London Daily

Focus on the big picture.
Saturday, May 31, 2025

70s Fashion Designers That Paved the Way

70s Fashion Designers That Paved the Way

From Diane von Furstenberg to Emilio Pucci, these are the '70s fashion designers that defined a decade of style that we now see emulated on today's runways.

The 1970s were probably one of the best fashion decades of all time. Those years introduced many ideas and trends that ultimately became staple wardrobe items that we still wear today and that contemporary designers around the world are always inspired by. Designs like the wrap dress and pants suit were made popular by trailblazing designers like Diane Von Fustenber and Yves Saint Laurent, who have become, among others, renowned icons in the fashion industry for creating cutting edge garments that left a major mark on the fashion history of the 20th century and beyond.

Exaggerating the style of the late '60s, that of the early '70s was comprised of bell-bottom jeans, brightly colored patterns, peasant blouses, and maxi skirts typical of the bohemian fashion of those years. But while the hippie movement was prevalent, it didn't stop other crowds from dressing up for the disco era of dance floors and glitter, with satin, off-the-shoulder dresses, jumpsuits and lamé gowns as seen in nightclubs like Studio 54 in New York City. As psychedelic prints and flared pants dominate today's trends, take a look back at the famous fashion designers who defined the '70s era with their innovative and iconic clothes, paving the way for many more creatives to come.

Diane Von Furstenberg




Belgian fashion designer Diane Von Fustenberg became an icon in 1974 with the creation of the silk jersey wrap dress, which quickly became a versatile and relaxed fit for every woman's body shape that's still a favorite nowadays. Originally available in a small range of very '70s prints, the dress had sold over 5 million times by 1976, turning von Furstenberg into a lasting fashion empire and a true '70s symbol.

Stephen Burrows




The African-American designer who first popularized color blocking in the '70s, Stephen Burrows created brightly colored, disco garnments for the 1970s New York dancing scene. His designs sold internationally and grew him a mainstream, high-fashion audience that confer him a legacy that lives on today.

Emilio Pucci




Italian designer Emilio Pucci is synonymous with geometric prints in a kaleidoscope of colors. He became best known in the '70s for making tight, shantung "Pucci" pants and vivid prints of silk jersey dresses and blouses. His designs were worn by every glamorous celebrity of those years, from Sophia Loren to Jackie Kennedy.

Bill Gibb




Famous for mixing prints, textures, colors, and patterns with multi-cultural, medieval, and romantic influences from the past, like full-length skirts and billowing sleeves, British designer Bill Gibb had a tremendous influence on the hippie style that became a trademark of '70s fashion.

Ottavio Missoni




Italian designer Ottavio Missoni created his fashion house in 1953 and was best known for knitwear with bold, colored, zig zag weave patterns. Easily recognizable in today's fashion, the '70s-influenced pattern is used on everything from scarves and caps to dresses and outerwear, and made the name Missoni a worldwide brand.

Yves Saint Laurent




Known for making pants acceptable for women to wear for work and not only in casual settings, French designer Yves Saint Laurent ntroduced the city trouser in 1966, and then in 1968, his collection included women's trouser suits such as the safari suit. During the '70s the trend began to take hold and still remains a popular style in the 21st century.

Halston




American fashion designer Roy Halston Frowick, known simply as Halston, created nearly every popular dress seen on the dance floors of the 1970s. His free-flowing and draped jersey dresses and lean trouser suits were perfect for dancing thanks to their construction without buttons or zippers. Halston's designs became a fashion staple of those years and because he was one of the first major designers to license his name, his clothes were not only worn by many celebrities who were regulars at Studio 54 in New York City, but also became accessible to the masses.

Thea Porter




Half English, half French designer Thea Porter grew up traveling the world when she was young and she translated her passion for multi-cultural experiences into her designs, which inspired the renowned bohemian look of the mid '70s. Her design career began with her own extensive textile collection from her travels and a Middle Eastern import shop in London, which included caftans and maxi dresses often made out of antique materials like voile, velvet, chiffon, and brocade.

Vivienne Westwood




British fashion designer Vivienne Westwood, also dubbed the Mother of Punk, played a big role in the influence of punk rock on fashion in both America and Great Britain during the '70s and beyond. Westwood came to public notice when she started designing clothes for Malcolm McLaren—her then-boyfriend and manager of the punk rock band Sex Pistols-and his boutique on King's Road in London called Sex. Westwood's name has been synonymous with bondage pants, eccentric platform shoes, and punk.

Newsletter

Related Articles

0:00
0:00
Close
Satirical Sketch Sparks Political Spouse Feud in South Korea
Indonesia Quarry Collapse Leaves Multiple Dead and Missing
South Korean Election Video Pulled Amid Misogyny Outcry
Asian Economies Shift Away from US Dollar Amid Trade Tensions
Netflix Investigates Allegations of On-Set Mistreatment in K-Drama Production
US Defence Chief Reaffirms Strong Ties with Singapore Amid Regional Tensions
Vietnam Faces Strategic Dilemma Over China's Mekong River Projects
Malaysia's First AI Preacher Sparks Debate on Islamic Principles
White House Press Secretary Criticizes Harvard Funding, Advocates for Vocational Training
France to Implement Nationwide Smoking Ban in Outdoor Spaces Frequented by Children
Meta and Anduril Collaborate on AI-Driven Military Augmented Reality Systems
Russia's Fossil Fuel Revenues Approach €900 Billion Since Ukraine Invasion
U.S. Justice Department Reduces American Bar Association's Role in Judicial Nominations
U.S. Department of Energy Unveils 'Doudna' Supercomputer to Advance AI Research
U.S. SEC Dismisses Lawsuit Against Binance Amid Regulatory Shift
Alcohol Industry Faces Increased Scrutiny Amid Health Concerns
Italy Faces Population Decline Amid Youth Emigration
U.S. Goods Imports Plunge Nearly 20% Amid Tariff Disruptions
OpenAI Faces Competition from Cheaper AI Rivals
Foreign Tax Provision in U.S. Budget Bill Alarms Investors
Trump Accuses China of Violating Trade Agreement
Gerry Adams Wins Libel Case Against BBC
Russia Accuses Serbia of Supplying Arms to Ukraine
EU Central Bank Pushes to Replace US Dollar with Euro as World’s Main Currency
Chinese Woman Dies After Being Forced to Visit Bank Despite Critical Illness
President Trump Grants Full Pardons to Reality TV Stars Todd and Julie Chrisley
Texas Enacts App Store Accountability Act Mandating Age Verification
U.S. Health Secretary Ends Select COVID-19 Vaccine Recommendations
Vatican Calls for Sustainable Tourism in 2025 Message
Trump Warns Putin Is 'Playing with Fire' Amid Escalating Ukraine Conflict
India and Pakistan Engage Trump-Linked Lobbyists to Influence U.S. Policy
U.S. Halts New Student Visa Interviews Amid Enhanced Security Measures
Trump Administration Cancels $100 Million in Federal Contracts with Harvard
SpaceX Starship Test Flight Ends in Failure, Mars Mission Timeline Uncertain
King Charles Affirms Canadian Sovereignty Amid U.S. Statehood Pressure
Trump Threatens 25% Tariff on iPhones Amid Dispute with Apple CEO
Putin's Helicopter Reportedly Targeted by Ukrainian Drones
Liverpool Car Ramming Incident Leaves Multiple Injured
Australia Faces Immigration Debate Following Labor Party Victory
Iranian Revolutionary Guard Founder Warns Against Trusting Regime in Nuclear Talks
Macron Dismisses Viral Video of Wife's Gesture as Playful Banter
Cleveland Clinic Study Questions Effectiveness of Recent Flu Vaccine
Netanyahu Accuses Starmer of Siding with Hamas
Junior Doctors Threaten Strike Over 4% Pay Offer
Labour MPs Urge Chancellor to Tax Wealthy Over Cutting Welfare
Publication of UK Child Poverty Strategy Delayed Until Autumn
France Detains UK Fishing Vessel Amid Post-Brexit Tensions
Calls Grow to Resume Syrian Asylum Claims in UK
Nigel Farage Pledges to Reinstate Winter Fuel Payments
Boris and Carrie Johnson Welcome Daughter Poppy
×