London Daily

Focus on the big picture.
Wednesday, Apr 01, 2026

Apple Car doesn't require Tim Cook to build an auto-assembly line

Apple Car doesn't require Tim Cook to build an auto-assembly line

The long-rumored Apple Car is reportedly in the works, but it likely won’t be the stand-alone vehicle that fans of the tech giant are hoping for, according to Wall Street analysts.

While Apple’s so-called Project Titan, its autonomous vehicle initiative dating to 2014, has set a goal of producing a stand-alone vehicle by 2024 with "breakthrough" battery technology, according to Reuters, analysts don't believe that means CEO Tim Cook will move into vehicle production from the ground up.

The chances of Apple releasing its own vehicle by 2024 are just 35% to 40%, “given the Herculean-like auto-production capabilities, battery technology ramp, financial model implications, and regulatory hurdles involved in such a game-changing initiative,” wrote Dan Ives, an analyst at Wedbush Securities. He noted an autonomous vehicle would take even longer to make due to safety and regulatory issues.

There are methods short of an auto-assembly line that the iPhone maker could use to gain entry into the market, however.

Ives sees Apple forming a strategic partnership with an established player like Volkswagen or Tesla, whose CEO, Elon Musk, approached the tech giant about buying the electric-car maker when it was struggling financially in 2017.

Such an approach is also being considered by Chinese tech giant Baidu, according to a recent Reuters report.


Goldman Sachs analyst Rod Hall believes Apple might go the route of services provider – much the same strategy the company used with television – despite its edge in integration capabilities and ability to create software and hardware.

Tech companies want to be in the auto business “due to the large amount of time future consumers are likely to spend in self-driving vehicles using information services as they make their way from point A to point B,” Hall wrote.

But while the electric vehicle space could grow to $1 trillion over the next decade, providing a massive opportunity, the auto industry's profit margins are lower than technology, he noted. That might make the services model more appealing to Apple.

Additionally, both Apple fans and investors should be warned that many products/strategic ideas that happen in the labs “ultimately never leave the confines of Apple Park,” Ives pointed out.

Newsletter

Related Articles

0:00
0:00
Close
King Charles Plans US State Visit as UK Strengthens Ties with Trump Leadership
UK Regulator Launches Investigation Into Microsoft’s Business Software Practices
Kanye West Set for High-Profile Return to UK Stage at Wireless Festival
Trump Presses Europe to Strengthen Commitment as Iran Conflict Escalates
UK to Deploy Additional Troops to Middle East Amid Rising Regional Tensions
UK Authorities Face Claims of Heavy-Handed Measures in Monitoring Released Pro-Palestine Activists
Trump Calls on UK to Secure Its Own Energy as Iran Conflict Intensifies
Nigel Farage Declines Invitation to UK Conservative Conference Led by Liz Truss
Trump Warns Allies to Take Responsibility as Rift Deepens with UK and France Over Iran Conflict
How Britain’s Prime Minister Controls U.S. Bomber Access in Escalating Iran Conflict
Trump Urges Allies to Secure Their Own Oil Supplies as Hormuz Crisis Disrupts Global Energy
Russia Expels British Diplomat as UK Pushes Back Against Pressure
White House App Faces Scrutiny After Claims of Continuous User Location Tracking
BBC Faces Scrutiny Over Allegations of Paid Content Linked to Saudi Arabia
UK-France Coastal Patrol Agreement Nears Breakdown Amid Migration Pressures
UK Police Detain Pro-Palestine Activist Again Weeks After Bail Release
FTSE 100 Advances as Energy and Mining Shares Gain Amid Middle East Tensions
Eli Lilly Seeks UK Pricing Deal to Unlock Renewed Pharmaceutical Investment
Three Arrested in UK After Massive Cocaine Haul Discovered Hidden in Banana Shipment
UK Fuel Prices Poised for Further Surge Amid Global Energy Pressures
Apple Subsidiary Penalized by UK Authorities for Breach of Moscow Sanctions
Western Allies Intensify Coordinated Sanctions Strategy Against Russia
UK Lawmakers Face Criticism Over Renewed Push for Social Media Restrictions
Starmer Signals UK Crackdown on Addictive Social Media Features
Rising Costs Push One in Five UK Hospitality Businesses to the Brink of Closure
Man Arrested on Suspicion of Attempted Murder After Car Strikes Pedestrians in UK, Injuring Seven
Escalating Conflict Involving Iran Tightens Fiscal Pressures and Highlights UK Economic Vulnerabilities
UK Moves to Confront Russian ‘Shadow Fleet’ Operating in Its Waters
UK Housing Divide Deepens as Older Owners Hold Wealth While Under-30s Face Mounting Barriers
London Demonstration Calls on UK to Recognize Iranian Opposition’s Provisional Government
UK Green Party Vote on ‘Zionism is Racism’ Motion Collapses Amid Internal Disputes and Technical Failures
SNL UK Ignites Debate with Sharp Royal Satire Targeting Prince Andrew and Prince William
EU Proposes ‘Emergency Brake’ to Resolve Deadlock in UK Youth Mobility Talks
Thousands Rally in London to Oppose Rise of Far-Right Movements
Hong Kong Official Rejects Allegations of Surveillance Orders Targeting UK-Based Dissidents
PayPal Expands Cryptocurrency Services to Allow UK Users to Buy and Sell Bitcoin
UK Minister Challenges Reform Party’s ‘Pro-Family’ Agenda as Debate Intensifies
Concerns Grow Over Meningitis Risk Among UK Students Amid Warning Signs of New Outbreaks
Japanese Grand Prix 2026: Schedule, UK Start Times and Full Broadcast Details
Electric Vehicles Seen as Strategic Solution to UK Fuel Reserve Concerns
Rise of Lone-Actor Threats and Online Radicalisation Drives New Wave of Antisemitic Attacks in the UK
Canada Advances Plan to Ban Cryptocurrency Donations in Election Campaigns
UK Faces Looming Medicine Shortages as Iran Conflict Threatens Supply Chains
Deadly Meningitis Outbreak in the U.K. Highlights Urgent Need for Vaccination
Fresh Claims Emerge Over Harry and Meghan’s Australia Visit as Insider Speaks Out
NATO Assessment Indicates UK Defence Spending Has Fallen Below Alliance Average
FTSE 100 Slips as Middle East Tensions Weigh on Investor Sentiment
UK Economy Begins to Feel Early Impact of Iran Conflict as Policy Challenges Intensify
Russian National Jailed in UK After Assault Case Linked to Barron Trump’s Alert
Energy Price Surge Accelerates Shift Away from Fossil Fuels in UK Homes
×