London Daily

Focus on the big picture.
Wednesday, May 13, 2026

UK book sales soared in 2020 despite pandemic

UK book sales soared in 2020 despite pandemic

New figures from the Publishers Association show fiction and audiobooks did particularly well, with value of consumer sales up 7% on 2019 despite bookshop closures
Fiction sales in 2020 soared by more than £100m for UK publishers, as readers locked down at home made their escape into books, with audiobook sales also climbing by more than a third.

New figures from the Publishers Association show that fiction sales for UK publishers rose by 16% from £571m to £688m in 2020, with key titles cited for the rise including Maggie O’Farrell’s Women’s prize-winner Hamnet, Douglas Stuart’s Booker-winner Shuggie Bain, Richard Osman’s cosy crime novel The Thursday Murder Club, Bernardine Evaristo’s Girl, Woman, Other, and Delia Owens’ Where the Crawdads Sing. The bestselling title of last year was Charlie Mackesy’s philosophical picture book The Boy, the Mole, the Fox and the Horse.

The boom came as print sales for UK publishers fell 6%, to £3.4bn during 2020, a period when bookshops in the UK closed their doors for months. Total digital sales soared, up 12% to £3bn. The £0.4bn gap – with print accounting for 53% of sales, and digital for 47% - is the smallest it has ever been.

The PA said the results demonstrated how “the nation turned to books for comfort, escapism and relaxation” in 2020, and that “reading triumphed, with adults and children alike reading more during lockdown than before”.

“It’s quite remarkable,” said PA chief executive Stephen Lotinga. “We are delighted but also a little surprised that the industry has managed to do so well. During lockdown, people had more time on their hands and were looking for escapism. There’s been a rediscovery of a love of reading.”

But the PA acknowledged in its report that despite the success of publishers, they were “acutely aware of the difficulties facing authors” in the absence of school visits, marketing tours and literary festivals during the pandemic. “Making sure authors can continue to protect their livelihoods will remain a focus of the industry as we move forward,” the trade body said.

When asked about authors’ pay, Lotinga said, “A large portion of these sales would have gone to authors directly through their royalty rates – so we’ve managed to get more money to authors than ever before, which is what our industry exists to do. All that said, there are clearly some authors who haven’t had a good year and have really struggled, and we shouldn’t ignore that at all. Some authors are reliant on second jobs to supplement their incomes and they haven’t been able to do that. And there are big failures in some of the additional support schemes the government had in place – a lot of authors weren’t able to access them.”

Many authors’ fortunes have lain in stark contrast to their publishers over the last year. As publishers such as Bloomsbury issue profits upgrades, thanks to an “exceptional sales performance”, the Society of Authors gave out more than £1.3m to more than 900 authors in grants through its Authors’ Contingency Fund in 2020.

“We know that publishers are doing a lot to support reading for pleasure and the wider ecosystem. It is obviously also good news that books are continuing to sell well and some authors have seen royalties increase,” said the SoA’s chief executive Nicola Solomon. “However many have suffered because of the lack of visibility of their books and many more have lost income from activities that support their royalty income such as school visits, casual teaching and other appearances. Many have been ill or bereaved, or suffered by falling between the cracks in the government schemes.”

While “some” publishers have already donated to the Authors’ Contingency Fund, the SoA is “disappointed that they have not done more”, Solomon said.

“The fund is still open, we are still receiving applications for hardship grants, and our ongoing research into author incomes has found no improvement in earnings or eligibility for statutory support,” she said. “Publishers have worked hard to build an industry based more on equal opportunity, but the health crisis risks a reversal of those efforts, with the people most likely to sustain careers as writers, illustrators or translators [being] those who can afford to do so regardless.”

Non-fiction book sales also grew for UK publishers in 2020, up 4% to £1bn with top-selling titles including the Pinch of Nom cookbooks and Jamie Oliver’s 7 Ways. Children’s sales also climbed 2% to £396m. But the biggest growth was seen in audio downloads, which rose by 37% compared to 2019, to £133m.

Overall, the total income from consumer sales rose 7% to £2.1bn, while the invoiced value of sales of books, journals and rights/co-editions combined – including educational and academic titles – rose 2% to £6.4bn. The growth masks a slump in education publishing, which saw income fall 21% to £528m. The fall was driven by a 27% decline in export sales of educational books, which the PA said was “severely impacted” by the pandemic.

“Despite the overall positives, we shouldn’t ignore that it’s been a particularly challenging year for education publishers, smaller publishers, booksellers and authors whose livelihoods have been enormously disrupted,” Lotinga said. “With bookshops now able to reopen, and physical events returning, we are optimistic that people will soon be able to enjoy books together again. We need to harness this return to reading and build on the huge opportunity this presents.”
Newsletter

Related Articles

0:00
0:00
Close
The Great Western Exit: Why Best Citizens Are Fleeing the Rich World [PODCAST]
The New Robber Barons of Intelligence: Are AI Bosses More Powerful Than Rockefeller?
The End of the Old Order [Podcast]
Britain’s Democracy Is Now a Costume
The AI Gold Rush Is Coming for America’s Last Open Spaces [Podcast]
The Pentagon’s AI Squeeze: Eight Tech Giants Get In, Anthropic Gets Shut Out [Podcast]
The War Map: Professor Jiang’s Dark Theory of Iran, Trump, China, Russia, Israel, and the Coming Global Shock [Podcast]
Labour Is No Longer a National Party [Podcast]
AI Isn’t Stealing Your Job. It’s Dismantling It Piece by Piece.
Lawyers vs Engineers: Why China Builds While America Litigates [Podcast]
Churchill’s Glass: The Drunk, the Doctor, and the Myth Britain Refuses to Sober Up From
Apple issues an unusual warning: this is how your iPhone can be hacked without you doing anything
Kennedy’s Quiet War on Antidepressants Sparks Alarm Across America’s Medical Establishment
The Met Gala Meets the Age of Billionaire Backlash
Russian Oligarch’s Superyacht Crosses Hormuz via Iran-Controlled Route
Gunfire Disrupts White House Correspondents’ Dinner as Trump Is Evacuated
A Leak, a King, and a Fracturing Alliance
Inside the Gates Foundation Turmoil: Layoffs, Scrutiny, and the Cost of Reputational Risk
UK Biobank Breach Exposes Health Data of 500,000, Listed for Sale on Chinese Platform
KPMG Cuts Around 10% of US Audit Partners After Failed Exit Push
French Police Probe Suspected Weather-Data Tampering After Unusual Polymarket Bets on Paris Temperatures
CATL Unveils Revolutionary EV Battery Tech: 1000 km Range and 7-Minute Charging Ahead of Beijing Auto Show
Crypto Scammers Capitalize on Maritime Chaos Near the Strait of Hormuz: A Rising Threat to Shipping Companies
Changi Airport: How Singapore Engineered the World’s Most Efficient Travel Experience
Power Dynamics: Apple’s Leadership Shakeup, Geopolitical Risks in the Strait of Hormuz, and Europe's Energy Strategy Amidst Global Challenges
Apple's Leadership Transition: Can New CEO John Ternus Navigate AI Challenges and Geopolitical Pressures?
Italy’s €100K Tax Gambit: Europe’s Soft Power Tax Haven
News Roundup
Microsoft lost 2.5 millions users (French government) to Linux
Privacy Problems in Microsoft Windows OS
News roundup
Péter András Magyar and the Strategic Reset of Hungary
Hungary After the Landslide — A Strategic Reset in Europe
Meghan Markle Plans Exclusive Women-Focused Retreat During Australia Visit
Starmer and Trump Hold Strategic Talks on Securing Strait of Hormuz Amid Rising Tensions
Unofficial Australia Visit by Prince Harry and Meghan Expected to Stir Tensions with Royal Circles
Pipeline Attack Cuts Significant Share of Saudi Arabia’s Oil Export Capacity
UK Stocks Rise on Ceasefire Momentum and Renewed Focus on Diplomacy
UK to Hold Further Strategic Talks on Strait of Hormuz Security
Starmer Voices Frustration as Global Tensions Drive Up UK Energy Costs
UK Students Voice Concern Over Proposal for Automatic Military Draft Registration
Rising Volatility Drives Uncertainty in UK Fuel and Petrol Prices
UK Moves to Deploy ‘Skyhammer’ Anti-Drone System to Strengthen Airspace Defense
New Analysis Explores UK Budget Mechanics in ‘Behind the Blue’ Feature
Man Arrested After Four Die in Channel Crossing Tragedy
UK Tightens Immigration Framework with New Sponsor Rules and Fee Increases
UK Foreign Secretary Highlights Impact of Intensified Strikes in Lebanon
UK Urges Inclusion of Lebanon in US-Iran Ceasefire Framework
UK Stocks Ease as Ceasefire Doubts in Middle East Weigh on Investor Confidence
UK Reassesses Cloud Strategy Amid Criticism Over Limited Support Measures
×