Bill Gates: "6% of global emissions are cows... You can either fix the cows to stop them farting, or you can make beef without the cow."
Sure, because nothing quite says 'saving the planet' like chowing down on artificial "meat" whipped up in a lab owned by Bill Gates.
Minor detail though—if we get rid of the cows, how exactly are we supposed to get milk? But hey, never let those ugly little facts ruin a beautifully crafted marketing pitch!