London Daily

Focus on the big picture.
Saturday, Jul 18, 2026

How big tech got even bigger

How big tech got even bigger

The tech industry’s titans were already huge before Covid-19, the subject of soaring valuations and snowballing antitrust investigations. The pandemic has only made them bigger. A lot bigger.

In almost every facet of life—the tools we use to work, study, and play; how we shop and interact; the way companies operate and market their products—people and businesses have become more reliant on technology over the past year. Even amid one of the most punishing economic downturns on record, spending surged on computers, videogames, online retail, cloud-computing services and digital advertising.

The result was dizzying growth for some of the largest corporations in history—and for their stock prices. At a time when companies such as airlines and bricks-and-mortar retailers struggled to survive, combined revenue for the five biggest U.S. tech companies— Apple Inc., AAPL -0.31% Microsoft Corp. , Amazon.com Inc., AMZN 0.63% Google-parent Alphabet Inc., and Facebook Inc. FB 0.60% —grew by a fifth, to $1.1 trillion. Their aggregate profit rose an even faster 24%. And their combined market capitalization soared by half over the past year to a staggering $8 trillion.

Their economic sway expanded in other ways, too, including employment: Amazon alone added 500,000 new workers in a single year, roughly equivalent to the entire population of Atlanta.

Lawmakers and regulators may yet find ways to rein them in, but the economic and societal forces propelling Big Tech to even higher heights seem likely to outlast Covid-19. Microsoft Chief Executive Satya Nadella has said that he expects spending on technology to double to 10% of gross domestic product from its current level of 5%. This month he said he now expects that to happen even faster.

Here is a closer look at the rise of the big five:

Apple


Apple was one of a number of companies that saw demand soar for laptops, tablets and other devices as many people stayed home for work and school due to Covid-19 lockdowns. The Cupertino, Calif., company unveiled a variety of new iPhone models in the year, a device that makes up a substantial portion of its annual profits. Sales of its Mac computers fell in the January-to-March quarter compared with the same period in the previous year before shooting up in the rest of 2020.

Microsoft


Microsoft has enjoyed surging sales as companies and individuals adapted to pandemic life, with its Xbox videogames, Surface laptops and myriad cloud-computing services in hot demand. Its Teams software suite, the company’s workplace collaboration tool that includes video functionality similar to Zoom Video Communications Inc. and text chat like Slack Technologies Inc., has seen average daily use numbers more than triple. In the latest quarter, the business selling ads on its Bing search engine, which struggled early in the pandemic, also turned the corner. Microsoft shares are up more than 30% over the past year and trading at all-time highs, giving the software powerhouse a market valuation above $1.8 trillion, second only to Apple.

Amazon


Pandemic-fueled online shopping powered a rapid shift to e-commerce among consumers, and few benefited as much as Amazon. The company’s revenue jumped 38% to $386.1 billion last year. To meet the uptick in demand, Amazon went on a hiring spree, adding roughly 500,000 workers. It now employs 1.3 million people globally, and if the rapid pace of hiring continues, Amazon could overtake Walmart Inc. in the coming years as the largest U.S. employer.

Alphabet


Google, the advertising behemoth, powered through the pandemic as more people spent time on the internet and increasingly shifted their spending to digital channels through the health crisis. The Alphabet unit was hurt in the first half of 2020 as advertisers paused spending in the early pandemic months, but the business rebounded later in the year. The eponymous search engine has been the advertising breadwinner for years but the company has said YouTube is seeing strong growth in ad spend.

Facebook


Facebook was already a social-networking giant prior to the pandemic, but its swath of services including Instagram, WhatsApp and Messenger continued to add users world-wide through 2020 as people spent loads of time online as stay-at-home orders grounded in-person activities.

The company has been introducing new features such as shopping into Instagram to capitalize on the e-commerce boom and strengthened the connections among its platforms to help it better compete with tech rivals. The moves also are aimed to make its products hard to quit.

Newsletter

Related Articles

0:00
0:00
Close
Ukrainian Drone Barrage Kills Eight and Strikes Russian Logistics Network
The Ten World Cup Finals That Defined Football History
Smartphones Are Getting More Expensive, Sales Are Collapsing, and Even Apple Admits: "Prices Will Rise"
The Monaco Bombing Has Become a Test of Ukraine’s Intelligence Accountability
Leadership Change and Strategic Rivalry Redraw the Political Map
Energy Risk, Uneven Growth and the New Geography of Global Capital
The AI Race Enters Its Infrastructure Era
Security and resilience remain long-term national priorities
Britain balances growth ambitions with public finance pressures
Regional devolution becomes a defining theme of the next Labour era
Industrial strategy returns to the centre of British economic policy
Political Instability Remains a Challenge for UK Investment Confidence
Brexit Economic Debate Continues as Public Concerns Over Long-Term Impact Remain
UK Climate Risks Rise as Met Office Warns Extreme Weather Is Becoming More Common
Housing Shortages and Regional Inequality Become Key Priorities Under Incoming Labour Leadership
National Health Service Reform Remains One of Britain’s Biggest Political Challenges
Bank of England Remains at Centre of UK Economic Debate Over Inflation and Growth
UK Economy Shows Recovery Signs but Households and Businesses Remain Under Pressure
Britain Deepens European Defence Cooperation as NATO Allies Seek Stronger Security Capabilities
United Kingdom Expands Sanctions Against Russian Cyber Networks Over Security Threats
UK Industrial Strategy Faces Test After Government Takes Control of British Steel
British Businesses Seek Policy Clarity as Andy Burnham Prepares to Lead Labour Government
Andy Burnham’s Labour Leadership Signals Major Shift Toward Regional Power and Devolution
British Steel Nationalisation Creates New UK-China Tensions Over Control of Strategic Industry
For 36 Years, He Scammed About 300 Luxury Hotels — Until He Was Caught
England's World Cup Exit Expected to Cost Hospitality and Retail £334 Million
Former ICC Prosecutor Aide Speaks Publicly About Allegations Against Karim Khan
Opposition Raises Questions Over June Heatwave Power Grid Pressures
Mastercard Explores Sale of Majority Stake in UK Payments Operator Vocalink
Boeing Forecasts Global Commercial Aircraft Fleet Will Double by 2045
London GP Surgeries Receive £18 Million to Expand Primary Care Capacity
Health Advisers Recommend Nationwide Meningitis B Vaccination for Teenagers
OECD Warns UK Economy Faces Slower Growth and Weak Productivity
Treasury Places Major Global Cloud Providers Under Direct Financial Oversight
Financial Markets Rally as Shabana Mahmood Emerges as Leading Treasury Candidate
Incoming Government Prepares Thames Water Nationalisation and New North Sea Drilling Approvals
UK Government Plans Deep Cuts to Bilateral Aid for African Nations
United States and Iran Exchange Direct Strikes for Seventh Consecutive Night
Incoming Prime Minister Andy Burnham Confirmed as Labour Leader Ahead of Downing Street Handover
Britain Nationalises British Steel to Protect Scunthorpe Production and Strategic Supply
Andy Burnham Takes Labour Leadership and Prepares to Become Britain’s Seventh Prime Minister in a Decade
Tech Companies Want to Move Computing Off Your Screen and Onto Your Body
White House Teleprompter Operator Earned More Than $100,000 From Bets Linked to the President's Speeches
French Prime Minister Survives No-Confidence Vote After Controversial Budget Cuts
European Commission Opens Excessive Deficit Procedure Against France
French Senate Blocks Key Immigration Reform Measures
French Government Pushes EU Action Against Ultra-Fast Fashion Imports
French Parliament Debates Expanded Autonomy Powers for Corsica
France Reopens Autonomy Talks With New Caledonia After Months of Unrest
Bordeaux Wine Producers Seek Three Hundred Million Euro Aid Package After Export Collapse
×