YouGov Acquires GfK's Global Consumer Panels Division in £300m Deal
YouGov, a research and data group, is acquiring GfK's global consumer panels division for £300m.
The acquisition is expected to accelerate YouGov's strategy and is likely to be well-received by the market.
The deal comes just months after YouGov appointed a new CEO from Facebook-owner Meta.
The company's biggest-ever acquisition will likely involve raising tens of millions of pounds from institutional investors.
YouGov was founded in 2000 and listed on the London stock market in 2005.
The deal comes just months after YouGov appointed a new CEO from Facebook-owner Meta.
The company's biggest-ever acquisition will likely involve raising tens of millions of pounds from institutional investors.
YouGov was founded in 2000 and listed on the London stock market in 2005.
