London Daily

Focus on the big picture.
Wednesday, Jan 14, 2026

UK book sales soared in 2020 despite pandemic

UK book sales soared in 2020 despite pandemic

New figures from the Publishers Association show fiction and audiobooks did particularly well, with value of consumer sales up 7% on 2019 despite bookshop closures
Fiction sales in 2020 soared by more than £100m for UK publishers, as readers locked down at home made their escape into books, with audiobook sales also climbing by more than a third.

New figures from the Publishers Association show that fiction sales for UK publishers rose by 16% from £571m to £688m in 2020, with key titles cited for the rise including Maggie O’Farrell’s Women’s prize-winner Hamnet, Douglas Stuart’s Booker-winner Shuggie Bain, Richard Osman’s cosy crime novel The Thursday Murder Club, Bernardine Evaristo’s Girl, Woman, Other, and Delia Owens’ Where the Crawdads Sing. The bestselling title of last year was Charlie Mackesy’s philosophical picture book The Boy, the Mole, the Fox and the Horse.

The boom came as print sales for UK publishers fell 6%, to £3.4bn during 2020, a period when bookshops in the UK closed their doors for months. Total digital sales soared, up 12% to £3bn. The £0.4bn gap – with print accounting for 53% of sales, and digital for 47% - is the smallest it has ever been.

The PA said the results demonstrated how “the nation turned to books for comfort, escapism and relaxation” in 2020, and that “reading triumphed, with adults and children alike reading more during lockdown than before”.

“It’s quite remarkable,” said PA chief executive Stephen Lotinga. “We are delighted but also a little surprised that the industry has managed to do so well. During lockdown, people had more time on their hands and were looking for escapism. There’s been a rediscovery of a love of reading.”

But the PA acknowledged in its report that despite the success of publishers, they were “acutely aware of the difficulties facing authors” in the absence of school visits, marketing tours and literary festivals during the pandemic. “Making sure authors can continue to protect their livelihoods will remain a focus of the industry as we move forward,” the trade body said.

When asked about authors’ pay, Lotinga said, “A large portion of these sales would have gone to authors directly through their royalty rates – so we’ve managed to get more money to authors than ever before, which is what our industry exists to do. All that said, there are clearly some authors who haven’t had a good year and have really struggled, and we shouldn’t ignore that at all. Some authors are reliant on second jobs to supplement their incomes and they haven’t been able to do that. And there are big failures in some of the additional support schemes the government had in place – a lot of authors weren’t able to access them.”

Many authors’ fortunes have lain in stark contrast to their publishers over the last year. As publishers such as Bloomsbury issue profits upgrades, thanks to an “exceptional sales performance”, the Society of Authors gave out more than £1.3m to more than 900 authors in grants through its Authors’ Contingency Fund in 2020.

“We know that publishers are doing a lot to support reading for pleasure and the wider ecosystem. It is obviously also good news that books are continuing to sell well and some authors have seen royalties increase,” said the SoA’s chief executive Nicola Solomon. “However many have suffered because of the lack of visibility of their books and many more have lost income from activities that support their royalty income such as school visits, casual teaching and other appearances. Many have been ill or bereaved, or suffered by falling between the cracks in the government schemes.”

While “some” publishers have already donated to the Authors’ Contingency Fund, the SoA is “disappointed that they have not done more”, Solomon said.

“The fund is still open, we are still receiving applications for hardship grants, and our ongoing research into author incomes has found no improvement in earnings or eligibility for statutory support,” she said. “Publishers have worked hard to build an industry based more on equal opportunity, but the health crisis risks a reversal of those efforts, with the people most likely to sustain careers as writers, illustrators or translators [being] those who can afford to do so regardless.”

Non-fiction book sales also grew for UK publishers in 2020, up 4% to £1bn with top-selling titles including the Pinch of Nom cookbooks and Jamie Oliver’s 7 Ways. Children’s sales also climbed 2% to £396m. But the biggest growth was seen in audio downloads, which rose by 37% compared to 2019, to £133m.

Overall, the total income from consumer sales rose 7% to £2.1bn, while the invoiced value of sales of books, journals and rights/co-editions combined – including educational and academic titles – rose 2% to £6.4bn. The growth masks a slump in education publishing, which saw income fall 21% to £528m. The fall was driven by a 27% decline in export sales of educational books, which the PA said was “severely impacted” by the pandemic.

“Despite the overall positives, we shouldn’t ignore that it’s been a particularly challenging year for education publishers, smaller publishers, booksellers and authors whose livelihoods have been enormously disrupted,” Lotinga said. “With bookshops now able to reopen, and physical events returning, we are optimistic that people will soon be able to enjoy books together again. We need to harness this return to reading and build on the huge opportunity this presents.”
Newsletter

Related Articles

0:00
0:00
Close
UK Intensifies Arctic Security Engagement as Trump’s Greenland Rhetoric Fuels Allied Concern
Meghan Markle Could Return to the UK for the First Time in Nearly Four Years If Security Is Secured
Meghan Markle Likely to Return to UK Only if Harry Secures Official Security Cover
UAE Restricts Funding for Emiratis to Study in UK Amid Fears Over Muslim Brotherhood Influence
EU Seeks ‘Farage Clause’ in Brexit Reset Talks to Safeguard Long-Term Agreement Stability
Starmer’s Push to Rally Support for Action Against Elon Musk’s X Faces Setback as Canada Shuns Ban
UK Free School Meals Expansion Faces Political and Budgetary Delays
EU Seeks ‘Farage Clause’ in Brexit Reset Talks With Britain
Germany Hit by Major Airport Strikes Disrupting European Travel
Prince Harry Seeks King Charles’ Support to Open Invictus Games on UK Return
Washington Holds Back as Britain and France Signal Willingness to Deploy Troops in Postwar Ukraine
Elon Musk Accuses UK Government of Suppressing Free Speech as X Faces Potential Ban Over AI-Generated Content
Russia Deploys Hypersonic Missile in Strike on Ukraine
OpenAI and SoftBank Commit One Billion Dollars to Energy and Data Centre Supplier
UK Prime Minister Starmer Reaffirms Support for Danish Sovereignty Over Greenland Amid U.S. Pressure
UK Support Bolsters U.S. Seizure of Russian-Flagged Tanker Marinera in Atlantic Strike on Sanctions Evasion
The Claim That Maduro’s Capture and Trial Violate International Law Is Either Legally Illiterate—or Deliberately Deceptive
UK Data Watchdog Probes Elon Musk’s X Over AI-Generated Grok Images Amid Surge in Non-Consensual Outputs
Prince Harry to Return to UK for Court Hearing Without Plans to Meet King Charles III
UK Confirms Support for US Seizure of Russian-Flagged Oil Tanker in North Atlantic
Béla Tarr, Visionary Hungarian Filmmaker, Dies at Seventy After Long Illness
UK and France Pledge Military Hubs Across Ukraine in Post-Ceasefire Security Plan
Prince Harry Poised to Regain UK Security Cover, Clearing Way for Family Visits
UK Junk Food Advertising Ban Faces Major Loophole Allowing Brand-Only Promotions
Maduro’s Arrest Without The Hague Tests International Law—and Trump’s Willingness to Break It
German Intelligence Secretly Intercepted Obama’s Air Force One Communications
The U.S. State Department’s account in Persian: “President Trump is a man of action. If you didn’t know it until now, now you do—do not play games with President Trump.”
Fake Mainstream Media Double Standard: Elon Musk Versus Mamdani
HSBC Leads 2026 Mortgage Rate Cuts as UK Lending Costs Ease
US Joint Chiefs Chairman Outlines How Operation Absolute Resolve Was Carried Out in Venezuela
Starmer Welcomes End of Maduro Era While Stressing International Law and UK Non-Involvement
Korean Beauty Turns Viral Skincare Into a Global Export Engine
UK Confirms Non-Involvement in U.S. Military Action Against Venezuela
UK Terror Watchdog Calls for Australian-Style Social Media Ban to Protect Teenagers
Iranian Protests Intensify as Another Revolutionary Guard Member Is Killed and Khamenei Blames the West
Delta Force Identified as Unit Behind U.S. Operation That Captured Venezuela’s President
Europe’s Luxury Sanctions Punish Russian Consumers While a Sanctions-Circumvention Industry Thrives
Berkshire’s Buffett-to-Abel Transition Tests Whether a One-Man Trust Model Can Survive as a System
Fraud in European Central Bank: Lagarde’s Hidden Pay Premium Exposes a Transparency Crisis at the European Central Bank
Trump Announces U.S. Large-Scale Strike on Venezuela, Declares President Maduro and Wife Captured
Tesla Loses EV Crown to China’s BYD After Annual Deliveries Decline in 2025
UK Manufacturing Growth Reaches 15-Month Peak as Output and Orders Improve in December
Beijing Threatened to Scrap UK–China Trade Talks After British Minister’s Taiwan Visit
Newly Released Files Reveal Tony Blair Pressured Officials Over Iraq Death Case Involving UK Soldiers
Top Stocks and Themes to Watch in 2026 as Markets Enter New Year with Fresh Momentum
No UK Curfew Ordered as Deepfake TikTok Falsely Attributes Decree to Prime Minister Starmer
Europe’s Largest Defence Groups Set to Return Nearly Five Billion Dollars to Shareholders in Twenty Twenty-Five
Abu Dhabi ‘Capital of Capital’: How Abu Dhabi Rose as a Sovereign Wealth Power
Diamonds Are Powering a New Quantum Revolution
Trump Threatens Strikes Against Iran if Nuclear Programme Is Restarted
×