London Daily

Focus on the big picture.
Tuesday, Sep 15, 2026

'A British icon': How the Ford Fiesta became the nation's favourite car

'A British icon': How the Ford Fiesta became the nation's favourite car

The Fiesta got its name from the Valencia plant in Spain where it was first produced in 1975. Since then it has had celebrity endorsements from James Bond to Alesha Dixon.

After 47 years, one of Britain's favourite cars is finally heading to the scrapyard.

By the end of June 2023 Ford has said it will have produced its last ever Fiesta, which first appeared in showrooms in 1976.

Spending several years at the top of sales lists, the compact, cheap-to-make, cheap-to-run car has been through eight generations.

And as its US manufacturer declared the model's "job is done" and it moves to focus on electric ones instead, nostalgic Britons have praised its "iconic" rise to dominance.

Henry Ford II with the first Ford Fiesta in 1976


Response to 1973 oil crisis


The very first Fiesta rolled off the production line in Valencia in 1975, with Henry Ford II choosing a suitably Spanish name to mark its roots.

It was developed in response to the 1973 oil crisis, which saw the price of fuel rocket and motorists needing a more economically efficient car.

Ford's rivals Fiat, Renault and Volkswagen had already beaten them to it.

But seeing what its competitors had to offer meant that when 'Project Bobcat' finally had its first Fiesta ready for sale, it was a more comprehensive offering.

Production inside Dagenham plant in Essex


It was first produced in the UK, at Ford's famous plant in Dagenham, Essex, in 1977 - the same year it appeared alongside Roger Moore in the James Bond film The Spy Who Loved Me.

By 1980, one million Fiestas had been sold worldwide, increasing to two million by 1982.

This was when it became clear it had won British hearts, becoming the UK's best-selling car.

Interior plan of an early Fiesta


It remained at the top spot here and in Germany for six years until 1986.

In 1993, in response to increasing concerns about passenger safety, air bags were made standard in all Fiestas.

It had another stint as Britain's bestseller between 1996 and 1998.

James Bond star Roger Moore in 1977


UK production ends


As Ford focused on global domination, the British Fiesta operation came under threat.

Following rival Rover's sale for just £10, staff at the Dagenham plant staged protests to warn bosses against job cuts.

Ford workers at plant in Dagenham protest in May 2000

Ford workers leave the Dagenham plant after job losses were announced


But while Ford branched out to new markets like China, in mid-2000 it was announced that Fiesta production in the UK would end at Dagenham by 2002.

With almost 2,000 redundancies there, production of the Fiesta was moved to Cologne, Germany.

In 2013 the Dagenham Ford plant was demolished.

The Ford Fiesta launches in Chongqing, China in January 2003


Household name popular with celebrities


But despite it no longer being made in the UK, the Fiesta stayed a popular choice with Britons.

Around the turn of the millennium it famously brought two people together in holy matrimony.

RAC worker Carlos Villamore fell in love with Charlotte Wood when he went to repair her broken-down Fiesta after it came to a halt at a roundabout in Welwyn Garden City, Hertfordshire.

Carlos Villamore and Charlotte Wood met when her Ford Fiesta broke down in London


They posed for pictures with her beloved car when they got married in June 2000.

The following year, 22-year-old art student Marian Downes lost a whole year's work inside her sister's car when it was stolen and left burnt out.

But instead of being resigned to failure, she decided to make the torched-out vehicle the subject of her final year piece at Sunderland University.

Marian Downes enters a Ford Fiesta as her submission for her art degree in 2001


More generally it became a popular choice for first-time drivers and benefited from an increase in female commuters.

The Fiesta also received celebrity endorsements - from the models Nell McAndrew and Jodie Kidd.

Nell McAndrew with the Mark 1 Ford Fiesta in 2006 for the car's 30th birthday


Actor Idris Elba claimed he spent two years building parts for Fiestas at the Dagenham plant before his TV and film career.

Throughout the early 2000s TV personalities such as Alesha Dixon and Peter Andre were also involved in new model launches.

Popstar Alesha Dixon unveils new Ford Fiesta Zetec S in July 2008


Move towards electric threatens future


Despite new features such as keyless start and hybrid technology, the Fiesta has been trumped by its rivals in recent years.

Among Ford's offerings, buyers have opted for newer models such as the Puma, while its rival Vauxhall hit the top spot for best-selling car in the UK with the latest Corsa in 2021.

According to the Society of Motor Manufacturers, the Fiesta was still the sixth best-selling new car in the UK in September.



But more broadly it has failed to appear in the top 10.

Deciding to end production next year, Ford is looking towards the 2030 UK ban on new diesel and petrol cars.

It has said it will only sell electric vehicles in Europe from that point on.

The Fiesta hasn't been the only victim of the move toward sustainable technology, however, with the Focus recently dropped too - and no electric alternative in the pipeline.


'Not a big or fancy car - but people loved it'


Fiesta lovers bemoaned Wednesday's announcement on social media after Ford published a montage of the car throughout the decades.

"It wasn't a big car, not a fancy car, but the people loved it," the clip reads.



The tweet adds: "It's time to say goodbye to the little car that has touched us all. The big moments, the little moments, and all the 'firsts' - thanks for the memories.

"As one era ends, another is just getting started - we can't wait to show you what we've got coming."

Responding to it on social media, Britons shared their anecdotes of owning Fiestas - with many asking why the model couldn't be made electric - and others referring to it as a "British icon".

Newsletter

Related Articles

0:00
0:00
Close
HMRC Warns Nearly Seven Million Adults Are Unclear About State Pension Entitlements
UK Parliament Passes Sovereign Grant Reform Before Conference Recess
British Rail Passengers Gain Automatic Right to Switch Operators During Disruptions
Burnham Hosts Downing Street Business Summit as UK Fiscal Pressure Builds
Labour Government Moves to Challenge £72 Million in Reform UK Crypto Donations
UK Advertising Industry Warns Wider Junk Food Rules Could Put £1 Billion in Media Spending at Risk
Cornwall Opens Devolution Talks With UK Government Over Transport and Local Services
UK Parliament Considers Sovereign Grant Reform Setting Royal Funding at £99.9 Million
Trades Union Congress Calls for Income-Based Energy Tariff Funded by Higher Bank Levy
UK Prime Minister Rejects Second Scottish Independence Referendum
House of Lords Begins Scrutiny of Bill to Lower UK Voting Age to 16
Anthropic Says Claude Was Exploited in Weapons-Related and State-Linked Cyber Activity
Institute of Directors Urges UK Government to Avoid Business Tax Increases in Autumn Budget
Rising Gilt Yields Cut UK Fiscal Headroom to About £13 Billion Ahead of Budget
UK Economy Grows 0.4% in July as Services and Technology Activity Strengthen
UK Government Promises Clearer Student Loan Guidance After Repayment Backlash
Charities Warn Unpaid Carers May Die Before Receiving Government Compensation
Dover Unrest Prompts Review of UK Counter-Extremism Strategy
Celtic Summit Leaders Reassert Right to Pursue Independence From UK
NHS Records Busiest Summer on Record Amid Severe Heatwaves
Harrods Faces Potential £150 Million Compensation Bill Over Al Fayed Abuse Claims
UK Parliament Opens Debate on Landmark Assisted Dying Legislation
Metropolitan Police Investigate Reform UK Over Alleged Foreign Electoral Donations
UK Economy Expands 0.4% in July as AI Investment Boosts Activity
Bank of England Signals Caution on Rates as Inflation Pressures Persist
Tesco Alerts Police After Scammers Use Its Branding in AI-Generated Fraud
Lindy Cameron Appointed First Female Permanent Under-Secretary at UK Foreign Office
UK Government to Rewrite Student Loan Guidance After Mis-Selling Criticism
Welsh First Minister Warns Andy Burnham Government to Respect Devolution
Trump’s Falkland Islands Remarks Trigger New Diplomatic Tension With Britain
Reform UK Receives Record £72 Million Donation From Cryptocurrency Billionaires
UK Bans Imports From Israeli West Bank Settlements and Sanctions Supporting Institutions
Bayeux Tapestry Draws Large Crowds at British Museum
Cuts to International Aid Raise Concerns Over Fragile Overseas Health Systems
UK Airlines and Logistics Operators Adjust Capacity as Fuel Costs Rise
UK Mortgage Arrears Edge Lower in Second Quarter
UK Government Advances New Devolution Offers for English Councils
UK Parliament Begins Debate on NHS Governance and Single Patient Record Reforms
Andy Burnham Launches Number 10 North Devolution Initiative
UK Parliament Rejects Assisted Dying Bill for Terminally Ill Adults
UK Bans Goods From Israeli Settlements in the Occupied West Bank
UK Economy Grows 0.4% in July as Technology Services Strengthen
Metropolitan Police Continue Investigation Into Reform UK Political Financing
Chinese Crypto Entrepreneur Leon Li Identified as Seller of £190 Million London Mansion
Trades Union Congress Proposes Social Energy Tariff Funded by Higher Bank Surcharge
British Chambers of Commerce Calls for State Pension Triple Lock to Be Scrapped
Anthropic Says Claude Helped Disrupt Biological Weapons and Cyber Espionage Threats
UK Imposes Sanctions Over Israeli Settlements and West Bank Violence
UK Reimposes Sectoral Sanctions on Iran’s Aviation, Shipping and Energy Networks
UK Economy Grows 0.4% in July as AI and Programming Services Lift Activity
×