UK Businesses Warn of 'Devastating' Impact from Potential US TikTok Ban
A TikTok ban in the US, as a result of a new law signed by President Biden, could negatively impact around 1.5 million UK businesses that use the app, particularly those that rely on US sales.
One such business, Perl Cosmetics in London, has expressed concern as 25% of its sales come from the US and the owner, Isobel Perl, uses TikTok to drive traffic to her website.
TikTok's Chinese owner, ByteDance, has stated they will challenge the ban in court.
A business owner shared that the first six months were spent learning to run her business independently.
However, her brand took off when she started using TikTok.
She primarily uses the app to drive sales to her website and has successfully expanded her business outside of the UK.
A potential TikTok ban in the US could negatively impact UK businesses that rely on the app for customer reach.
Another business owner, Kyle Frank of Franks Remedies, also sells skincare products on TikTok and has grown a significant customer base in the US.
A business owner told the BBC that a potential TikTok ban in the US would significantly impact his sales, as up to 60-70% of his monthly sales come from the US market.
TikTok has been an effective and cost-efficient way for him to reach and connect with American customers.
The US is considering a ban due to concerns over the app's popularity among young people and potential security risks.
TikTok's Chinese owner, ByteDance, has stated they will challenge the ban in court.
A business owner shared that the first six months were spent learning to run her business independently.
However, her brand took off when she started using TikTok.
She primarily uses the app to drive sales to her website and has successfully expanded her business outside of the UK.
A potential TikTok ban in the US could negatively impact UK businesses that rely on the app for customer reach.
Another business owner, Kyle Frank of Franks Remedies, also sells skincare products on TikTok and has grown a significant customer base in the US.
A business owner told the BBC that a potential TikTok ban in the US would significantly impact his sales, as up to 60-70% of his monthly sales come from the US market.
TikTok has been an effective and cost-efficient way for him to reach and connect with American customers.
The US is considering a ban due to concerns over the app's popularity among young people and potential security risks.
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Translated by AI
