London Daily

Focus on the big picture.
Wednesday, Aug 05, 2026

Elon Musk is trying to win China back

Elon Musk is trying to win China back

Elon Musk's Tesla has endured a rough couple of months in China. Now he's working overtime to win Beijing back.
The Tesla CEO lavished praise on China during an interview with state broadcaster China Central Television (CCTV), where he pledged that the country would become his electric carmaker's "biggest market" in the long run. He also lauded China's economic and climate goals — the country is currently the world's top greenhouse emitter, but has promised to drastically reduce the emissions over the next decade or so.

"I'm very confident about Tesla's future in China," Musk told CCTV during the interview, which the broadcaster published online late Tuesday. "The Chinese economy I think can do extremely well over the next decade and will become the biggest economy in the world. And it's also committed to a sustainable energy future."

The charm offensive may be pivotal to Tesla's future in China. While the company has enjoyed special treatment from Chinese authorities in the past few years, it has faced an onslaught of criticism in recent weeks.

Last month, Tesla (TSLA) was summoned by Chinese officials to face questions about the quality of its Shanghai-made cars. And over the weekend, a handful of media outlets reported that military had banned Tesla vehicles from entering its complexes over concerns that cameras equipped onboard could be used for spying.

Musk addressed those spying concerns on Saturday, saying at a Chinese development conference that his company's cars would never be used for such
But his remarks on CCTV went a step further toward lauding Beijing and emphasizing the importance of the market to Tesla. China already accounts for a fifth of Tesla's revenue and is its second largest market after the United States, according to a recent company filing.

In the long term, China "will be our biggest market, both where we make the most number of vehicles and where we have the most number of customers," Musk told CCTV.

Musk even singled out Beijing's ambitious blueprint for economic dominance over the next five years, and said he was impressed with the country's climate goals. Chinese President Xi Jinping said last September that the country would be carbon neutral by 2060, and the government has detailed some ways it intends to achieve that target, including building more nuclear power stations and clean energy facilities.

"These are very aggressive goals. And I think they are great goals. And I wish more countries actually had these goals," Musk said. "I'm very confident that future of China is gonna be great."

Even though he does not speak Chinese, Musk is one of the most popular American business leaders in China. A video of him dancing on stage during the debut of the Shanghai-made Model 3 early last year went viral on Weibo. And Premier Li Keqiang once even said he would be happy to give Musk a "China green card" after the American entrepreneur said he "loves China very much."

Musk also has some 1.7 million followers on Weibo, a prominent Chinese social media platform — more than Apple (AAPL) CEO Tim Cook. He still trails Microsoft (MSFT) founder Bill Gates, who has 4.1 million followers. By Wednesday afternoon, the hashtag about Musk's CCTV interview had already generated more than three million views.
Newsletter

Related Articles

0:00
0:00
Close
Senate Scrutinises AI-Driven Personalised Pricing
Spain Seeks Mainland Transfers for 1,100 Children Stranded in Ceuta
UK Energy Security Faces Pressure From Middle East Conflict and Red Sea Disruptions
UK Government Expands Employment Discrimination Review Amid Labour Market Changes
UK Campaigners Call for Ban on Toxic Flea Treatments Linked to Water Pollution
MI6 Ranked Europe’s Leading Foreign Intelligence Service in Independent Review
Houthi Missile Attack on Saudi Oil Tanker Raises Further Red Sea Shipping Concerns
Palantir Faces UK Tax Criticism After Paying Two Million Pounds in Corporation Tax
Advanced AI Models Show Unexpected Behaviour During UK Cybersecurity Testing
Bank of England Introduces Tougher Artificial Intelligence Testing Rules for Financial Firms
Next Raises Annual Profit Forecast to One Point Two Four Billion Pounds After Strong Summer Sales
New UK Visa Rules Tighten Skilled Worker, Student and Family Migration Routes
UK Government Proposes New Equal Pay Enforcement Powers for Employers
UK High Court Blocks Home Office Deportation Policy for Alleged Trafficking Victims
UK Health Secretary Yvette Cooper Announces Major Reform of NHS Maternity Services
BP Reports Four-Year High Quarterly Profit of Five Point Seven Billion Dollars Amid Energy Market Turmoil
Bank of England Holds Interest Rate at Three Point Seven Five Percent as UK Growth Remains Weak
Spain and Morocco Trade Blame After 72,000 Migrants Enter Ceuta
Met Police Investigated Journalist Who Questioned Cambridge Professor
Badenoch Defends Tory Candidate Jailed for Antisemitic Abuse of Luciana Berger
NHS Spends £240m a Year Storing Paper Records Despite Digital Push
Apple Seeks Court Order to Stop OpenAI Using Alleged Trade Secrets
Breaking With the Past: One of the World’s Smallest Countries Changes Its Name
AI Is Remaking the US Economy, From GDP Growth to iPhone Prices
Comcast: Tied to a Chair and Hit in the Face With Cake: The Regular Humiliation Ritual at the US Corporate Giant
Aston Martin Faces Legal Threat Over £550m Rescue Deal
Conservative Party and Reform UK Face Growing Scrutiny Over Political Transparency
GMB and Public Sector Unions Prepare for Wider Debate Over Government Priorities
UK Government Faces Pressure to Address National Water Infrastructure Failures
NHS Radiographers Report Rising Racist Abuse From Patients
Breast Cancer Experts Call for Overhaul of NHS Diagnostic Approach
UK Government Reviews Prison Policy After Debate Over Capacity and Public Safety
Nigel Farage Faces Questions Over Leadership Discussions and Five Million Pound Donation
Conservative Party Faces Candidate Controversy Over Former Antisemitic Activist
UK Energy Industry Pushes for Greater Role for Domestic Oil and Gas Production
Gatwick Expansion Debate Continues as Airport Prepares for Second Runway Construction
Reform UK Wants the Royal Navy to Return Channel Boats to France
Government Faces Pressure Over Charity Funding Linked to Illegal Israeli Settlements
UK Fire Chiefs Demand Ban on Disposable Barbecues During Severe Drought
Medical Review Warns Current Breast Cancer Guidelines Miss Many Young Women
NHS Mental Health Trust Announces Twenty-Five Million Pound Service Cuts
MI6 Rated Europe’s Most Capable Foreign Intelligence Service in International Review
UK Watchdog Finds Serious Failures in Electronic Offender Monitoring System
BP Chief Warns UK Must Protect Domestic Oil and Gas Capacity
Water Supply Crisis Threatens England’s Housing Expansion Plans
UK Government Rewrites Procurement Rules to Prioritise Jobs Over Environmental Targets
English Channel Rescue Operation Saves One Hundred Seventy-Three Migrants After Boat Capsizes
Gatwick Airport Wins Legal Approval for Second Runway Expansion
UK Government Tightens Early Prison Release Scheme After Public Backlash Over Offender Freedoms
US and Japan Step In to Support the Yen in Rare Joint Intervention
×