Shein Fined €40 Million in France Over Misleading Discounts

Chinese fast-fashion retailer Shein has been fined €40 million by French authorities for using misleading discount practices on its online platform.

Regulators determined that Shein routinely displayed inflated original prices to suggest false savings, violating consumer protection laws.

The ruling underscores growing European scrutiny of global e-commerce platforms and calls for stricter transparency in online retail marketing.