London Daily

Focus on the big picture.
Wednesday, Jul 02, 2025

North London's Ready Burger To Keep ‘World’s First’ 99p Vegan Burger On Menu Indefinitely

Ready Burger tackle perceptions surrounding plant-based eating, by helping consumers save the pennies and the planet.

After setting out on a mission to make vegan fast food accessible for everyone and selling more than 2,000 plant-based burgers per week in January, Ready Burger is ready to take on the fast food giants.

The 99p classic Ready Burger, initially reduced to 99p from £1.99 to coincide with Veganuary this year, will become a permanent 99p fixture on the company’s menu at both its London sites in Crouch End and Finchley Road.

Ready Burger founders, Max Miller and Adam Clark, spoke about their decision to keep the 99p price point. “We wanted to double down on our core mission of serving delicious, speedy, plant-based fast food at unrivaled prices accessible to anyone in the market.”

At less than one third the cost of McDonald’s McPlant burger, which comes in at £3.59, and Burger King’s plant-based Whopper at £4.99, Ready Burger is staying true to its word.

Research has indicated there is a widespread belief that vegan diets cost more. Researchers from Bath University uncovered that although meat-eaters agree with ethical and environmental arguments for veganism and vegetarianism, they don’t follow these diets for practical reasons.

Researchers asked 1,000 UK meat-eaters about their attitudes towards vegetarian and vegan diets. They found that three negative beliefs persisted: meat-free eating is “difficult,” “not enjoyable,” and “expensive.”

These barriers, relating to taste, price and convenience, are what Ready Burger is tackling at its core. In their quest to offer vegan fast food that is great value for money, Miller and Clark focused on building a comprehensive plant-based supply chain. This included partnerships with world-leading plant-based protein manufacturers helping to develop affordable and tasty options.

Although many major fast-food chains, including KFC, McDonald’s, and Burger King, have expanded their menus to cater for vegan and vegetarian diets, some customers are put off by cooking methods.

For example, McDonald’s website reveals that its plant-based patty is cooked in an oven that is also used for meat products, but not at the same time. Other companies cook their meat-free food in the same oil as animal meat.

Ready Burger on the other hand has successfully removed animal agriculture from its supply chain, and as a result, has a 100 percent plant-based menu. This means there is no risk of cross-contamination in its kitchen.

Whipping up an average of 285 plant-based burgers every day for customers at each of its sites, Ready Burger is already selling four times more than McDonald’s McPlant burger sold during its US pilot.

For more information on locations, menu and promotions, visit www.readyburger.co.uk

Newsletter

Related Articles

0:00
0:00
Close
Poland Implements Border Checks Amid Growing Migration Tensions
Political Dispute Escalates Between Trump and Musk
Emirates Airline Expands Market Share with New $20 Million Campaign
Amazon Reaches Milestone with Deployment of One Millionth Robot
US Senate Votes to Remove AI Regulation Moratorium from Domestic Policy Bill
Yulia Putintseva Calls for Spectator Ejection at Wimbledon Over Safety Concerns
Jury Deliberations in Diddy Trial Yield Partial Verdict in Serious Criminal Charges
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
King Charles Plans Significant Role for Prince Harry in Coronation
Two Chinese Nationals Arrested for Espionage Activities Against U.S. Navy
Amazon Reaches Major Automation Milestone with Over One Million Robots
Extreme Heat Wave Sweeps Across Europe, Hitting Record Temperatures
Meta Announces Formation of Ambitious AI Unit, Meta Superintelligence Labs
Robots Compete in Football Tournament in China Amid Injuries
Trump Administration Considers Withdrawal of Funding for Hospitals Providing Gender Treatment to Minors
Texas Enacts Law Allowing Gold and Silver Transactions
China Unveils Miniature Insect-Like Surveillance Drone
OpenAI Secures Multimillion-Dollar AI Contracts with Pentagon, India, and Grab
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Germany Votes to Suspend Family Reunification for Asylum Seekers
Elon Musk Critiques Senate Budget Proposal Over Job Losses and Strategic Risks
Los Angeles Riots ended with Federal Investigations into Funding
Budapest Pride Parade Draws 200,000 Participants Amid Government Ban
Southern Europe Experiences Extreme Heat
Xiaomi's YU7 SUV Launch Garners Record Pre-Orders Amid Market Challenges
Jeff Bezos and Lauren Sanchez's Lavish Wedding in Venice
Russia Launches Largest Air Assault on Ukraine Since Invasion
Education Secretary Announces Overhaul of Complaints System Amid Rising Parental Grievances
Massive Anti-Government Protests Erupt in Belgrade
Trump Ends Trade Talks with Canada Over Digital Services Tax
UK Government Softens Welfare Reform Plans Amid Labour Party Rebellion
Labour Faces Rebellion Over Disability Benefit Reforms Ahead of Key Vote
Jeff Bezos and Lauren Sánchez Host Lavish Wedding in Venice Amid Protests
Trump Asserts Readiness for Further Strikes on Iran Amid Nuclear Tensions
North Korea to Open New Beach Resort to Boost Tourism Economy
UK Labour Party Faces Internal Tensions Over Welfare Reforms
Andrew Cuomo Hints at Potential November Comeback Amid Democratic Primary Results
Curtis Sliwa Champions His Vision for New York City Amid Rising Crime Concerns
Federal Reserve Proposes Changes to Capital Rule Affecting Major Banks
EU TO HUNGARY: LET THEM PRIDE OR PREP FOR SHADE. ORBÁN TO EU: STAY IN YOUR LANE AND FIX YOUR OWN MESS.
Trump Escalates Criticism of Media Over Iran Strike Coverage
Trump Announces Upcoming US-Iran Meeting Amid Controversial Airstrikes
Trump Moves to Reshape Middle East Following Israel-Iran Conflict
Big Four Accounting Firms Fined in Exam Cheating Scandal
NATO Members Agree to 5% Defense Spending Target by 2035
Australia's Star Casino Secures $195 Million Rescue Package Amid Challenges
UK to Enhance Nuclear Capabilities with Acquisition of F-35A Fighter Jets
Russian Shadow Payments via Cryptocurrency Reach $9 Billion
Explosions Rock Doha as Iranian Missiles Target Qatar
“You Have 12 Hours to Flee”: Israeli Threat Campaign Targets Surviving Iranian Officials
×