London Daily

Focus on the big picture.
Thursday, Apr 02, 2026

Elon Musk is trying to win China back

Elon Musk is trying to win China back

Elon Musk's Tesla has endured a rough couple of months in China. Now he's working overtime to win Beijing back.
The Tesla CEO lavished praise on China during an interview with state broadcaster China Central Television (CCTV), where he pledged that the country would become his electric carmaker's "biggest market" in the long run. He also lauded China's economic and climate goals — the country is currently the world's top greenhouse emitter, but has promised to drastically reduce the emissions over the next decade or so.

"I'm very confident about Tesla's future in China," Musk told CCTV during the interview, which the broadcaster published online late Tuesday. "The Chinese economy I think can do extremely well over the next decade and will become the biggest economy in the world. And it's also committed to a sustainable energy future."

The charm offensive may be pivotal to Tesla's future in China. While the company has enjoyed special treatment from Chinese authorities in the past few years, it has faced an onslaught of criticism in recent weeks.

Last month, Tesla (TSLA) was summoned by Chinese officials to face questions about the quality of its Shanghai-made cars. And over the weekend, a handful of media outlets reported that military had banned Tesla vehicles from entering its complexes over concerns that cameras equipped onboard could be used for spying.

Musk addressed those spying concerns on Saturday, saying at a Chinese development conference that his company's cars would never be used for such
But his remarks on CCTV went a step further toward lauding Beijing and emphasizing the importance of the market to Tesla. China already accounts for a fifth of Tesla's revenue and is its second largest market after the United States, according to a recent company filing.

In the long term, China "will be our biggest market, both where we make the most number of vehicles and where we have the most number of customers," Musk told CCTV.

Musk even singled out Beijing's ambitious blueprint for economic dominance over the next five years, and said he was impressed with the country's climate goals. Chinese President Xi Jinping said last September that the country would be carbon neutral by 2060, and the government has detailed some ways it intends to achieve that target, including building more nuclear power stations and clean energy facilities.

"These are very aggressive goals. And I think they are great goals. And I wish more countries actually had these goals," Musk said. "I'm very confident that future of China is gonna be great."

Even though he does not speak Chinese, Musk is one of the most popular American business leaders in China. A video of him dancing on stage during the debut of the Shanghai-made Model 3 early last year went viral on Weibo. And Premier Li Keqiang once even said he would be happy to give Musk a "China green card" after the American entrepreneur said he "loves China very much."

Musk also has some 1.7 million followers on Weibo, a prominent Chinese social media platform — more than Apple (AAPL) CEO Tim Cook. He still trails Microsoft (MSFT) founder Bill Gates, who has 4.1 million followers. By Wednesday afternoon, the hashtag about Musk's CCTV interview had already generated more than three million views.
Newsletter

Related Articles

0:00
0:00
Close
King Charles III Invited to Address Joint Session of U.S. Congress in Rare Diplomatic Honor
Debate Grows Over Whether Expanded North Sea Drilling Can Reduce UK Energy Bills
UK Faces Heightened Risk of Jet Fuel Shortages, Airline Chief Warns
UK Ends Police Investigations into Lawful Social Media Posts After Review Finds Overreach
Abramovich Moves to Establish Charity for Frozen Chelsea Sale Proceeds Amid UK Dispute
Starmer Reaffirms NATO Commitment While Responding to Trump’s Strategic Critique
UK Aid Reductions Raise Fears of Severe Human Impact Across Parts of Africa
UK Signals Renewed Push for EU Cooperation as Iran Conflict Reshapes Security Landscape
Bank of England Signals Caution as Bailey Advises Markets Against Expecting Rate Hikes
UK to Convene Global Coalition to Restore Shipping Through Strait of Hormuz
Trump Signals Possible NATO Reassessment, Emphasizes Stronger U.S. Strategic Autonomy
Australia Joins British-Led Efforts to Reopen Strait of Hormuz Amid Escalating Tensions
King Charles Plans US State Visit as UK Strengthens Ties with Trump Leadership
UK Regulator Launches Investigation Into Microsoft’s Business Software Practices
Kanye West Set for High-Profile Return to UK Stage at Wireless Festival
Trump Presses Europe to Strengthen Commitment as Iran Conflict Escalates
UK to Deploy Additional Troops to Middle East Amid Rising Regional Tensions
UK Authorities Face Claims of Heavy-Handed Measures in Monitoring Released Pro-Palestine Activists
Trump Calls on UK to Secure Its Own Energy as Iran Conflict Intensifies
Nigel Farage Declines Invitation to UK Conservative Conference Led by Liz Truss
Trump Warns Allies to Take Responsibility as Rift Deepens with UK and France Over Iran Conflict
How Britain’s Prime Minister Controls U.S. Bomber Access in Escalating Iran Conflict
Trump Urges Allies to Secure Their Own Oil Supplies as Hormuz Crisis Disrupts Global Energy
Russia Expels British Diplomat as UK Pushes Back Against Pressure
White House App Faces Scrutiny After Claims of Continuous User Location Tracking
BBC Faces Scrutiny Over Allegations of Paid Content Linked to Saudi Arabia
UK-France Coastal Patrol Agreement Nears Breakdown Amid Migration Pressures
UK Police Detain Pro-Palestine Activist Again Weeks After Bail Release
FTSE 100 Advances as Energy and Mining Shares Gain Amid Middle East Tensions
Eli Lilly Seeks UK Pricing Deal to Unlock Renewed Pharmaceutical Investment
Three Arrested in UK After Massive Cocaine Haul Discovered Hidden in Banana Shipment
UK Fuel Prices Poised for Further Surge Amid Global Energy Pressures
Apple Subsidiary Penalized by UK Authorities for Breach of Moscow Sanctions
Western Allies Intensify Coordinated Sanctions Strategy Against Russia
UK Lawmakers Face Criticism Over Renewed Push for Social Media Restrictions
Starmer Signals UK Crackdown on Addictive Social Media Features
Rising Costs Push One in Five UK Hospitality Businesses to the Brink of Closure
Man Arrested on Suspicion of Attempted Murder After Car Strikes Pedestrians in UK, Injuring Seven
Escalating Conflict Involving Iran Tightens Fiscal Pressures and Highlights UK Economic Vulnerabilities
UK Moves to Confront Russian ‘Shadow Fleet’ Operating in Its Waters
UK Housing Divide Deepens as Older Owners Hold Wealth While Under-30s Face Mounting Barriers
London Demonstration Calls on UK to Recognize Iranian Opposition’s Provisional Government
UK Green Party Vote on ‘Zionism is Racism’ Motion Collapses Amid Internal Disputes and Technical Failures
SNL UK Ignites Debate with Sharp Royal Satire Targeting Prince Andrew and Prince William
EU Proposes ‘Emergency Brake’ to Resolve Deadlock in UK Youth Mobility Talks
Thousands Rally in London to Oppose Rise of Far-Right Movements
Hong Kong Official Rejects Allegations of Surveillance Orders Targeting UK-Based Dissidents
PayPal Expands Cryptocurrency Services to Allow UK Users to Buy and Sell Bitcoin
UK Minister Challenges Reform Party’s ‘Pro-Family’ Agenda as Debate Intensifies
Concerns Grow Over Meningitis Risk Among UK Students Amid Warning Signs of New Outbreaks
×