London Daily

Focus on the big picture.
Saturday, Aug 22, 2026

"An Underdog Fights For Every Inch", Says Rishi Sunak In New Campaign Video

"An Underdog Fights For Every Inch", Says Rishi Sunak In New Campaign Video

"I'll keep fighting for every vote until the final day," Rishi Sunak tweeted with the video, which counts down 100 events in 30 days to reach 16,000 party members

Two weeks before the UK's Conservative Party leadership election is set to draw to a close, finalist Rishi Sunak's team are promoting a new campaign video cashing in on his "underdog" status with rival Liz Truss' firm lead in the race to succeed Boris Johnson.

The video, first used to introduce Rishi Sunak at a hustings event in Manchester on Friday night, shows the former Chancellor at a series of campaign events since the race began last month and addressing Tory members who are voting for a new party leader to take charge as British Prime Minister on September 5.

"I'll keep fighting for every vote until the final day," Mr Sunak tweeted with the video, which counts down 100 events in 30 days to reach 16,000 party members on the campaign trail.


The video shows the 42-year-old British Indian former minister interacting with voters and is also seen catching a quick power nap on a bench as a voiceover praises his efforts to "fight for every inch".

"They say beware the underdog, because an underdog has got nothing to lose. An underdog fights for every inch," the voiceover says.

"They work harder, stay longer, think smarter; underdogs don't give up, they'll do the difficult things and they never, ever get complacent," it adds.

It comes as most recent surveys of Tory members casting postal and online ballots in the election and bookie odds strongly indicate a Truss victory, who is campaigning on a tax-cutting plan to address the economic crisis amid soaring prices in the UK.

Former minister Michael Gove became the most recent senior Tory grandee to warn that her plans were a "holiday from reality" as he endorsed Mr Sunak's focus on inflation busting.

According to a report in the 'Observer' on Sunday, more former Cabinet members from Truss' own party have expressed "jitters" over the current Foreign Secretary's plans.

One unnamed former minister told the paper they were "worried" about the prospect of Truss being handed the keys to No. 10 Downing Street, adding: "Members are going one way with Liz, the country at large, the other." "If she carries on with full-on culture wars and the anti-woke stuff, as well as the economic stuff, she will just come across as Boris without the charm. Then she will turn off people in the blue wall," said another, referring to the northern England seats won over by the Tories from Labour in the 2019 general election.

Meanwhile, the Opposition Labour Party is enjoying a surge in popularity among the wider British electorate. A new Opinium poll for the 'Observer' gives Labour and its leader, Sir Keir Starmer, a solid poll boost on the back of his policy to freeze the energy price cap in an effort to help those struggling with exorbitant household bills.

Two weeks ago, 29 per cent of all voters said Truss would be the best Prime Minister, against 28 per cent who chose Starmer. This weekend, Truss has dropped to 23 per cent while Starmer has increased his score to 31 per cent. When the choice was Starmer versus Sunak, 29 per cent backed Starmer and 23 per cent Sunak. The survey of 2,001 adults this week gave Labour a 39 per cent vote share to the Conservatives' 31 per cent.

A YouGov poll for 'The Times' on Saturday also showed Starmer's party enjoying its biggest lead in 10 years, on 43 per cent, 15 points ahead of the Conservatives on 28 per cent.

Newsletter

Related Articles

0:00
0:00
Close
Petrol Bombs Set Luxury Cars Alight Outside Birmingham Wedding as Police Hunt Three Men
Bitcoin Surges Toward $80,000 as Short Squeeze and ETF Inflows Ignite Crypto Rally
Prince Harry and Co-Claimants Ordered to Pay £9.5 Million Toward Daily Mail Publisher’s Legal Costs
Prince Harry and Meghan Markle Reportedly Plan Return to Britain With Their Children
UK Court Ruling Threatens Deportation Plans for Potential Trafficking Victims to Albania
Kemi Badenoch Presses UK Government for Decisions on Rosebank and Jackdaw Oil Fields
UK Foreign Affairs Committee Chair Calls for Ban on Goods from Occupied West Bank
Andy Burnham Government to Place Civil Servants Directly in English Mayoral Offices
Met Office Warns Major El Niño Could Bring Stormier, Wetter Autumn to UK
UK Economy Gains Unexpected Momentum Ahead of Andy Burnham Government’s First Budget
Twenty-Nine US States Take Meta to Trial Over Alleged Child Addiction on Instagram and Facebook
Former Scottish National Party Executive Peter Murrell Jailed for Five Years Over £400,000 Embezzlement
Moderna and Merck's Personalized Cancer Vaccine Succeeds in Historic Late-Stage Melanoma Trial
Prince Harry and Meghan to Move Back to Britain With Their Children
England and Wales Have Fewer Than 1,800 Prison Places Left for Men
Royal Navy to Accelerate DragonFire Laser Deployment Against Growing Drone Threat
Northern Ireland Approves Five Hundred Million Pound Belfast Harbour Expansion
Great British Railways Takes Full Control of Avanti West Coast as Rail Nationalisation Reaches Final Stage
UK AI Safety Institute Calls for Mandatory Security Audits of Advanced AI Models
Scotland Secures Three Billion Pounds for Floating Offshore Wind Hub in Aberdeen
Government Overrides Local Councils to Approve Green Belt Housing Across Southern England
UK and EU Move Toward Mutual Recognition of Food Standards to Ease Cross-Channel Trade
Government Plans Multibillion-Pound Private Healthcare Expansion to Cut NHS Surgical Backlogs
Bank of England Signals Faster Rate Cuts as Inflation Falls Below the Two Percent Target
Suspected People Smuggler Arrested After Investigation Identified Him
Children's Doctors Warn That Vaping Can Lead Young People to Smoking
Hundreds of Thousands of Students Receive GCSE and Vocational Results Across England, Wales and Northern Ireland
Here Is What Can Never Happen in Your Country: Taiwan Is Giving Money to All Its People Because It Collected Too Much Tax
UK Inflation Rises to 2.9% as Energy Bills Jump
UK Issues New Conduct Guide for Asylum Seekers on Consent and Respect
Moderna Shares Surge After Positive Personalized Skin Cancer Trial Results
UK Markets Watch US National Debt Surpass Forty Trillion Dollars
UK Broadcasters Urge Government to Invest in Digital Participation and Broadband
CVC Capital Partners and Standard Life Launch Two Billion Pound Pension Risk Transfer Venture
UK Private Sector Productivity Growth Accelerates in Second Quarter
UK Foreign Secretary Ed Miliband Condemns Israeli E1 Settlement Tender
UK Watchdog Investigates Trainline, Virgin Atlantic and RED Driving School Over Hidden Fees
Prince Harry and Meghan Markle Plan Move to Private Home Outside London
UK Retail Sentiment Improves as Summer Spending Boosts Consumer Confidence
UK Aid Cuts Draw Warnings From Charities Over Humanitarian Consequences
UK Financial Conduct Authority Issues Guidance for Motor Finance Redress Scheme
UK Met Office Launches Aviation Programme to Reduce Climate Impact of Persistent Contrails
Former UK Civil Service Chief Received Record 500,000 Pound Severance Payment
West Midlands to Bring Bus Network Under Public Franchising Model
UK Government Drops Plan to Relax Affordable Housing Requirements After Backlash
UK Reaffirms Military Support for Ukraine Despite Russian Hybrid Warfare Threats
UK Technology Sector Expands Nearly 8 Percent as Digital Industry Outpaces Wider Economy
UK Drought Threatens Harvests Across England and Wales as Food Inflation Risks Persist
UK Government Pledges 442 Million Pounds to End Rough Sleeping by Christmas
UK Government Signals Willingness to Reconsider Digital Services Tax Amid US Tariff Threats
×