London Daily

Focus on the big picture.
Wednesday, Aug 13, 2025

70s Fashion Designers That Paved the Way

70s Fashion Designers That Paved the Way

From Diane von Furstenberg to Emilio Pucci, these are the '70s fashion designers that defined a decade of style that we now see emulated on today's runways.

The 1970s were probably one of the best fashion decades of all time. Those years introduced many ideas and trends that ultimately became staple wardrobe items that we still wear today and that contemporary designers around the world are always inspired by. Designs like the wrap dress and pants suit were made popular by trailblazing designers like Diane Von Fustenber and Yves Saint Laurent, who have become, among others, renowned icons in the fashion industry for creating cutting edge garments that left a major mark on the fashion history of the 20th century and beyond.

Exaggerating the style of the late '60s, that of the early '70s was comprised of bell-bottom jeans, brightly colored patterns, peasant blouses, and maxi skirts typical of the bohemian fashion of those years. But while the hippie movement was prevalent, it didn't stop other crowds from dressing up for the disco era of dance floors and glitter, with satin, off-the-shoulder dresses, jumpsuits and lamé gowns as seen in nightclubs like Studio 54 in New York City. As psychedelic prints and flared pants dominate today's trends, take a look back at the famous fashion designers who defined the '70s era with their innovative and iconic clothes, paving the way for many more creatives to come.

Diane Von Furstenberg




Belgian fashion designer Diane Von Fustenberg became an icon in 1974 with the creation of the silk jersey wrap dress, which quickly became a versatile and relaxed fit for every woman's body shape that's still a favorite nowadays. Originally available in a small range of very '70s prints, the dress had sold over 5 million times by 1976, turning von Furstenberg into a lasting fashion empire and a true '70s symbol.

Stephen Burrows




The African-American designer who first popularized color blocking in the '70s, Stephen Burrows created brightly colored, disco garnments for the 1970s New York dancing scene. His designs sold internationally and grew him a mainstream, high-fashion audience that confer him a legacy that lives on today.

Emilio Pucci




Italian designer Emilio Pucci is synonymous with geometric prints in a kaleidoscope of colors. He became best known in the '70s for making tight, shantung "Pucci" pants and vivid prints of silk jersey dresses and blouses. His designs were worn by every glamorous celebrity of those years, from Sophia Loren to Jackie Kennedy.

Bill Gibb




Famous for mixing prints, textures, colors, and patterns with multi-cultural, medieval, and romantic influences from the past, like full-length skirts and billowing sleeves, British designer Bill Gibb had a tremendous influence on the hippie style that became a trademark of '70s fashion.

Ottavio Missoni




Italian designer Ottavio Missoni created his fashion house in 1953 and was best known for knitwear with bold, colored, zig zag weave patterns. Easily recognizable in today's fashion, the '70s-influenced pattern is used on everything from scarves and caps to dresses and outerwear, and made the name Missoni a worldwide brand.

Yves Saint Laurent




Known for making pants acceptable for women to wear for work and not only in casual settings, French designer Yves Saint Laurent ntroduced the city trouser in 1966, and then in 1968, his collection included women's trouser suits such as the safari suit. During the '70s the trend began to take hold and still remains a popular style in the 21st century.

Halston




American fashion designer Roy Halston Frowick, known simply as Halston, created nearly every popular dress seen on the dance floors of the 1970s. His free-flowing and draped jersey dresses and lean trouser suits were perfect for dancing thanks to their construction without buttons or zippers. Halston's designs became a fashion staple of those years and because he was one of the first major designers to license his name, his clothes were not only worn by many celebrities who were regulars at Studio 54 in New York City, but also became accessible to the masses.

Thea Porter




Half English, half French designer Thea Porter grew up traveling the world when she was young and she translated her passion for multi-cultural experiences into her designs, which inspired the renowned bohemian look of the mid '70s. Her design career began with her own extensive textile collection from her travels and a Middle Eastern import shop in London, which included caftans and maxi dresses often made out of antique materials like voile, velvet, chiffon, and brocade.

Vivienne Westwood




British fashion designer Vivienne Westwood, also dubbed the Mother of Punk, played a big role in the influence of punk rock on fashion in both America and Great Britain during the '70s and beyond. Westwood came to public notice when she started designing clothes for Malcolm McLaren—her then-boyfriend and manager of the punk rock band Sex Pistols-and his boutique on King's Road in London called Sex. Westwood's name has been synonymous with bondage pants, eccentric platform shoes, and punk.

Newsletter

Related Articles

0:00
0:00
Close
U.S. Investigation Reports No Russian Interference in Romanian Election First Round
Oasis Reunion Tour Linked to Temporary Rise in UK Inflation
Musk Alleges Apple Favors OpenAI in App Store Rankings
Denmark Revives EU ‘Chat Control’ Proposal for Encrypted Message Scanning
US Teen Pilot Reaches Deal to Leave Chile After Unauthorized Antarctic Landing
Trump considers lawsuit against Powell over Fed renovation costs
Trump Criticizes Goldman Sachs Over Tariff Cost Forecasts
Perplexity makes unsolicited $34.5 billion all-cash offer for Google’s Chrome browser
Kodak warns of liquidity crisis as debt obligations loom
Cristiano Ronaldo and Georgina Rodríguez announce engagement
Taylor Swift announces 12th studio album on Travis Kelce’s podcast after high-profile year together
South Korean court orders arrest of former First Lady Kim Keon Hee on bribery and corruption allegations
Asia-Pacific dominates world’s busiest flight routes, with South Korea’s Jeju–Seoul corridor leading global rankings
Private Welsh island with 19th-century fort listed for sale at over £3 million
JD Vance to meet Tory MP Robert Jenrick and Reform’s Nigel Farage on UK visit
Trump and Putin Meeting: Focus on Listening and Communication
Instagram Released a New Feature – and Sent Users Into a Panic
China Accuses: Nvidia Chips Are U.S. Espionage Tools
Mercedes’ CEO Is Killing Germany’s Auto Legacy
Trump Proposes Land Concessions to End Ukraine War
New Road Safety Measures Proposed in the UK: Focus on Eye Tests and Stricter Drink-Driving Limits
Viktor Orbán Criticizes EU's Financial Support for Ukraine Amid Economic Concerns
South Korea's Military Shrinks by 20% Amid Declining Birthrate
US Postal Service Targets Unregulated Vape Distributors in Crackdown
Duluth International Airport Running on Tech Older Than Your Grandmother's Vinyl Player
RFK Jr. Announces HHS Investigation into Big Pharma Incentives to Doctors
Australia to Recognize the State of Palestine at UN Assembly
The Collapse of the Programmer Dream: AI Experts Now the Real High-Earners
Security flaws in a carmaker’s web portal let one hacker remotely unlock cars from anywhere
Street justice isn’t pretty but how else do you deal with this kind of insanity? Sometimes someone needs to standup and say something
Armenia and Azerbaijan sign U.S.-brokered accord at White House outlining transit link via southern Armenia
Barcelona Resolves Captaincy Issue with Marc-André ter Stegen
US Justice Department Seeks Release of Epstein and Maxwell Grand Jury Exhibits Amid Legal and Victim Challenges
Trump Urges Intel CEO Lip-Bu Tan to Resign Over Alleged Chinese Business Ties
Scotland’s First Minister Meets Trump Amid Visit Highlighting Whisky Tariffs, Gaza Crisis and Heritage Links
Trump Administration Increases Reward for Arrest of Venezuelan President Maduro to Fifty Million Dollars
Armenia and Azerbaijan to Sign US-Brokered Framework Agreement for Nakhchivan Corridor
British Labour Government Utilizes Counter-Terrorism Tools for Social Media Monitoring Against Legitimate Critics
OpenAI Launches GPT‑5, Its Most Advanced AI Model Yet
Embarrassment in Britain: Homelessness Minister Evicted Tenants and Forced to Resign
President Trump nominated Stephen Miran, his top economic adviser and a critic of the Federal Reserve, to temporarily fill an open Fed seat
The AI-Powered Education Revolution: Market Potential and Transformative Impact
Chikungunya Virus Outbreak in Southern China: Over 7,000 Hospitalized
French wine makers have seen catastrophic damage to vines that were almost ready to be harvested after the worst fires in more than 70 years burned through the south of the country
US Lawmaker Probes Intel CEO’s China Ties Amid National Security Concerns
Brazilian President Lula says he’ll contact the leaders of BRICS states to propose a unified response to U.S. tariffs
Trump Open to Meeting Putin as Soon as Next Week, with Possible Trilateral Summit Including Zelenskiy
Katy Perry and Justin Trudeau spark dating rumors, joining high stakes world of celeb-politician romances
US envoy Steve Witkoff arrived in Moscow to seek a breakthrough in the Ukraine war ahead of President Trump’s peace deadline
WhatsApp Deletes 6.8 Million Scam Accounts Amid Rising Global Fraud
×