Cinema Formats Influence Snack Choices in Britain
Study links viewing environment with spending habits
A new study has revealed that the format in which films are viewed strongly influences snack spending and choices among British cinema-goers.
Researchers found that larger screens and immersive formats encourage higher spending, while smaller or standard screenings lead to more restrained purchasing patterns.
Researchers found that larger screens and immersive formats encourage higher spending, while smaller or standard screenings lead to more restrained purchasing patterns.
