Procter & Gamble has announced plans to raise prices on roughly a quarter of its U.S. product portfolio starting in August, citing an estimated one‑billion‑dollar increase in costs stemming from new tariffs imposed by the Trump administration .

The price increases—described as mid‑single‑digit adjustments—are intended to begin in August and will be coordinated with major retailers like Walmart and Target .

Chief Financial Officer Andre Schulten projected the annual tariff hit at between one and one and a half billion dollars, primarily driven by duties on imports of raw materials and packaging from China, Canada and other markets .

Schulten told investors the company would first pursue productivity gains and supply‑chain adjustments, but said incremental price increases would be required where internal savings fall short .

Procter & Gamble also lowered its full‑year forecasts for fiscal 2025 sales and earnings, citing weaker consumer demand amid economic uncertainty and rising input costs .

The firm reported fourth‑quarter net income of approximately three point six two billion dollars, or one point forty‑eight dollars per share, on sales of twenty point eight nine billion dollars—surpassing quarterly estimates .

A leadership transition was announced: Shailesh Jejurikar, currently COO, will succeed CEO Jon Moeller effective January first, two thousand twenty‑six, with Moeller becoming executive chairman .

P&G also unveiled a restructuring plan to eliminate seven thousand non‑manufacturing roles over two years to boost efficiency amid pressure from tariffs and softening demand .