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Wednesday, Nov 19, 2025

Brent Council Battles Rising Gambling Addiction Amid Growing Local Concerns

Brent Council Battles Rising Gambling Addiction Amid Growing Local Concerns

North London's Brent borough sees alarming gambling addiction levels, prompting council calls for stricter regulations.
In North London, the borough of Brent has reported more than double the national average of problem gamblers, raising significant concerns among local residents and officials.

According to a recent assessment by Brent Council, 6.2% of its residents are classified as ‘problem gamblers’, compared to the UK national average of 2.9%.

This troubling statistic places additional strain on a community already grappling with economic challenges.

The rise in gambling addiction coincides with Brent having the second-highest concentration of gambling premises in London, with 81 licensed establishments.

These venues, including betting shops and adult gaming centres, are more readily accessible than local supermarkets, banks, or schools, leading to increased scrutiny from both the public and local authorities.

Locals have expressed deep concerns that the proliferation of gambling sites threatens the social fabric of the community.

Areas particularly affected include Harlesden, Willesden, and Neasden, where residents have reported a rising incidence of gambling-related issues.

The sheer volume of licensing applications in these deprived areas has been described as ‘grossly unwelcome and inappropriate’ by Brent Council Leader Cllr Muhammed Butt, who has urged the government to impose stricter regulations on these establishments.

The Joint Strategic Needs Assessment (JSNA) conducted by Brent Council has identified that gambling-related harm is costing the borough approximately £14.3 million annually.

Furthermore, Brent ranks fifth among local authorities in terms of the number of betting shops per capita, and despite this high ranking, new applications for gambling licenses continue to surge.

For instance, reports indicate there are already seven gambling sites within a mere 600-meter stretch of Harlesden and over ten within a one-mile radius of Willesden.

A recent controversial application from Merkur Slots for an adult gaming centre in Neasden has sparked significant backlash, with ward councillors and residents raising concerns over its potential impact on the community.

Dollis Hill ward councillor Liz Dixon has voiced strong opposition, emphasizing the detrimental effects on the area's social landscape and highlighting that such establishments tend to exploit vulnerable populations.

Fixed Odds Betting Terminals (FOBTs), known for their high addiction rates, contribute to a significant portion of problem gambling cases in the UK despite being used by only a small fraction of the population.

Research indicates that 50% of individuals who engage with FOBTs develop a gambling addiction, a rate higher than many other addictive substances, including heroin and tobacco.

Young people are identified as particularly vulnerable, with the JSNA noting they are three times more likely to develop problem gambling behaviors, while ethnic minorities also experience disproportionately higher rates of gambling-related harm.

The socio-economic struggles faced by residents in areas like Neasden, Willesden, and Harlesden are exacerbated by the growing number of gambling facilities.

The presence of these venues is viewed as compounding existing problems, leading to a cycle of harm and despair within the community.

Residents have raised significant apprehension regarding the impact of new gambling venues on local youth, particularly those near school bus stops, fearing that they could exploit children traveling to and from education.

As the application for the Neasden gaming center is scheduled to be reviewed by Brent Council's Alcohol and Entertainment Licensing Sub-Committee, local concerns are escalating.

Six residents have officially registered objections, highlighting fears of increasing anti-social behavior and deteriorating neighborhood conditions.

Despite calls for local councils to gain greater authority to reject license applications that threaten community welfare, current regulations offer limited options for opposition.

While there are controls on the number of bookmakers in specific areas, there is no cap on bingo halls or adult gaming centers, creating potential legal loopholes for operators.

Merkur Slots, the company behind the controversial application, has stated that their establishments are intended for adults only and assert efforts are made to ensure social responsibility among staff.

However, their operations remain under scrutiny as local residents and officials continue to voice their fears over the proliferation of gambling facilities in Brent.
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