London Daily

Focus on the big picture.
Thursday, Aug 20, 2026

Nike VP Resigns After Son Bragged About Reselling Shoes in Business Interview

Nike VP Resigns After Son Bragged About Reselling Shoes in Business Interview

Joe Hebert, owner of West Coast Streetwear (WCS LLC.) and son of now-former Nike executive Ann Hebert, was featured last week in a Bloomberg Businessweek article. During the interview, the 19-year-old business owner bragged about his company's reselling profits and, inadvertently, revealed he purchased shoes with his mother's corporate card.

Nike issued a company statement Monday announcing the departure of Ann Hebert, vice president, general manager for the company's North America division.

"Ann Hebert, VP/GM, North America Geography has decided to step down from Nike, effective immediately. We thank Ann for more than 25 years with Nike and wish her well," the company statement read.

Hebert's resignation comes less than a year after she replaced the outgoing VP/GM.

At the time, Heidi O'Neill, Nike's president of consumer and marketplace, underscored that Hebert's role would be related to "providing consumers with the most innovative product and compelling services and experiences to deliver long-term sustainable growth for Nike."

These responsibilities also included accelerating the "Consumer Direct Offense" in North America, which is linked to the recent shoe resale industry boom in the US.

Many speculate the Nike exec's resignation comes as a direct result of a recent Bloomberg article written by Joshua Hunt, and featuring her son, Joe Hebert.

The 19-year-old, who also goes by 'West Coast Joe,' told Hunt that "if you know the right people" in Portland, Oregon, one can get "access to stuff that, like, a normal person would not have access to."

In an attempt to verify profits earned by his company, Joe Hebert provided the outlet with past credit card statements. However, it was Ann Hebert's name, not his, that was on the bank document.

"Nike’s marketing and corporate culture are strong enough in Portland that most anyone there can steep in it; the children of company executives, no doubt even more so," Hunt wrote.

According to Nike, Hebert's resignation came of her own accord.

"There was no violation of company policy, privileged information or conflicts of interest, nor is there any commercial affiliation between WCS LLC and Nike, including the direct buying or selling of Nike products," Nike spokesperson Sandra Carreon-John told Bloomberg.

Newsletter

Related Articles

0:00
0:00
Close
Suspected People Smuggler Arrested After Investigation Identified Him
Children's Doctors Warn That Vaping Can Lead Young People to Smoking
Prince Harry and Meghan to Move Back to Britain With Their Children
Hundreds of Thousands of Students Receive GCSE and Vocational Results Across England, Wales and Northern Ireland
Here Is What Can Never Happen in Your Country: Taiwan Is Giving Money to All Its People Because It Collected Too Much Tax
UK Inflation Rises to 2.9% as Energy Bills Jump
UK Issues New Conduct Guide for Asylum Seekers on Consent and Respect
Moderna Shares Surge After Positive Personalized Skin Cancer Trial Results
UK Markets Watch US National Debt Surpass Forty Trillion Dollars
UK Broadcasters Urge Government to Invest in Digital Participation and Broadband
CVC Capital Partners and Standard Life Launch Two Billion Pound Pension Risk Transfer Venture
UK Private Sector Productivity Growth Accelerates in Second Quarter
UK Foreign Secretary Ed Miliband Condemns Israeli E1 Settlement Tender
UK Watchdog Investigates Trainline, Virgin Atlantic and RED Driving School Over Hidden Fees
Prince Harry and Meghan Markle Plan Move to Private Home Outside London
England and Wales Have Fewer Than 1,800 Prison Places Left for Men
UK Retail Sentiment Improves as Summer Spending Boosts Consumer Confidence
UK Aid Cuts Draw Warnings From Charities Over Humanitarian Consequences
UK Financial Conduct Authority Issues Guidance for Motor Finance Redress Scheme
UK Met Office Launches Aviation Programme to Reduce Climate Impact of Persistent Contrails
Former UK Civil Service Chief Received Record 500,000 Pound Severance Payment
West Midlands to Bring Bus Network Under Public Franchising Model
UK Government Drops Plan to Relax Affordable Housing Requirements After Backlash
UK Reaffirms Military Support for Ukraine Despite Russian Hybrid Warfare Threats
UK Technology Sector Expands Nearly 8 Percent as Digital Industry Outpaces Wider Economy
UK Drought Threatens Harvests Across England and Wales as Food Inflation Risks Persist
UK Government Pledges 442 Million Pounds to End Rough Sleeping by Christmas
UK Government Signals Willingness to Reconsider Digital Services Tax Amid US Tariff Threats
UK Inflation Rises to 2.9 Percent as Energy Costs Threaten Economic Recovery
NHS Hospitals Cancel Surgeries as Extreme Heat Pushes Ward Temperatures Above 40 Degrees Celsius
UK Heatwave Forces Emergency Measures as Wildfire Risk, Hospital Disruption and Drought Intensify
A Sleepless Night on Wall Street: Nasdaq to Begin Nearly Round-the-Clock Trading
"The First in the World": 69-Year-Old Protested Artificial Intelligence—and Went to Jail
Ukraine's Ousted Defence Minister Calls for Wartime Presidential Election
UK Marks Ten Years of Night Tube as London Weekend Usage Exceeds Eighty-One Thousand Journeys a Night
Met Office Issues Thunderstorm Warnings Across Northern Ireland Over Flash-Flood Risk
Frasers Group Raises Stake in Hugo Boss to Nearly Forty-Eight Percent
Scottish Clyde Marine Pilots Prepare for Strike That Could Disrupt Glasgow and Greenock Shipping
Twenty Passengers Injured After Southern Train Derails Near Lewes in East Sussex
Government Rules Out High-Speed Rail Revival Between West Midlands and Northern England
West Midlands Bus Network Returns to Public Ownership in Twenty-Four Million Pound Deal
UK Competition Watchdog Targets Trainline, Virgin Atlantic and RED Driving School Over Drip Pricing
Northern Ireland Health Minister Mike Nesbitt Resigns After Dispute Over Causeway Hospital Surgery Closure
UK Long-Term Government Bond Yields Rise to Five Point Eight Five Percent as Borrowing Costs Surge
UK Government Overhauls Planning Rules to Push Housing Development Near Major Transport Hubs
UK Health and Economic Pressures Highlight Wider Strain on Households and Public Finances
UK Prime Minister Andy Burnham Reaffirms Full Support for Ukraine Amid Russian Warnings
Sainsbury’s Suspends Live Facial Recognition at London Store After Customer Misidentified
Artists Urge UK Prime Minister Andy Burnham to Reject New North Sea Oil and Gas Licensing
UK Government Awards Four Hundred and Fifty-Six Million Pound Civil Service Training Contract to EY and KPMG
×