London Daily

Focus on the big picture.
Monday, Sep 15, 2025

Luxury E-commerce Startup ShopWorn Enters Asia with Hong Kong Satellite

The fast-growing ecommerce destination for well-priced, guaranteed authentic luxury brands opens a Hong Kong satellite to service the Asia Pacific region.

The growth of luxury ecommerce site ShopWorn in a changing retail environment has paved way for the five-year-old start up to enter the Asia Pacific region with a new Hong Kong satellite location directly servicing APAC countries, with an initial focus on the Greater China area.

The new ShopWorn website features guaranteed authentic shop worn designer luxury brands, curated specifically for the region and at the same low prices that have endeared U.S. customers to the platform.

Chinese users can now shop in their own language and receive local customer service. The new site also offers popular payment methods as UnionPay, Alipay and Wechat Pay, and competitively priced direct shipping to major Asian cities by SF Express.

Additionally, ShopWorn has opened a flagship store on TMall Global, Alibaba's dedicated platform for 800 million of China's high-end consumers, in advance of 11.11 or China's Singles Day. Through ShopWorn's TMall flagship, Asian customers will be able to treat themselves to their favorite luxury brands at considerable savings than ever before.

"Over the past year, we've seen increasing traffic from Asian consumers ready to buy our 'shop worn' luxury designer products," said Larry Birnbaum, ShopWorn CEO. "As the Asia market continues to lead the way for the luxury goods industry -- with online retail sales in China alone surpassing $1.5 trillion -- it only made sense for us to have a presence in Hong Kong.

With our launch coinciding with China's Singles Day, we're excited about what the future holds for ShopWorn Asia and how we can deliver to China's discerning luxury shoppers the same customer experience our U.S. customers have come to appreciate."

Birnbaum developed ShopWorn in 2015 for consumers growing weary of buying online pre-owned luxury items without unimpeachable knowledge of the product's origins or authenticity. It has since become the premiere destination for customers who want to be the first to own authentic, unused luxury watches, jewelry, writing instruments, leather goods and other accessories without paying premium prices.

Because ShopWorn sources all products directly from brands or authorized retailers, every product is guaranteed to be 100% authentic, even at prices 50 to 80 percent off the original retail.

The platform's prices reflect the shop worn nature of its products -- an industry term long used to describe merchandise with past lives in store displays, gently handled by staff but never consumer owned.

This subtle distinction prevents ShopWorn merchandise from being labeled new, yet because the items have never been consumer-owned, they are also not considered pre-owned. The direct relationship between ShopWorn, brands and authorized dealers alleviates all questions of origin and eliminates need for "authenticators."

This business model has proven effective as growing consumer demand for guaranteed authentic luxury products at accessible prices, combined with commitments from luxury brands to find sustainable avenues for unsold inventory, has increased ShopWorn's demand. With Chinese consumers spending $115 billion on luxury items in 2019, opening a ShopWorn Asia satellite was a natural next step.

While the ShopWorn Asia satellite is the first international expansion, the company has plans to open additional locations in Europe and other markets within the next five years. Also being planned are flagships stores on other major Asian virtual marketplaces, including Shopee, Lazada, and Global JD.

For more information on ShopWorn or to request an interview with ShopWorn CEO Larry Birnbaum please contact The Lilian Raji Agency at (646) 789-4427 ext 701, lilian@lmrpr.com or visit the online press room at http://shopworn.lmrpr.com.

ABOUT SHOPWORN


ShopWorn is an ecommerce shopping destination for customers who want to be the first to own authentic, unused luxury products but don't want to pay luxury prices. Launched in 2015, ShopWorn was created to help brands and retailers sustainably alleviate the challenge of unsold inventory.

With ShopWorn's unique sourcing strategy of obtaining products directly from authorized retailers and luxury brands, every item sold on ShopWorn is guaranteed to be 100% authentic and never previously owned, even at savings of 50 to 80 percent off the original MSRP. The direct relationship between ShopWorn, brands and authorized dealers alleviates any question of authenticity.

And because customers should be able to trust what they see and buy online is what they receive, all ShopWorn product images are from an in-house photographer. Stock images are never used. Items featured on the ShopWorn site are always in stock and ready to ship within two business days.

It's not new. It's not pre-owned. It's ShopWorn. Be the first. www.shopworn.com

Newsletter

Related Articles

0:00
0:00
Close
London Daily Podcast: London Massive Pro Democracy Rally, Musk Support, UK Economic Data and Premier League Results Mark Eventful Weekend
This Week in AI: Meta’s Superintelligence Push, xAI’s Ten Billion-Dollar Raise, Genesis AI’s Robotics Ambitions, Microsoft Restructuring, Amazon’s Million-Robot Milestone, and Google’s AlphaGenome Update
Le Pen Tightens the Pressure on Macron as France Edges Toward Political Breakdown
Musk calls for new UK government at huge pro-democracy rally in London, but Britons have been brainwashed to obey instead of fighting for their human rights
Elon Musk responds to post calling for the murder of Erika Kirk, widow of Charlie Kirk: 'Either we fight back or they will kill us'
Czech Republic signs €1.34 billion contract for Leopard 2A8 main battle tanks with delivery from 2028
USA: Office Depot Employees Refused to Print Poster in Memory of Charlie Kirk – and Were Fired
Proposed U.S. Bill Would Allow Civil Suits Against Judges Who Release Repeat Violent Offenders
Penske Media Sues Google Over “AI Overviews,” Claiming It Uses Journalism Without Consent and Destroys Traffic
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
French Debt Downgrade Piles Pressure on Macron’s New Prime Minister
US and UK Near Tech, Nuclear and Whisky Deals Ahead of Trump Trip
One in Three Europeans Now Uses TikTok, According to the Chinese Tech Giant
Could AI Nursing Robots Help Healthcare Staffing Shortages?
NATO Deploys ‘Eastern Sentry’ After Russian Drones Violate Polish Airspace
Anesthesiologist Left Operation Mid-Surgery to Have Sex with Nurse
Tens of Thousands of Young Chinese Get Up Every Morning and Go to Work Where They Do Nothing
The New Life of Novak Djokovic
The German Owner of Politico Mathias Döpfner Eyes Further U.S. Media Expansion After Axel Springer Restructuring
Suspect Arrested: Utah Man in Custody for Charlie Kirk’s Fatal Shooting
In a politically motivated trial: Bolsonaro Sentenced to 27 Years for Plotting Coup After 2022 Defeat
German police raid AfD lawmaker’s offices in inquiry over Chinese payments
Turkish authorities seize leading broadcaster amid fraud and tax investigation
Volkswagen launches aggressive strategy to fend off Chinese challenge in Europe’s EV market
ChatGPT CEO signals policy to alert authorities over suicidal youth after teen’s death
The British legal mafia hit back: Banksy mural of judge beating protester is scrubbed from London court
Surpassing Musk: Larry Ellison becomes the richest man in the world
Embarrassment for Starmer: He fired the ambassador photographed on Epstein’s 'pedophile island'
Manhunt after 'skilled sniper' shot Charlie Kirk. Footage: Suspect running on rooftop during panic
Effective Protest Results: Nepal’s Prime Minister Resigns as Youth-Led Unrest Shakes the Nation
Qatari prime minister says Netanyahu ‘killed any hope’ for Israeli hostages
King Charles and Prince Harry Share First In-Person Moment in 19 Months
Starmer Establishes Economic ‘Budget Board’ to Centralise Policy and Rebuild Business Trust
France Erupts in Mass ‘Block Everything’ Protests on New PM’s First Day
Poland Shoots Down Russian Drones in Airspace Violation During Ukraine Attack
Brazilian police say ex-President Bolsonaro had planned to flee to Argentina seeking asylum
Trinidad Leader Applauds U.S. Naval Strike and Advocates Forceful Action Against Traffickers
Kim Jong Un Oversees Final Test of New High-Thrust Solid-Fuel Rocket Engine
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Macron Appoints Sébastien Lecornu as Prime Minister Amid Budget Crisis and Political Turmoil
Supreme Court temporarily allows Trump to pause billions in foreign aid
Charlie Sheen says his father, Martin Sheen, turned him in to the police: 'The greatest betrayal possible'
Vatican hosts first Catholic LGBTQ pilgrimage
Apple Unveils iPhone 17 Series, iPhone Air, Apple Watch 11 and More at 'Awe Dropping' Event
Pig Heads Left Outside Multiple Paris Mosques in Outrage-Inducing Acts
Nvidia’s ‘Wow’ Factor Is Fading. The AI chip giant used to beat Wall Street expectations for earnings by a substantial margin. That trajectory is coming down to earth.
France joins Eurozone’s ‘periphery’ as turmoil deepens, say investors
On the Anniversary of Queen Elizabeth’s Death: Prince Harry Returns to Britain
France Faces New Political Crisis, again, as Prime Minister Bayrou Pushed Out
Murdoch Family Finalises $3.3 Billion Succession Pact, Ensuring Eldest Son’s Leadership
×