London Daily

Focus on the big picture.
Friday, Mar 27, 2026

Elon Musk is trying to win China back

Elon Musk is trying to win China back

Elon Musk's Tesla has endured a rough couple of months in China. Now he's working overtime to win Beijing back.
The Tesla CEO lavished praise on China during an interview with state broadcaster China Central Television (CCTV), where he pledged that the country would become his electric carmaker's "biggest market" in the long run. He also lauded China's economic and climate goals — the country is currently the world's top greenhouse emitter, but has promised to drastically reduce the emissions over the next decade or so.

"I'm very confident about Tesla's future in China," Musk told CCTV during the interview, which the broadcaster published online late Tuesday. "The Chinese economy I think can do extremely well over the next decade and will become the biggest economy in the world. And it's also committed to a sustainable energy future."

The charm offensive may be pivotal to Tesla's future in China. While the company has enjoyed special treatment from Chinese authorities in the past few years, it has faced an onslaught of criticism in recent weeks.

Last month, Tesla (TSLA) was summoned by Chinese officials to face questions about the quality of its Shanghai-made cars. And over the weekend, a handful of media outlets reported that military had banned Tesla vehicles from entering its complexes over concerns that cameras equipped onboard could be used for spying.

Musk addressed those spying concerns on Saturday, saying at a Chinese development conference that his company's cars would never be used for such
But his remarks on CCTV went a step further toward lauding Beijing and emphasizing the importance of the market to Tesla. China already accounts for a fifth of Tesla's revenue and is its second largest market after the United States, according to a recent company filing.

In the long term, China "will be our biggest market, both where we make the most number of vehicles and where we have the most number of customers," Musk told CCTV.

Musk even singled out Beijing's ambitious blueprint for economic dominance over the next five years, and said he was impressed with the country's climate goals. Chinese President Xi Jinping said last September that the country would be carbon neutral by 2060, and the government has detailed some ways it intends to achieve that target, including building more nuclear power stations and clean energy facilities.

"These are very aggressive goals. And I think they are great goals. And I wish more countries actually had these goals," Musk said. "I'm very confident that future of China is gonna be great."

Even though he does not speak Chinese, Musk is one of the most popular American business leaders in China. A video of him dancing on stage during the debut of the Shanghai-made Model 3 early last year went viral on Weibo. And Premier Li Keqiang once even said he would be happy to give Musk a "China green card" after the American entrepreneur said he "loves China very much."

Musk also has some 1.7 million followers on Weibo, a prominent Chinese social media platform — more than Apple (AAPL) CEO Tim Cook. He still trails Microsoft (MSFT) founder Bill Gates, who has 4.1 million followers. By Wednesday afternoon, the hashtag about Musk's CCTV interview had already generated more than three million views.
Newsletter

Related Articles

0:00
0:00
Close
Jaguar Land Rover Halts Production at UK Plant Amid Supplier Disruption
UK Police Reverse Position, Confirm Arrests Will Resume for Palestine Action Protests
UK Small Businesses Face Europe’s Steepest Cost Pressures, New Survey Reveals
US Envoy Urges UK to Proceed with King’s Visit Amid Diplomatic Sensitivities
FTSE 100 Drops Over One Percent as Middle East Tensions Weigh on Markets
UK CO2 Plant Set to Reopen as Authorities Move to Safeguard Supplies Amid Middle East Tensions
Trump Urges Stronger Defence Investment as He Questions Allied Naval Capabilities
New COVID Variant Detected in UK Raises Concerns Over Vaccine Effectiveness
FTSE Russell Moves to Standardise Free-Float Rules for UK and International Listings
HBO Max Launches in UK and Ireland, Marking Major Step in Global Streaming Expansion
UK Signals Readiness to Seize Russian ‘Shadow Fleet’ Vessels in Escalation of Sanctions Enforcement
Escalating Middle East Conflict Seen as Major Threat to UK Economic Stability
Early Challenges Mark Prince Harry and Meghan’s Australia Visit
UK Government Rejects Cover-Up Claims After Theft of Former PM Aide’s Phone
Cyprus Opens Strategic Talks with UK Over Sovereign Base Areas
UK Faces Risk of Sharp Inflation Surge Despite Stable Pre-Crisis Figures
UK Police Arrest Two Over Suspected Antisemitic Arson as Iran Link Investigated
UK Inflation Holds at Three Percent Ahead of Oil Price Shock from Iran Conflict
UK Fuel Prices Face Upward Pressure as Global Oil Trends Raise Cost Outlook
Girlguiding UK Sets September Deadline for Membership Policy Change Affecting Trans Participants
Germany and UK Accelerate Wind Power Expansion to Strengthen Energy Security
UK Moves to Ban Cryptocurrency Donations to Political Parties Over Foreign Influence Concerns
UK and Turkey Finalise Major Air Defence Agreement Worth Billions
Apple Introduces Mandatory Age Verification for iPhone Users in the UK
Diverging Views Emerge Over Meghan Markle’s Planned Australia Appearance
Trump Signals Frustration with UK Leadership Amid Diverging Approaches to Iran Conflict
UK Government Takes Control of Hunterston B as Landmark Nuclear Decommissioning Begins
UK Public Inflation Expectations Jump Sharply in March, Raising Pressure on Bank of England
UK Ministers Warn Expanded North Sea Drilling Would Deepen Exposure to Global Energy Volatility
Delayed UK Defence Investment Plan Leaves Suppliers Under Severe Financial Strain
Can Iran Strike the UK? Assessing the Real Military Threat as Conflict Escalates
Sanctioned Iranian Banker Linked to Luxury Marbella Villa Through UK Corporate Structure
Casey Bloys Navigates HBO Max UK Launch, Paramount Integration and Industry Buzz Over Netflix Meeting
Iran Conflict Sparks Sharp Turbulence in UK Mortgage Market, Reaching Pandemic-Era Disruption Levels
Major Donor Urges University of Kentucky to Reconsider Mitch Barnhart’s Post-Retirement Role
United Kingdom Moves to Lead International Effort to Reopen Strait of Hormuz
UK Police Investigate Targeted Attack on Jewish Ambulance Vehicles
UK Police Investigate Targeted Attack on Jewish Ambulance Vehicles
Senior UK Advocate Criticises Barnhart Retirement Appointment, Calls for Reconsideration
UK Finds No Evidence of Direct Iranian Threat to Britain, Says Prime Minister Starmer
Assessing Iran’s Strike Capability and the UK’s Readiness Amid Rising Tensions
NATO Unable to Confirm Iran’s Role in Strike on UK-US Base as Tehran Denies Involvement
University of Kentucky’s Youling Xiong Receives SEC Faculty Achievement Award for 2026
Trump Highlights Satirical Portrayal of UK Leadership Amid Talks with Prime Minister Starmer on Iran Conflict
Trump Highlights Satirical Portrayal of UK Leadership Amid Talks with Prime Minister Starmer on Iran Conflict
UK Fuel Prices Surge Toward Crisis Levels as Experts Warn of Further Sharp Increases
UK Fuel Prices Surge Toward Crisis Levels as Experts Warn of Further Sharp Increases
Duchess of Sussex Secures ‘As Ever’ Trademark Rights in Australia Ahead of High-Profile Visit
UK Reaffirms Security as Officials Reject Claims of Immediate Iranian Missile Threat
Rising Middle East Tensions Spark ‘Trumpflation’ Debate Over Impact on UK Households
×