London Daily

Focus on the big picture.
Thursday, Sep 10, 2026

Why Tom Strickler Painted His Venice Beach Craftsman House "Safety Cone Orange"

Why Tom Strickler Painted His Venice Beach Craftsman House "Safety Cone Orange"

A lushly landscaped Venice Beach Craftsman house boasts an orange paint job and a trio of upgraded recliners, bucking conventional design wisdom in the most refreshing way.

They say fortune favors the bold, and Tom Strickler is living proof that there’s truth to the adage.

In the mid-’90s, after years working as a talent agent at two of the world’s leading agencies, he took a chance and co-founded Endeavor, which grew from four employees to become one of the largest talent agencies in the world. A little over a decade ago, after retiring early, he founded Extera Public Schools in the Boyle Heights neighborhood of east Los Angeles that currently educates 1,000 children. This board member of SCI-Arc, an independent L.A. architecture school, also helped purchase a massive ranch in Chile with the Tompkins family (the founders of beloved California brand Esprit) that eventually became Patagonia National Park.

A roomy, gray custom sectional and Sergio Rodrigues vintage leather chairs share space in the well-lit living room. The wool and silk rug is from Amadi carpets. The floor lamp is Hans Bergstrom ca. 1940.

And while his list of accomplishments implies a certain gutsiness, none of Strickler’s bold moves have been riskier than his approach to house paint. It was Strickler’s idea to cover the exterior of his Venice vintage Craftsman house in a shade of orange typically reserved for detour signs and traffic cones. The shade, made by Fine Paints of Europe, is actually called “Safety Cone Orange.”

Carter Design sketched out the airy kitchen island, painted in Farrow and Ball All White, and suggested zinc countertops to simplify a potentially dark kitchen and create light and space. The metal light fixture is by Plein Hein Eek.

“Tom just has funny takes,” says Cy Carter, the interior designer and partner (alongside his wife, Genevieve White) at Carter Design who collaborated on the renovation of the house with architect John Winston and Dirty Girl Construction. “He’s been in the house since 1995, and really believes in living with a small footprint. The house was originally painted black. He did it back in the ’90s before it was a trend, and then he wanted something different. He grew up summering in coastal Sweden, and all of the houses there are painted in really bright colors. We sampled loads of options. Then Tom said, ‘What do you think about orange?'”

The vintage Bar Harbor wicker painted in cobalt (Evening Blue by Benjamin Moore) matched the intensity, creating an unpredictable palette that turns a few heads.

While the home’s color hints at a wild interior, the rooms are mostly quiet—save for the owner’s contemporary art collection, displayed in every room. A custom dining table is painted in Studio Green by Farrow & Ball. The vintage dining chairs are from Orange Furniture.

Carter describes the kitchen as “fresh and simple,” saying that it was designed without stone or marble at his client’s request. The custom zinc countertops by La Bastille were surprisingly affordable and will patina nicely with age.

The interiors are more subdued than the exterior, save for a few key pieces from Strickler’s modern art collection.

A Gajin Fujita modern graffiti mural takes center stage in the primary bedroom.

The art work that wraps around the primary bedroom is called “Southern Cali” by Gajin Fujita (2001). The bed is by Maine Cottage and the side tables are Tingstroms.

A custom vanity, Heath tile in Chalk and exposed wooden trusses in the second floor primary bathroom.

Strickler gave Carter a short but determined list of things he wanted in his house: Versatile guest rooms to accommodate a revolving crew of house guests from around the world, generous wall space for his art collection, and a trio of “the most comfortable chairs you’ve ever sat in.” Carter was up for the challenge, and threw snobby design convention out the window, when he agreed to commit the No. 1 interior decorating sin to achieve this goal.

He bought La-Z-Boy recliners.

By stripping away all of the plastic and synthetic fabric from a standard recliner, Carter Design gave the “Dad chair” a makeover.

Then he tore them apart, stripping off the original fabric, and having them upholstered in a luxurious Italian wool.

“We took off all of the plastic parts and replaced them with oak,” says Carter, clearly delighted by his own ingenuity. “He wanted a comfortable place to watch sports on TV with his pals, and he got what he wanted. “

Fine Paints of Europe Safety Orange 2074 covers the siding of this modernized Craftsman house. The owner was inspired by the bright hues of houses in Northern European fishing villages.

Outside, the rare double lot in Venice was landscaped by Jay Griffith to feel like a retreat in the tropics. The metal Rheinzink roof reflects heat and is built to last. You’ll find a VW bus in the driveway ready to roll onto the next adventure.

Secret shelves and color that disappears when the bed is stowed away are fun ways Genevieve and Cy Carter livened up this Venice guest room/office combo.

Back in a guest room, a wall bed stows away into a shiplap paneled wall, and is clad in a custom paint blended to match the pink of an Oxford dress shirt. When the bed is up, it’s Strickler’s preferred home office Zoom background. And it’s caught the attention of fellow SCI-Arc board members, including Barbara Bestor.

“They’ve been Zooming a lot to prepare for the school’s 50th and people have been noticing that pink wall behind him. They’ll say, ‘Tom, where are you?’ But he likes to play it cool, and just smile, like it’s totally normal,” says Carter, acknowledging that it’s anything but. “He’s adventurous and fun and he just loves to play with color.”

Antique stick wicker gets a modern makeover with several coats of Evening Blue by Benjamin Moore.

Newsletter

Related Articles

0:00
0:00
Close
Merz Rebukes AfD Expansion in Saxony-Anhalt
King Charles Confirms Prince Harry and Meghan Will Remain Private Citizens
Labour Selects Former Child Refugee for By-Election in Keir Starmer’s Former Seat
Foreign Private Equity Accelerates Takeovers of London-Listed Industrial Companies
NHS Maternity Care Faces Scrutiny Over Support for Mothers After Caesarean Births
BBC Warns Staff Strikes Are Likely Amid Job Cuts and Programme Cancellations
English Housing Affordability Improves to Best Level in More Than a Decade
UK Health Commission Proposes Framework for Wider AI Adoption Across NHS
Labour Faces Pressure for Wealth Tax Ahead of Autumn Budget
Metropolitan Police Open Criminal Investigation Into Alleged Foreign Donations to Reform UK
UK Police Deploy Riot Officers After Anti-Immigration Unrest in Portsmouth and Dover
UK Defends Sanctions on Israeli Settlements Despite Diplomatic Retaliation
UK Air Traffic Control Failure Cancels More Than 1,000 Flights and Disrupts 65,000 Passengers
Compass Urges £10 Million Wealth Tax and Public Ownership Ahead of UK Autumn Budget
UK Government’s Devolution Plans Face House of Lords Scrutiny
Maldives Seeks New Chagos Sovereignty Talks With UK Prime Minister Andy Burnham
UK Airports Face Continuing Disruption After National Air Traffic Control Failure
UK Bans Imports From Israeli Settlements and Expands Sanctions on Iran
British Chambers of Commerce Forecasts UK Growth of 1% as Investment Remains Weak
UK Suspends Local Government Reorganisation Decisions and Cancels Planned Shadow Authority Polls
UK Parliament Opens Inquiry Into Gaps in Climate Change Preparedness
Andy Burnham and Xi Jinping Hold Talks on Trade, Security and British Consular Cases
UK Joins France, Canada and Other Nations in Measures Against Israeli West Bank Settlements
UK Announces New Sanctions Targeting Iranian Nuclear and Military Networks
British Chambers of Commerce Calls for Business Rate Reform and Productivity Support
UK Farmers Warn Dry Summer Could Reduce Crop Yields and Push Up Food Prices
UK Rail Networks Hit by Widespread Delays After Major Signalling Failures
Matt Clifford Resigns as ARIA Chair After Conflict-of-Interest Scrutiny
UK and France Say Joint Border Operations Have Prevented More Than 48,000 Irregular Channel Crossings
UK Core Inflation Remains Above Expectations as Utility and Commodity Costs Stay Elevated
Jaguar Land Rover Considers Up to 4,000 UK Job Cuts Amid Automotive Industry Pressure
UK Government Pauses Local Authority Reorganisation for Legal Review
UK Public Borrowing Reaches £1.8 Billion in July, Adding Pressure Before Autumn Budget
Chancellor John Healey Puts Regional Devolution and Fiscal Discipline at Heart of UK Growth Plan
Counter-Terrorism Police Lead Salford Investigation After Two Teenagers Charged
UK Rejects Financial Reparations for Transatlantic Slavery
UK and Egypt Step Up Diplomacy Over Escalating West Bank Tensions
UK Pauses Council Reorganisation Across Four English Counties
Jaguar Land Rover Plans 4,000 Job Cuts in Major UK Restructuring
UK Unveils Planning and Regulatory Overhaul to Speed Infrastructure and Economic Growth
University of Bristol Opens £500 Million Innovation Campus
Families Give Evidence to Independent Review of Sussex Maternity Failures
Sweden Confirms Deportation of 458 British Citizens Over Post-Brexit Residency Rules
UK Launches £3 Million Challenge for Long-Duration Energy Storage
Reform UK Proposes £100 Billion in Spending Cuts and Brownfield Deregulation
Andy Burnham Warns Macron That EU Procurement Rules Could Hurt British Steel
Andy Burnham Faces Major Decision on Future North Sea Oil and Gas Drilling
SEND Support in England Projected to Reach One in 10 Pupils
England’s Housing Courts Struggle With Surge in No-Fault Eviction Cases
Violent Clashes Erupt in Portsmouth During Protest Against Asylum Processing
×