London Daily

Focus on the big picture.
Sunday, Aug 02, 2026

"An Underdog Fights For Every Inch", Says Rishi Sunak In New Campaign Video

"An Underdog Fights For Every Inch", Says Rishi Sunak In New Campaign Video

"I'll keep fighting for every vote until the final day," Rishi Sunak tweeted with the video, which counts down 100 events in 30 days to reach 16,000 party members

Two weeks before the UK's Conservative Party leadership election is set to draw to a close, finalist Rishi Sunak's team are promoting a new campaign video cashing in on his "underdog" status with rival Liz Truss' firm lead in the race to succeed Boris Johnson.

The video, first used to introduce Rishi Sunak at a hustings event in Manchester on Friday night, shows the former Chancellor at a series of campaign events since the race began last month and addressing Tory members who are voting for a new party leader to take charge as British Prime Minister on September 5.

"I'll keep fighting for every vote until the final day," Mr Sunak tweeted with the video, which counts down 100 events in 30 days to reach 16,000 party members on the campaign trail.


The video shows the 42-year-old British Indian former minister interacting with voters and is also seen catching a quick power nap on a bench as a voiceover praises his efforts to "fight for every inch".

"They say beware the underdog, because an underdog has got nothing to lose. An underdog fights for every inch," the voiceover says.

"They work harder, stay longer, think smarter; underdogs don't give up, they'll do the difficult things and they never, ever get complacent," it adds.

It comes as most recent surveys of Tory members casting postal and online ballots in the election and bookie odds strongly indicate a Truss victory, who is campaigning on a tax-cutting plan to address the economic crisis amid soaring prices in the UK.

Former minister Michael Gove became the most recent senior Tory grandee to warn that her plans were a "holiday from reality" as he endorsed Mr Sunak's focus on inflation busting.

According to a report in the 'Observer' on Sunday, more former Cabinet members from Truss' own party have expressed "jitters" over the current Foreign Secretary's plans.

One unnamed former minister told the paper they were "worried" about the prospect of Truss being handed the keys to No. 10 Downing Street, adding: "Members are going one way with Liz, the country at large, the other." "If she carries on with full-on culture wars and the anti-woke stuff, as well as the economic stuff, she will just come across as Boris without the charm. Then she will turn off people in the blue wall," said another, referring to the northern England seats won over by the Tories from Labour in the 2019 general election.

Meanwhile, the Opposition Labour Party is enjoying a surge in popularity among the wider British electorate. A new Opinium poll for the 'Observer' gives Labour and its leader, Sir Keir Starmer, a solid poll boost on the back of his policy to freeze the energy price cap in an effort to help those struggling with exorbitant household bills.

Two weeks ago, 29 per cent of all voters said Truss would be the best Prime Minister, against 28 per cent who chose Starmer. This weekend, Truss has dropped to 23 per cent while Starmer has increased his score to 31 per cent. When the choice was Starmer versus Sunak, 29 per cent backed Starmer and 23 per cent Sunak. The survey of 2,001 adults this week gave Labour a 39 per cent vote share to the Conservatives' 31 per cent.

A YouGov poll for 'The Times' on Saturday also showed Starmer's party enjoying its biggest lead in 10 years, on 43 per cent, 15 points ahead of the Conservatives on 28 per cent.

Newsletter

Related Articles

0:00
0:00
Close
Finland Deploys Commercial-Scale Thermal Batteries Using Crushed Rock to Store Renewable Grid Energy
Valued at $109 Million: F-35B Fighter Jet Crashes in Southern California
Sainsbury Agrees to Sell Argos in £120 Million Deal to Private Consortium
High Court Clears Way for Construction of Chinese Embassy at Royal Mint Court
UK Fuel Prices Climb to Multi-Month Highs as Strait of Hormuz Tensions Disrupt Oil Supplies
Severe Summer Drought and Record Heat Put UK Harvests at Risk
Prime Minister Andy Burnham Faces Labour Backbench Opposition Over Potential Support for New North Sea Oil and Gas Drilling
Bank of England Warns Inflation Will Stay Above 3% as Middle East Energy Shock Prolongs Cost-of-Living Pressures
Andy Burnham has Announces Plans to Redistribute Income Tax Revenue to English Mayors
Early-Release Scheme Faces Fresh Scrutiny as Reoffending and Prison Recalls Rise
Police Phone Checks Followed Report on Murder of MI5 Agent Inside Sinn Féin
Archbishop of Canterbury Reaffirms £100 Million Reparative Justice Fund During Ghana Visit
Charities Allege French Police Used Tear Gas Against Channel Migrants
Norwegian Teenager Convicted Over Iran-Linked Murder Plot in Britain
Christian Organisations File Charity Complaints Against Amnesty International UK
Ofgem Tightens Grid Connection Rules for New Data Centres
FTSE 100 Reaches Record High Despite Global Technology Sell-Off
Millions of UK Households Urged to Check Eligibility for Winter Energy Discount
Labour Restores Parliamentary Whips to Diane Abbott and Joani Reid
UK Supreme Court to Hear Challenge Over Palestine Action Ban
UK Commits More Than £8.4 Billion to Dreadnought Nuclear Submarine Programme
England Declares Severe Drought as Wildfire Burns Near Sizewell Nuclear Site
Bank of England Holds Interest Rates at 3.75% as Middle East Tensions Fuel Inflation Risks
Drought Status Extended Across All of Wales as Heat and Dry Weather Deepen Environmental Strain
Record-Low Danube Exposes Probable Mammoth Remains in Bulgaria
UK Business Confidence Climbs to Four-Month High
Greater Manchester Gains Expanded Powers Under Regional Funding Reforms
UK Supreme Court to Hear Appeal Over Palestine Action Terror Ban
Shell's Quarterly Profit Doubles to Nearly $10 Billion on Higher Energy Prices
UK Government Removes VAT From Household Electricity Bills
Exceptional Drought Grips Half of England as Wildfire Threatens Sizewell
Bank of England Holds Interest Rates at 3.75% as Inflation Risks Persist
US Says It Has Carried Out Heavy Strikes on Iran After Attempted Attacks on Its Forces
The chief executive of the popular gaming company laid off many employees and his pay rose to 38 million dollars
UK Employment Holds Steady as Wage Growth Remains Moderate
England to Introduce Artificial Intelligence into Secondary School Curriculum
Wales Launches £1.2 Billion Industrial Regeneration Programme
High Court Upholds UK Digital Surveillance Framework
Northern Ireland Reaches Budget Agreement on Infrastructure and Public Sector Pay
Home Office Expands Digital Border Checks Nationwide
UK Approves Major North Sea Wind and Carbon Capture Project
The World's Most Terrifying Smartphone: Recording, Documenting, and Reporting to the Regime
Scotland Approves Major Renewable Energy Expansion
UK and United States Sign AI and Semiconductor Cooperation Pact
UK Treasury Tightens Fiscal Controls After Gilt Market Volatility
Bank of England Holds Interest Rates at 4.5%
UK Unveils £10 Billion NHS Funding Overhaul and Workforce Reform
The AI User Nightmare: Private Claude Conversations Leaked to the Internet
UK: Former Football Association Leaders Call for World Cup Boycott Over FIFA Privatization Plan
Forbidden Love: China severs millions from their virtual partners
×