Created amidst a challenging time for Cruz with diminishing clients, Aitana was a strategic response to unreliable projects often stalled by human models or influencers.

According to Cruz, who spoke to Euronews, Aitana avoids the unpredictability related to human counterparts and brings financial stability to the agency with an average monthly income of around $3,000, which includes over $1,000 for each ad.

She's the endorsed face of a sports supplement known as Big and shares lingerie images on Fanvue, a platform akin to OnlyFans.

Aitana's presence is significant, boasting over 121,000 Instagram followers and engaging thousands with her posts.

Her crafted life involves weekly creative sessions by the agency team to determine her activities and appearances, using Photoshop to simulate real-life experiences without actual photoshoots.

She distinguishes herself from traditional models by having a well-defined personality, appealing to current societal preferences.

Cruz's team has designed Aitana to embody traits such as being a fitness enthusiast, exuding confidence, and possessing a complex character, alongside an affinity for oriental culture and gaming.

Following Aitana's success, a second AI model, Maia, was introduced, emphasizing the integration of 'AI' within their names.

This rise in virtual influencers has attracted brands seeking unique, consistent representation without the complexities of human models.

Criticisms regarding these models focus on their potentially damaging portrayals of perfection and over-sexualization.

Nonetheless, Cruz maintains that the aesthetic mirrors that of the existing influencer culture and aligns with brand expectations, emphasizing the broader issue of societal sexualization.