U.S. prosecutors have asked a federal judge to order Google to divest core elements of its advertising technology empire, including its Ad Exchange platform and publisher ad server tools.

The move follows an earlier ruling that Google’s tight integration of these systems had harmed publishers and stifled rivals in the digital advertising market.

The Department of Justice is pressing for structural separation, arguing that behavioural remedies or monitoring would not be enough to repair the competitive landscape.

Google, however, maintains that a breakup would create disruption for advertisers and publishers, proposing instead transparency measures and code-level reforms to address concerns.

The remedies trial in Alexandria, Virginia, is expected to weigh the feasibility of divestiture against Google’s claims of technical and commercial risk.

If the court sides with prosecutors, it could mark one of the most significant forced spin-offs in the history of U.S. technology regulation.

If this move succeed — trust and integrity will be restored in the fully manipulated and commercial influenced search results.