London Daily

Focus on the big picture.
Sunday, Nov 02, 2025

Tattoo removal specialist Naama inks £11m funding from blue-chip backers

Tattoo removal specialist Naama inks £11m funding from blue-chip backers

NAAMA Studios is raising millions of pounds to expand its services amid an explosion in demand for safe and painless tattoo removal from millions of consumers globally.

A tattoo removal specialist which claims to offer the world’s most advanced service of its kind is in talks to raise more than £10m to fund its international expansion.

Sky News understands that NAAMA Studios, which was established through technology originally conceived by a group of physicists at Princeton University in the US, is lining up a capital injection from a range of blue-chip backers.

The company is aiming to capitalise on the explosion in tattoo adornment among millennials, with research suggesting that more than a quarter of them regretted having at least one piece of body-art.

Globally, the tattoo removal market is estimated to be worth $386bn.

NAAMA is understood to have raised £19m in a Series A funding round in 2019 with backers including Alex Chesterman, the founder of the car retailing platform Cazoo, and Ken Moelis, founder of the eponymous investment banking firm Moelis & Company.

Jeremy Coller, a prominent City financier, and Taavet Hinrikus, co-founder of the London-listed currency exchange group Wise, are also shareholders.

Institutional investors include OMERS Ventures, an arm of the giant Canadian pension fund.

The valuation at which the company is raising the new capital is unclear.

More than 470 million people globally are believed to have at least one tattoo.


Based in London, the company, whose parent is called Lightsense Technologies, is chaired by Errol Damelin, a serial entrepreneur and angel investor.

Its chief executive is Briony Garbett, a former executive at the fashion retailer Oasis.

The current funding round is understood to be being led by Future Positive Capital, a social impact fund based in Paris.

NAAMA's treatments deploy a new type of laser technology which uses pulse speeds 100 times faster than incumbent technologies.

Unlike traditional lasers, its technology transfers light, while using 150 times less energy to break down ink pigments.

Users complaint that conventional tattoo removal is excruciatingly painful, whereas NAAMA says its technology enables the process to be far more comfortable for patients.

It also claims to have a superior record at avoiding scarring during the tattoo removal process, and because of its safety profile, enables clients to complete their treatment in months rather than years.

The company recently ran a campaign - dubbed 'Yeezy come, Yeezy go' - to promote its services by offering to remove Kanye West-related tattoos free of charge in the aftermath of his racist and anti-Semitic tirades which led to him having corporate partnerships scrapped by companies such as Adidas.

It has also launched a community-led, social impact initiative called Second Chances, which focuses on clearing hate tattoos and triggering tattoos that are "as much a marking on client's mental health as they are their skin", according to the company.

NAAMA has sought to position itself as the provider of a premium, luxury experience, investing heavily in its inaugural studio in Great Portland Street, central London.

It has worked with 13,000 clients since it began operating, has now gained approval for its treatment from the US Food and Drug Administration.

"NAAMA was founded to help the fast-growing group of people who want to remove their tattoos evolve their body art and regain control of their identities", a source close to the company said.

The business was established during a period when tattooing has become a mainstream form of cultural expression, particularly amongst younger consumers.

More than 470 million people around the world are now thought to have been tattooed.

NAAMA has now drawn up plans to open its maiden studio in the US later this year.

Newsletter

Related Articles

0:00
0:00
Close
King Charles Relocates Andrew to Sandringham Estate and Strips Titles Amid Epstein Fallout
Two Arrested After Mass Stabbing on UK Train Leaves Ten Hospitalised
Glamour UK Says ‘Stay Mad Jo x’ After Really Big Rowling Backlash
Former Prince Prince Andrew Faces Possible U.S. Congressional Appearance Over Jeffrey Epstein Inquiry
UK Faces £20 Billion Productivity Shortfall as Brexit’s Impact Deepens
UK Chancellor Rachel Reeves Eyes New Council-Tax Bands for High-Value Homes
UK Braces for Major Storm with Snow, Heavy Rain and Winds as High as 769 Miles Wide
U.S. Secures Key Southeast Asia Agreements to Reshape Rare Earth Supply Chains
US and China Agree One-Year Trade Truce After Trump-Xi Talks
BYD Profit Falls 33 % as Chinese EV Maker Doubles Down on Overseas Markets
US Philanthropists Shift Hundreds of Millions to UK to Evade Regulatory Uncertainty in Trump Era
Israeli Energy Minister Delays $35 Billion Gas Export Agreement with Egypt
King Charles Strips Prince Andrew of Titles and Royal Residence
Trump–Putin Budapest Summit Cancelled After Moscow Memo Raises Conditions for Ukraine Talks
Amazon Shares Soar 11% as Cloud Business Hits Fastest Growth Since 2022
Credit Markets Flooded with More Than $200 Billion of AI-Linked Debt Issuance
U.S. Treasury Secretary Scott Bessent Says China Made 'a Real Mistake' by Threatening Rare-Earth Exports
Report Claims Nearly Two Billion Dollars in Foreign Charity Funds Flowed into U.S. Advocacy Groups
White House Refutes Reports That US Targeting Military Sites in Venezuela
Meta Seeks Dismissal of Strike 3’s $350 Million Copyright Lawsuit
Apple Exceeds Forecasts With $102.5 Billion Q3 Revenue Despite iPhone Miss
Israel's IDF Major General Yifat Tomer-Yerushalmi Admits to Act Amounting to Aiding Hamas During Wartime (Treason)
Shawbrook IPO Marks London’s Biggest UK Listing in Two Years
UK Government Split Over Backing Brazil’s $125 Billion Tropical Forest Fund Ahead of COP30
J.K. Rowling Condemns Glamour UK Feature of Nine Trans Women as 'Men Better at Being Women'
King Charles III Removes Prince Andrew’s Titles and Orders His Departure from Royal Lodge
UK Finance Minister Reeves Releases Email Correspondence to Clarify Rental-Licence Breach
UK and Vietnam Sign Landmark Migration Deal to Fast-Track Returns of Irregular Arrivals
UK Drug-Pricing Overhaul Essential for Life-Sciences Ambition, Says GSK Chief
Princesses Beatrice and Eugenie Temporarily Leave the UK Amid Their Parents’ Royal Fallout
UK Weighs Early End to Oil and Gas Windfall Tax as Reeves Seeks Investment Commitments
UK Retail Inflation Slows as Shop Prices Fall for First Time Since Spring
Next Raises Full-Year Profit Guidance After Strong Third-Quarter Performance
Reform UK’s Lee Anderson Admits to 'Gaming' Benefits System While Advocating Crackdown
United States and South Korea Conclude Major Trade Accord Worth $350 Billion
Hurricane Melissa Strikes Cuba After Devastating Jamaica With Record Winds
Vice President Vance to Headline Turning Point USA Campus Event at Ole Miss
U.S. Targets Maritime Narco-Routes While Border Pressure to Mexico Remains Limited
Bill Gates at 70: “I Have a Real Fear of Artificial Intelligence – and Also Regret”
Elon Musk Unveils Grokipedia: An AI-Driven Alternative to Wikipedia
Saudi Arabia Unveils Vision for First-Ever "Sky Stadium" Suspended Over Desert Floor
Amazon Announces 14 000 Corporate Job Cuts as AI Investment Accelerates
UK Shop Prices Fall for First Time Since March, Food Leads the Decline
London Stock Exchange Group ADR (LNSTY) Earns Zacks Rank #1 Upgrade on Rising Earnings Outlook
Soap legend Tony Adams, long-time star of Crossroads, dies at 84
Rachel Reeves Signals Tax Increases Ahead of November Budget Amid £20-50 Billion Fiscal Gap
NatWest Past Gains of 314% Spotlight Opportunity — But Some Key Risks Remain
UK Launches ‘Golden Age’ of Nuclear with £38 Billion Sizewell C Approval
UK Announces £1.08 Billion Budget for Offshore Wind Auction to Boost 2030 Capacity
UK Seeks Steel Alliance with EU and US to Counter China’s Over-Capacity
×