London Daily

Focus on the big picture.
Thursday, Dec 04, 2025

AI: Ghost workers demand to be seen and heard

AI: Ghost workers demand to be seen and heard

Artificial intelligence and machine learning exist on the back of a lot of hard work from humans.

Alongside the scientists, there are thousands of low-paid workers whose job it is to classify and label data - the lifeblood of such systems.

But increasingly there are questions about whether these so-called ghost workers are being exploited.

As we train the machines to become more human, are we actually making the humans work more like machines?

And what role do these workers play in shaping the AI systems that are increasingly controlling every aspect of our lives?

The most well-established of these crowdsourcing platforms is Amazon Mechanical Turk, owned by the online retail giant and run by its Amazon Web Services division.

But there are others, such as Samasource, CrowdFlower and Microworkers. They all allow businesses to remotely hire workers from anywhere in the world to do tasks that computers currently can't do.

These tasks could be anything from labelling images to help computer vision algorithms improve, providing help for natural language processing, or even acting as content moderators for YouTube or Twitter.

The 18th Century Mechanical Turk fooled chess players into thinking they were competing against a machine

MTurk, as it is known, is named after an 18th Century chess-playing automaton which toured Europe - but was later revealed to have a human behind it.

The platform is billed on its website as a crowdsourcing marketplace and "a great way to minimise the costs and time for each stage of machine-learning development".

It is a marketplace where requesters ask workers to perform a specific task.

"Most workers see MTurk as part-time work or a paid hobby, and they enjoy the flexibility to choose the tasks they want to work on and work as much or as little as they like," said a AWS spokesman.

But for Sherry Stanley, who has been working for the platform for six years, it is more like a full-time job, one that helped her financially bring up her three children, but one that has also made her feel like a very small cog in a very big machine.

"Turking is one of the few job opportunities I have in West Virginia, and like many other Turk workers, we pride ourselves on our work," she told the BBC.

"However, we are at the whim of Amazon. As one of the largest companies in the world, Amazon relies on workers like me staying silent about the conditions of our work."

She said she lived "in constant fear of retaliation for speaking out about the ways we're being treated".

It is hard to describe a typical day for Sherry because, as she puts it, "the hours vary day by day and the pay also varies".

The benefit of such work is that people can do as much or as little as they want, and work from home
But the tasks she is asked to complete are various, including image tagging and helping smart assistant Alexa understand regional dialects.

And there are also a series of issues she wants answers to, such as:

*  why some work is rejected and why workers, who may have spent a long time on it, are not told the reason that it was not up to standard

*  why some accounts are suddenly suspended without notice or official avenues for challenging the suspension

*  why requesters are setting the price of some projects at extremely low rates

"Turk workers deserve greater transparency around the who, what, why and where of our work: why our work is rejected, what our work is building, why accounts are suspended, where our data goes when it's not paid for, and who we are working for.

Turkopticon is the closest thing MTurk workers have to a union, and the advocacy group is working to make them feel less invisible.

"Turkopticon is the one tool that Turkers have evolved into an organisation to engage with each other about the conditions of our work and to make it better," said Ms Stanley

She is fundraising to help the organisation create a worker-operated server where contractors can to talk to each other about working conditions.

In response, Amazon told the BBC that it had introduced a feature in 2019 that allowed workers to see "requester activity level, their approval rate and average payment review time".

In a statement, it said: "While the overall rate at which workers' tasks are rejected by requesters is very low (less than 1%), workers also have access to a number of metrics that can help them determine if they want to work on a task, including the requester's historical record of accepting tasks.

"MTurk continues to help a wide range of workers earn money and contribute to the growth of their communities."

YouTube has had incidents where LGBTQ content is banned for no obvious reason - but is it the algorithm or the people behind it to blame?

Saiph Savage is the director of the Human Computer Interaction Lab at West Virginia University, and her research found that for a lot of workers, the rate of pay can be as low as $2 (£1.45) per hour - and often it is unclear how many hours someone will be required to work on a particular task.

"They are told the job is worth $5 but it might take two hours," she told the BBC.

"Employers have much more power than the workers and can suddenly decide to reject work, and workers have no mechanism to do anything about it."

And she says often little is known about who the workers on the platforms are, and what their biases might be.

She cited a recent study relating to YouTube that found that the algorithm had banned some LGBTQ content.

"Dig beneath the surface and it was not the algorithm that was biased but the workers behind the scenes, who were working in a country where there was censoring of LGBTQ content."

This idea of bias is born out by Alexandrine Royer, from the Montreal AI Ethics Institute, who wrote about what she described as the urgent need for more regulation for these workers.

"The decisions made by data workers in Africa and elsewhere, who are responsible for data labelling and content moderation decisions on global platforms, feed back into and shape the algorithms internet users around the world interact with every day," she said.

"Working in the shadows of the digital economy, these so-called ghost workers have immense responsibility as the arbiters of online content."

Google searches to tweets to product review rely on this "unseen labour", she added.

"It is high time we regulate and properly compensate these workers."

Newsletter

Related Articles

0:00
0:00
Close
UK Inquiry Finds Putin ‘Morally Responsible’ for 2018 Novichok Death — London Imposes Broad Sanctions on GRU
India backs down on plan to mandate government “Sanchar Saathi” app on all smartphones
King Charles Welcomes German President Steinmeier to UK in First State Visit by Berlin in 27 Years
UK Plans Major Cutback to Jury Trials as Crown Court Backlog Nears 80,000
UK Government to Significantly Limit Jury Trials in England and Wales
U.S. and U.K. Seal Drug-Pricing Deal: Britain Agrees to Pay More, U.S. Lifts Tariffs
UK Postpones Decision Yet Again on China’s Proposed Mega-Embassy in London
Head of UK Budget Watchdog Resigns After Premature Leak of Reeves’ Budget Report
Car-sharing giant Zipcar to exit UK market by end of 2025
Reports of Widespread Drone Deployment Raise Privacy and Security Questions in the UK
UK Signals Security Concerns Over China While Pursuing Stronger Trade Links
Google warns of AI “irrationality” just as Gemini 3 launch rattles markets
Top Consultancies Freeze Starting Salaries as AI Threatens ‘Pyramid’ Model
Macron Says Washington Pressuring EU to Delay Enforcement of Digital-Regulation Probes Against Meta, TikTok and X
UK’s DragonFire Laser Downs High-Speed Drones as £316m Deal Speeds Naval Deployment
UK Chancellor Rejects Claims She Misled Public on Fiscal Outlook Ahead of Budget
Starmer Defends Autumn Budget as Finance Chief Faces Accusations of Misleading Public Finances
EU Firms Struggle with 3,000-Hour Paperwork Load — While Automakers Fear De Facto 2030 Petrol Car Ban
White House launches ‘Hall of Shame’ site to publicly condemn media outlets for alleged bias
UK Budget’s New EV Mileage Tax Undercuts Case for Plug-In Hybrids
UK Government Launches National Inquiry into ‘Grooming Gangs’ After US Warning and Rising Public Outcry
Taylor Swift Extends U.K. Chart Reign as ‘The Fate of Ophelia’ Hits Six Weeks at No. 1
250 Still Missing in the Massive Fire, 94 Killed. One Day After the Disaster: Survivor Rescued on the 16th Floor
Trump: National Guard Soldier Who Was Shot in Washington Has Died; Second Soldier Fighting for His Life
UK Chancellor Reeves Defends Tax Rises as Essential to Reduce Child Poverty and Stabilise Public Finances
No Evidence Found for Claim That UK Schools Are Shifting to Teaching American English
European Powers Urge Israel to Halt West Bank Settler Violence Amid Surge in Attacks
"I Would Have Given Her a Kidney": She Lent Bezos’s Ex-Wife $1,000 — and Received Millions in Return
European States Approve First-ever Military-Grade Surveillance Network via ESA
UK to Slash Key Pension Tax Perk, Targeting High Earners Under New Budget
UK Government Announces £150 Annual Cut to Household Energy Bills Through Levy Reforms
UK Court Hears Challenge to Ban on Palestine Action as Critics Decry Heavy-Handed Measures
Investors Rush Into UK Gilts and Sterling After Budget Eases Fiscal Concerns
UK to Raise Online Betting Taxes by £1.1 Billion Under New Budget — Firms Warn of Fallout
Lamine Yamal? The ‘Heir to Messi’ Lost to Barcelona — and the Kingdom Is in a Frenzy
Warner Music Group Drops Suit Against Suno, Launches Licensed AI-Music Deal
HP to Cut up to 6,000 Jobs Globally as It Ramps Up AI Integration
MediaWorld Sold iPad Air for €15 — Then Asked Customers to Return Them or Pay More
UK Prime Minister Sir Keir Starmer Promises ‘Full-Time’ Education for All Children as School Attendance Slips
UK Extends Sugar Tax to Sweetened Milkshakes and Lattes in 2028 Health Push
UK Government Backs £49 Billion Plan for Heathrow Third Runway and Expansion
UK Gambling Firms Report £1bn Surge in Annual Profits as Pressure Mounts for Higher Betting Taxes
UK Shares Advance Ahead of Budget as Financials and Consumer Staples Lead Gains
Domino’s UK CEO Andrew Rennie Steps Down Amid Strategic Reset
UK Economy Stalls as Reeves Faces First Budget Test
UK Economy’s Weak Start Adds Pressure on Prime Minister Starmer
UK Government Acknowledges Billionaire Exodus Amid Tax Rise Concerns
UK Budget 2025: Markets Brace as Chancellor Faces Fiscal Tightrope
UK Unveils Strategic Plan to Secure Critical Mineral Supply Chains
UK Taskforce Calls for Radical Reset of Nuclear Regulation to Cut Costs and Accelerate Build
×