London Daily

Focus on the big picture.
Monday, Jan 26, 2026

Cost of living: University graduates want higher starting salaries - and many would take up side hustles to earn extra cash

Cost of living: University graduates want higher starting salaries - and many would take up side hustles to earn extra cash

New research by careers platform Bright Network, shared with Sky News, reveals students expect starting salaries to be over £30,000 - 25% more than the current national average starting salary.

University graduates across the UK want to see higher starting salaries for first jobs amidst the cost of living crisis.

New research by careers platform Bright Network, shared with Sky News, reveals students expect starting salaries to be over £30,000 - 25% more than the current national average starting salary.

Due to the impact and stress because of the rising cost of living, the undergraduate students surveyed expressed "genuine concerns around the economic climate, their careers and future working life".

The financial challenges are forcing young people to find ways to supplement their main source of income. Almost eight in 10 of the students surveyed said they'd consider taking up a personal 'side hustle' to bring in extra cash.

Like tens of thousands of university students Alex Johnson is back on campus for his final year and life in a working world is becoming very real for him. But with the financial future looking bleak, finding a job which pays enough is proving difficult.

He told Sky News: "A lot of them just say the salary is competitive and it's hard to get a good grasp on what that actually means. But the ones I do see, they range between 20k to 30k, which is alright, but as a student in the cost of living crisis, I'm really looking to get more than that and get paid for what I'm worth."

So to help him during his final year and when he enters the world of work he's taken on a side hustle which is already bringing in additional funds. From his accommodation at the University of Leeds, Alex runs a blog about Lego. His passion for building Lego means he can use it to earn extra money which helps him now as a student and will top-up his graduate job salary.

Alex runs a blog about Lego


He said: "It supports me and allows me to do other things. I was able to go on a holiday this summer which as a student, when money is tight, I might not have been able to do otherwise. It will just help me boost that income since unfortunately it's a struggle to find those good salaries out there."

Working part-time in a marketing job doesn't provide enough money for Natasha Birk


Working part-time in a marketing job doesn't provide enough money for Natasha Birk who graduated from the University of Bath. She's back living at home with her parents as her salary doesn't allow her to be fully independent and self-sufficient. But the success from her eco-eyelashes business, on the side, means she can get there quicker.

Speaking to Sky News, she said: "When you're doing that job search you find jobs that really appeal to you and the criteria will be really exciting but then you look at the salary and it can be a bit deflating. You have to be realistic though and think how would I actually be able to afford to live off that wage, even though it's a job I love doing."

Natasha runs an eco-eyelashes business


But for businesses, boosting salaries by thousands of pounds is not a viable option, says Alison Edgar MBE, who advises small and big businesses on how to become successful.

She told Sky News: "If you look at the national living wage people are getting out of bed for a lot less than £30,000. A degree may give you an academic background, but it doesn't actually give you the skills that you might need in that role. So if graduates want to have a side hustle to bring in that money, that's great, but they should not be expecting an employer to pay that salary because they'd lose out on margins."

She added: "25% on top of current salaries doesn't fit into the current economics. A lot of graduates are new to the workplace, so they'll need training and understand the business side of things. If they get that increase you'd have to increase the salaries of all the employees that were and that is not going to work for businesses economically. It's not a sustainable model."

Newsletter

Related Articles

0:00
0:00
Close
WhatsApp Develops New Meta AI Features to Enhance User Control
Germany Considers Gold Reserves Amidst Rising Tensions with the U.S.
Michael Schumacher Shows Significant Improvement in Health Status
Greenland’s NATO Stress Test: Coercion, Credibility, and the New Arctic Bargaining Game
Diego Garcia and the Chagos Dispute: When Decolonization Collides With Alliance Power
Trump Claims “Total” U.S. Access to Greenland as NATO Weighs Arctic Basing Rights and Deterrence
Air France and KLM Suspend Multiple Middle East Routes as Regional Tensions Disrupt Aviation
U.S. winter storm triggers 13,000-plus flight cancellations and 160,000 power outages
Poland delays euro adoption as Domański cites $1tn economy and zloty advantage
White House: Trump warns Canada of 100% tariff if Carney finalizes China trade deal
PLA opens CMC probe of Zhang Youxia, Liu Zhenli over Xi authority and discipline violations
ICE and DHS immigration raids in Minneapolis: the use-of-force accountability crisis in mass deportation enforcement
UK’s Starmer and Trump Agree on Urgent Need to Bolster Arctic Security
Starmer Breaks Diplomatic Restraint With Firm Rebuke of Trump, Seizing Chance to Advocate for Europe
UK Finance Minister Reeves to Join Starmer on China Visit to Bolster Trade and Economic Ties
Prince Harry Says Sacrifices of NATO Forces in Afghanistan Deserve ‘Respect’ After Trump Remarks
Barron Trump Emerges as Key Remote Witness in UK Assault and Rape Trial
Nigel Farage Attended Davos 2026 Using HP Trust Delegate Pass Linked to Sasan Ghandehari
Gold Jumps More Than 8% in a Week as the Dollar Slides Amid Greenland Tariff Dispute
BlackRock Executive Rick Rieder Emerges as Leading Contender to Succeed Jerome Powell as Fed Chair
Boston Dynamics Atlas humanoid robot and LG CLOiD home robot: the platform lock-in fight to control Physical AI
United States under President Donald Trump completes withdrawal from the World Health Organization: health sovereignty versus global outbreak early-warning access
FBI and U.S. prosecutors vs Ryan Wedding’s transnational cocaine-smuggling network: the fight over witness-killing and cross-border enforcement
Trump Administration’s Iran Military Buildup and Sanctions Campaign Puts Deterrence Credibility on the Line
Apple and OpenAI Chase Screenless AI Wearables as the Post-iPhone Interface Battle Heats Up
Tech Brief: AI Compute, Chips, and Platform Power Moves Driving Today’s Market Narrative
NATO’s Stress Test Under Trump: Alliance Credibility, Burden-Sharing, and the Fight Over Strategic Territory
OpenAI’s Money Problem: Explosive Growth, Even Faster Costs, and a Race to Stay Ahead
Trump Reverses Course and Criticises UK-Mauritius Chagos Islands Agreement
Elizabeth Hurley Tells UK Court of ‘Brutal’ Invasion of Privacy in Phone Hacking Case
UK Bond Yields Climb as Report Fuels Speculation Over Andy Burnham’s Return to Parliament
America’s Venezuela Oil Grip Meets China’s Demand: Market Power, Legal Shockwaves, and the New Rules of Energy Leverage
TikTok’s U.S. Escape Plan: National Security Firewall or Political Theater With a Price Tag?
Trump’s Board of Peace: Breakthrough Diplomacy or a Hostile Takeover of Global Order?
Trump’s Board of Peace: Breakthrough Diplomacy or a Hostile Takeover of Global Order?
The Greenland Gambit: Economic Genius or Political Farce?
The Greenland Gambit: Economic Genius or Political Farce?
The Greenland Gambit: Economic Genius or Political Farce?
Will AI Finally Make Blue-Collar Workers Rich—or Is This Just Elite Tech Spin?
Prince William to Make Official Visit to Saudi Arabia in February
Prince Harry Breaks Down in London Court, Says UK Tabloids Have Made Meghan Markle’s Life ‘Absolute Misery’
Malin + Goetz UK Business Enters Administration, All Stores Close
EU and UK Reject Trump’s Greenland-Linked Tariff Threats and Pledge Unified Response
UK Deepfake Crackdown Puts Intense Pressure on Musk’s Grok AI After Surge in Non-Consensual Explicit Images
Prince Harry Becomes Emotional in London Court, Invokes Memory of Princess Diana in Testimony Against UK Tabloids
UK Inflation Rises Unexpectedly but Interest Rate Cuts Still Seen as Likely
AI vs Work: The Battle Over Who Controls the Future of Labor
Buying an Ally’s Territory: Strategic Genius or Geopolitical Breakdown?
AI Everywhere: Power, Money, War, and the Race to Control the Future
Trump vs the World Order: Disruption Genius or Global Arsonist?
×