London Daily

Focus on the big picture.
Saturday, May 30, 2026

70s Fashion Designers That Paved the Way

70s Fashion Designers That Paved the Way

From Diane von Furstenberg to Emilio Pucci, these are the '70s fashion designers that defined a decade of style that we now see emulated on today's runways.

The 1970s were probably one of the best fashion decades of all time. Those years introduced many ideas and trends that ultimately became staple wardrobe items that we still wear today and that contemporary designers around the world are always inspired by. Designs like the wrap dress and pants suit were made popular by trailblazing designers like Diane Von Fustenber and Yves Saint Laurent, who have become, among others, renowned icons in the fashion industry for creating cutting edge garments that left a major mark on the fashion history of the 20th century and beyond.

Exaggerating the style of the late '60s, that of the early '70s was comprised of bell-bottom jeans, brightly colored patterns, peasant blouses, and maxi skirts typical of the bohemian fashion of those years. But while the hippie movement was prevalent, it didn't stop other crowds from dressing up for the disco era of dance floors and glitter, with satin, off-the-shoulder dresses, jumpsuits and lamé gowns as seen in nightclubs like Studio 54 in New York City. As psychedelic prints and flared pants dominate today's trends, take a look back at the famous fashion designers who defined the '70s era with their innovative and iconic clothes, paving the way for many more creatives to come.

Diane Von Furstenberg




Belgian fashion designer Diane Von Fustenberg became an icon in 1974 with the creation of the silk jersey wrap dress, which quickly became a versatile and relaxed fit for every woman's body shape that's still a favorite nowadays. Originally available in a small range of very '70s prints, the dress had sold over 5 million times by 1976, turning von Furstenberg into a lasting fashion empire and a true '70s symbol.

Stephen Burrows




The African-American designer who first popularized color blocking in the '70s, Stephen Burrows created brightly colored, disco garnments for the 1970s New York dancing scene. His designs sold internationally and grew him a mainstream, high-fashion audience that confer him a legacy that lives on today.

Emilio Pucci




Italian designer Emilio Pucci is synonymous with geometric prints in a kaleidoscope of colors. He became best known in the '70s for making tight, shantung "Pucci" pants and vivid prints of silk jersey dresses and blouses. His designs were worn by every glamorous celebrity of those years, from Sophia Loren to Jackie Kennedy.

Bill Gibb




Famous for mixing prints, textures, colors, and patterns with multi-cultural, medieval, and romantic influences from the past, like full-length skirts and billowing sleeves, British designer Bill Gibb had a tremendous influence on the hippie style that became a trademark of '70s fashion.

Ottavio Missoni




Italian designer Ottavio Missoni created his fashion house in 1953 and was best known for knitwear with bold, colored, zig zag weave patterns. Easily recognizable in today's fashion, the '70s-influenced pattern is used on everything from scarves and caps to dresses and outerwear, and made the name Missoni a worldwide brand.

Yves Saint Laurent




Known for making pants acceptable for women to wear for work and not only in casual settings, French designer Yves Saint Laurent ntroduced the city trouser in 1966, and then in 1968, his collection included women's trouser suits such as the safari suit. During the '70s the trend began to take hold and still remains a popular style in the 21st century.

Halston




American fashion designer Roy Halston Frowick, known simply as Halston, created nearly every popular dress seen on the dance floors of the 1970s. His free-flowing and draped jersey dresses and lean trouser suits were perfect for dancing thanks to their construction without buttons or zippers. Halston's designs became a fashion staple of those years and because he was one of the first major designers to license his name, his clothes were not only worn by many celebrities who were regulars at Studio 54 in New York City, but also became accessible to the masses.

Thea Porter




Half English, half French designer Thea Porter grew up traveling the world when she was young and she translated her passion for multi-cultural experiences into her designs, which inspired the renowned bohemian look of the mid '70s. Her design career began with her own extensive textile collection from her travels and a Middle Eastern import shop in London, which included caftans and maxi dresses often made out of antique materials like voile, velvet, chiffon, and brocade.

Vivienne Westwood




British fashion designer Vivienne Westwood, also dubbed the Mother of Punk, played a big role in the influence of punk rock on fashion in both America and Great Britain during the '70s and beyond. Westwood came to public notice when she started designing clothes for Malcolm McLaren—her then-boyfriend and manager of the punk rock band Sex Pistols-and his boutique on King's Road in London called Sex. Westwood's name has been synonymous with bondage pants, eccentric platform shoes, and punk.

Newsletter

Related Articles

0:00
0:00
Close
Japanese Technology Firm Fujitsu Launches Advanced Artificial Intelligence Tool for Corporate Disclosures
South Africa Officially Launches Nationwide Campaign for Highly Contested Local Government Elections
United Kingdom Commits Additional Funding for Unexploded Ordnance Clearance in Laos
Singapore Announces Stringent New Greenhouse Gas Regulations for Commercial Cooling Systems
Cambodia and Thailand Hold High-Level Border Security Talks at United Nations Headquarters
Myanmar Military Government and China Sign Major Agreement to Upgrade Media and Cultural Cooperation
Knife Attack at Swiss Train Station Leaves Three Injured in Suspected Act of Domestic Terrorism
Transnational Extortion Gang Threatens Canadian Police With Army of One Thousand Armed Operatives
Australia Imposes Forty-Two-Day Quarantine on Cruise Ship Passengers Following Deadly Hantavirus Outbreak
International Monetary Fund Unlocks Seven Hundred Million United States Dollars for Sri Lanka Following Economic Reforms
Australia Launches Record One Point Four Billion Dollar Lawsuit Against Chemical Giant 3M Over Contamination
China and Canada Foreign Ministers Meet in Ottawa in Effort to Stabilize Strained Diplomatic Ties
Indonesia Demands Urgent United Nations Security Council Reform Amid Escalating Global Conflicts
Extreme Weather Patterns Trigger Severe Drought in Madagascar and Destructive Flooding in East Africa
Indian State of Karnataka Faces Political Upheaval as Chief Minister Siddaramaiah Abruptly Resigns
Philippines and Japan Reaffirm Defense Ties as Crucial for Indo-Pacific Regional Stability
Norway Joins French Nuclear Deterrence Initiative in Major Shift for European Security Architecture
Global Critical Mineral Alliances Expand as Western Nations Move to Counter Chinese Supply Dominance
United States Imposes Fifty Percent Tariffs on Mexican Steel and Aluminum Ahead of Trade Pact Review
European Union and China Head Toward Major Trade Conflict Over Clean Technology Exports
United States Economic Growth Severely Downgraded to One Point Six Percent as Stagflation Fears Mount
World Health Organization Warns Central African Ebola Epidemic is Outpacing Containment Efforts
United States Treasury Department Conditions Sanctions Relief on Reopening of the Strait of Hormuz
Iranian Air Defenses Intercept and Destroy United States Military Drone Over Bushehr Province
Iranian Armed Forces Launch Ballistic Missiles Toward Unspecified Targets Prompting Regional Condemnation
United Nations Secretary-General Warns Global Order Facing Highest Level of Conflict Since 1945
Israel Issues Sweeping Evacuation Orders in Southern Lebanon Amid Intensified Hezbollah Conflict
Russia Announces Systemic Military Strikes Targeting Ukrainian Defense and Energy Infrastructure
United States and Iranian Negotiators Reach Draft Agreement to Extend Ceasefire and Resume Nuclear Talks
United Nations Security Council Deeply Divided Over United States Capture of Venezuelan President
US and Iran Exchange Direct Military Strikes Amid Fragile Gulf Ceasefire
World Health Organization Warns of Catastrophic Ebola Outbreak in DR Congo
Russia Threatens New Wave of Strikes on Ukrainian Infrastructure and Embassies
Scientists Warn Atlantic Ocean Currents Could Collapse Faster Than Projected
Anthropic Reaches $900 Billion Valuation in Historic AI Funding Round
Washington Imposes Crippling Sanctions on Iranian Maritime Authority
Japan and the Philippines Initiate Strategic Intelligence-Sharing Pact
Microsoft Deploys Autonomous Computer-Using AI Agents to Global Markets
Anthropic Secures $45 Billion Compute Infrastructure Agreement With SpaceX
U.S. Director of National Intelligence Resigns Amid Administration Shakeup
Micron Technology Crosses Trillion-Dollar Valuation Amid Unprecedented Hardware Demand
Canada and Germany Finalize Historic Long-Term LNG Export Agreement
China Expands International Travel Restrictions on Domestic AI Researchers
Japan Approves Sweeping Overhaul of National Intelligence Apparatus
Global Airlines Scramble Logistics as Middle East Airspace Remains Fractured
Japan's Naphtha Imports Plunge 47 Percent Amid Strait of Hormuz Closure
Global Crude Prices Retreat Below $96 as Gulf Tensions Momentarily Ease
Generative AI Outperforms Human Baselines in Landmark Global Creativity Study
NASA Partners With Private Aerospace to Unveil Permanent Lunar Base Architecture
South Korean Equity Markets Surge on Next-Generation Memory Chip Frenzy
×