London Daily

Focus on the big picture.
Thursday, Feb 05, 2026

UK Ranks as Second Most Attractive Country for Investment, PwC Survey Shows

UK Ranks as Second Most Attractive Country for Investment, PwC Survey Shows

PwC's annual survey positions the UK just behind the US in global investment attractiveness, marking a historical high for the country.
The United Kingdom has been ranked as the second most attractive country for investment, coming in behind the United States, according to an annual survey conducted by PwC.

The survey, which involved nearly 5,000 chief executives from 109 countries, was published at the onset of the World Economic Forum in Davos, Switzerland.

This marks the highest position the UK has achieved in the survey's 28-year history, signifying an improvement from fourth place in the previous year.

The findings indicate a positive perception of the UK among global CEOs, with 14% identifying it as a primary destination for future capital investment.

The survey positions China and Germany in third and fourth place respectively, as Germany battles recession amid political uncertainties, while China faces challenges including proposed import taxes by the US.

UK Chancellor Rachel Reeves highlighted the survey results as evidence of global support for Britain, affirming its status as a key destination for international investment intended to drive economic growth and enhance living standards.

Reeves plans to attend the Davos summit, with Business Secretary Jonathan Reynolds, to engage with business leaders like JPMorgan Chase CEO Jamie Dimon.

PwC UK's senior partner, Marco Amitrano, described the survey's outcome as "a vote of confidence" in the UK's stability and strength in sectors such as technology.

However, he also urged caution against complacency despite the positive outlook.

Coinciding with these developments, the International Monetary Fund has revised its forecast for UK economic growth to 1.6%, citing factors such as increased investment spending and potential Bank of England interest rate cuts as contributing factors.

Despite these favorable conditions, the UK government has faced scrutiny regarding its economic policies, particularly concerning increased employer national insurance contributions and proposed employment legislation.

Nevertheless, the Treasury remains committed to its fiscal rules amidst fluctuating bond markets.

The Davos forum was also highlighted by protests from environmental activists, including Greenpeace, criticizing global leaders for inadequate action on climate challenges.

The summit coincides with US President Donald Trump's inauguration, which is expected to impact discussions on global economic and trade issues.
Newsletter

Related Articles

0:00
0:00
Close
UK Royal Family Faces Intensifying Strain as Epstein-Linked Revelations Rock the Institution
Political Censorship: French Prosecutors Raid Musk’s X Offices in Paris
AI Invented “Hot Springs” — Tourists Arrived and Were Shocked
Tech Mega-Donors Power Trump-Aligned Fundraising Surge to $429 Million Ahead of 2026 Midterms
UK Pharma Watchdog Rules Sanofi Breached Industry Code With RSV Vaccine Claims Against Pfizer
Melania Documentary Opens Modestly in UK with Mixed Global Box Office Performance
Starmer Arrives in Shanghai to Promote British Trade and Investment
Harry Styles, Anthony Joshua and Premier League Stars Among UK’s Top Taxpayers
New Epstein Files Include Images of Former Prince Andrew Kneeling Over Unidentified Woman
Starmer Urges Former Prince Andrew to Testify Before US Congress About Epstein Ties
Starmer Extends Invitation to Japan’s Prime Minister After Strategic Tokyo Talks
Skupski and Harrison Clinch Australian Open Men’s Doubles Title in Melbourne
DOJ Unveils Millions of Epstein Files, Fueling Global Scrutiny of Elite Networks
France Begins Phasing Out Zoom and Microsoft Teams to Advance Digital Sovereignty
China Lifts Sanctions on British MPs and Peers After Starmer Xi Talks in Beijing
Trump Nominates Kevin Warsh as Fed Chair to Reorient U.S. Monetary Policy Toward Pro-Growth Interest Rates
AstraZeneca Announces £11bn China Investment After Scaling Back UK Expansion Plans
Starmer and Xi Forge Warming UK-China Ties in Beijing Amid Strategic Reset
Tech Market Shifts and AI Investment Surge Drive Global Innovation and Layoffs
Markets Jolt as AI Spending, US Policy Shifts, and Global Security Moves Drive New Volatility
U.S. Signals Potential Decertification of Canadian Aircraft as Bilateral Tensions Escalate
Former South Korean First Lady Kim Keon Hee Sentenced to 20 Months for Bribery
Tesla Ends Model S and X Production and Sends $2 Billion to xAI as 2025 Revenue Declines
China Executes 11 Members of the Ming Clan in Cross-Border Scam Case Linked to Myanmar’s Lawkai
Trump Administration Officials Held Talks With Group Advocating Alberta’s Independence
Starmer Signals UK Push for a More ‘Sophisticated’ Relationship With China in Talks With Xi
Shopping Chatbots Move From Advice to Checkout as Walmart Pushes Faster Than Amazon
Starmer Seeks Economic Gains From China Visit While Navigating US Diplomatic Sensitivities
Starmer Says China Visit Will Deliver Economic Benefits as He Prepares to Meet Xi Jinping
UK Prime Minister Starmer Arrives in China to Bolster Trade and Warn Firms of Strategic Opportunities
The AI Hiring Doom Loop — Algorithmic Recruiting Filters Out Top Talent and Rewards Average or Fake Candidates
Amazon to Cut 16,000 Corporate Jobs After Earlier 14,000 Reduction, Citing Streamlining and AI Investment
Federal Reserve Holds Interest Rate at 3.75% as Powell Faces DOJ Criminal Investigation During 2026 Decision
Putin’s Four-Year Ukraine Invasion Cost: Russia’s Mass Casualty Attrition and the Donbas Security-Guarantee Tradeoff
Wall Street Bets on Strong US Growth and Currency Moves as Dollar Slips After Trump Comments
UK Prime Minister Traveled to China Using Temporary Phones and Laptops to Limit Espionage Risks
Google’s $68 Million Voice Assistant Settlement Exposes Incentives That Reward Over-Collection
Kim Kardashian Admits Faking Paparazzi Visit to Britney Spears for Fame in Early 2000s
UPS to Cut 30,000 More Jobs by 2026 Amid Shift to High-Margin Deliveries
France Plans to Replace Teams and Zoom Across Government With Homegrown Visio by 2027
Trump Removes Minneapolis Deportation Operation Commander After Fatal Shooting of Protester
Iran’s Elite Wealth Abroad and Sanctions Leakage: How Offshore Luxury Sustains Regime Resilience
U.S. Central Command Announces Regional Air Exercise as Iran Unveils Drone Carrier Footage
Four Arrested in Andhra Pradesh Over Alleged HIV-Contaminated Injection Attack on Doctor
Hot Drinks, Hidden Particles: How Disposable Cups Quietly Increase Microplastic Exposure
UK Banks Pledge £11 Billion Lending Package to Help Firms Expand Overseas
Suella Braverman Defects to Reform UK, Accusing Conservatives of Betrayal on Core Policies
Melania Trump Documentary Sees Limited Box Office Traction in UK Cinemas
Meta and EssilorLuxottica Ray-Ban Smart Glasses and the Non-Consensual Public Recording Economy
WhatsApp Develops New Meta AI Features to Enhance User Control
×