London Daily

Focus on the big picture.
Monday, Jul 13, 2026

Amazon v the union: The vote the online giant fears

Amazon v the union: The vote the online giant fears

Amazon workers in Bessemer, Alabama, have voted in a historic poll to decide whether they want to be represented by the Retail, Wholesale and Department Store Union.

The results are not expected until next week - but if they say yes, it will become Amazon's first US union.

Amazon argues its wages and benefits are industry-beating and has gone into battle to persuade workers to vote no.

Most agree the outcome could have major implications for US labour laws.

Peter Romer-Friedman, principal of law firm Gupta Wessler PLLC, said: "The key question in America at the moment is are we going to have fair treatment of workers in the businesses that will dominate our future?

"There will be ramifications for the real economy but also for tech firms.

"The concept that workers get a seat at the table is a radical concept for people in Silicon Valley."

Why do workers want to unionise?

In the US, Amazon has 800 facilities staffed by 950,000 full- and part-time workers - and it should be said many do not feel the need to join a union.

And for those who do, this is not primarily a wages issue - in fact, Amazon pays workers an average of $15 (£11) a hour, plus benefits.

But most agree conditions in its warehouses can be hard - the job is very demanding and lots of workers complain of back pain or other physical niggles as a result of working long hours, often standing in the same position.

Others talk about the mental-health toll of repeated tasks or feeling like they are a cog in a very big machine that does not always listen to their problems.

And there are a lot of things workers feel they do not have control of, such as shift patterns, time off, sick leave and being fired.

One of the most controversial features is time off task (TOT).

When a worker is clocked in, Amazon's computer system calculates which hours of a shift are on or off task, based on whether or not an item is scanned.

And some say they feel dehumanised by technology watching their every move.

Do workers really have to urinate in bottles?


Amazon issued an extraordinary tweet last week, in response to US congressman Mark Pocan repeating an oft-heard complaint workers sometimes urinated in bottles because they did not feel they had time to visit the toilet.

"Paying workers $15 an hour doesn't make you a 'progressive workplace' when you union-bust and make workers urinate in water bottles," he wrote.


Amazon News replied: "You don't really believe the peeing in bottles thing, do you?

"If that were true, nobody would work for us."

Amazon's tweet was shared thousands of times, with most people saying it reflected badly on the company.

The claim can be traced back to James Bloodworth, who worked undercover at a UK warehouse while researching his book on low-paid British workers.

And he responded to the Amazon News tweet by tweeting: "I was the person who found the pee in the bottle.

"Trust me, it happened."


In a typical 10-hour shift, workers are allowed two half-hour breaks.

Is Amazon union-busting, as is claimed?
The vote has led to a groundswell of support for Amazon workers, on and offline
A series of allegations levelled at Amazon over its attempts to disrupt the union include:

*  It altered a traffic-light system outside the warehouse, to give union officials less time to leaflet workers

*  It unsuccessfully tried to appeal against a National Labour Relations Board ruling allowing workers to vote by mail

*  It bombarded workers with texts, posters and signs encouraging them to vote no

*  It ran anti-union ads on its streaming platform, Twitch, which were later removed

At the time, RWDSU president Stuart Appelbaum said: "Amazon is leaving no stone unturned, including ads on Twitch - in its efforts to deceive and intimidate their employees into voting against the union."

In September, the company briefly advertised for two intelligence analysts whose work duties would include keeping an eye on union activity - but after becoming national news, the advert was removed.

What does Amazon say?


Amazon told BBC News: "RWDUS membership has fallen 25% during Stuart Appelbaum's tenure - but that is no justification for Mr Appelbaum to misrepresent the facts.

"Our employees know the truth - starting wages of $15 or more, health care from day one, and a safe and inclusive workplace.

"We encouraged all of our employees to vote - and their voices will be heard in the days ahead."

How else has it responded?


In recent days, Amazon has stepped up its public-relations drive - but with fairly mixed results.

One of its security engineers had even thought the Amazon News account had been hacked, as its tweets seemed "unnecessarily antagonistic", The Intercept reported.

As well as the tweet about urinating in bottles, it also fired back aggressively at Democratic Party politicians, including Elizabeth Warren and Bernie Saunders.

And it has also been accused of using fake Twitter accounts to put a positive spin on working at the company.

Amazon itself admitted one of these accounts was not that of an actual worker, without saying whether the company had created it.

Has Covid played a part?


The company's net sales in 2020 increased by 38% - and it hired more than 500,000 additional staff.

But behind the scenes there has been huge pressure on warehouse staff to keep supplying the goods so many people in lockdown were ordering.

Chris Smalls, one of a handful of employees to raise questions in the early days of the pandemic about how safe conditions in warehouses were, was sacked, with Amazon saying he had broken social-distancing rules.

And in February, New York state's attorney general sued Amazon, claiming it failed to adequately protect its warehouse workers from Covid risks.

What about the rest of the world?
Amazon workers in Italy recently went on strike over conditions

Union membership in the US is unusually low - just 6.3% of the private-sector workforce, according to the labour department.

In comparison, Amazon workers in Japan, the UK, Germany, Italy , France and Poland are all unionised.

In Germany a recent four-day strike was called over pay and conditions, while in Italy Amazon workers held a 24-hour strike over what they described as exhausting work rates and "management by algorithm".

Newsletter

Related Articles

0:00
0:00
Close
World Cup Visitors Turn American Big-Box Stores Into Souvenir Stops
Netflix Weighs Always-On Channels, Bundles and Short-Form Video
Passenger Is Pulled Partly Outside Ryanair Jet After Window Fails Mid-Flight
Innovation-led growth strategy
Public service reform pressure
Defence and industrial security
Labour leadership transition and economic reset
Northern England Pushes for Greater Influence in Britain’s Future Economic Model
UK Technology Strategy Focuses on Life Sciences, Digital Innovation and Research Investment
Britain and United States Maintain Focus on Pharmaceuticals Cooperation and Industrial Growth
UK Public Services Face Continued Pressure as Government Promises Visible Improvements
Regional Economic Power Becomes Key Theme in Britain’s Next Political Phase
Britain Expands Support for Small Businesses as Firms Seek Better Access to Finance
UK Economy Remains Central Political Challenge as Cost of Living and Growth Concerns Persist
National Health Service Introduces New Workplace Reviews to Improve Conditions for Healthcare Staff
UK Life Sciences Sector Secures More Than Three Billion Pounds in Investment to Support Innovation
Britain Strengthens Defence Strategy as Security Concerns Reshape Military and Industrial Policy
Andy Burnham Promises Stronger UK Defence Industry and Expanded Domestic Production
UK Government Faces Difficult Spending Choices as Labour Leadership Transition Approaches
Rachel Reeves Warns Andy Burnham of Immediate Economic Challenges After Expected Leadership Change
Andy Burnham Prepares to Lead UK Government With Plans for Regional Power Shift and Economic Reset
Government Creates Emergency Support Scheme for Financially Struggling Universities
United Kingdom Replaces Traditional Farm Subsidies With Payments Linked to Environmental Performance
National Grid Reports First Week of Electricity Generation Without Fossil Fuels
United Kingdom Financial Regulator Introduces Tougher Capital Rules for Cryptocurrency Exchanges
Belfast Harbour Expands Operations to Attract Investment Through United Kingdom and European Union Market Access
Scottish Government Threatens Legal Challenge Over Westminster Cuts to North Sea Transition Funding
United Kingdom Accelerates Trans-Pennine High-Speed Rail Project Linking Northern Cities
United Kingdom Secures Ten Billion Pound Investment for Cambridge Quantum Computing Campus
Port Talbot Steelworks Wins Support for Green Hydrogen Transition and Protection of Industrial Jobs
United Kingdom Sends Royal Navy Carrier Strike Group to Indo-Pacific as Regional Security Focus Expands
National Health Service Expands Artificial Intelligence Diagnostics Across England to Reduce Screening Backlogs
United Kingdom Launches Fifty Billion Pound Infrastructure Fund to Accelerate Housing and Construction
UK Medical Chiefs Update Health Guidance to Promote Everyday Physical Activity
Office of Communications Keeps Wikipedia Under Review Under UK Online Safety Rules
UK Defence Ministry Expands Deep-Strike Capability Through Precision Missile Programme
Russell Group Universities Warn Funding Cuts Could Damage NHS Workforce Training
UK Parliament Calls for National Emergency Broadcast as Heatwave Conditions Intensify
UK and Netherlands Strengthen Naval Cooperation With New Amphibious Defence Partnership
UK Defence Ministry Joins International Missile Programme With One Hundred and Ninety Million Pound Investment
Bank of England Warns Middle East Conflict and AI Risks Could Pressure UK Economy
UK Government Introduces New Rules to Limit Foreign Influence in Political Donations
UK and France Prepare Naval Mission to Protect Shipping Through Strait of Hormuz
United States Pressures UK to Increase Defence Spending at NATO Summit
Bank of England Warns Artificial Intelligence Investment Boom Could Create Financial Stability Risks
Bank of England Begins Direct Oversight of Critical Technology Providers Supporting UK Finance
Andy Burnham Set to Become UK Prime Minister After Labour Leadership Race Clears Path to Downing Street
Scottish Fishing Industry Calls for Emergency Support Amid Rising Costs
UK Supports Stronger European Response to Russian Actions in Ukraine
Devon and Cornwall Police Release Suspect in Ann Widdecombe Murder Investigation
×