A useful marketplace needs clear rules.

Free to list. Eighteen and over. Only lawful offers, accurate descriptions and media you own or have permission to use. Demo listings are fictional examples; they are not offers from actual people, employers or property owners.

Before a real listing goes live

Email and phone verification, a private selfie review and moderator approval are required. Regulated services require evidence of the applicable licences, authority and insurance. A verified contact badge is not a professional endorsement or a guarantee of legality, quality or authenticity.

Not permitted

Stolen or counterfeit goods, weapons or ammunition, illegal drugs, medicines, tobacco or vapes, alcohol, live animals, financial investments or credit, sexual services, identity documents, personal data, gambling, unsafe or recalled products, scams and discriminatory adverts. Child car seats, safety-critical protective equipment and untested electrical goods are not accepted. No applicant fees, advance-payment traps, invented reviews or false scarcity.

Be specific and fair

Traders must identify themselves and disclose their trading details, total charges and applicable terms. Private sellers must not pretend to be traders, or traders to be private sellers. Half-price claims require genuine previous-price evidence. Property adverts must disclose material facts, authority, terms and applicable licences. Job adverts must state the employer, pay, hours and contract without unlawful discrimination. Applicable rules vary across England, Wales, Scotland and Northern Ireland.

Offers and auctions

Demo bids are private browser demonstrations and cannot purchase anything. Real offers require a verified account, cannot be made by the seller, and must exceed the current offer by at least £1 or two per cent. Offers in the final two minutes extend the deadline by two minutes. The seller confirms the outcome after closing. London Daily does not hold money, provide escrow, collect payment or guarantee performance. Do not bid unless you intend to follow through; check the seller’s terms before making an offer.

Report a concern

Every listing has “Report bad listing”. Reports enter the moderator’s queue for review. Moderators can hide, reject or remove listings and record decisions. Publication is not a promise that every future change in law or every hidden defect has been detected.