London Daily

Focus on the big picture.
Monday, Oct 27, 2025

The surprising parts of London where the rich and famous are flocking to

The surprising parts of London where the rich and famous are flocking to

A London estate agent has shed light on where we might spot famous faces - and the areas may surprise you!

It is no secret that London is home to lots of the rich and famous, with areas such as Knightsbridge, Kensington and Chelsea filled with luxurious and exclusive properties.

However according to a London estate agent, the stars are moving away from Central London and moving to the outskirts of the capital.

Research by Benham and Reeves analysed buyer demand across each area of the prime London market for properties listed at £2 million and above.

Interest to buy in the South West area of London’s prime market is the highest, with demand averaging at about 26.3 per cent throughout these areas.

The pandemic has greatly impacted the property market as people look to move out of Central London in favour of a leafy suburb with more space.

We have rounded up the most popular areas that the wealthy among us are moving to using.

Barnes

You could be wandering along Barnes Common and spot Holly Willoughby


Barnes has the highest level of high-end homebuyer demand at 37.9 per cent.

The area has a welcoming village feel with great connections to London and excellent schools.

Celebrities such as Holly Willoughby, Gary Lineker and Ronan Keeting all live in this exclusive suburb.

Clapham

Could we see Joanna Lumley in Inferno's?


Clapham continues to be a popular area for the rich and famous to flock to, with its green space, excellent bars and restaurants and fabulous houses.

Whilst Gordon Ramsey now spends more time in Cornwall, he was a regular celebrity spotted around Clapham.

Clapham is also home to Joanna Lumley who has lived in the area for many years.

High end homeowner demand is currently at 37.7 per cent in Clapham.

On the rise of demand in area, director of Benham and Reeves, Marc von Grundherr commented: “It is unusual to see the cornerstones of the global prime property market such as Kensington, Knightsbridge and Chelsea play second fiddle to the traditionally less sought after areas of Barnes and Clapham.”

Chiswick

Chiswick is a pretty suburb in West London


Chiswick currently has the third highest level of high-end homebuyer demand.

The area has great access to spaces such as Richmond Park and Kew Gardens but is also connected to central London.

Television presenters are clearly drawn to the area with Ant and Dec living in Chiswick and Phillip Schoefield recently moved to the area.

With Holly Willoughby living in neighbouring Barnes, we bet dinner parties will be a regular occurrence after the pandemic!

Richmond

With the stunning Royal park on your doorstep, you can see why this is a popular place to live


Richmond is another area that has seen demand from high end homebuyers increase.

Celebrities are drawn to Richmond, with Tom Hardy regularly being spotted and Ben Shepherd living in the area with his family.

According to the Knight Frank website, Richmond is, “extremely popular with young families" looking to move from Central London looking for "more space, larger gardens, parking, access to exceptional schooling opportunities and lots of green open spaces”.

Wimbledon

Wimbledon has that village feel without being too far out of the city


Benham and Reeves has described Wimbledon as the best of both worlds as it has a village feel with lots of green space whilst still having fantastic connections to Central London.

Darcy Bussell moved into the area after returning from Australia.

The area boats great restaurants and bars as well as excellent schools, large houses and open spaces.

#ANT 
Newsletter

Related Articles

0:00
0:00
Close
UK Announces £1.08 Billion Budget for Offshore Wind Auction to Boost 2030 Capacity
UK Seeks Steel Alliance with EU and US to Counter China’s Over-Capacity
UK Struggles to Balance China as Both Strategic Threat and Valued Trading Partner
Argentina’s Markets Surge as Milei’s Party Secures Major Win
British Journalist Sami Hamdi Detained by U.S. Authorities After Visa Revocation Amid Israel-Gaza Commentary
King Charles Unveils UK’s First LGBT+ Armed Forces Memorial at National Memorial Arboretum
At ninety-two and re-elected: Paul Biya secures eighth term in Cameroon amid unrest
Racist Incidents Against UK Nurses Surge by 55%
UK Chancellor Rachel Reeves Cites Shared Concerns With Trump Administration as Foundation for Early US-UK Trade Deal
Essentra plc: A Closer Look at a UK ‘Penny Stock’ Opportunity Amid Market Weakness
U.S. and China Near Deal to Avert Rare-Earth Export Controls Ahead of Trump-Xi Summit
Justin time: Justin Herbert Shields Madison Beer with Impressive Reflex at Lakers Game
Russia’s President Putin Declares Burevestnik Nuclear Cruise Missile Ready for Deployment
Giuffre’s Memoir Alleges Maxwell Claimed Sexual Act with Clooney
House Republicans Move to Strip NYC Mayoral Front-Runner Zohran Mamdani of U.S. Citizenship
Record-High Spoiled Ballots Signal Voter Discontent in Ireland’s 2025 Presidential Election
Philippines’ Taal Volcano Erupts Overnight with 2.4 km Ash Plume
Albania’s Virtual AI 'Minister' Diella Set to 'Birth' Eighty-Three Digital Assistants for MPs
Tesla Unveils Vision for Optimus V3 as ‘Biggest Product of All Time’, Including Surgical Capabilities
Francis Ford Coppola Auctions Luxury Watches After Self-Financed Film Flop
Convicted Sex Offender Mistakenly Freed by UK Prison Service Arrested in London
United States and China Begin Constructive Trade Negotiations Ahead of Trump–Xi Summit
U.S. Treasury Sanctions Colombia’s President Gustavo Petro over Drug-Trafficking Allegations
Miss USA Crowns Nebraska’s Audrey Eckert Amid Leadership Overhaul
‘I Am Not Done’: Kamala Harris Signals Possible 2028 White House Run
NBA Faces Integrity Crisis After Mass Arrests in Gambling Scandal
Swift Heist at the Louvre Sees Eight French Crown Jewels Stolen in Under Seven Minutes
U.S. Halts Trade Talks with Canada After Ontario Ad Using Reagan Voice Triggers Diplomatic Fallout
Microsoft AI CEO: ‘We’re making an AI that you can trust your kids to use’ — but can Microsoft rebuild its own trust before fixing the industry’s?
China and Russia Deploy Seductive Espionage Networks to Infiltrate U.S. Tech Sector
Apple’s ‘iPhone Air’ Collapses After One Month — Another Major Misstep for the Tech Giant
Graham Potter Begins New Chapter as Sweden Head Coach on Short-Term Deal
Ecuadorian President Daniel Noboa Alleges Poison Plot via Chocolate and Jam
Lakestar to Halt External Fundraising as Investor in Revolut and Spotify
U.S. Innovation Ranking Under Scrutiny as China Leads Output Outputs but Ranks 10th
Three Men Arrested in London on Suspicion of Spying for Russia
Porsche Reverses EV Strategy as New CEO Bets on Petrol and Hybrids
Singapore’s Prime Minister Warns of ‘Messy’ Transition to Post-American Global Order
Andreessen Horowitz Sets Sights on Ten-Billion-Dollar Fund for Tech Surge
US Administration Under President Donald Trump Reportedly Lifts Ban on Ukraine’s Use of Storm Shadow Missiles Against Russia
‘Frightening’ First Night in Prison for Sarkozy: Inmates Riot and Shout ‘Little Nicolas’
White House Announces No Imminent Summit Between Trump and Putin
US and Qatar Warn EU of Trade and Energy Risks from Tough Climate Regulation
Apple Challenges EU Digital Markets Act Crackdown in Landmark Court Battle
Nicolas Sarkozy begins five-year prison term at La Santé in Paris
Japan stocks surge to record as Sanae Takaichi becomes Prime Minister
This Is How the 'Heist of the Century' Was Carried Out at the Louvre in Seven Minutes: France Humiliated as Crown with 2,000 Diamonds Vanishes
China Warns UK of ‘Consequences’ After Delay to London Embassy Approval
France’s Wealthy Shift Billions to Luxembourg and Switzerland Amid Tax and Political Turmoil
"Sniper Position": Observation Post Targeting 'Air Force One' Found Before Trump’s Arrival in Florida
×