London Daily

Focus on the big picture.
Wednesday, Oct 08, 2025

Alcohol-free Guinness set to hit shelves in Britain and Ireland

Alcohol-free Guinness set to hit shelves in Britain and Ireland

Diageo’s Guinness 0.0 comes amid burgeoning interest in low- and no- alcohol drinks

The global drinks company Diageo is to further raise the stakes in the burgeoning low- and no-alcohol drinks sector next week by launching a booze-free version of Guinness in Britain and Ireland.

Guinness 0.0 goes on sale in 4-440ml can packs in off-licences, and Waitrose and Morrisons supermarkets from Monday, before being rolled out to other retailers. But pubgoers will have to wait until next spring to enjoy the new version of the popular Irish stout on draft, while it will be launched in other parts of the world later in 2021.


Guinness 0.0 goes on sale on Monday 26 October.


Even before lockdown, an increasing number of brewers were offering more no- and low-alcohol alternatives, while Covid-related restrictions have increased consumers’ thirst for hangover-free options as drinking habits have become home-based.

Using a process that has taken four years to develop, brewers at its St James’s Gate site in Dublin begin by making Guinness to the traditional 261-year old recipe – with water, barley, hops and yeast – before tweaking it to remove the alcohol through cold filtration.

“This is an exceptional day for Guinness, as we finally reveal Guinness 0.0,” said Grainne Wafer, global brand director of Guinness. “The launch highlights our long-held commitment to innovation, experimentation and bravery in brewing, harnessing the power of our brewers and our ingredients to create an alcohol-free beer that is 100% Guinness but 0% alcohol.”

Low-alcohol wines and spirits are also proving attractive to consumers, and it is estimated there are about 70 no-alcohol spirits brands in the UK, up from zero in 2014.

In 2019 Diageo bought the nonalcoholic spirit Seedlip, adding it to a drinks cupboard that includes Johnnie Walker whisky and Gordon’s gin. Its Guinness brand has also launched a 0.5% abv (alcohol by volume) lager called Pure Brew, which was trialled in 250 pubs across Ireland.

Major rivals such as Heineken and Carlsberg have also launched alcohol-free versions of their flagship beer labels. The Belgian brewer AB InBev launched a low-alcohol alternative to Stella Artois earlier this year, pledging that low and no-alcohol products would make up 20% of its drinks portfolio by 2025.

A total of 2.5m pints of Guinness are produced every day at St James’s Gate brewery in Dublin – equivalent to 29.5 pints of Guinness every second. Britain is its largest market, followed by Ireland and Nigeria.

Newsletter

Related Articles

0:00
0:00
Close
France: Less Than a Month After His Appointment, the New French Prime Minister Resigns
Hungarian Prime Minister Viktor Orbán stated that Hungary will not adopt the euro because the European Union is falling apart.
Sarah Mullally Becomes First Woman Appointed Archbishop of Canterbury
Mayor in western Germany in intensive care after stabbing
Australian government pays Deloitte nearly half a million dollars for a report built on fabricated quotes, fake citations, and AI-generated nonsense.
US Prosecutors Gained Legal Approval to Hack Telegram Servers
Macron Faces Intensifying Pressure to Resign or Trigger New Elections Amid France’s Political Turmoil
Standard Chartered Names Roberto Hoornweg as Sole Head of Corporate & Investment Banking
UK Asylum Housing Firm Faces Backlash Over £187 Million Profits and Poor Living Conditions
UK Police Crack Major Gang in Smuggling of up to 40,000 Stolen Phones to China
BYD’s UK Sales Soar Nearly Nine-Fold, Making Britain Its Biggest Market Outside China
Trump Proposes Farm Bailout from Tariff Revenues Amid Backlash from Other Industries
FIFA Accuses Malaysia of Forging Citizenship Documents, Suspends Seven Footballers
Latvia to Bar Tourist and Occasional Buses to Russia and Belarus Until 2026
A Dollar Coin Featuring Trump’s Portrait Expected to Be Issued Next Year
Australia Orders X to Block Murder Videos, Citing Online Safety and Public Exposure
Three Scientists Awarded Nobel Prize in Medicine for Discovery of Immune Self-Tolerance Mechanism
OpenAI and AMD Forge Landmark AI-Chip Alliance with Equity Option
Munich Airport Reopens After Second Drone Shutdown
France Names New Government Amid Political Crisis
Trump Stands Firm in Shutdown Showdown and Declares War on Drug Cartels — Turning Crisis into Opportunity
Surge of U.S. Billionaires Transforms London’s Peninsula Apartments into Ultra-Luxury Stronghold
Pro Europe and Anti-War Babiš Poised to Return to Power After Czech Parliamentary Vote
Jeff Bezos Calls AI Surge a ‘Good’ Bubble, Urges Focus on Lasting Innovation
Japan’s Ruling Party Chooses Sanae Takaichi, Clearing Path to First Female Prime Minister
Sean ‘Diddy’ Combs Sentenced to Fifty Months in Prison Following Prostitution Conviction
Taylor Swift’s ‘Showgirl’ Launch Extends Billion-Dollar Empire
Trump Administration Launches “TrumpRx” Plan to Enable Direct Drug Sales at Deep Discounts
Trump Announces Intention to Impose 100 Percent Tariff on Foreign-Made Films
Altman Says GPT-5 Already Outpaces Him, Warns AI Could Automate 40% of Work
Singapore and Hong Kong Vie to Dominate Asia’s Rising Gold Trade
Trump Organization Teams with Saudi Developer on $1 Billion Trump Plaza in Jeddah
Manhattan Sees Surge in Office-to-Housing Conversions, Highest Since 2008
Switzerland and U.S. Issue Joint Assurance Against Currency Manipulation
Electronic Arts to Be Taken Private in Historic $55 Billion Buyout
Thomas Jacob Sanford Named as Suspect in Deadly Michigan Church Shooting and Arson
Russian Research Vessel 'Yantar' Tracked Mapping Europe’s Subsea Cables, Raising Security Alarms
New York Man Arrested After On-Air Confession to 2017 Parents’ Murders
U.S. Defense Chief Orders Sudden Summit of Hundreds of Generals and Admirals
Global Cruise Industry Posts Dramatic Comeback with 34.6 Million Passengers in 2024
Trump Claims FBI Planted 274 Agents at Capitol Riot, Citing Unverified Reports
India: Internet Suspended in Bareilly Amid Communal Clashes Between Muslims and Hindus
Supreme Court Extends Freeze on Nearly $5 Billion in U.S. Foreign Aid at Trump’s Request
Archaeologists Recover Statues and Temples from 2,000-Year-Old Sunken City off Alexandria
China Deploys 2,000 Workers to Spain to Build Major EV Battery Factory, Raising European Dependence
Speed Takes Over: How Drive-Through Coffee Chains Are Rewriting U.S. Coffee Culture
U.S. Demands Brussels Scrutinize Digital Rules to Prevent Bias Against American Tech
Ringo Starr Champions Enduring Beatles Legacy While Debuting Las Vegas Art Show
Private Equity’s Fundraising Surge Triggers Concern of European Market Shake-Out
Colombian President Petro Vows to Mobilize Volunteers for Gaza and Joins List of Fighters
×