London Daily

Focus on the big picture.

Percy Pig ice cream renamed after 'polite' M&S request

Percy Pig ice cream renamed after 'polite' M&S request

An ice cream parlour has changed the name of one its products after a "polite" request from Marks & Spencer.

Fabio's Gelato, based in Hitchin, Hertfordshire, only began making its Percy Pig ice cream last week.

But the retailing giant sent the owner Fabio Vincenti a letter which said he could continue to use the sweets, but not the name of the product.

"It is what it is, they've got to protect Percy Pig," he said.

Marks & Spencer said the name of Percy Pig, which started life as a bag of sweets in 1992 but has since evolved to other ranges, could only be used on "official M&S products".

Fabio Vincenti runs the ice cream parlours in Hitchin and Letchworth with his wife Hannah


The ice cream parlour uses several different branded items for flavours, including chocolate bars, energy drinks and Marmite.

Mr Vincenti said: "We've done so many different brands of ice cream."

He said the feedback was generally positive from the various companies but he "wondered why no-one ever moaned and always knew someone might say something".

The "polite and fair" letter from M&S was received on Thursday, along with some packets of the swine-faced treat, he said.


'Fabio's Pig'


Mr Vincenti posted a copy of the letter on social media, saying he could continue to make the ice cream, but had to change the name to something such as "Pig Faces or Pig Sweets".

The letter said: "Percy Pig is one of our 'hero' brands and we own trade marks to protect it.

"We risk losing those trade marks (and more importantly to us, consumers will no longer be confident Percy Pig-branded products originate from M&S) if we do not take steps to stop others from using them without our permission."

Mr Vincenti said the ice cream had already proved popular online and would, for now, be renamed "Fabio's Pig".

An M&S spokesman said it was "careful to only put [Percy Pig's] name on official M&S products".

"It's flattering that he's inspired Fabio's new gelato and we hope they enjoy the treat we sent," he said.

Newsletter

Related Articles

London Daily
0:00
0:00
Close
Hello and welcome back. Here are today's top stories from around the world, you don't want to miss:
UK PM Sunak and the Election Betting Scandal
Climate Activists Target Taylor Swift's Private Jet in UK
United States Bans Kaspersky Antivirus
US to Supply Taiwan with Suicide Drones Amid Rising Tensions with China
Bodyguard of UK Prime Minister Arrested for Alleged Election Betting
Global Displacement Crisis: Record Numbers in 2023
Muslim Community Leader Criticizes Nigel Farage for Undermining Muslims
Melinda Gates Discusses 'Horrible' Divorce from Bill Gates
Child Obesity Surge in England: A Deep Concern
U.S. Sues Adobe Over Hard-to-Cancel Subscriptions
Deadly Heat Wave Claims Dozens of Lives During Hajj Pilgrimage in Mecca
Here are today's top worldwide stories you don’t want to miss:.
World’s Largest Pilot Union Calls to Eliminate Terms Like ‘Cockpit’ and ‘Manpower’ for Equity
Woman Suing UK Intel Services Denies China Spy Allegations
Iran Sentences Nobel Laureate Narges Mohammadi to 1-Year Prison Term for Propaganda
News roundup
Good day, everyone! We've got some gripping stories for you today, spanning from the Middle East to Europe, and even a touch of Hollywood.
Britain’s Refugee Visa Rules Stranding Children in War Zones
UK Elections Predict ‘Electoral Extinction’ for PM Sunak’s Conservative Party
Italian Activist Ilaria Salis Returns Home After Election to European Parliament
Good morning!
England Faces Serbia in Euro Opener with Defensive Concerns
Dermatologist Warns Against Sunbed Usage
Fake Pro-Reform UK Social Accounts and Their Influence on Elections
UK Man Jailed for Non-Consensual Condom Removal
Reform UK Surpasses Conservatives in Historic Poll
US, Britain, Canada Accuse Russia of Interference in Moldova’s Election
Taylor Swift Fans Create Seismic Activity in Edinburgh
Sunak Aide Under Investigation for Election Bet
Labour Leader Starmer Focuses on Wealth Creation for Upcoming UK Elections
G7 to Use Frozen Russian Assets for $50 Billion Ukraine Aid
Anti-Israel Irish MEP Clare Daly LOST her seat in the EU Election
Johnson & Johnson Settles Talc Safety Claims for $700 Million
EU Urged to Welcome Skilled Russians to Weaken Putin
EU Elections Overview: Far-Right Gains and Major Political Shifts
Israel Rescues Four Hostages from Gaza
Emmanuel Macron Calls for Snap Election
Jordan Bardella: Young Far-Right Leader Poised for Future Political Influence in France
World's Oldest Privately Owned Book Auctioned for $3.8 Million
Animal Rights Activists Deface King Charles' Portrait in Protest
Dutch Military Intel Uncovers Extensive Chinese Cyber Espionage
Turkish Student Arrested for Using AI to Cheat in University Exam
Rise in Dengue and Other Mosquito-Borne Diseases in Europe Due to Climate Change
EU Elections Overview: Far-Right Gains and Major Political Shifts
Far-Right National Rally Dominates France's EU Vote
Macron Calls Snap Legislative Elections After Far-Right Victory
Far-Right Gains Significantly in EU Election
UK Job Market Shows Signs of Recovery
Orban’s Fidesz Party Wins Majority in Hungary’s EU Elections as New Challenger Emerges
×