London Daily

Focus on the big picture.
Wednesday, Mar 25, 2026

UK Ranks as Second Most Attractive Country for Investment, PwC Survey Shows

UK Ranks as Second Most Attractive Country for Investment, PwC Survey Shows

PwC's annual survey positions the UK just behind the US in global investment attractiveness, marking a historical high for the country.
The United Kingdom has been ranked as the second most attractive country for investment, coming in behind the United States, according to an annual survey conducted by PwC.

The survey, which involved nearly 5,000 chief executives from 109 countries, was published at the onset of the World Economic Forum in Davos, Switzerland.

This marks the highest position the UK has achieved in the survey's 28-year history, signifying an improvement from fourth place in the previous year.

The findings indicate a positive perception of the UK among global CEOs, with 14% identifying it as a primary destination for future capital investment.

The survey positions China and Germany in third and fourth place respectively, as Germany battles recession amid political uncertainties, while China faces challenges including proposed import taxes by the US.

UK Chancellor Rachel Reeves highlighted the survey results as evidence of global support for Britain, affirming its status as a key destination for international investment intended to drive economic growth and enhance living standards.

Reeves plans to attend the Davos summit, with Business Secretary Jonathan Reynolds, to engage with business leaders like JPMorgan Chase CEO Jamie Dimon.

PwC UK's senior partner, Marco Amitrano, described the survey's outcome as "a vote of confidence" in the UK's stability and strength in sectors such as technology.

However, he also urged caution against complacency despite the positive outlook.

Coinciding with these developments, the International Monetary Fund has revised its forecast for UK economic growth to 1.6%, citing factors such as increased investment spending and potential Bank of England interest rate cuts as contributing factors.

Despite these favorable conditions, the UK government has faced scrutiny regarding its economic policies, particularly concerning increased employer national insurance contributions and proposed employment legislation.

Nevertheless, the Treasury remains committed to its fiscal rules amidst fluctuating bond markets.

The Davos forum was also highlighted by protests from environmental activists, including Greenpeace, criticizing global leaders for inadequate action on climate challenges.

The summit coincides with US President Donald Trump's inauguration, which is expected to impact discussions on global economic and trade issues.
Newsletter

Related Articles

0:00
0:00
Close
Trump Signals Frustration with UK Leadership Amid Diverging Approaches to Iran Conflict
UK Government Takes Control of Hunterston B as Landmark Nuclear Decommissioning Begins
UK Public Inflation Expectations Jump Sharply in March, Raising Pressure on Bank of England
UK Ministers Warn Expanded North Sea Drilling Would Deepen Exposure to Global Energy Volatility
Delayed UK Defence Investment Plan Leaves Suppliers Under Severe Financial Strain
Can Iran Strike the UK? Assessing the Real Military Threat as Conflict Escalates
Sanctioned Iranian Banker Linked to Luxury Marbella Villa Through UK Corporate Structure
Casey Bloys Navigates HBO Max UK Launch, Paramount Integration and Industry Buzz Over Netflix Meeting
Iran Conflict Sparks Sharp Turbulence in UK Mortgage Market, Reaching Pandemic-Era Disruption Levels
Major Donor Urges University of Kentucky to Reconsider Mitch Barnhart’s Post-Retirement Role
United Kingdom Moves to Lead International Effort to Reopen Strait of Hormuz
UK Police Investigate Targeted Attack on Jewish Ambulance Vehicles
UK Police Investigate Targeted Attack on Jewish Ambulance Vehicles
Senior UK Advocate Criticises Barnhart Retirement Appointment, Calls for Reconsideration
UK Finds No Evidence of Direct Iranian Threat to Britain, Says Prime Minister Starmer
Assessing Iran’s Strike Capability and the UK’s Readiness Amid Rising Tensions
NATO Unable to Confirm Iran’s Role in Strike on UK-US Base as Tehran Denies Involvement
University of Kentucky’s Youling Xiong Receives SEC Faculty Achievement Award for 2026
Trump Highlights Satirical Portrayal of UK Leadership Amid Talks with Prime Minister Starmer on Iran Conflict
Trump Highlights Satirical Portrayal of UK Leadership Amid Talks with Prime Minister Starmer on Iran Conflict
UK Fuel Prices Surge Toward Crisis Levels as Experts Warn of Further Sharp Increases
UK Fuel Prices Surge Toward Crisis Levels as Experts Warn of Further Sharp Increases
Duchess of Sussex Secures ‘As Ever’ Trademark Rights in Australia Ahead of High-Profile Visit
UK Reaffirms Security as Officials Reject Claims of Immediate Iranian Missile Threat
Rising Middle East Tensions Spark ‘Trumpflation’ Debate Over Impact on UK Households
UK Minister Says No Evidence Iran Can Strike Europe Despite Heightened Warnings
British-Iranians Voice Safety Concerns to Authorities as Regional Conflict Intensifies
Confirmed Meningitis Cases Linked to Kent Outbreak Revised Down to Twenty
UK Government Sees No Evidence Iran Can Strike London Amid Rising Regional Tensions
Debate Grows Over Recognition of Indigenous Cultural Icons in the United Kingdom
Iran Missile Launch Toward Diego Garcia Raises Questions After Failed Strike on US–UK Base
Donald Trump Amplifies Viral Satirical Clip Highlighting UK–US Political Dynamics
UK Satirical Show Draws Attention with Sketch Referencing Trump and Prince Andrew
Meghan Markle’s Possible UK Return Sparks Renewed Attention on Sussex Role
Starmer Convenes Urgent Talks on Cost-of-Living Pressures Linked to Iran Conflict
Starmer Convenes Urgent Talks on Cost-of-Living Pressures Linked to Iran Conflict
UK Investors Eye Bargain Shares Ahead of ISA Deadline Amid Market Volatility
UK Investors Eye Bargain Shares Ahead of ISA Deadline Amid Market Volatility
Northern Lights Expected Over UK Skies Tonight Amid Strong Solar Activity
UK Condemns Iran Missile Strike and Warns Against Threats to British Personnel
UK Warns of Global Flight Disruptions as Iran Conflict Escalates Under Trump’s Leadership
UK Condemns Iran After Missile Strike Targets Strategic Diego Garcia Base
Deadly Meningitis Outbreak in UK Reinforces Urgency of Vaccination Campaigns
Iran Launches Long-Range Missile Strike on Remote US-UK Base, Signaling Expanded Reach
Iran Launches Long-Range Missile Strike on Remote US-UK Base, Signaling Expanded Reach
UK Rules Out Cyprus Base Role in Joint US Self-Defence Framework
UK Ends Hereditary Peerage Rights in Parliament in Historic Constitutional Reform
Lord Walney Warns of Expanding Iranian Influence Networks Within the United Kingdom
Iranian National Among Two Arrested After Attempt to Access UK Nuclear Submarine Base
Deregulation, Artificial Intelligence, and Fraud Laws Reshape UK Financial Services Landscape
×