London Daily

Focus on the big picture.
Tuesday, Nov 25, 2025

Half-price homes scheme to launch in London - here’s how it will work

Half-price homes scheme to launch in London - here’s how it will work

First Homes is being trialled from today, and is due to be rolled out across England later this month. Here’s how it will work.

The Government’s scheme to help first-time buyers onto the property ladder by offering a discount of up to 50 per cent launches in London this month.

First Homes is part of Boris Johnson’s affordable homes pledge and is being tested in Bolsover, Derbyshire, today before it being rolled out across the rest of England on 28 June.

Rightmove’s Tim Bannister expects “a scramble” to buy these homes as they come up. “Based on current levels of available stock it is unlikely there will be enough of these properties to satisfy demand,” he says.

But critics of the initiative, which has been designed to replace Help to Buy, warn it may have little impact in the capital where the average house price is 2.9 times more than in the north. “First Homes is likely to have significant regional variations,” says Emily Williams of Savills.

Who are the First Homes for?


A small proportion of newly built homes across London will go on sale 30 to 50 per cent cheaper than comparable properties on the open market, from 28 June.

The Government is asking developers (in collaboration with local councils) to ring fence 25 per cent of new homes delivered as part of their social contribution (known as section 106) to help first-time buyers in the capital access the pricy housing market.

It is for those people who are trying to buy their first home in an area that they have grown up, or where they are working or living, but are struggling to amass the deposit or qualify for a mortgage because of the speed of house price rises over the last 20 years.

Am I eligible?


Wannabe homebuyers must have an annual household income of less than £90,000 in London (and £80,000 across the rest of the country) to be successful. But if they can afford to buy the home with their savings and the discount then they won’t qualify. Buyers must purchase needing a 50 per cent mortgage.

To buy one of the homes within the first three months of it going on sale, buyers must prove local connection but other factors may come into play too, such as being a key worker or a carer in the area.

For the first three months the local authority will have flexibility over who qualifies. After that period the conditions set by the council will be removed for any First Homes that have not been reserved or sold.

How much will the First Home scheme cost?


First Homes are capped, meaning that after the discount is applied the property cannot cost more than £420,000 in London (or £250,000 in the rest of England).

Within the capital and the more expensive areas of the Home Counties this may buy a flat but will not stretch to a family-sized home. Another fear is that the price capping may force developers to build much smaller units for those homes under the First Homes banner.

Analysts at the estate agent Savills have done some number crunching: The initial pilot scheme will be in Bolsover where a 700 sq ft property (which equates to a standard two-bedroom flat), with a 30 per cent discount, is affordable to 59 per cent of households.

But in an area where affordability is already stretched, the scheme will benefit fewer people.

In St Albans, in the home county of Hertfordshire, Savills calculates that only 22 per cent of local households could afford to buy a 700 sq ft property with a 30 per cent discount.

In London – based on house price to earnings ratios – it is affordable to just 12 per cent of household.

Of course, these calculations are based on the capital-wide average house price. The scheme will be more affordable to more people in the outer London boroughs where house prices are lower than in inner London.

Read the small print


When it comes to selling you make as much profit as those selling on the open market (assuming house prices in the area go up). It has to be sold on to a first-time buyer who is also eligible for a ‘first home’.

The idea is that this affordable home is passed on to those who need it, so if it was bought with a 50 per cent discount, it must be sold with one too.

However, due to property price movement, the asking price will not be subject to the same caps of £450,000 in London.

Where can I find First Homes?


The scheme was announced a year ago and has been going through an industry consultation. So most of these homes will be under construction or in the planning process. Unlike the Government’s Help to Buy initiative, which was launched in 2013 and finishes next year, there is no official portal to register with.

Prospective buyers must do their own research and seek out the individual developer who is delivering First Homes in their area. It is, however, up to the local authority to publicise the relevant properties too.

Newsletter

Related Articles

0:00
0:00
Close
UK Economy Stalls as Reeves Faces First Budget Test
UK Economy’s Weak Start Adds Pressure on Prime Minister Starmer
UK Government Acknowledges Billionaire Exodus Amid Tax Rise Concerns
UK Budget 2025: Markets Brace as Chancellor Faces Fiscal Tightrope
UK Unveils Strategic Plan to Secure Critical Mineral Supply Chains
UK Taskforce Calls for Radical Reset of Nuclear Regulation to Cut Costs and Accelerate Build
UK Government Launches Consultation on Major Overhaul of Settlement Rules
Google Struggles to Meet AI Demand as Infrastructure, Energy and Supply-Chain Gaps Deepen
Car Parts Leader Warns Europe Faces Heavy Job Losses in ‘Darwinian’ Auto Shake-Out
Arsenal Move Six Points Clear After Eze’s Historic Hat-Trick in Derby Rout
Wealthy New Yorkers Weigh Second Homes as the ‘Mamdani Effect’ Ripples Through Luxury Markets
Families Accuse OpenAI of Enabling ‘AI-Driven Delusions’ After Multiple Suicides
UK Unveils Critical-Minerals Strategy to Break China Supply-Chain Grip
Taylor Swift’s “The Fate of Ophelia” Extends U.K. No. 1 Run to Five Weeks
UK VPN Sign-Ups Surge by Over 1,400 % as Age-Verification Law Takes Effect
Former MEP Nathan Gill Jailed for Over Ten Years After Taking Pro-Russia Bribes
Majority of UK Entrepreneurs Regard Government as ‘Anti-Business’, Survey Shows
UK’s Starmer and US President Trump Align as Geneva Talks Probe Ukraine Peace Plan
UK Prime Minister Signals Former Prince Andrew Should Testify to US Epstein Inquiry
Royal Navy Deploys HMS Severn to Shadow Russian Corvette and Tanker Off UK Coast
China’s Wedding Boom: Nightclubs, Mountains and a Demographic Reset
Fugees Founding Member Pras Michel Sentenced to 14 Years in High-Profile US Foreign Influence Case
WhatsApp’s Unexpected Rise Reshapes American Messaging Habits
United States: Judge Dressed Up as Elvis During Hearings – and Was Forced to Resign
Johnson Blasts ‘Incoherent’ Covid Inquiry Findings Amid Report’s Harsh Critique of His Government
Lord Rothermere Secures £500 Million Deal to Acquire Telegraph Titles
Maduro Tightens Security Measures as U.S. Strike Threat Intensifies
U.S. Envoys Deliver Ultimatum to Ukraine: Sign Peace Deal by Thursday or Risk Losing American Support
Zelenskyy Signals Progress Toward Ending the War: ‘One of the Hardest Moments in History’ (end of his business model?)
U.S. Issues Alert Declaring Venezuelan Airspace a Hazard Due to Escalating Security Conditions
The U.S. State Department Announces That Mass Migration Constitutes an Existential Threat to Western Civilization and Undermines the Stability of Key American Allies
Students Challenge AI-Driven Teaching at University of Staffordshire
Pikeville Medical Center Partners with UK’s Golisano Children’s Network to Expand Pediatric Care
Germany, France and UK Confirm Full Support for Ukraine in US-Backed Security Plan
UK Low-Traffic Neighbourhoods Face Rising Backlash as Pandemic Schemes Unravel
UK Records Coldest Night of Autumn as Sub-Zero Conditions Sweep the Country
UK at Risk of Losing International Doctors as Workforce Exodus Grows, Regulator Warns
ASU Launches ASU London, Extending Its Innovation Brand to the UK Education Market
UK Prime Minister Keir Starmer to Visit China in January as Diplomatic Reset Accelerates
Google Launches Voluntary Buyouts for UK Staff Amid AI-Driven Company Realignment
UK braces for freezing snap as snow and ice warnings escalate
Majority of UK Novelists Fear AI Could Displace Their Work, Cambridge Study Finds
UK's Carrier Strike Group Achieves Full Operational Capability During NATO Drill in Mediterranean
Trump and Mamdani to Meet at the White House: “The Communist Asked”
Nvidia Again Beats Forecasts, Shares Jump in After-Hours Trading
Wintry Conditions Persist Along UK Coasts After Up to Seven Centimetres of Snow
UK Inflation Eases to 3.6 % in October, Opening Door for Rate Cut
UK Accelerates Munitions Factory Build-Out to Reinforce Warfighting Readiness
UK Consumer Optimism Plunges Ahead of November Budget
A Decade of Innovation Stagnation at Apple: The Cook Era Critique
×