London Daily

Focus on the big picture.
Monday, Oct 12, 2026

The surprising parts of London where the rich and famous are flocking to

The surprising parts of London where the rich and famous are flocking to

A London estate agent has shed light on where we might spot famous faces - and the areas may surprise you!

It is no secret that London is home to lots of the rich and famous, with areas such as Knightsbridge, Kensington and Chelsea filled with luxurious and exclusive properties.

However according to a London estate agent, the stars are moving away from Central London and moving to the outskirts of the capital.

Research by Benham and Reeves analysed buyer demand across each area of the prime London market for properties listed at £2 million and above.

Interest to buy in the South West area of London’s prime market is the highest, with demand averaging at about 26.3 per cent throughout these areas.

The pandemic has greatly impacted the property market as people look to move out of Central London in favour of a leafy suburb with more space.

We have rounded up the most popular areas that the wealthy among us are moving to using.

Barnes

You could be wandering along Barnes Common and spot Holly Willoughby


Barnes has the highest level of high-end homebuyer demand at 37.9 per cent.

The area has a welcoming village feel with great connections to London and excellent schools.

Celebrities such as Holly Willoughby, Gary Lineker and Ronan Keeting all live in this exclusive suburb.

Clapham

Could we see Joanna Lumley in Inferno's?


Clapham continues to be a popular area for the rich and famous to flock to, with its green space, excellent bars and restaurants and fabulous houses.

Whilst Gordon Ramsey now spends more time in Cornwall, he was a regular celebrity spotted around Clapham.

Clapham is also home to Joanna Lumley who has lived in the area for many years.

High end homeowner demand is currently at 37.7 per cent in Clapham.

On the rise of demand in area, director of Benham and Reeves, Marc von Grundherr commented: “It is unusual to see the cornerstones of the global prime property market such as Kensington, Knightsbridge and Chelsea play second fiddle to the traditionally less sought after areas of Barnes and Clapham.”

Chiswick

Chiswick is a pretty suburb in West London


Chiswick currently has the third highest level of high-end homebuyer demand.

The area has great access to spaces such as Richmond Park and Kew Gardens but is also connected to central London.

Television presenters are clearly drawn to the area with Ant and Dec living in Chiswick and Phillip Schoefield recently moved to the area.

With Holly Willoughby living in neighbouring Barnes, we bet dinner parties will be a regular occurrence after the pandemic!

Richmond

With the stunning Royal park on your doorstep, you can see why this is a popular place to live


Richmond is another area that has seen demand from high end homebuyers increase.

Celebrities are drawn to Richmond, with Tom Hardy regularly being spotted and Ben Shepherd living in the area with his family.

According to the Knight Frank website, Richmond is, “extremely popular with young families" looking to move from Central London looking for "more space, larger gardens, parking, access to exceptional schooling opportunities and lots of green open spaces”.

Wimbledon

Wimbledon has that village feel without being too far out of the city


Benham and Reeves has described Wimbledon as the best of both worlds as it has a village feel with lots of green space whilst still having fantastic connections to Central London.

Darcy Bussell moved into the area after returning from Australia.

The area boats great restaurants and bars as well as excellent schools, large houses and open spaces.

#ANT 
Newsletter

Related Articles

0:00
0:00
Close
Nearly 100,000 NHS Patients Treated in Hospital Corridors as England Braces for Winter Pressures
UK Government Rejects US-Russia Diesel Agreement and Reaffirms Sanctions Against Moscow
UK and Germany Agree to Deepen Security and Economic Cooperation Following Berlin Talks
British Prime Minister Burnham Pledges Closer EU Ties During Visit to Germany
UK Announces New Sanctions on 17 Russia-Linked Entities During Foreign Secretary's Ukraine Visit
UK and Germany Finalize Kensington Treaty to Strengthen Defense and Technology Cooperation
Britain Maintains Diplomatic Mission in East Jerusalem Despite Israeli Closure Deadline
English Councils Push Government to Rethink Proposed Funding Cuts
Scottish Homebuilding Falls to Lowest Level in 11 Years
BBC Chief Matt Brittin Defends Restructuring as Staff Challenge Job Cuts
UK Finance Warns High Energy Costs and Bond Yields Are Complicating Fiscal Outlook
UK Adopts All 44 Recommendations on Regulating AI in Healthcare
Chancellor John Healey Prepares Autumn Budget as Borrowing Costs Strain Public Finances
UK Investigators See Strong Indications of Iranian Link After RAF Fairford Security Operation
Laura Trott Pledges Tighter Controls on Political Activism in UK Classrooms
Welsh Ministers Launch Long-Term Review of North Wales and Anglesey Crossings
Welsh Government Orders 18-Month Study of Road Solutions Around Newport
Reform UK MP Sarah Pochin Faces Scrutiny Over £800,000 Second Home Purchase
British Households Grow More Concerned About Fuel and Energy Prices
NHS Leaders Warn of Rising Winter Pressure on Emergency Departments
Kemi Badenoch Proposes £2.3 Billion Employer National Insurance Cut for Young Workers
Middle East Conflict Could Erase UK Fiscal Headroom, Economists Warn
Manchester City Found Guilty of Multiple Premier League Financial Rule Breaches
UK Security Services Find Strong Indications of Iranian Role in RAF Fairford Incident
Costa Coffee Returns to Operating Profit on Iced Drinks and Menu Changes
Asos Warns Customers After Unauthorized Access to Retail App and Data
Kemi Badenoch Puts Growth and Deregulation at Center of Conservative Conference
Campaigners Warn of Deepening Social Care Crisis for Disabled Adults
Study Finds Rising Early-Onset Cancer Rates Among Adults Under 50 in Britain
UK Coach Operators Warn High Diesel Prices Could Force Route Cuts
FCA Opens Independent Review Into Handling of Epstein-Linked Whistleblower Case
Argentina Vows to Block Falkland Islands Offshore Oil Development
UK Chancellor Prepares Fiscal Measures and Welfare Reforms Ahead of Autumn Budget
Sainsbury’s and Morrisons Explore Potential Multi-Billion-Pound Merger
UK Weighs Tariffs on Chinese Electric Vehicles to Align With European Union
UK Threatens Diplomatic Expulsions Over Planned Closure of East Jerusalem Consulate
UK Energy Price Cap Hits Three-Year High as Middle East Conflict Raises Costs
Seventh Arrest Made in Suspected Terror Plot at RAF Fairford
Systemic Education Collapse Sparks Mass Student Uprisings in France
Green Party Faces Backlash Over Resolution Equating Zionism With Racism
Conservatives Debate Scrapping Environmental Rules for New Homes
Cornwall Insight Warns UK Energy Bills Could Approach £2,000 This Winter
UK Coach Operators Warn of Service Cuts as Diesel Prices Exceed £2
Scottish Parliament Approves £68 Billion Budget With New Tax and Property Measures
FCA Opens Independent Review Into Handling of Epstein Whistleblower
UK Government Drops Plan to Suspend Jury Trials in England and Wales
Bank of England Holds Interest Rate at 3.75% as Markets Watch November
Two Iranian Nationals Charged Over Alleged Plot Targeting Manchester Jewish Community
UK Fiscal Headroom Halves to £11 Billion Ahead of Budget, EY Warns
US Bomber Withdrawal From RAF Fairford Prompts UK Security Review
×