London Daily

Focus on the big picture.
Wednesday, Jul 08, 2026

What stops people from being kinder?

What stops people from being kinder?

The Kindness Test is the world's largest survey on what it means to be kind. It's shed light on the barriers that stop us being kind – but also that empathy truly is international.

I was out running the other day when I saw a man and a woman at the end of the street trying to lift a double mattress out of a van. They were clearly struggling. I was wearing trainers. I wasn't carrying anything. I wasn't in a rush. I could offer to help. But if I did might the woman think that I thought she couldn’t manage it because she was female? By now they had got the mattress into a back garden and were starting to heave it up an outdoor staircase. The fence was too high for them to see me, so to offer to help I'd have to go into their garden uninvited. Would I be intruding on their privacy? Might they mind?

By now it was all a bit too late and they were halfway up the stairs. I was probably overthinking it, but it seems I'm not alone in being cautious about offering to do something kind for a stranger.

Back in August 2021, we launched the Kindness Test on BBC Radio 4. It was an online questionnaire created by a team at the University of Sussex led by the psychologist Robin Banerjee. More than 60,000 people from 144 countries chose to take part, making it the world's largest psychological study on the topic of kindness. (Read more about it in BBC Future's earlier story 'What we do and don't know about kindness'.)

As well as scales measuring personality, well-being, and empathy, kindness was assessed by asking people how often they carry out a long list of kind acts. The variation in responses was large, with some people very honestly admitting that they weren't kind very often, and others showing high levels of kindness. When asked when they had last received an act of kindness, 16% of people told us they said it was within the last hour and a further 43% said it was within the last day. It was clear that whatever people's age or wherever they lived, kindness was very common.

But there are barriers which prevent us from being kinder still and we were keen to explore those in the Kindness Test. When people were asked to rank a list of possible factors which prevented them from carrying out kind acts, the most common reason respondents gave was that they feared they might be misinterpreted. This reminds me of my hesitation to offer to help carry the mattress, not because I didn't want to help, but because I was afraid it might come out the wrong way and cause offence.

Many of us are cautious about offering a helping hand to people we don't know


Sometimes well-intentioned acts of kindness can be fraught, like offering a seat on the bus to a woman who might or might not be pregnant. And sometimes we fear embarrassment or rejection.

This might explain why the most common kind act that people reported carrying out, was "helping people when they ask". Now that might sound a little grudging. How truly kind is an act if you have to be asked to do it? But to me it seems instructive that this came top. Perhaps we are nervous about offering help, but very happy to do it once we know the person welcomes our assistance.

The biggest factor associated with kindness wasn't age or income, but personality


There's another finding which might shed light on our reticence. The biggest factor associated with kindness wasn't age or income, but personality. We used a scale which measured what are known as the Big Five personality factors. Not surprisingly the kindest people scored high on "agreeableness", but they also scored high on extraversion and openness.

I wonder whether these people feel more able to offer their help, not necessarily because they want to help any more than anyone else, but that their extraversion and their openness (their fondness for new experiences) makes them less fearful of what might happen when they do.

And for those of us who hesitate to help, we can take comfort from the answers people gave when we asked them how they felt after receiving an act of kindness. The words most commonly used were "happy", "grateful", "loved", "relieved" and "pleased". Less than 1% of people said they felt embarrassed. We also found that even when you take personality into account, people who talk to strangers more often not only observe, but receive more kindness themselves.

Gillian Sandstrom from the University of Sussex, who was on the team analysing the Kindness Test, has found that our fears of talking to strangers usually don't live up to the reality and people tend to enjoy it more than they expect to.

When regions of the world were compared, the fear of misinterpretation was lower in the US than in the UK or in countries in Africa. In the US, the use of social media was more often given as a barrier to kindness.

Just over a quarter of people worried about their kindness being perceived as a weakness


Worldwide, the second-most-common reason people gave for not being kinder was a lack of time, especially in Western and Northern Europe. This seems to be less of a factor in North America or Southern Europe. It is true of course that if you want to volunteer you need to have time to spare, but plenty of the other kind acts people carry out don't take time. The most common act of kindness that people told us they had done recently was to say something kind to someone, which tends not to take too long.

Robin Banerjee from the University of Sussex, who led the Kindness Test, demonstrated that people are giving, seeing and receiving a lot of kindness everywhere in the world, but based on our admittedly English-speaking sample, there are some tentative trends too: "The data showed that this can't be reduced to a simple East versus West comparison or collectivistic versus individualistic countries. We found a much more nuanced pattern. We could have two quite industrialised, Westernised countries with different views about kindness."

Extroverts' fondess for new experiences might make them more open to helping others


Just over a quarter of people worried about their kindness being perceived as a weakness. Yet we also know from the Kindness Test that after giving an act of kindness people not only feel more connected to others and happier, but they said it helps them to feel as though they are a good person and adds meaning to their lives.

And that's just the givers. Receiving kindness makes us feel good too and is associated with higher levels of well-being. This is just the start of the analysis of the data from the Kindness Test and many more papers on the findings will be published in scientific journals. But taking all this evidence into account, perhaps we need to start trying to view kindness, not as a weakness, but as a strength.

And maybe next time I run past people manoeuvring a mattress, I'll summon up the courage to offer to help.

Newsletter

Related Articles

0:00
0:00
Close
Federal Financial Framework Shifts as Treasury Launches Universal Savings Program for Minors
French Court Allows Le Pen to Run for Presidency, but with an Electronic Tag: "I Will Appeal, and I Will Run"
$1.4 Trillion: The Lawsuit That Could Crush Meta
Europe's Growing Struggle with Extreme Heat and Air Conditioning
UK Daily Briefing: Legal Developments and Social Issues
Political Turmoil and Rising Costs
Anthropic Reengineers Agentic Architecture to Shift Autonomous Workplace Automation to the Cloud
Logic Flaw in Windows 11 Permission Architecture Silently Consumes Hundreds of Gigabytes of Local Storage
Apple Advances Late-Stage Operating Systems with Fourth Beta Deployments
Global Crisis Alert: Escalating Middle East Tensions and UK Political Upheaval
UK Parliament Pushes for Greater Domestic Control Over Critical Technologies
UK Parliament Warns Trade Fair and Exhibition Industry Is Losing Global Competitiveness
Police Launch Murder Investigation After Mother and Two Children Found Dead Near Bedford
British Chambers of Commerce Survey Shows Business Confidence Falls to Post-Pandemic Low
UK Parliament Report Warns Britain Risks Falling Behind in Artificial Intelligence Sovereignty
Office for Budget Responsibility Warns United Kingdom Faces Long-Term Fiscal Pressures
Nigel Farage Resigns as Member of Parliament Amid Financial Scrutiny and Triggers By-Election
Deep Purple Has Released Its Best Album in Decades
UK MPs Criticise Student Loan System as Potentially Mis-Sold to Millions of Borrowers
Policy Groups Propose Bank of England-Backed Solar Loan Scheme for Millions of Homes
UK Health Agency Issues Amber Heat Alerts Across Six Regions as Temperatures Rise
Royal Air Force F-35 Jets Conduct First High North Air Policing Missions From Aircraft Carrier
Major UK Companies Join Government Cybersecurity Pledge Amid Rising Digital Threats
UK Sanctions Russian Operatives Linked to Chemical Weapons Programmes and Poisoning Cases
UK Government Expands Free Breakfast Clubs and Limits School Uniform Costs
UK Water Companies Face Tougher Penalties Under New Environmental Enforcement Rules
UK Universities Warn Funding Cuts Could Damage Skills Pipeline and Economic Growth
NHS Expands Artificial Intelligence Tools to Help Reduce Patient Waiting Lists
NHS Ombudsman Criticises Failures in End-of-Life Communication and Patient Care
NHS Launches Nationwide Vaccination Drive After Rise in Measles Cases
UK Government Introduces New Limits on Foreign-Linked Political Donations
Thames Water Creditors Advance £10 Billion Rescue Plan to Prevent Potential Public Ownership
Andy Burnham Prepares Labour Leadership Platform as Party Faces Post-Starmer Transition
UK Met Office Issues Heatwave Alerts for London and Southern England
Keir Starmer Blocks Earlier World Cup Kick-Off Time for England Match Against Mexico
NHS Digital Transformation and Media Consolidation Highlight UK Policy Priorities
UK Government Pushes Digital Trade Rules to Cut Export Costs for Businesses
Bank of England Plans Leverage Rule Changes to Support Government Bond Market
UK Police Operation Targets Organised Immigration Crime Networks With Hundreds of Arrests
Yvette Cooper Calls for Global AI Rules to Prevent Security Risks
NHS Begins Major AI Expansion Through £10 Billion Digital Investment Programme
UK Government Tightens Rules on Political Donations to Limit Foreign Influence
Keir Starmer Defends UK Defence Spending Plan at NATO Summit in Turkey
Comcast’s Sky Agrees £1.6 Billion Deal to Acquire ITV Media and Entertainment Division
Senior NHS Doctors Vote in Favour of Renewed Strike Action Over Pay Dispute
Andy Burnham Set to Succeed Keir Starmer as Labour Leadership Nominations Open
Microsoft Lays Off 4,800 Employees and Xbox Suffers the Hardest Blow
Office for National Statistics Updates Historical Investment Data Review to Improve Accuracy
Department for Science, Innovation and Technology Highlights Economic Gains From Digital Inclusion
Debate Intensifies Over UK Defence Strategy and Domestic Security Priorities
×