YouGov Acquires GfK's Global Consumer Panels Division in £300m Deal

The acquisition is expected to accelerate YouGov's strategy and is likely to be well-received by the market.

The deal comes just months after YouGov appointed a new CEO from Facebook-owner Meta.

The company's biggest-ever acquisition will likely involve raising tens of millions of pounds from institutional investors.

YouGov was founded in 2000 and listed on the London stock market in 2005.