London Daily

Focus on the big picture.
Tuesday, Sep 08, 2026

Twitter's Fate In Doubt As Employees Defy Elon Musk's Ultimatum

Twitter's Fate In Doubt As Employees Defy Elon Musk's Ultimatum

In an internal memo sent this week, Mr Musk had told workers that they must choose to be "extremely hardcore" or lose their jobs.
The future of Twitter seemed to hang in the balance Friday after its offices were locked down and key employees announced their departures in defiance of an ultimatum from new owner Elon Musk.

Fears grew that the fresh exodus would threaten the very existence of one of the world's most influential internet platforms, which serves as a key communication tool for the world's media, politicians, companies and celebrities.

Mr Musk, also the CEO of Tesla and SpaceX, has come under fire for radical changes at the California-based firm, which he bought less than a month ago for $44 billion.

In an internal memo sent this week, Mr Musk had told workers that they must choose to be "extremely hardcore" or lose their jobs.

He had already fired half of the company's 7,500 staff, scrapped a work-from-home policy and imposed long hours, all while his attempts to overhaul Twitter face backlash and delays.

"I may be #exceptional, but gosh darn it, I'm just not #hardcore," tweeted one former employee, Andrea Horst, whose LinkedIn profile still reads "Supply Chain & Capacity Management (Survivor) @Twitter."

His stumbling attempts to revamp user verification with a controversial subscription service have led to a slew of fake accounts and pranks, and prompted major advertisers to step away from the platform.

'Not super worried'

Fevered talk of the site's imminent demise was driving record high engagement on Twitter, according to Mr Musk.

He noted the irony by posting the popular meme of an actor jokingly posing over a grave. Both the man and the tombstone were overlaid with Twitter's logo. The post was "liked" by more than 1.3 million users.

In a later tweet, sent during Friday's early hours on the West Coast, the South African-born billionaire said: "Record numbers of users are logging in to see if Twitter is dead, ironically making it more alive than ever!".

Elon Musk added that the "best people are staying, so I'm not super worried."

Despite Mr Musk's assurances, entry to Twitter's offices were temporarily closed until Monday, even with a badge, according to an internal message seen on US media.

In the internal memo sent Wednesday, Musk had asked staff to follow a link to affirm their commitment to "the new Twitter" by 5:00 pm New York time (2200 GMT) on Thursday.

If they did not do so, they would have lost their jobs, receiving three months of severance pay.

Twitter did not respond to AFP requests for comment on the new measure.

Signs that government regulators were becoming impatient with Elon Musk's handling of Twitter also grew on Friday, especially over the platform's ability to moderate content with a severely reduced headcount.

A group of US senators on Thursday said Mr Musk's plans for the site "undermined the integrity and safety of the platform... despite clear warnings those changes would be abused for fraud, scams, and dangerous impersonation."

A top regulator for the European Union meanwhile said that Musk should be increasing the number of moderators in Europe, not reducing them.

Musk "knows perfectly well what the conditions are for Twitter to continue operating in Europe," EU commissioner Thierry Breton said.

A spokesman for German Chancellor Olaf Scholz said the government was watching developments at Twitter "with growing concern" and reviewing its presence on the platform.
Newsletter

Related Articles

0:00
0:00
Close
British Chambers of Commerce Calls for Business Rate Reform and Productivity Support
UK Farmers Warn Dry Summer Could Reduce Crop Yields and Push Up Food Prices
UK Rail Networks Hit by Widespread Delays After Major Signalling Failures
Matt Clifford Resigns as ARIA Chair After Conflict-of-Interest Scrutiny
UK and France Say Joint Border Operations Have Prevented More Than 48,000 Irregular Channel Crossings
UK Core Inflation Remains Above Expectations as Utility and Commodity Costs Stay Elevated
Jaguar Land Rover Considers Up to 4,000 UK Job Cuts Amid Automotive Industry Pressure
UK Government Pauses Local Authority Reorganisation for Legal Review
UK Public Borrowing Reaches £1.8 Billion in July, Adding Pressure Before Autumn Budget
Chancellor John Healey Puts Regional Devolution and Fiscal Discipline at Heart of UK Growth Plan
Counter-Terrorism Police Lead Salford Investigation After Two Teenagers Charged
UK Rejects Financial Reparations for Transatlantic Slavery
UK and Egypt Step Up Diplomacy Over Escalating West Bank Tensions
UK Pauses Council Reorganisation Across Four English Counties
Jaguar Land Rover Plans 4,000 Job Cuts in Major UK Restructuring
UK Unveils Planning and Regulatory Overhaul to Speed Infrastructure and Economic Growth
University of Bristol Opens £500 Million Innovation Campus
Families Give Evidence to Independent Review of Sussex Maternity Failures
Sweden Confirms Deportation of 458 British Citizens Over Post-Brexit Residency Rules
UK Launches £3 Million Challenge for Long-Duration Energy Storage
Reform UK Proposes £100 Billion in Spending Cuts and Brownfield Deregulation
Andy Burnham Warns Macron That EU Procurement Rules Could Hurt British Steel
Andy Burnham Faces Major Decision on Future North Sea Oil and Gas Drilling
SEND Support in England Projected to Reach One in 10 Pupils
England’s Housing Courts Struggle With Surge in No-Fault Eviction Cases
Violent Clashes Erupt in Portsmouth During Protest Against Asylum Processing
Three-Quarters of NHS Emergency Staff Report Regular Violence or Aggression
UK Considers Converting Female Prison Space for Male Inmates as Overcrowding Worsens
UK House Prices Record First Annual Decline in Nearly Three Years
UK Government Reassesses Policy Toward Israel Amid Calls for Diplomatic Shift
Reform UK Faces Police Scrutiny Over Alleged Foreign Donations Scheme
University of Bristol Opens £500 Million Temple Quarter Enterprise Campus
Online Bookmakers Accused of Privacy Breaches Through Cookie Consent Practices
Health Campaigners Urge UK Government to Abandon U.S. Pharmaceutical Agreement
Three-Quarters of UK A&E Staff Report Regular Violence or Aggression
Far-Right Demonstrations Target Portsmouth as Small-Boat Crossings Fuel Tensions
UK Records Hottest Summer on Record After Severe Heatwaves
UK Travellers Face Renewed EU Border Delays as Temporary Flexibility Ends
UK Rejects Calls to Pause AI Data Centre Expansion Despite Energy Concerns
UK Defence Figures Push for 3% Spending Target Amid Falklands Concerns
England Faces Rising Financial Pressure as Special Educational Needs Plans Surge
Metropolitan Police Consider Reform UK Probe Over Overseas Donations
Keir Starmer to Leave Parliament, Triggering By-Election
UK Treasury Weighs Windfall Taxes on Banks and Oil Companies Amid Bond Market Turmoil
Jaguar Land Rover to Cut Thousands of Jobs as UK Government Rules Out Bailout
OpenAI Unveils GPT-6 and Says: "We May Already Have Reached AGI"
Congressman Accused Andrew of Sex Crimes in the United States
Donald Trump: "I'm Glad Harry and Meghan Left the United States"
Spicy Food Is Linked to Lower Death Risk — but It Is Not a Miracle Cure
AfD Enters Saxony-Anhalt Election at 41% in Historic Test for German Politics
×