London Daily

Focus on the big picture.
Friday, Nov 06, 2026

Airbnb boss: 'Cornwall's more popular than London'

Airbnb boss: 'Cornwall's more popular than London'

The way we think about travel, holidays and accommodation is changing as societies adjust to the pandemic, says Airbnb chief executive, Brian Chesky.

"Everyone is going to live a bit differently because they have more flexibility and are less anchored to the city."

People are choosing longer lets in large houses, often in rural areas, argues Airbnb.

"The line between travelling and [just] living is blurring," Mr Chesky says.

It is a far cry from the company's origins in the late 2000s, when it focused on renting out spare rooms in cities, mainly to individuals.

Solo travellers or couples on city breaks used to be a mainstay for the company

Airbnb was hit hard by Covid last spring, shedding a quarter of its workforce. Throughout 2020 it experienced booking levels lower than 2019.

But despite an unprecedented drop in international travel, people still booked accommodation for domestic holidays when local lockdowns eased.

So property rental firms like Airbnb, whose revenues grew by 5% in the first quarter of 2021, were not as badly hit as airlines or package holiday operators.

However, its figures now reveal a big change in customer behaviour.

"Rural nights booked in the UK used to be a quarter of our bookings, they're now half," Mr Chesky tells the BBC.

Cornwall is the country's most-booked summer location in 2021, a title previously held by London.

Globally, domestic bookings went up from 50% in January 2020 to 80% in 2021, according to Airbnb's newly released report, Travel & Living, May 2021.

Another long-term change is becoming evident, according to Mr Chesky. He believes people are increasingly using Airbnb for remote working opportunities, rather than just holidays. They crave a change of scene, perhaps, rather than just a short, sharp break from the nine-to-five.

There has been a rise in families booking whole houses - will this change be permanent?

He cites one statistic in particular: the proportion of stays longer than 28 nights on Airbnb, globally, rose from 14% in 2019 to 24% in the first three months of 2021.

Remote working is increasingly discussed in customer review and feedback, according to Airbnb's report.

The idea might now appeal to people other than just millennial, digital nomads with few personal responsibilities, he says. "When I was a kid I went to school 180 days a year, that's about 180 days I wasn't in school."

With more companies adopting flexible work policies, he thinks, it will become common for families to relocate for holiday periods, subsidising it by renting their own home.

He also thinks three-day weekend breaks will become more popular, with all these factors underwriting "a travel rebound".

"Another whole new segment of our business is also people [who are] just living on Airbnb," says Mr Chesky. "Of the people living on Airbnb on a monthly basis, about 11% of them are living nomadically, they don't even have homes."

However, whether remote working and nomadic living emerge as new frontiers in the sharing economy of private homes, Airbnb is facing increasingly stiff competition in the space it pioneered.

New rivals include Vrbo and Holidu, while established platforms like booking.com and Tripadvisor have also diversified to offer a similar proposition.

Another perennial threat to the company is regulation.

Where Airbnb has contributed to influxes of tourists that local communities struggle to cope with, governments have proposed curbs like tourist taxes and new rules on gaining permission for private holiday rentals.

The Scottish government has proposed giving councils power to enact such measures, to protect areas like Edinburgh's Old Town and the Isle of Skye.

Airbnb is used to dealing with this issue and has thousands of agreements already in place with local and national governments, says Mr Chesky.

Airbnb laid off a quarter of its staff when the pandemic first hit.

This was a "turning point" for the firm, ultimately allowing it to refocus on its core business, says Mr Chesky. But he adds that letting people go by Zoom was the hardest thing he has had to do since becoming CEO: "You couldn't even say goodbye".

Now he hopes the changes that Airbnb is witnessing in user behaviour will help to underwrite "the biggest travel rebound in a century". His company is already hiring again and will continue to do so, he says.

Airbnb's new search functionality is designed for people looking outside traditional, fixed holiday periods

However, some industry experts are not convinced about a rebound.

"After the pandemic when people have the option to see friends, be part of an IRL [In Real Life] community again, will they want to live as modern bedouins?" wonders Sarah Kunst, general partner at Cleo Capital.

"Remote work and digital nomadism has been around for over a decade and even single, young people with money have been slow to fully embrace it long-term.

"Certainly people seem eager to make up for lost time - reunions, weddings, long overdue vacations - but that will likely last? The question is will 2022 travel look more like 2019 or surpass it? We just don't know yet."

Airbnb's three co-founders could never have imagined the impact their business idea would have on cities around the world, says Mr Chesky. Now he thinks the pandemic may usher in another change, as remote working pushes people who can afford it to rural areas and un-needed city shops are converted to residential units.

"Cities are going to go through a renaissance," he thinks, "prices may come down and a whole bunch of young people will move in and remake those cities in their own image."


Nathan Blecharczyk: "We called it Airbed and Breakfast"


Newsletter

Related Articles

0:00
0:00
Close
High Court Rules in Favor of Comprehensive Transparency Review Regarding Government Artificial Intelligence Procurement Contracts
Home Office Expands Digital Border Security and Electronic Travel Authorization Systems Across International Arrivals
Scottish Government Confirms Accelerated Investment in Offshore Renewable Energy Infrastructure Across North Sea Corridors
Department for Environment Food and Rural Affairs Implements Stricter Water Company Oversight and Environmental Penalties
National Health Service England Unveils Emergency Winter Resilience Package to Tackle Acute Accident and Emergency Backlogs
Office for National Statistics Reports Gross Domestic Product Growth Stagnated at Zero Point One Percent in Third Quarter
Chancellor of the Exchequer Outlines Comprehensive Fiscal Strategy to Stabilize National Borrowing and Public Spending
Bank of England Maintains Base Interest Rate at Five Percent Amid Persistent Service Sector Inflation Pressures
Office for National Statistics Reports Stable Consumer Confidence and Modest Retail Growth Heading into Winter
Welsh Government Launches Strategic Regional Transport Initiative to Modernize Rail Links Across South Wales
Home Office Expands Digital Border Security Controls and Electronic Travel Authorisations for Inbound Visitors
Scottish Government Announces Emergency Housing Investment Package to Tackle Urban Homelessness Crises
Northern Ireland Executive Reaches Bipartisan Consensus on Public Sector Pay Reform and Budget Allocations
Automotive Manufacturing Sector in the West Midlands Welcomes New Electric Vehicle Supply Chain Investments
Department for Energy Security and Net Zero Approves Offshore Wind Expansion in the North Sea
HM Treasury Finalizes Regulatory Framework for Stablecoins and Digital Asset Markets in London
National Health Service Unveils Comprehensive Digital Integration Strategy to Slash Hospital Waiting Lists
Bank of England Leaves Interest Rates Unchanged Amid Persistent Wage Growth and Inflationary Pressures
United Kingdom and Caribbean Nations Agree to Establish Formal Diplomatic Dialogue Following Reparations Discussions
Cambridge University Appoints Senior Barrister to Lead Independent Review into Death of Academic Jason Arday
Historic Hastings Castle and Kent Dickens Chalet Added to National Heritage at Risk Register Amid Deterioration Concerns
Incoming British Ambassador to Japan Calls for Deepened Bilateral Cooperation on Artificial Intelligence and Semiconductors
Milburn Review Urges Employment Revolution to Unlock Workforce Opportunities for Young Disabled Britons
British Healthcare Worker Evacuated from Democratic Republic of Congo to United Kingdom Following Ebola Exposure
United Nations Refugee Agency Criticises Government Proposal for Thirty-Year Earned Settlement Pathways for Asylum Seekers
Parliamentary Inquiry Warns United Kingdom Remains Exposed to Chinese Critical Mineral Dependencies
Bank of England Prepares Interest Rate Decision as Inflation Pressures Prompt Expectation of Four Percent Benchmark
Department for Business and Trade Overhauls Protection Standards for Digital Animation and Moving Image Files
Intellectual Property Office Introduces Thirty-Month Grace Period for International Product Launches
Intellectual Property Office Targets Anti-Competitive Filings With New Powers to Verify Novelty Before Registration
Creative Industries Minister Ian Murray Praises Regulatory Reforms to Safeguard Small Businesses and Micro-Enterprises
Government Unveils Major Design Framework Overhaul to Protect British Creators and Boost Economy
Global Asset Management Reports Surge in British Dividend Payouts Driven by Strong Financial and Mining Sectors
HM Treasury Confirms Strongest Group of Seven Growth Figures as Fiscal Consolidation Plans Progress
Department for Energy Security and Net Zero Approves Construction of New North Sea Offshore Wind Hub
Northern Ireland Executive Finalizes Public Sector Pay Agreements Following Months of Inter-Agency Negotiations
Welsh First Minister Eluned Morgan Secures Cross-Party Support for Regional Clean Energy Infrastructure Bill
Competition and Markets Authority Launches Formal Investigation Into Dominant Artificial Intelligence Cloud Partnerships
United Kingdom Foreign Secretary David Lammy Concludes High-Level Diplomatic Mission to Washington and Ottawa
Scottish Government Announces Emergency Housing Investment Package to Address Escalating Urban Homelessness
Chancellor Rachel Reeves Finalizes Corporate Tax Adjustments Ahead of Upcoming Business Investment Summit
National Health Service England Unveils Emergency Winter Resilience Plan to Combat Projected A&E Overcrowding
Bank of England Monetary Policy Committee Votes to Hold Base Interest Rate Steady at Four Point Seven5 Per Cent
UK Gross Domestic Product Expands by Zero Point Four Per Cent in Third Quarter Driven by Resilient Services Growth
Northern Ireland Executive Agrees on Multi-Year Public Sector Pay Restructuring Framework at Stormont
Department for Transport Confirms Acceleration of Electric Vehicle Charging Infrastructure Rollout Along Strategic Motorways
Welsh Government Announces Emergency Funding Package to Support Agricultural Sector Facing Severe Weather Impacts
High Court Rules in Favor of Environmental Coalition Over Government Carbon Reduction Plan Deficiencies
Office for National Statistics Reports Stable Retail Sales Growth Supported by Strong Digital Commerce Volumes
Scottish First Minister John Swinney Secures Cross-Party Support for Renewable Energy Export Expansion
×