The number of people sleeping rough in London has increased by 14% in the past year, with the profile of those sleeping on the streets shifting to include more young people and middle-aged adults who have lost control of their finances and been evicted from their housing due to cost-of-living issues.

The program aims to make homelessness "rare, brief, and unrepeated" and has the potential to benefit all of London.

The royal backing of the program could make it harder for governments to skimp on emergency housing relief and keep their focus on the issue.

The government's own strategy, which promises a joined-up approach to prevent people from becoming homeless, help them if they do, and sustain their recovery, is unlikely to meet its target of largely banishing the problem by the end of 2025.

The Finnish Housing First program, which focuses on getting people off the streets and into permanent housing as quickly as possible, with addiction counseling and welfare-to-work services attached, is a promising example.

However, the program requires a better and faster supply of social housing.

The article mentions that there is a growing population of people living rough on the streets, which is a negative sight and has negative consequences.

The author states that Prince William's involvement in addressing the issue will encourage others to pay attention to it as well.

The author also praises Prince William for bringing attention to the issue and reminding people to take notice of it.