McDonald’s Loses Big Mac Trademark Battle with Irish Rival Supermac
McDonald’s has lost the exclusive right to use the ‘Big Mac’ name for its large chicken sandwich in the European Union. The European Court of Justice ruled in favor of Irish fast food rival Supermac. This decision now allows other fast food companies to use the name ‘Mac’ in their branding and food items. Supermac’s managing director, Pat McDonagh, described the ruling as a victory against trademark bullying. McDonald’s has not announced whether it will contest the decision.
McDonald’s has lost the exclusive right to use the ‘Big Mac’ name for its large chicken sandwich in the European Union.
The European Court of Justice ruled in favor of Irish fast food rival Supermac, which had argued that McDonald’s was not making full use of the trademark.
The decision now allows other fast food companies to use the name ‘Mac’ in their branding and food items.
Supermac’s managing director, Pat McDonagh, described the ruling as a victory against trademark bullying.
McDonald’s has not announced whether it will contest the decision.
The ruling does not apply in the UK post-Brexit.
The European Court of Justice ruled in favor of Irish fast food rival Supermac, which had argued that McDonald’s was not making full use of the trademark.
The decision now allows other fast food companies to use the name ‘Mac’ in their branding and food items.
Supermac’s managing director, Pat McDonagh, described the ruling as a victory against trademark bullying.
McDonald’s has not announced whether it will contest the decision.
The ruling does not apply in the UK post-Brexit.
