London Daily

Focus on the big picture.
Monday, Dec 22, 2025

Half-price homes scheme to launch in London - here’s how it will work

Half-price homes scheme to launch in London - here’s how it will work

First Homes is being trialled from today, and is due to be rolled out across England later this month. Here’s how it will work.

The Government’s scheme to help first-time buyers onto the property ladder by offering a discount of up to 50 per cent launches in London this month.

First Homes is part of Boris Johnson’s affordable homes pledge and is being tested in Bolsover, Derbyshire, today before it being rolled out across the rest of England on 28 June.

Rightmove’s Tim Bannister expects “a scramble” to buy these homes as they come up. “Based on current levels of available stock it is unlikely there will be enough of these properties to satisfy demand,” he says.

But critics of the initiative, which has been designed to replace Help to Buy, warn it may have little impact in the capital where the average house price is 2.9 times more than in the north. “First Homes is likely to have significant regional variations,” says Emily Williams of Savills.

Who are the First Homes for?


A small proportion of newly built homes across London will go on sale 30 to 50 per cent cheaper than comparable properties on the open market, from 28 June.

The Government is asking developers (in collaboration with local councils) to ring fence 25 per cent of new homes delivered as part of their social contribution (known as section 106) to help first-time buyers in the capital access the pricy housing market.

It is for those people who are trying to buy their first home in an area that they have grown up, or where they are working or living, but are struggling to amass the deposit or qualify for a mortgage because of the speed of house price rises over the last 20 years.

Am I eligible?


Wannabe homebuyers must have an annual household income of less than £90,000 in London (and £80,000 across the rest of the country) to be successful. But if they can afford to buy the home with their savings and the discount then they won’t qualify. Buyers must purchase needing a 50 per cent mortgage.

To buy one of the homes within the first three months of it going on sale, buyers must prove local connection but other factors may come into play too, such as being a key worker or a carer in the area.

For the first three months the local authority will have flexibility over who qualifies. After that period the conditions set by the council will be removed for any First Homes that have not been reserved or sold.

How much will the First Home scheme cost?


First Homes are capped, meaning that after the discount is applied the property cannot cost more than £420,000 in London (or £250,000 in the rest of England).

Within the capital and the more expensive areas of the Home Counties this may buy a flat but will not stretch to a family-sized home. Another fear is that the price capping may force developers to build much smaller units for those homes under the First Homes banner.

Analysts at the estate agent Savills have done some number crunching: The initial pilot scheme will be in Bolsover where a 700 sq ft property (which equates to a standard two-bedroom flat), with a 30 per cent discount, is affordable to 59 per cent of households.

But in an area where affordability is already stretched, the scheme will benefit fewer people.

In St Albans, in the home county of Hertfordshire, Savills calculates that only 22 per cent of local households could afford to buy a 700 sq ft property with a 30 per cent discount.

In London – based on house price to earnings ratios – it is affordable to just 12 per cent of household.

Of course, these calculations are based on the capital-wide average house price. The scheme will be more affordable to more people in the outer London boroughs where house prices are lower than in inner London.

Read the small print


When it comes to selling you make as much profit as those selling on the open market (assuming house prices in the area go up). It has to be sold on to a first-time buyer who is also eligible for a ‘first home’.

The idea is that this affordable home is passed on to those who need it, so if it was bought with a 50 per cent discount, it must be sold with one too.

However, due to property price movement, the asking price will not be subject to the same caps of £450,000 in London.

Where can I find First Homes?


The scheme was announced a year ago and has been going through an industry consultation. So most of these homes will be under construction or in the planning process. Unlike the Government’s Help to Buy initiative, which was launched in 2013 and finishes next year, there is no official portal to register with.

Prospective buyers must do their own research and seek out the individual developer who is delivering First Homes in their area. It is, however, up to the local authority to publicise the relevant properties too.

Newsletter

Related Articles

0:00
0:00
Close
UK Fashion Label LK Bennett Pursues Accelerated Sale Amid Financial Struggles
U.S. Government Warns UK Over Free Speech in Pro-Life Campaigner Prosecution
Newly Released Files Shed Light on Jeffrey Epstein’s Extensive Links to the United Kingdom
Prince William and Prince George Volunteer Together at UK Homelessness Charity
UK Police Arrest Protesters Chanting ‘Globalise the Intifada’ as Authorities Recalibrate Free Speech Enforcement
Scambodia: The World Owes Thailand’s Military a Profound Debt of Gratitude
Women in Partial Nudity — and Bill Clinton in a Dress and Heels: The Images Revealed in the “Epstein Files”
US Envoy Witkoff to Convene Security Advisers from Ukraine, UK, France and Germany in Miami as Peace Efforts Intensify
UK Retailers Report Sharp Pre-Christmas Sales Decline and Weak Outlook, CBI Survey Shows
UK Government Rejects Use of Frozen Russian Assets to Fund Aid for Ukraine
UK Financial Conduct Authority Opens Formal Investigation into WH Smith After Accounting Errors
UK Issues Final Ultimatum to Roman Abramovich Over £2.5bn Chelsea Sale Funds for Ukraine
Rare Pink Fog Sweeps Across Parts of the UK as Met Office Warns of Poor Visibility
UK Police Pledge ‘More Assertive’ Enforcement to Tackle Antisemitism at Protests
UK Police Warn They Will Arrest Protesters Chanting ‘Globalise the Intifada’
Trump Files $10 Billion Defamation Lawsuit Against BBC as Broadcaster Pledges Legal Defence
UK Says U.S. Tech Deal Talks Still Active Despite Washington’s Suspension of Prosperity Pact
UK Mortgage Rules to Give Greater Flexibility to Borrowers With Irregular Incomes
UK Treasury Moves to Position Britain as Leading Global Hub for Crypto Firms
U.S. Freezes £31 Billion Tech Prosperity Deal With Britain Amid Trade Dispute
Prince Harry and Meghan’s Potential UK Return Gains New Momentum Amid Security Review and Royal Dialogue
Zelensky Opens High-Stakes Peace Talks in Berlin with Trump Envoy and European Leaders
Historical Reflections on Press Freedom Emerge Amid Debate Over Trump’s Media Policies
UK Boosts Protection for Jewish Communities After Sydney Hanukkah Attack
UK Government Declines to Comment After ICC Prosecutor Alleges Britain Threatened to Defund Court Over Israel Arrest Warrant
Apple Shutters All Retail Stores in the United Kingdom Under New National COVID-19 Lockdown
US–UK Technology Partnership Strains as Key Trade Disagreements Emerge
UK Police Confirm No Further Action Over Allegation That Andrew Asked Bodyguard to Investigate Virginia Giuffre
Giuffre Family Expresses Deep Disappointment as UK Police Decline New Inquiry Into Andrew Mountbatten-Windsor Claims
Transatlantic Trade Ambitions Hit a Snag as UK–US Deal Faces Emerging Challenges
Ex-ICC Prosecutor Alleges UK Threatened to Withdraw Funding Over Netanyahu Arrest Warrant Bid
UK Disciplinary Tribunal Clears Carter-Ruck Lawyer of Misconduct in OneCoin Case
‘Pink Ladies’ Emerge as Prominent Face of UK Anti-Immigration Protests
Nigel Farage Says Reform UK Has Become Britain’s Largest Party as Labour Membership Falls Sharply
Google DeepMind and UK Government Launch First Automated AI Lab to Accelerate Scientific Discovery
UK Economy Falters Ahead of Budget as Growth Contracts and Confidence Wanes
Australia Approves Increased Foreign Stake in Strategic Defence Shipbuilder
Former UK Prime Minister Boris Johnson proclaims, “For Ukraine, surrendering their land would be a nightmare.”
Microsoft Challenges £2.1 Billion UK Cloud Licensing Lawsuit at Competition Tribunal
Fake Doctor in Uttar Pradesh Accused of Killing Woman After Performing YouTube-Based Surgery
Hackers Are Hiding Malware in Open-Source Tools and IDE Extensions
Traveling to USA? Homeland Security moving toward requiring foreign travelers to share social media history
UK Officials Push Back at Trump Saying European Leaders ‘Talk Too Much’ About Ukraine
UK Warns of Escalating Cyber Assault Linked to Putin’s State-Backed Operations
UK Consumer Spending Falters in November as Households Hold Back Ahead of Budget
UK Orders Fresh Review of Prince Harry’s Security Status After Formal Request
U.S. Authorises Nvidia to Sell H200 AI Chips to China Under Security Controls
Trump in Direct Assault: European Leaders Are Weak, Immigration a Disaster. Russia Is Strong and Big — and Will Win
"App recommendation" or disguised advertisement? ChatGPT Premium users are furious
"The Great Filtering": Australia Blocks Hundreds of Thousands of Minors From Social Networks
×