London Daily

Focus on the big picture.
Tuesday, Jun 23, 2026

Why Tom Strickler Painted His Venice Beach Craftsman House "Safety Cone Orange"

Why Tom Strickler Painted His Venice Beach Craftsman House "Safety Cone Orange"

A lushly landscaped Venice Beach Craftsman house boasts an orange paint job and a trio of upgraded recliners, bucking conventional design wisdom in the most refreshing way.

They say fortune favors the bold, and Tom Strickler is living proof that there’s truth to the adage.

In the mid-’90s, after years working as a talent agent at two of the world’s leading agencies, he took a chance and co-founded Endeavor, which grew from four employees to become one of the largest talent agencies in the world. A little over a decade ago, after retiring early, he founded Extera Public Schools in the Boyle Heights neighborhood of east Los Angeles that currently educates 1,000 children. This board member of SCI-Arc, an independent L.A. architecture school, also helped purchase a massive ranch in Chile with the Tompkins family (the founders of beloved California brand Esprit) that eventually became Patagonia National Park.

A roomy, gray custom sectional and Sergio Rodrigues vintage leather chairs share space in the well-lit living room. The wool and silk rug is from Amadi carpets. The floor lamp is Hans Bergstrom ca. 1940.

And while his list of accomplishments implies a certain gutsiness, none of Strickler’s bold moves have been riskier than his approach to house paint. It was Strickler’s idea to cover the exterior of his Venice vintage Craftsman house in a shade of orange typically reserved for detour signs and traffic cones. The shade, made by Fine Paints of Europe, is actually called “Safety Cone Orange.”

Carter Design sketched out the airy kitchen island, painted in Farrow and Ball All White, and suggested zinc countertops to simplify a potentially dark kitchen and create light and space. The metal light fixture is by Plein Hein Eek.

“Tom just has funny takes,” says Cy Carter, the interior designer and partner (alongside his wife, Genevieve White) at Carter Design who collaborated on the renovation of the house with architect John Winston and Dirty Girl Construction. “He’s been in the house since 1995, and really believes in living with a small footprint. The house was originally painted black. He did it back in the ’90s before it was a trend, and then he wanted something different. He grew up summering in coastal Sweden, and all of the houses there are painted in really bright colors. We sampled loads of options. Then Tom said, ‘What do you think about orange?'”

The vintage Bar Harbor wicker painted in cobalt (Evening Blue by Benjamin Moore) matched the intensity, creating an unpredictable palette that turns a few heads.

While the home’s color hints at a wild interior, the rooms are mostly quiet—save for the owner’s contemporary art collection, displayed in every room. A custom dining table is painted in Studio Green by Farrow & Ball. The vintage dining chairs are from Orange Furniture.

Carter describes the kitchen as “fresh and simple,” saying that it was designed without stone or marble at his client’s request. The custom zinc countertops by La Bastille were surprisingly affordable and will patina nicely with age.

The interiors are more subdued than the exterior, save for a few key pieces from Strickler’s modern art collection.

A Gajin Fujita modern graffiti mural takes center stage in the primary bedroom.

The art work that wraps around the primary bedroom is called “Southern Cali” by Gajin Fujita (2001). The bed is by Maine Cottage and the side tables are Tingstroms.

A custom vanity, Heath tile in Chalk and exposed wooden trusses in the second floor primary bathroom.

Strickler gave Carter a short but determined list of things he wanted in his house: Versatile guest rooms to accommodate a revolving crew of house guests from around the world, generous wall space for his art collection, and a trio of “the most comfortable chairs you’ve ever sat in.” Carter was up for the challenge, and threw snobby design convention out the window, when he agreed to commit the No. 1 interior decorating sin to achieve this goal.

He bought La-Z-Boy recliners.

By stripping away all of the plastic and synthetic fabric from a standard recliner, Carter Design gave the “Dad chair” a makeover.

Then he tore them apart, stripping off the original fabric, and having them upholstered in a luxurious Italian wool.

“We took off all of the plastic parts and replaced them with oak,” says Carter, clearly delighted by his own ingenuity. “He wanted a comfortable place to watch sports on TV with his pals, and he got what he wanted. “

Fine Paints of Europe Safety Orange 2074 covers the siding of this modernized Craftsman house. The owner was inspired by the bright hues of houses in Northern European fishing villages.

Outside, the rare double lot in Venice was landscaped by Jay Griffith to feel like a retreat in the tropics. The metal Rheinzink roof reflects heat and is built to last. You’ll find a VW bus in the driveway ready to roll onto the next adventure.

Secret shelves and color that disappears when the bed is stowed away are fun ways Genevieve and Cy Carter livened up this Venice guest room/office combo.

Back in a guest room, a wall bed stows away into a shiplap paneled wall, and is clad in a custom paint blended to match the pink of an Oxford dress shirt. When the bed is up, it’s Strickler’s preferred home office Zoom background. And it’s caught the attention of fellow SCI-Arc board members, including Barbara Bestor.

“They’ve been Zooming a lot to prepare for the school’s 50th and people have been noticing that pink wall behind him. They’ll say, ‘Tom, where are you?’ But he likes to play it cool, and just smile, like it’s totally normal,” says Carter, acknowledging that it’s anything but. “He’s adventurous and fun and he just loves to play with color.”

Antique stick wicker gets a modern makeover with several coats of Evening Blue by Benjamin Moore.

Newsletter

Related Articles

0:00
0:00
Close
Taxpayer Support Grows for Higher Digital Levies on Multinational Tech Companies
Bank of England Signals Caution Over Inflation Despite Easing Energy Prices
Lloyds Banking Group Expands Artificial Intelligence Hiring Amid Sector-Wide Automation Shift
Film Producer Corporate Collapse Leaves Creditors Facing Unrecoverable Losses
UK Ten-Year Brexit Anniversary Highlights Ongoing Political and Economic Uncertainty
Nottingham Maternity Scandal Inquiry Reveals Systemic Failings in NHS Care
Met Office Heatwave Prompts Public Health Warnings Across United Kingdom
Concerns Rise Over Fiscal Stability as Political Uncertainty Weighs on UK Borrowing Costs
UK Taxpayers Back Higher Digital Taxes on Global Technology Firms, Survey Shows
Bank of England Holds Interest Rates Steady Amid Persistent Services Inflation
Reform UK and Opposition Leaders Call for General Election Following Starmer’s Departure
Ten Years After Brexit Referendum, UK Faces Ongoing Political Fragmentation and Economic Debate
Nottingham University Hospitals Maternity Inquiry Exposes Severe NHS Failures
Met Office Issues Heat Health Alerts as United Kingdom Faces Record-Breaking Temperatures
Andy Burnham Emerges as Front-Runner for Labour Leadership After Starmer’s Resignation
Keir Starmer Resigns as UK Enters New Phase of Political Leadership Transition
UK Expands Alcohol Ban Enforcement Using Tagging Technology Ahead of World Cup
UK Invests £50 Million in Critical Minerals Supply Chain Security
UK Appoints Special Envoy on Preventing Sexual Violence in Conflict
UK Introduces Fines for Landlords of Unsafe Rental Properties
Reform UK Leads Opinion Polls as Immigration Debate Reshapes UK Politics
Police Investigate Edinburgh Attacks as Potential Hate Crimes
King Charles to Publish Personal Tax and Royal Household Financial Records
Nottingham University Hospitals Maternity Inquiry Report Set for Publication
Heat-Health Alerts Issued Across London and Southern England Amid Rising Temperatures
UK Economy Shows Pressure From Middle East Conflict Despite Modest Growth
Brexit Anniversary Reignites Debate Over UK Economic and Political Direction
UK Parliament Continues Legislative Work Amid Leadership Transition
Financial Markets Hold Steady After UK Leadership Shake-Up
Andy Burnham Enters Labour Leadership Race With Strong Parliamentary Backing
Keir Starmer Resigns as UK Prime Minister After Two Years in Office
Reform UK MP Lee Anderson to Raise Pension Concerns Over British Coal Staff Superannuation Scheme
UK Parliament to Debate Newborn Screening for Spinal Muscular Atrophy Following Public Petition
Met Office Warns of Water Safety Risks During Heatwave as Temperatures Peak in England
Treasury Increases Mileage Allowance Payments for 2026–27 Tax Year to 55 Pence Per Mile
UK Government Raises Electricity Generator Levy to 55 Percent in New Revenue Measure
House of Lords Moves Financial Services and Markets Bill to Committee Stage Amid Regulatory Scrutiny
Westminster Hall to Debate Petition on Pro-Israel Influence in UK Politics
UK Parliament Prepares for Estimates Days Debates as Backbench Business Schedule Approved
Armed Forces Bill Nears Final Stages in UK House of Commons With Military Justice Reforms
Donald Trump Comments on UK Political Situation, Citing Immigration and Energy Policy Concerns
Andy Burnham By-Election Victory Fuels Speculation Over Potential Labour Leadership Contest
UK Economy Shows Resilience but Faces Headwinds from Middle East Tensions, UK Finance Says
UK Parliament Opens Week of Debates on Net Zero, Security and Armed Forces Reform
Met Office Issues Amber Extreme Heat Warning as Temperatures Expected to Reach 35C Across England and Wales
Prime Minister Keir Starmer Faces Mounting Leadership Pressure After Makerfield By-Election Defeat
London Hotel Wins World’s Best Afternoon Tea Award at International Hospitality Guide La Liste
Court of Appeal Rules in Favour of Competition and Markets Authority in Phenytoin Drug Case
Chichester Waste Site Suspended After Environment Agency Finds Serious Fire and Pollution Risks
UK Appoints Chris Elmore as Special Envoy on Preventing Sexual Violence in Conflict
×