London Daily

Focus on the big picture.
Wednesday, Mar 04, 2026

Cost of living: University graduates want higher starting salaries - and many would take up side hustles to earn extra cash

Cost of living: University graduates want higher starting salaries - and many would take up side hustles to earn extra cash

New research by careers platform Bright Network, shared with Sky News, reveals students expect starting salaries to be over £30,000 - 25% more than the current national average starting salary.

University graduates across the UK want to see higher starting salaries for first jobs amidst the cost of living crisis.

New research by careers platform Bright Network, shared with Sky News, reveals students expect starting salaries to be over £30,000 - 25% more than the current national average starting salary.

Due to the impact and stress because of the rising cost of living, the undergraduate students surveyed expressed "genuine concerns around the economic climate, their careers and future working life".

The financial challenges are forcing young people to find ways to supplement their main source of income. Almost eight in 10 of the students surveyed said they'd consider taking up a personal 'side hustle' to bring in extra cash.

Like tens of thousands of university students Alex Johnson is back on campus for his final year and life in a working world is becoming very real for him. But with the financial future looking bleak, finding a job which pays enough is proving difficult.

He told Sky News: "A lot of them just say the salary is competitive and it's hard to get a good grasp on what that actually means. But the ones I do see, they range between 20k to 30k, which is alright, but as a student in the cost of living crisis, I'm really looking to get more than that and get paid for what I'm worth."

So to help him during his final year and when he enters the world of work he's taken on a side hustle which is already bringing in additional funds. From his accommodation at the University of Leeds, Alex runs a blog about Lego. His passion for building Lego means he can use it to earn extra money which helps him now as a student and will top-up his graduate job salary.

Alex runs a blog about Lego


He said: "It supports me and allows me to do other things. I was able to go on a holiday this summer which as a student, when money is tight, I might not have been able to do otherwise. It will just help me boost that income since unfortunately it's a struggle to find those good salaries out there."

Working part-time in a marketing job doesn't provide enough money for Natasha Birk


Working part-time in a marketing job doesn't provide enough money for Natasha Birk who graduated from the University of Bath. She's back living at home with her parents as her salary doesn't allow her to be fully independent and self-sufficient. But the success from her eco-eyelashes business, on the side, means she can get there quicker.

Speaking to Sky News, she said: "When you're doing that job search you find jobs that really appeal to you and the criteria will be really exciting but then you look at the salary and it can be a bit deflating. You have to be realistic though and think how would I actually be able to afford to live off that wage, even though it's a job I love doing."

Natasha runs an eco-eyelashes business


But for businesses, boosting salaries by thousands of pounds is not a viable option, says Alison Edgar MBE, who advises small and big businesses on how to become successful.

She told Sky News: "If you look at the national living wage people are getting out of bed for a lot less than £30,000. A degree may give you an academic background, but it doesn't actually give you the skills that you might need in that role. So if graduates want to have a side hustle to bring in that money, that's great, but they should not be expecting an employer to pay that salary because they'd lose out on margins."

She added: "25% on top of current salaries doesn't fit into the current economics. A lot of graduates are new to the workplace, so they'll need training and understand the business side of things. If they get that increase you'd have to increase the salaries of all the employees that were and that is not going to work for businesses economically. It's not a sustainable model."

Newsletter

Related Articles

0:00
0:00
Close
Trump Says UK–US ‘Special Relationship’ Is Diminished Amid Middle East Dispute
UK Economic Forecasts Face Fresh Strain from Middle East Conflict and Rising Energy Costs
UK Reaffirms Close US Ties After Trump’s Public Criticism
Reeves Stresses Stability and Fiscal Discipline in UK Budget Update as Growth Outlook Shifts
UK Deploys Royal Navy Destroyer HMS Dragon to Cyprus After Drone Strike on RAF Base
Green Party Surges Past Labour in New UK Poll as Traditional Party Support Crumbles
Majority of Britons Oppose U.S. Use of UK Military Bases in Iran Conflict
UK Intensifies Evacuation Efforts from Oman, Working with Airlines to Boost Flight Capacity
Trump Condemns UK and Spain in Unusually Sharp Rift Over Iran Military Action
Trump Repeats UK Claims That Diverge from Verified Facts Amid Diplomatic Strain
UK Arrests Prominent Figures Linked to Epstein Network as Questions Mount Over US Action
Trump Says UK ‘Took Far Too Long’ to Approve Use of Airbases for Iran Strikes
Scope of Britain’s Role in the Expanding Middle East Conflict Comes Under Scrutiny
Trump Says He Is ‘Very Disappointed’ in Starmer Over Iran Comments
U.S. Embassy in Riyadh Struck by Drones Amid Escalating Iran Conflict
Starmer Confronts Strategic Test After Drone Strike Near British Base in Cyprus
Rolls-Royce Chief Signals Openness to Germany Joining UK-Led Fighter Jet Programme
UK Stocks Slip as Escalating Iran Conflict Triggers Global Market Selloff
UK Overhauls Asylum System to Make Refugee Status Temporary
Starmer Warns of ‘Reckless’ Iranian Strikes Amid Escalating Regional Tensions
British Base in Cyprus Targeted as Drones Intercepted Amid Expanding Iran Conflict
Starmer Diverges from Trump on Iran Strategy, Rejects ‘Regime Change from the Skies’
U.S. and Israel Intensify Strikes on Iran as Conflict Expands to Lebanon and Gulf States
Violent Pro-Iranian Protesters Storm U.S. Consulate in Karachi
Missile Debris Sparks Fires at Dubai’s Jebel Ali Port Near Palm Jumeirah
Iran Strikes U.S. Fifth Fleet Headquarters in Bahrain Amid Wider Gulf Retaliation
When the State Replaces the Parent: How Gender Policy Is Redefining Custody and Coercion
Bill Clinton Denies Knowing Woman in Hot Tub Photo During Closed-Door Epstein Deposition
Former U.S. President Bill Clinton Testifies on Ties to Jeffrey Epstein Before Congressional Oversight Committee
Dyson Reaches Settlement in Landmark UK Forced Labour Case
Barclays and Jefferies Shares Fall After UK Mortgage Lender Collapse Rekindles Credit Market Concerns
Play Exploring Donald Trump’s Rise to Power by ‘Lehman Trilogy’ Author to Premiere in the UK
Man Arrested After Churchill Statue Defaced in Central London
Keir Starmer Faces Political Setback as Labour Finishes Third in High-Profile By-Election
UK Assisted Dying Bill Set to Fall Short in Parliament as Regional Initiatives Gain Ground
UK Defence Ministry Clarifies Position After Reports of Imminent Helicopter Contract
Independent Left-Wing Plumber Secures Shock Victory as Greens Surge in UK By-Election
Reform UK Refers Alleged ‘Family Voting’ Incidents in By-Election to Police
United Kingdom Temporarily Withdraws Embassy Staff from Iran Amid Heightened Regional Tensions
UK Government Reaches Framework Agreement on Release of Mandelson Vetting Files
UK Police Contracts With Israeli Surveillance Firms Spark Debate Over Ethics and Oversight
United Airlines Passenger Hears Cockpit Conversations After Accessing In-Flight Audio Channel
Spain to Conduct Border Checks on Gibraltar Arrivals Under New Post-Brexit Framework
Engie Shares Jump After $14 Billion Agreement to Acquire UK Power Grid Assets
BNP Paribas Overtakes Goldman Sachs in UK Investment Banking League Tables
Geothermal Project to Power Ten Thousand Homes Marks UK Renewable Energy Milestone
UK Visa Grants Drop Nineteen Percent in 2025 as Migration Controls Tighten
Barclays and Jefferies Among Banks Exposed to Collapse of UK Mortgage Lender MFS
UK Asylum Applications Edge Down in 2025 Despite Rise in Small Boat Crossings
Jefferies Reports Significant Exposure After Collapse of UK Lender MFS
×