London Daily

Focus on the big picture.
Friday, Nov 28, 2025

The surprising parts of London where the rich and famous are flocking to

The surprising parts of London where the rich and famous are flocking to

A London estate agent has shed light on where we might spot famous faces - and the areas may surprise you!

It is no secret that London is home to lots of the rich and famous, with areas such as Knightsbridge, Kensington and Chelsea filled with luxurious and exclusive properties.

However according to a London estate agent, the stars are moving away from Central London and moving to the outskirts of the capital.

Research by Benham and Reeves analysed buyer demand across each area of the prime London market for properties listed at £2 million and above.

Interest to buy in the South West area of London’s prime market is the highest, with demand averaging at about 26.3 per cent throughout these areas.

The pandemic has greatly impacted the property market as people look to move out of Central London in favour of a leafy suburb with more space.

We have rounded up the most popular areas that the wealthy among us are moving to using.

Barnes

You could be wandering along Barnes Common and spot Holly Willoughby


Barnes has the highest level of high-end homebuyer demand at 37.9 per cent.

The area has a welcoming village feel with great connections to London and excellent schools.

Celebrities such as Holly Willoughby, Gary Lineker and Ronan Keeting all live in this exclusive suburb.

Clapham

Could we see Joanna Lumley in Inferno's?


Clapham continues to be a popular area for the rich and famous to flock to, with its green space, excellent bars and restaurants and fabulous houses.

Whilst Gordon Ramsey now spends more time in Cornwall, he was a regular celebrity spotted around Clapham.

Clapham is also home to Joanna Lumley who has lived in the area for many years.

High end homeowner demand is currently at 37.7 per cent in Clapham.

On the rise of demand in area, director of Benham and Reeves, Marc von Grundherr commented: “It is unusual to see the cornerstones of the global prime property market such as Kensington, Knightsbridge and Chelsea play second fiddle to the traditionally less sought after areas of Barnes and Clapham.”

Chiswick

Chiswick is a pretty suburb in West London


Chiswick currently has the third highest level of high-end homebuyer demand.

The area has great access to spaces such as Richmond Park and Kew Gardens but is also connected to central London.

Television presenters are clearly drawn to the area with Ant and Dec living in Chiswick and Phillip Schoefield recently moved to the area.

With Holly Willoughby living in neighbouring Barnes, we bet dinner parties will be a regular occurrence after the pandemic!

Richmond

With the stunning Royal park on your doorstep, you can see why this is a popular place to live


Richmond is another area that has seen demand from high end homebuyers increase.

Celebrities are drawn to Richmond, with Tom Hardy regularly being spotted and Ben Shepherd living in the area with his family.

According to the Knight Frank website, Richmond is, “extremely popular with young families" looking to move from Central London looking for "more space, larger gardens, parking, access to exceptional schooling opportunities and lots of green open spaces”.

Wimbledon

Wimbledon has that village feel without being too far out of the city


Benham and Reeves has described Wimbledon as the best of both worlds as it has a village feel with lots of green space whilst still having fantastic connections to Central London.

Darcy Bussell moved into the area after returning from Australia.

The area boats great restaurants and bars as well as excellent schools, large houses and open spaces.

#ANT 
Newsletter

Related Articles

0:00
0:00
Close
UK Chancellor Reeves Defends Tax Rises as Essential to Reduce Child Poverty and Stabilise Public Finances
No Evidence Found for Claim That UK Schools Are Shifting to Teaching American English
European Powers Urge Israel to Halt West Bank Settler Violence Amid Surge in Attacks
"I Would Have Given Her a Kidney": She Lent Bezos’s Ex-Wife $1,000 — and Received Millions in Return
European States Approve First-ever Military-Grade Surveillance Network via ESA
UK to Slash Key Pension Tax Perk, Targeting High Earners Under New Budget
UK Government Announces £150 Annual Cut to Household Energy Bills Through Levy Reforms
UK Court Hears Challenge to Ban on Palestine Action as Critics Decry Heavy-Handed Measures
Investors Rush Into UK Gilts and Sterling After Budget Eases Fiscal Concerns
UK to Raise Online Betting Taxes by £1.1 Billion Under New Budget — Firms Warn of Fallout
Lamine Yamal? The ‘Heir to Messi’ Lost to Barcelona — and the Kingdom Is in a Frenzy
Warner Music Group Drops Suit Against Suno, Launches Licensed AI-Music Deal
HP to Cut up to 6,000 Jobs Globally as It Ramps Up AI Integration
MediaWorld Sold iPad Air for €15 — Then Asked Customers to Return Them or Pay More
UK Prime Minister Sir Keir Starmer Promises ‘Full-Time’ Education for All Children as School Attendance Slips
UK Extends Sugar Tax to Sweetened Milkshakes and Lattes in 2028 Health Push
UK Government Backs £49 Billion Plan for Heathrow Third Runway and Expansion
UK Gambling Firms Report £1bn Surge in Annual Profits as Pressure Mounts for Higher Betting Taxes
UK Shares Advance Ahead of Budget as Financials and Consumer Staples Lead Gains
Domino’s UK CEO Andrew Rennie Steps Down Amid Strategic Reset
UK Economy Stalls as Reeves Faces First Budget Test
UK Economy’s Weak Start Adds Pressure on Prime Minister Starmer
UK Government Acknowledges Billionaire Exodus Amid Tax Rise Concerns
UK Budget 2025: Markets Brace as Chancellor Faces Fiscal Tightrope
UK Unveils Strategic Plan to Secure Critical Mineral Supply Chains
UK Taskforce Calls for Radical Reset of Nuclear Regulation to Cut Costs and Accelerate Build
UK Government Launches Consultation on Major Overhaul of Settlement Rules
Google Struggles to Meet AI Demand as Infrastructure, Energy and Supply-Chain Gaps Deepen
Car Parts Leader Warns Europe Faces Heavy Job Losses in ‘Darwinian’ Auto Shake-Out
Arsenal Move Six Points Clear After Eze’s Historic Hat-Trick in Derby Rout
Wealthy New Yorkers Weigh Second Homes as the ‘Mamdani Effect’ Ripples Through Luxury Markets
Families Accuse OpenAI of Enabling ‘AI-Driven Delusions’ After Multiple Suicides
UK Unveils Critical-Minerals Strategy to Break China Supply-Chain Grip
Taylor Swift’s “The Fate of Ophelia” Extends U.K. No. 1 Run to Five Weeks
UK VPN Sign-Ups Surge by Over 1,400 % as Age-Verification Law Takes Effect
Former MEP Nathan Gill Jailed for Over Ten Years After Taking Pro-Russia Bribes
Majority of UK Entrepreneurs Regard Government as ‘Anti-Business’, Survey Shows
UK’s Starmer and US President Trump Align as Geneva Talks Probe Ukraine Peace Plan
UK Prime Minister Signals Former Prince Andrew Should Testify to US Epstein Inquiry
Royal Navy Deploys HMS Severn to Shadow Russian Corvette and Tanker Off UK Coast
China’s Wedding Boom: Nightclubs, Mountains and a Demographic Reset
Fugees Founding Member Pras Michel Sentenced to 14 Years in High-Profile US Foreign Influence Case
WhatsApp’s Unexpected Rise Reshapes American Messaging Habits
United States: Judge Dressed Up as Elvis During Hearings – and Was Forced to Resign
Johnson Blasts ‘Incoherent’ Covid Inquiry Findings Amid Report’s Harsh Critique of His Government
Lord Rothermere Secures £500 Million Deal to Acquire Telegraph Titles
Maduro Tightens Security Measures as U.S. Strike Threat Intensifies
U.S. Envoys Deliver Ultimatum to Ukraine: Sign Peace Deal by Thursday or Risk Losing American Support
Zelenskyy Signals Progress Toward Ending the War: ‘One of the Hardest Moments in History’ (end of his business model?)
U.S. Issues Alert Declaring Venezuelan Airspace a Hazard Due to Escalating Security Conditions
×