London Daily

Focus on the big picture.
Wednesday, May 13, 2026

"An Underdog Fights For Every Inch", Says Rishi Sunak In New Campaign Video

"An Underdog Fights For Every Inch", Says Rishi Sunak In New Campaign Video

"I'll keep fighting for every vote until the final day," Rishi Sunak tweeted with the video, which counts down 100 events in 30 days to reach 16,000 party members

Two weeks before the UK's Conservative Party leadership election is set to draw to a close, finalist Rishi Sunak's team are promoting a new campaign video cashing in on his "underdog" status with rival Liz Truss' firm lead in the race to succeed Boris Johnson.

The video, first used to introduce Rishi Sunak at a hustings event in Manchester on Friday night, shows the former Chancellor at a series of campaign events since the race began last month and addressing Tory members who are voting for a new party leader to take charge as British Prime Minister on September 5.

"I'll keep fighting for every vote until the final day," Mr Sunak tweeted with the video, which counts down 100 events in 30 days to reach 16,000 party members on the campaign trail.


The video shows the 42-year-old British Indian former minister interacting with voters and is also seen catching a quick power nap on a bench as a voiceover praises his efforts to "fight for every inch".

"They say beware the underdog, because an underdog has got nothing to lose. An underdog fights for every inch," the voiceover says.

"They work harder, stay longer, think smarter; underdogs don't give up, they'll do the difficult things and they never, ever get complacent," it adds.

It comes as most recent surveys of Tory members casting postal and online ballots in the election and bookie odds strongly indicate a Truss victory, who is campaigning on a tax-cutting plan to address the economic crisis amid soaring prices in the UK.

Former minister Michael Gove became the most recent senior Tory grandee to warn that her plans were a "holiday from reality" as he endorsed Mr Sunak's focus on inflation busting.

According to a report in the 'Observer' on Sunday, more former Cabinet members from Truss' own party have expressed "jitters" over the current Foreign Secretary's plans.

One unnamed former minister told the paper they were "worried" about the prospect of Truss being handed the keys to No. 10 Downing Street, adding: "Members are going one way with Liz, the country at large, the other." "If she carries on with full-on culture wars and the anti-woke stuff, as well as the economic stuff, she will just come across as Boris without the charm. Then she will turn off people in the blue wall," said another, referring to the northern England seats won over by the Tories from Labour in the 2019 general election.

Meanwhile, the Opposition Labour Party is enjoying a surge in popularity among the wider British electorate. A new Opinium poll for the 'Observer' gives Labour and its leader, Sir Keir Starmer, a solid poll boost on the back of his policy to freeze the energy price cap in an effort to help those struggling with exorbitant household bills.

Two weeks ago, 29 per cent of all voters said Truss would be the best Prime Minister, against 28 per cent who chose Starmer. This weekend, Truss has dropped to 23 per cent while Starmer has increased his score to 31 per cent. When the choice was Starmer versus Sunak, 29 per cent backed Starmer and 23 per cent Sunak. The survey of 2,001 adults this week gave Labour a 39 per cent vote share to the Conservatives' 31 per cent.

A YouGov poll for 'The Times' on Saturday also showed Starmer's party enjoying its biggest lead in 10 years, on 43 per cent, 15 points ahead of the Conservatives on 28 per cent.

Newsletter

Related Articles

0:00
0:00
Close
The Great Western Exit: Why Best Citizens Are Fleeing the Rich World [PODCAST]
The New Robber Barons of Intelligence: Are AI Bosses More Powerful Than Rockefeller?
The End of the Old Order [Podcast]
Britain’s Democracy Is Now a Costume
The AI Gold Rush Is Coming for America’s Last Open Spaces [Podcast]
The Pentagon’s AI Squeeze: Eight Tech Giants Get In, Anthropic Gets Shut Out [Podcast]
The War Map: Professor Jiang’s Dark Theory of Iran, Trump, China, Russia, Israel, and the Coming Global Shock [Podcast]
Labour Is No Longer a National Party [Podcast]
AI Isn’t Stealing Your Job. It’s Dismantling It Piece by Piece.
Lawyers vs Engineers: Why China Builds While America Litigates [Podcast]
Churchill’s Glass: The Drunk, the Doctor, and the Myth Britain Refuses to Sober Up From
Apple issues an unusual warning: this is how your iPhone can be hacked without you doing anything
Kennedy’s Quiet War on Antidepressants Sparks Alarm Across America’s Medical Establishment
The Met Gala Meets the Age of Billionaire Backlash
Russian Oligarch’s Superyacht Crosses Hormuz via Iran-Controlled Route
Gunfire Disrupts White House Correspondents’ Dinner as Trump Is Evacuated
A Leak, a King, and a Fracturing Alliance
Inside the Gates Foundation Turmoil: Layoffs, Scrutiny, and the Cost of Reputational Risk
UK Biobank Breach Exposes Health Data of 500,000, Listed for Sale on Chinese Platform
KPMG Cuts Around 10% of US Audit Partners After Failed Exit Push
French Police Probe Suspected Weather-Data Tampering After Unusual Polymarket Bets on Paris Temperatures
CATL Unveils Revolutionary EV Battery Tech: 1000 km Range and 7-Minute Charging Ahead of Beijing Auto Show
Crypto Scammers Capitalize on Maritime Chaos Near the Strait of Hormuz: A Rising Threat to Shipping Companies
Changi Airport: How Singapore Engineered the World’s Most Efficient Travel Experience
Power Dynamics: Apple’s Leadership Shakeup, Geopolitical Risks in the Strait of Hormuz, and Europe's Energy Strategy Amidst Global Challenges
Apple's Leadership Transition: Can New CEO John Ternus Navigate AI Challenges and Geopolitical Pressures?
Italy’s €100K Tax Gambit: Europe’s Soft Power Tax Haven
News Roundup
Microsoft lost 2.5 millions users (French government) to Linux
Privacy Problems in Microsoft Windows OS
News roundup
Péter András Magyar and the Strategic Reset of Hungary
Hungary After the Landslide — A Strategic Reset in Europe
Meghan Markle Plans Exclusive Women-Focused Retreat During Australia Visit
Starmer and Trump Hold Strategic Talks on Securing Strait of Hormuz Amid Rising Tensions
Unofficial Australia Visit by Prince Harry and Meghan Expected to Stir Tensions with Royal Circles
Pipeline Attack Cuts Significant Share of Saudi Arabia’s Oil Export Capacity
UK Stocks Rise on Ceasefire Momentum and Renewed Focus on Diplomacy
UK to Hold Further Strategic Talks on Strait of Hormuz Security
Starmer Voices Frustration as Global Tensions Drive Up UK Energy Costs
UK Students Voice Concern Over Proposal for Automatic Military Draft Registration
Rising Volatility Drives Uncertainty in UK Fuel and Petrol Prices
UK Moves to Deploy ‘Skyhammer’ Anti-Drone System to Strengthen Airspace Defense
New Analysis Explores UK Budget Mechanics in ‘Behind the Blue’ Feature
Man Arrested After Four Die in Channel Crossing Tragedy
UK Tightens Immigration Framework with New Sponsor Rules and Fee Increases
UK Foreign Secretary Highlights Impact of Intensified Strikes in Lebanon
UK Urges Inclusion of Lebanon in US-Iran Ceasefire Framework
UK Stocks Ease as Ceasefire Doubts in Middle East Weigh on Investor Confidence
UK Reassesses Cloud Strategy Amid Criticism Over Limited Support Measures
×