London Daily

Focus on the big picture.
Thursday, Jul 02, 2026

Conservatives’ popularity crashes to its lowest point in 15 years

Conservatives’ popularity crashes to its lowest point in 15 years

The Conservatives’ popularity has crashed to its lowest point in 15 years as it battles a major lack of trust over its management of the economy, a new poll reveals.
Sixty-two per cent of Britons said they didn’t like the Tories while 60 per cent said they no longer trusted the party on the economy, according to findings from Ipsos.

In a further blow, nine out of 10 of those who said they no longer trusted the Conservatives on the economy said the party was unlikely to regain it by the time of the next election, due by January 2025.

On reducing the cost of living and improving Britain’s public services, the findings are even more dire for the Conservatives with just under three quarters of voters saying they didn’t trust them to deliver.

The survey was carried out last week, concluding just a day before Chancellor Jeremy Hunt announced his Autumn Statement ushering in a series of sweeping tax rises and swingeing spending cuts in a bid to plug a £55billion black hole in the public finances.

While Mr Hunt insisted the measures are necessary to put the UK’s finances back on a sound footing, tackle soaring inflation and to help the most deprived households, living standards are set to fall to their lowest point in living memory.

With Britain set for a year-long recession, according to the Office for Budget Responsibility, Mr Hunt is gambling the economy will be showing some signs of improvement in the run-up to the general election.

But the latest Ipsos figures show what a mountain the Conservatives have to climb to overhaul Labour’s current lead in the polls.

On improving Britain’s economy, 42 per cent said they trusted Labour compared to 35 per cent for the Tories, while on cost of living 41 per cent said they trusted Sir Keir Starmer’s party whereas it was 22 per cent for the Conservatives. On improving public services more than half of voters said they trusted Labour compared to 21 per cent for the Tories.

Labour’s popularity is also at a four-year high with 49 per cent of people saying they like the party.

But while the Tories are seeing their trust rating and popularity plunge, there are signs that Rishi Sunak is benefiting from his appointment as Prime Minister.

According to Ipsos, 47 per cent of voters say they like Mr Sunak compared to 26 per cent who said they like the Conservatives. Forty-two per cent think he has what it takes to be a good PM - a seven percentage point increase since July - and comfortably ahead of Sir Keir who polled 35 per cent on the question of whether he would make a good leader of the country.

On the question of whether he would make the most capable Prime Minister, Mr Sunak scored 41 per cent compared to 35 per cent for Sir Keir.

Earlier this year the Labour leader was seen as a more capable PM compared to Liz Truss and Boris Johnson.

Gideon Skinner, Head of Political Research at Ipsos said: “Rishi Sunak is personally fairly well-liked, relatively trusted on the economy, and is posing warning signs for Labour in the way he has overtaken Keir Starmer’s lukewarm scores as Prime Ministerial material.

“But so far he has not been able to bring much of a honeymoon to the Conservative party brand, which remains as unpopular under him as at any time over the last 15 years.

“Looking ahead, delivery on substantive issues in the face of a sceptical public will be key, as satisfaction with government performance remains well below the historical average and with Labour and Keir Starmer both much more trusted on the cost of living and improving public services.”
Newsletter

Related Articles

0:00
0:00
Close
UK DEFENCE AND TECHNOLOGY STRATEGY TILTS TOWARD SOVEREIGN CAPABILITY AND INDUSTRIAL INVESTMENT
UK ECONOMIC POLICY OUTLOOK SHAPED BY LEADERSHIP TRANSITION AND FISCAL SIGNALS
STERLING STRENGTHENS AMID SHIFTING MONETARY OUTLOOK AND GLOBAL LABOUR MARKET SIGNALS
UK HPV VACCINATION PROGRAM NEARLY ELIMINATES CERVICAL CANCER DEATH RISK IN YOUNG WOMEN
UK EXPANDS PRISON SAFETY REVIEW AS GOVERNMENT SEEKS WIDER SYSTEM REFORM
UK DRIVES DIGITAL ASSETS STRATEGY WITH NEW STABLECOIN REGULATORY MODEL
UK TO EXPAND AI INFRASTRUCTURE THROUGH NEW EUROPEAN TECHNOLOGY PARTNERSHIP
UK LAUNCHES £15 BILLION DEFENCE TECH SHIFT TOWARD ADVANCED MILITARY SYSTEMS
CIVIL SERVICE FACES SHIFT IN POWER STRUCTURE AS REGIONAL GOVERNANCE PLANS EXPAND
WHITEHALL CONSIDERS MAJOR DECENTRALISATION PLAN WITH SECOND GOVERNMENT HUB IN MANCHESTER
UK TARGETS SERVICES EXPORT GROWTH IN TRADE TALKS WITH CHINA AMID GEOPOLITICAL TENSIONS
POLICE WATCHDOG PROBES OFFICERS OVER HANDCUFFING OF DYING TEENAGER IN HAMPSHIRE CASE
UK REGULATORS UNVEIL DUAL OVERSIGHT FRAMEWORK FOR STABLECOINS AND DIGITAL ASSETS
KEIR STARMER ANNOUNCES £15 BILLION DEFENCE TECHNOLOGY BOOST IN FINAL MAJOR POLICY MOVE
ANDY BURNHAM SIGNALS STRICT FISCAL RULES AS LABOUR LEADERSHIP RACE SHAPES MARKET OUTLOOK
POUND STERLING HITS ONE-YEAR HIGH AS BANK OF ENGLAND SIGNALS NO IMMINENT RATE CUTS
UK Government Confirms Rejected Asylum Seekers to Remain Amid Enforcement Challenges
UK-China Economic Talks Focus on Services Trade and High-Value Sectors
Buckingham Palace Revamp Plans Unveiled to Modernise Royal and Public Facilities
Two Dead After Light Aircraft Crash in Essex Field, Investigation Underway
Princess Diana Marked at 65 With UK Tributes Reflecting on Her Public Legacy
England Teachers Face New Pay Cap Rules for Academy School Leaders Under Education Reform
Dublin Security Alert Escalates After Stabbing and Reports of Transport Disruption
UK Government Faces Scrutiny Over £10,000 Asylum Living Cost Contribution Requirement
England Prepares World Cup Knockout Match Against Democratic Republic of Congo
Northern Rail Project Warned of HS2-Style Cost Risks by UK Parliamentary Committee
UK Tightens Asylum Rules as Most Rejected Applicants Expected to Remain in Country
UK Heat Health Alert Issued as Temperatures Expected to Exceed 30°C Across England
Halifax Brand to Disappear From UK High Streets in Lloyds Banking Group Restructuring
England Teachers Receive 6.6 Percent Pay Rise Over Two Years as Schools Warn of Budget Strain
UK Defence Spending Plan Sparks Budget Clash as Regional Infrastructure Projects Face Pressure
Inquest Continues in Northern Ireland into Death of Noah Donohoe in Belfast
UK Travel Industry Calls for Suspension of New EU Border System During Peak Holiday Season
Telegraph Media Group Acquired by German Media Firm in £575 Million Deal Completion
House of Commons Warns Northern Rail Upgrade Risks Repeating High-Speed 2 Cost Overruns
UK Transport Unions Warn of Summer Strike Action Over Pay Disputes
UK Health Secretary Calls Maternity Care Review a “Watershed Moment” for NHS Reform
Nigel Farage Faces Questions Over £270,000 Payment Linked to Gold Marketing Firm
Labour Government Faces Internal Division Over North Sea Oil and Gas Policy Direction
National Screening Committee Invites New Proposals for UK Health Screening Programmes
UK and China Hold Industrial Strategy Talks on Trade and Export Growth Opportunities
UK Defence Funding Gap Widens as £4.7 Billion Shortfall Puts Pressure on Spending Priorities
United Kingdom Faces Historic Demographic Shift as Deaths Forecast to Exceed Births in England and Wales
United Kingdom Introduces Major Motability Scheme Reforms Targeting £1 Billion in Long-Term Savings
Global Billionaire Numbers Rise 13 Percent Amid Artificial Intelligence Stock Boom
Body of Fifteen-Year-Old Boy Recovered from Manchester Reservoir
Major Rail Disruption in UK After Cows Stray Onto Intercity Tracks
UK Launches National Campaign to Reduce Water Consumption After Heatwave
Foreign Secretary David Lammy Raises Case of UK Woman Death with US Authorities
Shetland Islands Council Approves Subsea Tunnel Plans Linking Major Islands
×