of National Intelligence Apparatus
Global Airlines Scramble Logistics as Middle East Airspace Remains Fractured
Japan's Naphtha Imports Plunge 47 Percent Amid Strait of Hormuz Closure
Global Crude Prices Retreat Below $96 as Gulf Tensions Momentarily Ease
Generative AI Outperforms Human Baselines in Landmark Global Creativity Study
NASA Partners With Private Aerospace to Unveil Permanent Lunar Base Architecture
South Korean Equity Markets Surge on Next-Generation Memory Chip Frenzy
×