London Daily

Focus on the big picture.

As London Fashion Week prepares for another digital season, these are the British brands worth discovering and supporting

As London Fashion Week prepares for another digital season, these are the British brands worth discovering and supporting

They don't call London the creative capital for nothing...

If we thought 2019 was a difficult year for the British fashion industry (never-ending Brexit negotiations did not save much thought for the creatives), then 2020 certainly usurped it.

Last summer, as the country was facing national lockdowns due to the Coronaviruspandemic, the British Fashion Council announced that its next installment of London Fashion Week was to be held entirely online for the first time in the event's 40-year history.

Several months on, and knee-deep in our third (and likely not final) full national lockdown, the British fashion industry is preparing for its AW21 showcase in another digital-first format.

Instead of physical shows that would usually take place in February, the event will be almost entirely digital and involve content such as interviews, podcasts and digital showrooms rolling out on londonfashionweek.co.uk, with menswear designers (who would usually show separately in January) being encouraged to take part in the February event.

While this digital-first initiative may have initially sounded like a scaled-back, 'plan b' approach, it in fact provides the iconic event with a huge opportunity to experiment, modernise, and showcase the city's creative talent to a whole new audience; i.e. the general public.

Brits have made a name for themselves as some of the best-dressers in the world, and that's thanks in huge part to the creative geniuses that we breed, educate, nourish and showcase in our very own capital.

Whether you're looking to sharpen up your wardrobe or just brush up on your knowledge of British brands, here are 14 UK labels you should keep on your radar this year...

1. WALES BONNER

Why we love: Innovative, luxurious tailoring with a modern, androgynous influence.



2. PREEN BY THORNTON BREGAZZI

Why we love: Flowing, feminine pieces, masterfully ruched for interesting silhouettes.



3. ROXANNE FIRST

Why we love: Fine jewellery with a fresh, contemporary aesthetic.



4. ROBERTA EINER

Why we love: Bright, fun pieces with fearless, experimental accessories.



5. MOLLY GODDARD

Why we love: Shamelessly excessive and instantly recognisable.



6. MARTINE ROSE

Why we love: A menswear brand that cool girls are buying for their boyfriends, brothers and selves alike.



7. SIMONE ROCHA

Why we love: Delicate designs with intricate, iconic accents.



8. JESSICA MCCORMACK

Why we love: Beautiful, vintage-inspired stones in unusual, modern settings.



9. REJINA PYO

Why we love: Perfectly-cut pieces with surprising, swoon-worthy details.



10. CASELY-HAYFORD

Why we love: Bespoke, beautful, expert tailoring for men and women.



11. OLIVIA VON HALLE

Why we love: Fun, energetic prints splashed across luxe fabrics.



12. 16ARLINGTON

Why we love: Luxurious, sexy party wear with a personality.



13. LOUDBRANDSTUDIOS

Why we love: Designed by Jedidiah Duyile who aims to remind women just how sexy they are.



14. M.I.H JEANS

Why we love: Classic, comfortable shapes with timeless appeal.



So now you know the British brands we're all going to be obsessing over this year, scroll down and take a look at which trends they pioneered for this season...

Fashion Trends 2021



1. CUT-OUTS

Undoubtedly one of the biggest trends on the AW20 runway was cutaway fabrics. Whether they were placed at the hips - the more traditional spot for cut-outs - down the arms or via slashed necks, this season's collections proved that the look once regarded as tasteless or kitsch could be supremely chic.
Spotted at: (L-R) Rejina Pyo, Christopher Kane and Victoria Beckham



2. MAXI RED

Full-throttle red - aka from your neck to at-least-your-knees - was undoubtedly the biggest colour take-away from the four major autumn/winter fashion weeks staged earlier this year. Whether you opt in via a maxi dress, a trouser suit or even a top and skirt, there's no holding back with this one. Just make sure your accessories are relatively neutral to avoid overkill.
Spotted at: (L-R) Preen by Thornton Bregazzi, Alexander McQueen, Bottega Veneta



3. OFF-THE-SHOULDER LAYERING

Bardot necklines have long been reserved for the fairweather seasons, but thanks to some clever layering this off-the-shoulder style is finally a very viable option for autumn/winter. Shirts and blouses work well atop slim-fit high-necks, while longline overcoats are a great way to adopt the trend without having to commit to an all-day look.
Spotted at: (L-R) 16 Arlington, Preen and Toga



4. BROWN AND BLACK

The old adage about brown and black being the ultimate style taboo is no more, as it's officially the chicest colour pairing of the new season. Whether it's a single piece with the duo of tones or your own concocted take via layering, you can't go far wrong with these two. It's a good idea to stick to one shade of each - as opposed to a rainbow of tones - to avoid things looking messy.
Spotted at: (L-R) Preen by Thornton Bregazzi, Prada, Christopher Kane



5. NOSTALGIC JEWELLERY

Remember the brightly-coloured beaded jewellery you wore loyally from the ages of about four to twelve? You hung onto those, right? This season you'll regret getting rid of all those punchy pieces as nostalgic jewellery is having a real moment. The bigger, brighter, more outlandish the style, the more fashion kudos you'll get. Trust us...
Spotted at: (L-R) Ashish, Yuhan Wang and Preen by Thornton Bregazzi



6. PUFFBALL HEMS

Puffball hems have veered from from the fashion world's radar for several seasons, but for autumn/winter they're back in a big way. More often found cuffing the hemline of balloon-fit dresses, they're undoubtedly not an every day look but rather a super statement trend to plump for - albeit in subtler incarnations that those on the runway - for big occasions.
Spotted at: (L-R) Halpern, JW Anderson and Richard Quinn



7. CAPES

A season full of drama, another major look to come off the AW20 runways was the cape. Whether they were full length for maximum impact, or mere shoulder-grazing numbers flecked with metallic tasseled fringing, it was a failsafe way to add a regal sense of elegance to a look. Translate them for real life via caped-back jackets and evening wear.
Spotted at: (L-R) Carolina Herrera, JW Anderson and Rodarte



8. LILAC LAYERS

Purple is often overlooked as a power-colour, but the autumn/winter runways made a convincing case for its merits. Rarely seen as a standalone, they tended to come via layers of suiting, tonal outfits or matching dress-and-heels.
Spotted at: (L-R) Toga, Boss, Alberta Ferretti



9. FACE VEILS

Slightly harder to envisage working in your every day wardrobe (although face masks have, of course, been the unexpected must-have of SS20) the face veil was a seriously popular accessory on the autumn runway. Perhaps not one to adopt for the majority of us, it is worth considering if you're a bride-to-be - as more and more brides shun the traditional trailing veil in favour of an chicer, simpler netted face veil.
Spotted at: (L-R) Rodarte, Carolina Herrera and Brock Collection

Newsletter

Related Articles

London Daily
0:00
0:00
Close
Unelected PM of the UK holds an emergency meeting because a candidate got voted in… which he says is a threat to democracy…
You Are So Beautiful
Rob Schneider explains California reparations legislation.
Postmodern Jukebox European Tour Version
Who knew badminton could get so intense?
An old French tune (by Georges Brassens) Pomplamoose ft. John Schroeder
Farmers break through police barriers in Brussels.
Sattahip Motor Show 20
London's Iconic British Telecom Tower Sold To Become Hotel
SONATE AU CLAIR DE LUNE - Moonlight sonata
Ukraine Arrests Father-Son Duo In Lockbit Cybercrime Bust
A kiss to build a dream on
US Offers $15 Million For Info On Leaders Of Cybercrime Group Lockbit
Wonderful Tonight - Eric Clapton (Boyce Avenue acoustic cover)
Russia Claims UK Cultural Agency Spied for Ukraine
Mean Blues
Apple warns against drying iPhones with rice
La Chansonnette
Alexei Navalny: UK sanctions Russian prison chiefs after activist's death
Pattaya Addicts
German economy is in 'troubled waters' - ministry
Franz Liszt - Liebestraum - Love Dream
In a recent High Court hearing, the U.S. argued that Julian Assange endangered lives by releasing classified information.
Dream a little dream of me
New video
Unchained Melody sung like you've NEVER heard!
Tucker Carlson says Boris Johnson wants "a million dollars, in Bitcoin or cash, from Tucker Carlson to talk about Ukraine.
Dave Brubeck - Take Five
Russia is rebuilding capacity to destabilize European countries, new UK report warns
Édith Piaf - Non, Je Ne Regrette Rien (Sofie)
EU Commission wants anti-drone defenses at Brussels HQ
Rondo Alla Turca
Von der Leyen’s 2nd-term pitch: More military might, less climate talk
Kiss of fire
Global Law Enforcement Dismantles Lockbit Ransomware Operation
Tom Jones - I´ll Never Fall In Love Again 1967, 1989, 2001
Prince William Urges End to Gaza Conflict
Israel Cachao López - Guajira Clásica
UK court to hear Assange's final appeal against extradition to the US, where he faces charges related to his journalistic work—the publication of a classified video in 2010 that exposed US war crimes against humanity.
Edward Maya - Stereo Love (feat. Vika Jigulina) (Extended Mix)
About 50-60% kids either chose to be YouTuber or influencer
Strauss - Radetzky March - Karajan
A viral video of Nationals MP Barnaby Joyce lying on a Canberra footpath is celebrated by his media mates.
La vie en rose
European Countries React to Navalny's Death by Summoning Russian Diplomats
The Temptations - My Girl (Smokey Robinson Tribute) 2006 Kennedy Cent
Israel has gone ‘beyond self-defence’ in Gaza, says Labour’s Streeting
Orlando Cachaito Lopez Redencion
English farmers to be offered ‘largest ever’ grant scheme amid food security concerns
Edith Piaf - NON, JE NE REGRETTE RIEN
Cameron government knew Post Office ditched Horizon IT investigation
RADETZKY MARCH-2008-Wien, New Year Concert
EU Calls for Immediate Ceasefire in Gaza Conflict
Only you (And you alone)
EU Vows To Hold Putin "Accountable" After Meeting Alexei Navalny's Wife
Strangers In The Night
EU Launches Probe Into TikTok Over Child Protection Under Digital Content Law
Charles Aznavour - La Boheme
The EU Initiates Naval Mission to Defend Red Sea Trade Routes
Summer time
EU and UK Announce Joint Effort on Migration
Sting and Stevie Wonder - Fragile (from Sting's 60th birthday concert)
Brazil's Lula Likens Gaza Operation to Holocaust, Israel Says "Red Line" Crossed
Aux Champs Elysees
Ministers Confirm Proposal to Prohibit Mobile Phone Usage in English Schools
Stand By Me - Ben E. King (Boyce Avenue acoustic cover)
Microsoft-backed OpenAI valued at $80bn after company completes deal
La Mer (Beyond the Sea) – Avalon Jazz Band
‘Alexei would want to tell Russia not to give up fighting’
She
Rwandan Footballer's Dismissal Sparks Concerns Over UK Asylum Plan
Nathalie Song by Enzo Petrachi Stjepan Hauser Cello
Whisky Challenges China's Baijiu Market During New Year Celebrations
Shape of My Heart - Sting (Boyce Avenue acoustic cover)
Avdiivka - Symbol Of Ukrainian Resistance Now In Control Of Russian Troops
Radiohead - Creep
Putin Critic Alexei Navalny's "Killers" Refusing To Hand Over Body, Say Allies
Quizás,Quizás,Quizás - Andrea Bocelli - Jennifer Lopez
"Historic Step": Zelensky Signs Security Pact With Germany
Perhaps, Perhaps, Perhaps - Multi-Couples
"Historic Step": Zelensky Signs Security Pact With Germany
Pentatonix Havana
20 Tech Giants Sign Effort To Fight AI Election Interference Across Globe
Paula Cole - Autumn Leaves
Joe Biden Accuses Putin of Causing Navalny's Death
Oscar Benton Bensonhurst Blues
Russian opposition leader Alexey Navalny has died at the Arctic prison colony
OH NANANA vs ABUSADAMENTE
Tucker Carlson grocery shopping in Russia. This is so interesting.
Nina Simone - ”I Put A Spell On You”. Vezi aici cum cântă Jeremy Ragsd
Julian Assange's Wife Warns of His Death if Extradited to US
NIGHTWISH - The Phantom Of The Opera
‘A lot higher than we expected’: Russian arms production worries Europe’s war planners
Motorshow 2016 Tanjay Negros Oriental
Greece Legalizes Same-Sex Marriage and Adoption Rights
Monica Bellucci - Ti Amo
Hungarian Foreign Minister: Europeans will lose Europe, the Union's policy must change drastically
Michael Jackson - Billie Jean Milena The Voice France 2018
In Britain Homeowners are receiving CPO’s (Compulsory Purchase Orders) so their homes can be redistributed to migrants
Michael Buble (Help Me Make It Through The Night) feat Loren Allred
Memories Canon In D - Maroon 5 (Boyce Avenue piano acoustic cover)
Matteo Simoni - Marina
Maroon 5 - One More Night
Maroon 5 - Memories
Mark Knopfler - Brothers In Arms (Berlin 2007 Live)
Mark Knopfler & Emmylou Harris - Romeo And Juliet (Real Live Roadrunni
Marina, Marina - The LUCKY DUCKIES intimist live concert at Guimarães
Major Lazer & DJ Snake – Lean On Mauranne The Voice France 2016
Love Theme from Romeo and Juliet - Joslin - Henri Mancini, Nino Rota
LoLa & Hauser - Love Story
Linkin Park Jay-Z - Numb Encore (Live 8 2005)
Hallelujah Mennel Ibtissem, The Voice France Leonard Cohen
Leonard Cohen - Dance Me to the End of Love
Leonard Cohen & Natasha Rostova - Dance me to the end of love
La casa de papel - Bella Ciao
La Camisa Negra
L'italiano (Toto Cutugno) - The Gypsy Queens
Juanes - La Camisa Negra
Jonathan and Charlotte - Britain's Got Talent 2012 Live Semi Final - U
John Powell - Assassin's Tango
Joe Cocker - You Can Leave Your Hat On (LIVE in Dortmund)
Joe Cocker - Unchain My Heart 2002 Live
Joe Cocker - A Whiter Shade Of Pale
Jay Z & Alicia Keys - Empire State of Mind LIVE
Jason Mraz - Im Yours (live)
Jarrod Radnich - Bohemian Rhapsody - Virtuosic Piano Solo
James Blunt - You're Beautiful
James Blunt - You're Beautiful & Bonfire Heart (Live at The Nobel Peac)
If You Go Away - Helen Merrill & Stan Getz (Tribute to Virna Lisi)
I'LL BE MISSING YOU
I Say a Little Prayer
Hotel California ( Eagles ) 1994 Live
Historia de un amor - Luz Casal. Vezi interpretarea Biancăi Sumanariu
Here Comes The Sun - The Beatles (Boyce Avenue acoustic cover) on Spot
Heart - Stairway to Heaven Led Zeppelin - Kennedy Center Honors
HAVANA by Camila Cabello Zumba Pre Cooldown TML Crew Kramer Pastra
HAUSER and Señorita - I Will Always Love You
HAUSER - Waka Waka
HAUSER - Sway
HAUSER - Lambada
HAUSER - Historia de un Amor
HAUSER - Despacito
Great Pretender
Georgia May Foote & Giovanni Pernice Samba to 'Volare' - Strictly Come
Gary Moore - Still Got The Blues
GIPSY KINGS VOLARE Penelope Cruz
Fugees - Killing Me Softly With His Song
French Latino - Historia de un Amor
For A Few Dollars More The Danish National Symphony Orchestra (Live)
Flashdance • What a Feeling • Irene Cara
Filip Rudan - “Someone You Loved” Audicija 4 The Voice Hrvatska Sez
Eric Clapton - Wonderful Tonight
Enya - Only Time
Enrique Iglesias - Bailando (English Version) ft. Sean Paul
Enrique Iglesias - Bailamos
Elena Yerevan Historia de un amor
Ed Sheeran - Shape of You (Official Music Video)
Ed Sheeran - Perfect Symphony [with Andrea Bocelli]
Ed Sheeran - Perfect (Official Music Video)
Easy On Me - Adele (Boyce Avenue 90’s style piano acoustic cover) on S
ERA - Ameno
ELENA YEREVAN- Cancion Del Mariachi-IN STUDIO-2017 DPR
Dust In The Wind - Kansas (Boyce Avenue acoustic cover)
Don't Let Me Be Misunderstood
Despacito x Shape Of You - Pentatonix
Deep Purple - Child In Time - Live (1970)
David Foster When A Man Loves A WomanIt's A Mans World (SealMichael Bo
Dance me to the end of Love ( Pi-Air Design )
Coolio - Gangsta's Paradise (feat. L.V.) [Official Music Video]
Conquest Of Paradise (Vangelis), played on Böhm Emporio organ
Cielito Lindo
Chico & The Gypsies - Bamboleo
Canción Del Mariachi - Antonio Banderas, Los Lobos • Desperado
Camila Cabello - Havana (Audio) ft. Young Thug
Camila Cabello - Havana ( cover by J.Fla )
California Dreamin' - The Mamas & The Papas José Feliciano (Boyce Ave
Buster Benton - Money Is The Name of The Game
Hallelujah Pentatonix
Bobby McFerrin - Don't Worry Be Happy (Official Music Video)
Bob Dylan - Knockin' On Heaven's Door Emilia The Voice Kids France
Besame Mucho - Cesaria Evora
Ben E. King - Stand by Me Sax Cover Alexandra Ilieva Thomann
Bella Ciao
Bella Ciao - INSTRUMENTAL
Beautiful in White x Canon in D (Piano Cover by Riyandi Kusuma)
Bad Romance - Vintage 1920's Gatsby Style Lady Gaga Cover ft. Ariana Savalas & Sarah Reich(1)
BELLA CIAO 2020 - KARAOKE ITALIANO
BAMBOLEO - Gipsy Kings • Antonio Banderas, Katya Virshilas
BAILANDO (original)
Awesome Ukrainian yodeler - SOFIA SHKIDCHENKO (with English subtitles)
Avicii - The Nights
Atom - The Great Gig in the Sky
Aretha Franklin - (You Make Me Feel Like) A Natural Woman (Official Ly
Antonio Banderas - Cancion del Mariachi (Desperado)
André Rieu - Zorba's Dance (Sirtaki)
André Rieu - Can't Help Falling In Love
André Rieu & Mirusia - Ave Maria
Andrew Reyes Elton John - Don't Let The Sun Go Down The Voice 2020 (
Andreas Kümmert Whiter Shade Of Pale The Voice of Germany 2013 Showd
And I Love You So
All About That Bass - Postmodern Jukebox European Tour Version
Alan Walker - Faded (Piano Cover)
Ain't No Sunshine -- Bill Withers (cover by Canen 12 y.o.)
African music
Adriana Vidović - “Creep” Audicija 4 The Voice Hrvatska Sezona 3
Adriana Vidović - “Believer” Nokaut 3 The Voice Hrvatska Sezona 3
A Fistful of Dollars - The Danish National Symphony Orchestra and Tuva
4 Beautiful Soundtracks Relaxing Piano [10min]
2CELLOS - Whole Lotta Love vs. Beethoven 5th Symphony [OFFICIAL VIDEO]
2CELLOS - Smooth Criminal (Live at Suntory Hall, Tokyo)
2CELLOS - Smells Like Teen Spirit [Live at Sydney Opera House]
2CELLOS - Despacito [OFFICIAL VIDEO]
13 Year Old Girl Playing Il Silenzio (The Silence) - André Rieu
094.All About That Bass
00 - SADNESS PART 1
(Ghost) Riders In the Sky (American Outlaws Live at Nassau Coliseum, 1
(Everything I Do) I Do It For You - Bryan Adams (Boyce Avenue ft. Conn
What a wonderful world
Moon river
×